{"id":7755,"date":"2022-10-18T15:50:19","date_gmt":"2022-10-18T15:50:19","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/etiquetas-alternativas\/"},"modified":"2025-12-22T14:42:51","modified_gmt":"2025-12-22T14:42:51","slug":"etiquetas-alternativas","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/etiquetas-alternativas\/","title":{"rendered":"Etiquetas alternativas"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Etiquetas ALT: uma defini\u00e7\u00e3o clara para os retalhistas e os trabalhadores independentes<\/h2>\n<p>A <strong>etiqueta ALT<\/strong> (ou <em>atributo alt<\/em>) \u00e9 um texto descritivo associado a uma imagem no c\u00f3digo HTML. \u00c9 <strong>a \u00fanica etiqueta que \u00e9 realmente \u00fatil e reconhecida pelo Google para compreender o conte\u00fado de uma imagem<\/strong>. \u00c9 utilizada para descrever a imagem quando esta n\u00e3o pode ser apresentada e para a tornar compreens\u00edvel para os motores de busca e as tecnologias de assist\u00eancia.  <\/p>\n<p>Para o <strong>Google<\/strong>, o texto ALT \u00e9 um sinal central para a interpreta\u00e7\u00e3o de uma imagem. Para um retalhista ou empres\u00e1rio independente, desempenha um papel direto na visibilidade no <strong>Google Images<\/strong>, mas tamb\u00e9m na reputa\u00e7\u00e3o eletr\u00f3nica, porque determina a forma como as imagens s\u00e3o compreendidas e associadas \u00e0 tua empresa. <\/p>\n<p><strong>Fonte<\/strong>: W3C, <em>HTML Living Standard &#8211; O elemento img<\/em><br \/> <a>https:\/\/html.spec.whatwg.org\/multipage\/embedded-content.html#the-img-element<\/a><\/p>\n<h2>Porque \u00e9 que a etiqueta ALT \u00e9 a \u00fanica etiqueta realmente \u00fatil para imagens<\/h2>\n<p>Ao contr\u00e1rio do que se pensa, o Google n\u00e3o se baseia apenas no nome do ficheiro ou em etiquetas ex\u00f3ticas para compreender uma imagem. A etiqueta ALT \u00e9 <strong>o principal marcador sem\u00e2ntico<\/strong>. Sem ela, o Google v\u00ea uma imagem, mas n\u00e3o compreende exatamente o que ela representa.  <\/p>\n<p>Atributos como <code>title<\/code>, <code>caption<\/code> ou metadados EXIF podem ser de interesse secund\u00e1rio, mas <strong>nunca podem substituir a etiqueta ALT<\/strong> para indexa\u00e7\u00e3o e compreens\u00e3o pelo Google.<\/p>\n<p><strong>Fonte<\/strong>: Central de pesquisa do Google, <em>Imagens e SEO<\/em><br \/> <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\">https:\/\/developers.google.com\/search\/docs\/appearance\/google-images<\/a><\/p>\n<h2>Etiqueta ALT e acessibilidade: um duplo desafio<\/h2>\n<p>A etiqueta ALT foi originalmente concebida para acessibilidade. Os leitores de ecr\u00e3 utilizam-na para descrever imagens para pessoas com defici\u00eancia visual. O Google utiliza a mesma l\u00f3gica: uma imagem bem descrita \u00e9 uma imagem compreens\u00edvel.  <\/p>\n<p>Para uma empresa, refor\u00e7a a imagem de seriedade e profissionalismo. Uma p\u00e1gina acess\u00edvel \u00e9 percebida como mais qualitativa, o que est\u00e1 totalmente de acordo com uma abordagem respons\u00e1vel da reputa\u00e7\u00e3o eletr\u00f3nica. <\/p>\n<p><strong>Fonte<\/strong>: Iniciativa para a acessibilidade da Web (WAI), <em>Alternativas de texto<\/em><br \/> <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/text-alternatives.html\">https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/text-alternatives.html<\/a><\/p>\n<h2>Como \u00e9 que o Google utiliza as etiquetas ALT para as Imagens do Google<\/h2>\n<p>Para indexar uma imagem no Google Images, o Google cruza v\u00e1rios sinais: o contexto textual da p\u00e1gina, o nome do ficheiro e, acima de tudo, a <strong>etiqueta ALT<\/strong>. Sem um texto ALT relevante, a imagem tem muito poucas hip\u00f3teses de aparecer corretamente nos resultados de imagem. <\/p>\n<p>O Google especifica que o texto ALT deve ser descritivo, factual e alinhado com o conte\u00fado real da imagem. N\u00e3o deve ser uma lista de palavras-chave. <\/p>\n<p><strong>Fonte<\/strong>: Central de Pesquisa do Google, <em>Melhores pr\u00e1ticas para o Google Images<\/em><br \/> <a>https:\/\/developers.google.com\/search\/docs\/appearance\/google-images#best-practices<\/a><\/p>\n<h2>Regras essenciais para escrever uma boa etiqueta ALT<\/h2>\n<p>Uma etiqueta ALT eficaz descreve o que a imagem realmente mostra, utilizando palavras simples e precisas. Deve ser curta, geralmente uma frase ou um grupo de palavras, sem pontua\u00e7\u00e3o desnecess\u00e1ria. <\/p>\n<p>Por exemplo, para uma fotografia de montra de uma loja :<br \/> <code>alt=\"Vitrine de la boulangerie artisanale Martin \u00e0 Poissy\"<\/code><\/p>\n<p>Por outro lado, uma etiqueta como:<br \/> <code>alt=\"boulangerie pain croissant p\u00e2tisserie poissy pas cher\"<\/code><br \/> \u00e9 contraproducente e pode ser ignorada pelo Google.<\/p>\n<p><strong>Fonte<\/strong>: Moz, <em>Alt Text for SEO and Accessibility<\/em>, 2023<br \/> <a>https:\/\/moz.com\/learn\/seo\/alt-text<\/a><\/p>\n<h2>Etiquetas ALT e refer\u00eancias locais<\/h2>\n<p>Em SEO local, a etiqueta ALT fornece um contexto visual para uma atividade e uma \u00e1rea geogr\u00e1fica. Imagens de instala\u00e7\u00f5es, equipas ou projectos com texto ALT claro refor\u00e7am a coer\u00eancia entre o site, o conte\u00fado e o <strong>Google Business<\/strong> Profile. <\/p>\n<p>Por exemplo, uma fotografia de emprego com um ALT descritivo ajuda o Google a associar visualmente a tua empresa a um territ\u00f3rio e a um verdadeiro know-how, o que apoia indiretamente a visibilidade local.<\/p>\n<p><strong>Fonte<\/strong>: Whitespark, <em>Local SEO Image Optimization<\/em>, 2023<br \/> <a>https:\/\/whitespark.ca\/blog\/local-image-seo\/<\/a><\/p>\n<h2>Etiquetas ALT e reputa\u00e7\u00e3o<\/h2>\n<p>As imagens desempenham um papel importante na perce\u00e7\u00e3o da credibilidade. Uma imagem bem descrita, coerente com o conte\u00fado e aut\u00eantica gera confian\u00e7a. Por outro lado, imagens gen\u00e9ricas, sem descri\u00e7\u00e3o ou mal contextualizadas podem prejudicar uma imagem profissional.  <\/p>\n<p>Na e-reputa\u00e7\u00e3o, a etiqueta ALT ajuda a controlar a mensagem. Evita que o Google interprete uma imagem fora de contexto ou a associe a consultas inadequadas. <\/p>\n<p><strong>Fonte<\/strong>: Search Engine Journal, <em>Image SEO and Brand Trust<\/em>, 2023<br \/> <a>https:\/\/www.searchenginejournal.com\/image-seo\/<\/a><\/p>\n<h2>Erros comuns a evitar com as etiquetas ALT<\/h2>\n<p>O erro mais comum \u00e9 a aus\u00eancia total de uma etiqueta ALT. O segundo \u00e9 o excesso de palavras-chave. Outro erro comum \u00e9 utilizar o mesmo texto ALT para v\u00e1rias imagens diferentes, o que torna dif\u00edcil a sua compreens\u00e3o.  <\/p>\n<p>Tamb\u00e9m n\u00e3o \u00e9 aconselh\u00e1vel utilizar textos ALT puramente decorativos para imagens informativas. Por outro lado, para uma imagem puramente decorativa, recomenda-se um ALT vazio (<code>alt=\"\"<\/code>). <\/p>\n<p><strong>Fonte<\/strong>: W3C, <em>Imagens decorativas<\/em><br \/> <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/\">https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/<\/a><\/p>\n<h2>Exemplos concretos para uma empresa local<\/h2>\n<p>Os artes\u00e3os podem utilizar :<br \/> <code>alt=\"R\u00e9novation compl\u00e8te de salle de bain \u00e0 Versailles par l\u2019\u00e9quipe Dupont\"<\/code><\/p>\n<p>Um consultor pode preferir :<br \/> <code>alt=\"Consultant en e-r\u00e9putation en rendez-vous avec une PME\"<\/code><\/p>\n<p>Estas descri\u00e7\u00f5es s\u00e3o factuais, compreens\u00edveis e correspondem \u00e0 realidade do servi\u00e7o.<\/p>\n<p><strong>Fonte<\/strong>: Bpifrance Cr\u00e9ation, <em>Otimizar as imagens do teu s\u00edtio Web<\/em>, 2022<br \/> <a>https:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/site-internet\/optimiser-images-site<\/a><\/p>\n<h2>Etiquetas ALT: uma alavanca simples mas decisiva<\/h2>\n<p>A etiqueta ALT \u00e9 <strong>a \u00fanica etiqueta que \u00e9 essencial para a SEO de imagens<\/strong>. Sem ela, uma imagem \u00e9 praticamente invis\u00edvel para o Google Images. Utilizada corretamente, melhora a acessibilidade, a compreens\u00e3o sem\u00e2ntica e a visibilidade visual do teu site.  <\/p>\n<p>Para os retalhistas e empres\u00e1rios independentes, trata-se de uma alavanca de grande impacto que n\u00e3o implica custos t\u00e9cnicos elevados. Num ambiente em que a imagem desempenha um papel cada vez mais importante na tomada de decis\u00f5es e na confian\u00e7a, o dom\u00ednio das etiquetas ALT contribui diretamente para uma reputa\u00e7\u00e3o eletr\u00f3nica mais clara, mais cred\u00edvel e mais duradoura no Google. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7755","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Etiquetas alternativas - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Etiquetas alternativas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/etiquetas-alternativas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etiquetas alternativas\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Etiquetas alternativas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/etiquetas-alternativas\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:42:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/etiquetas-alternativas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/etiquetas-alternativas\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Etiquetas alternativas\",\"datePublished\":\"2022-10-18T15:50:19+00:00\",\"dateModified\":\"2025-12-22T14:42:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/etiquetas-alternativas\\\/\"},\"wordCount\":1114,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/etiquetas-alternativas\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/etiquetas-alternativas\\\/\",\"name\":\"Etiquetas alternativas - 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