{"id":9967,"date":"2022-10-31T12:09:15","date_gmt":"2022-10-31T12:09:15","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputacao-dos-hoteis\/"},"modified":"2025-10-22T14:54:44","modified_gmt":"2025-10-22T14:54:44","slug":"e-reputacao-dos-hoteis","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-hoteis\/","title":{"rendered":"E-reputa\u00e7\u00e3o dos hot\u00e9is"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"E-reputation des h\u00f4tels - concierge-dhotel - Business Ereputation\" title=\"concierge-dhotel\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg\" class=\"img-responsive wp-image-9969\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A e-reputa\u00e7\u00e3o de um hotel \u00e9 a imagem que este apresenta aos seus clientes na Internet. Esta imagem tornou-se muito importante, uma vez que atrai clientes e eleva o perfil do estabelecimento. Os hot\u00e9is utilizam uma s\u00e9rie de ferramentas para satisfazer as expectativas dos clientes e construir uma boa reputa\u00e7\u00e3o.  <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-hoteis\/#Qual_a_importancia_da_reputacao_eletronica_de_um_hotel\" >Qual a import\u00e2ncia da reputa\u00e7\u00e3o eletr\u00f3nica de um hotel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-hoteis\/#O_que_esperam_os_hospedes_do_hotel\" >O que esperam os h\u00f3spedes do hotel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-hoteis\/#Que_dificuldades_estao_os_hoteleiros_a_encontrar\" >Que dificuldades est\u00e3o os hoteleiros a encontrar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-hoteis\/#Como_e_que_o_Google_Business_Profile_pode_ajudar_os_gestores_de_hoteis\" >Como \u00e9 que o Google Business Profile pode ajudar os gestores de hot\u00e9is?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Qual_a_importancia_da_reputacao_eletronica_de_um_hotel\"><\/span>Qual a import\u00e2ncia da reputa\u00e7\u00e3o eletr\u00f3nica de um hotel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com a expans\u00e3o da tecnologia digital, muitas pessoas est\u00e3o a recorrer \u00e0 Internet para encontrar bons hot\u00e9is com cr\u00edticas positivas. Os utilizadores da Internet t\u00eam cada vez menos tempo para fazer visitas f\u00edsicas. Contentam-se com a imagem da marca e com as opini\u00f5es de outros clientes.  <\/p>\n<p>A reputa\u00e7\u00e3o de um hotel \u00e9 importante, porque tem um impacto na futura clientela que ir\u00e1 receber. Quanto melhor for a reputa\u00e7\u00e3o de um hotel, mais elevada ser\u00e1 a sua classifica\u00e7\u00e3o no Google, o que aumenta o n\u00famero de clientes. No entanto, se o hotel tiver uma m\u00e1 reputa\u00e7\u00e3o, ser\u00e1 mal classificado pelo motor de busca e perder\u00e1 um n\u00famero relativamente grande de clientes. Neste caso, o hotel ter\u00e1 de encontrar formas de melhorar a sua imagem para voltar a atrair clientes. Uma boa reputa\u00e7\u00e3o pode ajudar a aumentar a satisfa\u00e7\u00e3o do cliente e a atrair mais clientes. A satisfa\u00e7\u00e3o do cliente \u00e9 um dos aspectos mais importantes da reputa\u00e7\u00e3o eletr\u00f3nica.     <\/p>\n<p>De notar que a reputa\u00e7\u00e3o de um hotel anda de m\u00e3os dadas com a notoriedade da sua marca. Um hotel com muitas cr\u00edticas positivas d\u00e1 aos clientes mais confian\u00e7a e uma certa notoriedade. Os propriet\u00e1rios de hot\u00e9is devem estar conscientes da sua reputa\u00e7\u00e3o online e tomar medidas para a melhorar, a fim de alcan\u00e7ar um elevado n\u00edvel de satisfa\u00e7\u00e3o dos clientes.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"O_que_esperam_os_hospedes_do_hotel\"><\/span>O que esperam os h\u00f3spedes do hotel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para se afastarem do seu ambiente habitual, os clientes procuram lugares quentes e acolhedores para ficar. Fazem pesquisas baseadas principalmente nas pontua\u00e7\u00f5es do Google e nas cr\u00edticas positivas. Quando se trata de escolher um hotel, os clientes concentram-se numa s\u00e9rie de pontos, incluindo :  <\/p>\n<ul>\n<li>uma boa localiza\u00e7\u00e3o: este \u00e9 o crit\u00e9rio n\u00famero um para muitos clientes. A escolha do estabelecimento baseia-se nos objectivos da sua estadia. <\/li>\n<li>um bom pre\u00e7o: o pre\u00e7o \u00e9 o segundo fator mais importante, uma vez que tem de corresponder ao or\u00e7amento do cliente;<\/li>\n<li>conforto: roupa de cama, espa\u00e7o no quarto, casa de banho privativa, etc. Estas \u00e1reas devem ser representadas com fotografias de qualidade;<\/li>\n<li>uma decora\u00e7\u00e3o bem cuidada.<\/li>\n<\/ul>\n<p>Precisas tamb\u00e9m de um acolhimento caloroso e personalizado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_dificuldades_estao_os_hoteleiros_a_encontrar\"><\/span>Que dificuldades est\u00e3o os hoteleiros a encontrar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ter uma reputa\u00e7\u00e3o eletr\u00f3nica perfeita exige muito trabalho e uma monitoriza\u00e7\u00e3o constante das redes para contrariar as cr\u00edticas negativas. Os gestores de hot\u00e9is t\u00eam muitas vezes dificuldade em apresentar imagens de qualidade que mostrem todo o potencial do hotel. Tamb\u00e9m t\u00eam dificuldade em gerir ferramentas como o Google Business Profile e em otimizar o seu perfil no Google.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_o_Google_Business_Profile_pode_ajudar_os_gestores_de_hoteis\"><\/span>Como \u00e9 que o Google Business Profile pode ajudar os gestores de hot\u00e9is?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>O Google My Business<\/strong> \u00e9 uma ferramenta para otimizar e melhorar a listagem online de um hotel. Pode ser visto como um cart\u00e3o de visita online que resume e apresenta os aspectos mais importantes do hotel. O Google My Business permite-te :  <\/p>\n<ul>\n<li>Aparece nos primeiros resultados dos motores de busca;<\/li>\n<li>melhorar a SEO local ;<\/li>\n<li>Aumenta o tr\u00e1fego e consulta as estat\u00edsticas;<\/li>\n<li>visibilidade multim\u00e9dia.<\/li>\n<\/ul>\n<p>A reputa\u00e7\u00e3o online de um hotel tornou-se extremamente importante e pode aumentar consideravelmente o n\u00famero de clientes que atrai. Para melhorar e monitorizar esta reputa\u00e7\u00e3o, os gestores de hot\u00e9is utilizam os perfis empresariais do Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"O Google \u00e9 gratuito para a minha empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vetor-e1666180994719 - Ereputa\u00e7\u00e3o empresarial \" title=\"3002779-5-etoiles-icon-notation-examination-symbol-matte-free-vetorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-8035\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n<p>Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoteleiros: a tua reputa\u00e7\u00e3o \u00e9 a chave para o teu livro de reservas!<\/p>\n","protected":false},"author":1,"featured_media":9969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[192],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9967","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-tourisme-pt-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hoteleiros: m\u00e9todo, classifica\u00e7\u00e3o e cr\u00edticas do Google My Business<\/title>\n<meta name=\"description\" content=\"Hot\u00e9is: a tua reputa\u00e7\u00e3o \u00e9 a chave para o teu livro de reservas! 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