{"id":10892,"date":"2022-10-18T12:49:05","date_gmt":"2022-10-18T12:49:05","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/referenciacao-local\/"},"modified":"2025-12-22T14:52:19","modified_gmt":"2025-12-22T14:52:19","slug":"referenciacao-local","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/","title":{"rendered":"Referencia\u00e7\u00e3o local"},"content":{"rendered":"

Referencia\u00e7\u00e3o local: uma defini\u00e7\u00e3o clara para os retalhistas e os trabalhadores independentes<\/h2>\n

O SEO local<\/strong> refere-se a todas as t\u00e9cnicas que permitem que uma empresa apare\u00e7a nos resultados de pesquisa geolocalizados, especialmente quando os utilizadores da Web procuram um profissional “perto de casa”. Em termos pr\u00e1ticos, isto significa resultados apresentados no Google<\/strong> com um mapa, detalhes do estabelecimento e coment\u00e1rios de clientes, muitas vezes referidos como o Pacote Local<\/em>. <\/p>\n

Para um comerciante, artes\u00e3o ou empres\u00e1rio independente, a referencia\u00e7\u00e3o local \u00e9 a chave para a visibilidade online. N\u00e3o se trata de atrair visitantes do outro lado do pa\u00eds, mas de atrair clientes que possam deslocar-se at\u00e9 ti ou contactar-te imediatamente. <\/p>\n

Fonte<\/strong>: Central de pesquisa do Google, Compreender os resultados da pesquisa local<\/em>, Google
\nhttps:\/\/developers.google.com\/search\/docs\/appearance\/local-search-results<\/a><\/p>\n

Porque \u00e9 que a SEO local \u00e9 essencial para a tua reputa\u00e7\u00e3o eletr\u00f3nica<\/h2>\n

A refer\u00eancia local e a reputa\u00e7\u00e3o eletr\u00f3nica andam de m\u00e3os dadas. Quando um potencial cliente procura um servi\u00e7o local, o Google d\u00e1 prioridade aos estabelecimentos considerados mais fi\u00e1veis. Esta fiabilidade baseia-se em grande medida em sinais de reputa\u00e7\u00e3o: coment\u00e1rios de clientes, classifica\u00e7\u00f5es, respostas profissionais, coer\u00eancia das informa\u00e7\u00f5es e reputa\u00e7\u00e3o local. <\/p>\n

De acordo com a BrightLocal, 98% dos consumidores utilizaram a Internet para encontrar uma empresa local em 2023 e 76% l\u00eaem regularmente as opini\u00f5es antes de estabelecer contacto. A visibilidade local est\u00e1, portanto, a tornar-se um fator direto de confian\u00e7a.
\nFonte<\/strong>: BrightLocal, Inqu\u00e9rito de avalia\u00e7\u00e3o do consumidor local 2024<\/em>
\nhttps:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/<\/a><\/p>\n

Como funciona a refer\u00eancia local no Google<\/h2>\n

O Google utiliza oficialmente tr\u00eas crit\u00e9rios para classificar os resultados locais: relev\u00e2ncia, dist\u00e2ncia e reputa\u00e7\u00e3o. A relev\u00e2ncia mede a correspond\u00eancia entre a pesquisa e a tua empresa. A dist\u00e2ncia depende da localiza\u00e7\u00e3o geogr\u00e1fica do utilizador. A reputa\u00e7\u00e3o baseia-se na reputa\u00e7\u00e3o geral da empresa, tanto online como offline. <\/p>\n

O elemento central do sistema \u00e9 o Google Business<\/strong> Profile. Cont\u00e9m todas as informa\u00e7\u00f5es essenciais: nome, morada, n\u00famero de telefone, hor\u00e1rio de funcionamento, fotografias, opini\u00f5es e respostas. Uma listagem completa, ativa e regularmente actualizada melhora tanto a refer\u00eancia local como a imagem da empresa. <\/p>\n

Fonte<\/strong>: Google, Melhora a tua classifica\u00e7\u00e3o local no Google<\/em>
\nhttps:\/\/support.google.com\/business\/answer\/7091<\/a><\/p>\n

Refer\u00eancias locais e cr\u00edticas de clientes: uma alavanca para a confian\u00e7a<\/h2>\n

As avalia\u00e7\u00f5es dos clientes s\u00e3o um dos sinais mais vis\u00edveis na SEO local. T\u00eam uma influ\u00eancia direta nas taxas de cliques, nas decis\u00f5es de compra e na credibilidade de uma empresa. A Google indica que a frequ\u00eancia, a rec\u00eancia e a diversidade das cr\u00edticas s\u00e3o elementos tidos em conta na apresenta\u00e7\u00e3o local, sem especificar a pondera\u00e7\u00e3o exacta. <\/p>\n

Responder a opini\u00f5es, incluindo as negativas, \u00e9 parte integrante da gest\u00e3o da reputa\u00e7\u00e3o eletr\u00f3nica. Uma resposta profissional mostra que a empresa est\u00e1 atenta e empenhada nas rela\u00e7\u00f5es com os clientes. Por outro lado, a aus\u00eancia total de resposta pode ser interpretada como uma falta de seriedade. <\/p>\n

Fonte<\/strong>: Google, Melhores pr\u00e1ticas para responder a cr\u00edticas<\/em>, 2024
\nhttps:\/\/support.google.com\/business\/answer\/3474122<\/a><\/p>\n

O papel do s\u00edtio Web na referencia\u00e7\u00e3o local<\/h2>\n

Ao contr\u00e1rio do que se pensa, as refer\u00eancias locais n\u00e3o dependem apenas do Google Business Profile. O s\u00edtio Web desempenha um papel fundamental. A Google cruza as informa\u00e7\u00f5es da listagem com as do s\u00edtio Web para verificar a consist\u00eancia e a credibilidade da empresa. P\u00e1ginas locais, avisos legais claros, detalhes de contacto vis\u00edveis e conte\u00fado centrado no cliente refor\u00e7am a legitimidade local. <\/p>\n

Os estudos tamb\u00e9m mostram uma liga\u00e7\u00e3o entre a refer\u00eancia natural de um s\u00edtio e a sua visibilidade nos resultados locais. Uma empresa que esteja bem posicionada organicamente tem mais probabilidades de beneficiar de uma maior exposi\u00e7\u00e3o no Local Pack.
\nFonte<\/strong>: Whitespark, Local Search Ranking Factors 2023<\/em>
\nhttps:\/\/whitespark.ca\/local-search-ranking-factors\/<\/a><\/p>\n

Erros comuns que prejudicam a SEO local e a reputa\u00e7\u00e3o eletr\u00f3nica<\/h2>\n

Certas pr\u00e1ticas t\u00eam um impacto duradouro na visibilidade local. Informa\u00e7\u00f5es inconsistentes entre o s\u00edtio e a listagem do Google, cr\u00edticas artificiais ou compradas, listagens n\u00e3o actualizadas ou fotografias gen\u00e9ricas minam a confian\u00e7a algor\u00edtmica e humana. A Google sanciona explicitamente as cr\u00edticas falsas e a manipula\u00e7\u00e3o da reputa\u00e7\u00e3o. <\/p>\n

Para um freelancer, estes erros podem ser suficientes para fazer com que a empresa desapare\u00e7a dos resultados vis\u00edveis, mesmo com uma oferta de qualidade.
\nFonte<\/strong>: Google, Pol\u00edtica de envolvimento falso<\/em>, 2024
\nhttps:\/\/support.google.com\/contributionpolicy\/answer\/7400114<\/a><\/p>\n

Quanto tempo demora a obter resultados na referencia\u00e7\u00e3o local?<\/h2>\n

A referencia\u00e7\u00e3o local n\u00e3o \u00e9 instant\u00e2nea. Os primeiros efeitos aparecem geralmente entre algumas semanas e tr\u00eas meses, em fun\u00e7\u00e3o da concorr\u00eancia local e do estado inicial da listagem. Este prazo favorece as empresas regulares e empenhadas a longo prazo. A Google recorda que nenhuma posi\u00e7\u00e3o pode ser garantida, uma vez que os resultados est\u00e3o em constante evolu\u00e7\u00e3o. <\/p>\n

Fonte<\/strong>: Google Search Central, Existem garantias de SEO?<\/em>
\nhttps:\/\/developers.google.com\/search\/docs\/fundamentals\/do-seo-guarantees-exist<\/a><\/p>\n

Referencia\u00e7\u00e3o local: uma quest\u00e3o fundamental para a visibilidade futura<\/h2>\n

\u00c0 medida que a utiliza\u00e7\u00e3o evolui para a pesquisa por voz e interfaces orientadas para a IA, a refer\u00eancia local torna-se uma base estrat\u00e9gica. Os motores de pesquisa favorecem as empresas claramente identificadas, bem classificadas e com credibilidade a n\u00edvel local. Para os retalhistas e as empresas independentes, investir em SEO local significa investir na sua reputa\u00e7\u00e3o eletr\u00f3nica, na sua visibilidade a longo prazo e na sua capacidade de atrair clientes locais, agora e no futuro. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"O<\/span><\/div><\/div><\/div>

Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n

Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div>

Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-10892","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\nReferencia\u00e7\u00e3o local - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Referencia\u00e7\u00e3o local\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referencia\u00e7\u00e3o local\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Referencia\u00e7\u00e3o local\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:52:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Referencia\u00e7\u00e3o local\",\"datePublished\":\"2022-10-18T12:49:05+00:00\",\"dateModified\":\"2025-12-22T14:52:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/\"},\"wordCount\":1120,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"inLanguage\":\"pt-PT\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/\",\"name\":\"Referencia\u00e7\u00e3o local - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2022-10-18T12:49:05+00:00\",\"dateModified\":\"2025-12-22T14:52:19+00:00\",\"description\":\"GLOSSAIRE : Referencia\u00e7\u00e3o local\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary Terms\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Referencia\u00e7\u00e3o local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/pt-pt\\\/glossary\\\/referenciacao-local\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Fran\u00e7a\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Referencia\u00e7\u00e3o local - Business Ereputation","description":"GLOSSAIRE : Referencia\u00e7\u00e3o local","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/","og_locale":"pt_PT","og_type":"article","og_title":"Referencia\u00e7\u00e3o local","og_description":"GLOSSAIRE : Referencia\u00e7\u00e3o local","og_url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_modified_time":"2025-12-22T14:52:19+00:00","og_image":[{"width":1920,"height":717,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Referencia\u00e7\u00e3o local","datePublished":"2022-10-18T12:49:05+00:00","dateModified":"2025-12-22T14:52:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/"},"wordCount":1120,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"inLanguage":"pt-PT"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/","url":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/","name":"Referencia\u00e7\u00e3o local - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website"},"datePublished":"2022-10-18T12:49:05+00:00","dateModified":"2025-12-22T14:52:19+00:00","description":"GLOSSAIRE : Referencia\u00e7\u00e3o local","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Especialista em Google My Business e recolha de avalia\u00e7\u00f5es de clientes","item":"https:\/\/www.business-ereputation.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Glossary Terms","item":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/"},{"@type":"ListItem","position":3,"name":"Referencia\u00e7\u00e3o local"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#website","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/pt-pt\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779949034","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/pt-pt\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.business-ereputation.com\/pt-pt\/glossary\/referenciacao-local\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Fran\u00e7a"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/10892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/10892\/revisions"}],"predecessor-version":[{"id":11772,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary\/10892\/revisions\/11772"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=10892"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/pt-pt\/wp-json\/wp\/v2\/glossary-cat?post=10892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}