{"id":7791,"date":"2022-10-18T13:55:10","date_gmt":"2022-10-18T13:55:10","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/algoritmo\/"},"modified":"2025-12-22T14:46:19","modified_gmt":"2025-12-22T14:46:19","slug":"algoritmo","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/","title":{"rendered":"Algoritmo"},"content":{"rendered":"

Algoritmo Google: uma defini\u00e7\u00e3o simples para retalhistas e trabalhadores independentes<\/h2>\n

Um algoritmo<\/strong> \u00e9 um conjunto de regras e c\u00e1lculos utilizados pelo Google<\/strong> para analisar, classificar e apresentar resultados de pesquisa. Em termos pr\u00e1ticos, quando um utilizador introduz uma consulta, o algoritmo decide que p\u00e1ginas, que listagens locais e que informa\u00e7\u00f5es devem aparecer em primeiro lugar. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, o algoritmo n\u00e3o \u00e9 um conceito abstrato. Tem uma influ\u00eancia direta na visibilidade local, na posi\u00e7\u00e3o do Google Business Profile, na apresenta\u00e7\u00e3o de cr\u00edticas e, por extens\u00e3o, na sua reputa\u00e7\u00e3o eletr\u00f3nica. Ao compreenderes a sua evolu\u00e7\u00e3o, podes evitar m\u00e1s pr\u00e1ticas e adotar uma estrat\u00e9gia sustent\u00e1vel. <\/p>\n

Fonte<\/strong>: Google, Como funciona a pesquisa<\/em>, documenta\u00e7\u00e3o oficial
\nhttps:\/\/www.google.com\/search\/howsearchworks\/<\/a><\/p>\n

Porque \u00e9 que os algoritmos do Google t\u00eam impacto na reputa\u00e7\u00e3o eletr\u00f3nica<\/h2>\n

Os algoritmos do Google determinam quais as informa\u00e7\u00f5es que s\u00e3o vis\u00edveis em primeiro lugar quando um cliente procura uma empresa. Uma altera\u00e7\u00e3o no algoritmo pode fazer aparecer um s\u00edtio oficial, cr\u00edticas de clientes ou, pelo contr\u00e1rio, conte\u00fado negativo de plataformas de terceiros. <\/p>\n

Em termos de reputa\u00e7\u00e3o eletr\u00f3nica, o Google funciona como um filtro de credibilidade. Os algoritmos favorecem cada vez mais as fontes consideradas fi\u00e1veis, coerentes e \u00fateis. Uma empresa cuja informa\u00e7\u00e3o \u00e9 pouco clara, contradit\u00f3ria ou artificialmente optimizada est\u00e1 a correr um verdadeiro risco de reputa\u00e7\u00e3o. <\/p>\n

Fonte<\/strong>: Cairn.info, La r\u00e9putation num\u00e9rique \u00e0 l’\u00e8re des moteurs de recherche<\/em>, Revue fran\u00e7aise de gestion, 2021
\nhttps:\/\/www.cairn.info\/revue-francaise-de-gestion-2021-2-page-89.htm<\/a><\/p>\n

Os primeiros algoritmos do Google: relev\u00e2ncia em primeiro lugar (1998-2009)<\/h2>\n

Nos seus prim\u00f3rdios, o Google baseava-se principalmente no PageRank<\/strong>, um algoritmo que avalia a popularidade de uma p\u00e1gina com base nos links recebidos. Quanto mais links uma p\u00e1gina recebe, mais importante \u00e9 considerada. Esta abordagem favorece a notoriedade em vez da qualidade efectiva do conte\u00fado. <\/p>\n

Para as empresas, este facto encorajou durante muito tempo pr\u00e1ticas artificiais, como a compra maci\u00e7a de liga\u00e7\u00f5es. Na altura, prestava-se pouca aten\u00e7\u00e3o \u00e0 reputa\u00e7\u00e3o eletr\u00f3nica. A visibilidade dependia sobretudo da quantidade de sinais e n\u00e3o da sua credibilidade. <\/p>\n

Fonte<\/strong>: Universidade de Stanford, The Anatomy of a Large-Scale Hypertextual Web Search Engine<\/em>, Brin & Page
\nhttp:\/\/ilpubs.stanford.edu:8090\/361\/<\/a><\/p>\n

Panda: a qualidade dos conte\u00fados est\u00e1 no centro das aten\u00e7\u00f5es (2011)<\/h2>\n

O algoritmo Panda<\/strong> marca um ponto de viragem importante. O Google come\u00e7ou a penalizar os conte\u00fados pobres, duplicados ou concebidos apenas para fins de SEO. Os sites com pouco valor acrescentado perdem subitamente visibilidade. <\/p>\n

Para os retalhistas, o Panda imp\u00f5e uma regra duradoura: explicar claramente a tua atividade, dar respostas \u00fateis e evitar conte\u00fados gen\u00e9ricos. Na reputa\u00e7\u00e3o eletr\u00f3nica, o Panda favorece os discursos aut\u00eanticos e os s\u00edtios verdadeiramente informativos. <\/p>\n

Fonte<\/strong>: Blogue da Pesquisa Google, Encontrar mais s\u00edtios de alta qualidade na pesquisa<\/em>, 2011
\nhttps:\/\/blog.google\/products\/search\/finding-more-high-quality-sites-in\/<\/a><\/p>\n

Penguin: o fim da manipula\u00e7\u00e3o da popularidade (2012)<\/h2>\n

Com o Penguin<\/strong>, o Google est\u00e1 a combater as liga\u00e7\u00f5es artificiais. Redes de links, \u00e2ncoras demasiado optimizadas e estrat\u00e9gias agressivas s\u00e3o agora penalizadas. <\/p>\n

Para uma empresa local, o Penguin refor\u00e7a a no\u00e7\u00e3o de reputa\u00e7\u00e3o real. As recomenda\u00e7\u00f5es devem ser naturais, provenientes de parceiros leg\u00edtimos, dos media ou dos clientes. Os links tornam-se um sinal de confian\u00e7a e n\u00e3o apenas uma alavanca t\u00e9cnica. <\/p>\n

Fonte<\/strong>: Central de pesquisa do Google, Mais um passo para recompensar os s\u00edtios de alta qualidade<\/em>, 2012
\nhttps:\/\/developers.google.com\/search\/blog\/2012\/04\/another-step-to-reward-high-quality<\/a><\/p>\n

Beija-flor: compreender as inten\u00e7\u00f5es em vez das palavras (2013)<\/h2>\n

O algoritmo Hummingbird<\/strong> introduz uma compreens\u00e3o mais refinada das consultas. O Google j\u00e1 n\u00e3o se limita a palavras-chave exactas. Analisa o significado geral e a inten\u00e7\u00e3o da pesquisa. <\/p>\n

Para a reputa\u00e7\u00e3o eletr\u00f3nica, isto significa que o Google associa uma empresa a no\u00e7\u00f5es como fiabilidade, seriedade ou satisfa\u00e7\u00e3o do cliente, mesmo que estes termos n\u00e3o sejam repetidos mecanicamente. A coer\u00eancia global torna-se mais importante do que a otimiza\u00e7\u00e3o bruta. <\/p>\n

Fonte<\/strong>: Google, Explica\u00e7\u00e3o da atualiza\u00e7\u00e3o Hummingbird<\/em>, 2013
\nhttps:\/\/searchengineland.com\/google-hummingbird-172816<\/a><\/p>\n

RankBrain: a aprendizagem autom\u00e1tica entra em a\u00e7\u00e3o (2015)<\/h2>\n

O RankBrain<\/strong> introduz a intelig\u00eancia artificial no algoritmo. O Google aprende com o comportamento dos utilizadores: cliques, tempo despendido, retrocesso. <\/p>\n

Se um resultado gerar desapontamento, perde visibilidade. Para um retalhista, isto liga diretamente a experi\u00eancia do utilizador, a satisfa\u00e7\u00e3o do cliente e a visibilidade. Uma m\u00e1 reputa\u00e7\u00e3o eletr\u00f3nica pode agora ter um impacto indireto mas duradouro na SEO. <\/p>\n

Fonte<\/strong>: Bloomberg, Google Turning Its Lucrative Web Search Over to AI Machines<\/em>, 2015
\nhttps:\/\/www.bloomberg.com\/news\/articles\/2015-10-26\/google-turning-its-lucrative-web-search-over-to-ai-machines<\/a><\/p>\n

Actualiza\u00e7\u00f5es principais: credibilidade e confian\u00e7a (2018-presente)<\/h2>\n

Desde 2018, a Google tem vindo a lan\u00e7ar regularmente actualiza\u00e7\u00f5es principais<\/strong>. Estas actualiza\u00e7\u00f5es globais refor\u00e7am a avalia\u00e7\u00e3o da fiabilidade, experi\u00eancia e credibilidade do conte\u00fado. S\u00e3o frequentemente associadas \u00e0s no\u00e7\u00f5es de EEAT (experi\u00eancia, especializa\u00e7\u00e3o, autoridade, fiabilidade). <\/p>\n

Para as empresas, isto significa que a reputa\u00e7\u00e3o global conta: as cr\u00edticas dos clientes, as men\u00e7\u00f5es externas, a clareza da informa\u00e7\u00e3o jur\u00eddica e a coer\u00eancia da marca influenciam indiretamente a visibilidade.<\/p>\n

Fonte<\/strong>: Central de pesquisa do Google, O que os propriet\u00e1rios de sites devem saber sobre as actualiza\u00e7\u00f5es principais<\/em>, 2023
\nhttps:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates<\/a><\/p>\n

Algoritmos do Google e refer\u00eancias locais<\/h2>\n

Os algoritmos globais interagem com os sistemas locais. O Google Business<\/strong> Profile, as cr\u00edticas dos clientes e a consist\u00eancia das informa\u00e7\u00f5es alimentam os c\u00e1lculos locais. <\/p>\n

A Google especifica que a relev\u00e2ncia, a dist\u00e2ncia e a reputa\u00e7\u00e3o s\u00e3o avaliadas de forma din\u00e2mica. Uma boa reputa\u00e7\u00e3o eletr\u00f3nica aumenta o conhecimento da marca, enquanto uma m\u00e1 experi\u00eancia do cliente pode limitar a visibilidade local. <\/p>\n

Fonte<\/strong>: Whitespark, Local Search Ranking Factors<\/em>, 2023
\nhttps:\/\/whitespark.ca\/local-search-ranking-factors\/<\/a><\/p>\n

Algoritmo do Google: uma l\u00f3gica orientada para o futuro<\/h2>\n

A evolu\u00e7\u00e3o dos algoritmos mostra uma tend\u00eancia clara. A Google est\u00e1 a afastar-se da manipula\u00e7\u00e3o t\u00e9cnica e a aproximar-se da experi\u00eancia real do utilizador. No futuro, com a crescente integra\u00e7\u00e3o da IA generativa, os algoritmos continuar\u00e3o a favorecer as empresas que s\u00e3o identific\u00e1veis, cred\u00edveis e transparentes. <\/p>\n

Para um retalhista ou empres\u00e1rio independente, compreender o algoritmo do Google significa compreender uma coisa simples: a visibilidade duradoura depende da qualidade real, da satisfa\u00e7\u00e3o do cliente e de uma reputa\u00e7\u00e3o eletr\u00f3nica controlada. O algoritmo n\u00e3o \u00e9 um inimigo. \u00c9 o reflexo autom\u00e1tico das expectativas dos utilizadores. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"O<\/span><\/div><\/div><\/div>

Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n

Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div>

Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7791","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nAlgoritmo - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Algoritmo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algoritmo\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Algoritmo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Algoritmo\",\"datePublished\":\"2022-10-18T13:55:10+00:00\",\"dateModified\":\"2025-12-22T14:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/\"},\"wordCount\":1267,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/\",\"name\":\"Algoritmo - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2022-10-18T13:55:10+00:00\",\"dateModified\":\"2025-12-22T14:46:19+00:00\",\"description\":\"GLOSSAIRE : Algoritmo\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Algoritmo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/algoritmo\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Fran\u00e7a\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Algoritmo - Business Ereputation","description":"GLOSSAIRE : Algoritmo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/","og_locale":"pt_PT","og_type":"article","og_title":"Algoritmo","og_description":"GLOSSAIRE : Algoritmo","og_url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2025-12-22T14:46:19+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Algoritmo","datePublished":"2022-10-18T13:55:10+00:00","dateModified":"2025-12-22T14:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/"},"wordCount":1267,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"inLanguage":"pt-PT"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/","url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/","name":"Algoritmo - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website"},"datePublished":"2022-10-18T13:55:10+00:00","dateModified":"2025-12-22T14:46:19+00:00","description":"GLOSSAIRE : Algoritmo","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes","item":"https:\/\/www.business-ereputation.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/"},{"@type":"ListItem","position":3,"name":"Algoritmo"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/pt-pt\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/algoritmo\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Fran\u00e7a"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7791\/revisions"}],"predecessor-version":[{"id":11712,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/7791\/revisions\/11712"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=7791"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary-cat?post=7791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}