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{"id":223,"count":2,"description":"O desempenho comercial n\u00e3o depende mais apenas da qualidade do discurso de vendas ou do dom\u00ednio das t\u00e9cnicas de fechamento. Agora, ele depende diretamente da reputa\u00e7\u00e3o digital da empresa, de seus l\u00edderes e de suas equipes comerciais. Antes de qualquer contato, os clientes potenciais verificam sistematicamente as avalia\u00e7\u00f5es dos clientes, a credibilidade da marca, a presen\u00e7a no Google, LinkedIn ou m\u00eddias especializadas. Esta fase de pr\u00e9-qualifica\u00e7\u00e3o influencia fortemente a taxa de convers\u00e3o.\nDe acordo com o estudo BrightLocal \u2013 Local Consumer Review Survey 2024, 87% dos consumidores consultam opini\u00f5es online antes de contactar uma empresa e mais de 73% afirmam confiar tanto nas opini\u00f5es como numa recomenda\u00e7\u00e3o pessoal. O Spiegel Research Center (Northwestern University) tamb\u00e9m mostra que um produto ou servi\u00e7o com avalia\u00e7\u00f5es aumenta a sua taxa de convers\u00e3o em mais de 270% quando a nota m\u00e9dia \u00e9 alta e cred\u00edvel. 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