{"id":9431,"date":"2023-01-30T16:14:27","date_gmt":"2023-01-30T16:14:27","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputacao-dos-espicologos\/"},"modified":"2025-10-22T13:08:15","modified_gmt":"2025-10-22T13:08:15","slug":"e-reputacao-dos-espicologos","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-espicologos\/","title":{"rendered":"E-reputa\u00e7\u00e3o dos espic\u00f3logos"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"L&#039;importance de la r\u00e9putation et google my business pour les psychologues\" title=\"spychologues\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/spychologues.jpg\" class=\"img-responsive wp-image-9432\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/spychologues-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/spychologues-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/spychologues.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A profiss\u00e3o de psic\u00f3logo \u00e9 tradicionalmente conhecida pela obten\u00e7\u00e3o de consultas em consult\u00f3rios dedicados. Esta forma de fazer neg\u00f3cios j\u00e1 n\u00e3o conv\u00e9m a algumas pessoas num ambiente em mudan\u00e7a. Na Internet, a venda e a reputa\u00e7\u00e3o dos servi\u00e7os podem ter um impacto direto na tua clientela. Por isso, \u00e9 importante que tenhas uma boa reputa\u00e7\u00e3o online. Descobre as estrat\u00e9gias mais eficazes para ganhar visibilidade nesta profiss\u00e3o.    <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumo e conte\u00fado da p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-espicologos\/#Como_e_que_os_psicologos_podem_existir_na_Internet\" >Como \u00e9 que os psic\u00f3logos podem existir na Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-espicologos\/#Porque_e_que_os_clientes_dos_psicologos_procuram_um_profissional_de_qualidade_na_Internet\" >Porque \u00e9 que os clientes dos psic\u00f3logos procuram um profissional de qualidade na Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/pt-pt\/metiers\/e-reputacao-dos-espicologos\/#Como_e_que_o_Google_My_Business_pode_ajudar_os_psicologos\" >Como \u00e9 que o Google My Business pode ajudar os psic\u00f3logos?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_os_psicologos_podem_existir_na_Internet\"><\/span>Como \u00e9 que os psic\u00f3logos podem existir na Internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma pr\u00e1tica comum \u00e9 oferecer consultas online atrav\u00e9s de aplica\u00e7\u00f5es como o Skype e o Zoom. Isto permite aos <strong>clientes<\/strong> ligarem-se a um software acess\u00edvel e falarem com os seus terapeutas diretamente a partir de casa. <\/p>\n<p>Os psic\u00f3logos podem criar material informativo que serve como um primeiro passo positivo e permite que as pessoas aprendam sobre t\u00f3picos. Estes incluem a sa\u00fade mental, as estrat\u00e9gias de sobreviv\u00eancia e a gest\u00e3o emocional. <\/p>\n<p>Os blogues podem ser \u00fateis para partilhar conselhos pr\u00e1ticos com um vasto p\u00fablico e explicar os principais princ\u00edpios do tratamento psicol\u00f3gico. Os psic\u00f3logos tamb\u00e9m podem criar v\u00eddeos para comunicar atrav\u00e9s das redes sociais e promover o seu trabalho junto de potenciais <strong>clientes<\/strong>. <\/p>\n<p>Os podcasts oferecem uma forma interessante e divertida de comunicar com os seus clientes. Tamb\u00e9m oferecem aos profissionais de sa\u00fade mental uma plataforma onde podem juntar-se a outros especialistas para discutir uma vasta gama de t\u00f3picos. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Porque_e_que_os_clientes_dos_psicologos_procuram_um_profissional_de_qualidade_na_Internet\"><\/span>Porque \u00e9 que os clientes dos psic\u00f3logos procuram um profissional de qualidade na Internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Internet permite aos doentes informarem-se facilmente sobre os psic\u00f3logos e as suas \u00e1reas de especializa\u00e7\u00e3o. Muitas <g id=\"gid_0\">p\u00e1ginas<\/g> Web oferecem informa\u00e7\u00f5es pormenorizadas sobre as qualifica\u00e7\u00f5es, a forma\u00e7\u00e3o e a experi\u00eancia do psic\u00f3logo. O anonimato, a compet\u00eancia e a confidencialidade s\u00e3o os valores procurados pelos <strong>clientes<\/strong>.  <\/p>\n<p>Por vezes, as pessoas n\u00e3o querem que os seus nomes apare\u00e7am em documentos relacionados com os seus cuidados m\u00e9dicos. Para este tipo de doentes, em particular, a Web oferece uma forma de anonimato que n\u00e3o teriam se fossem a um consult\u00f3rio. <\/p>\n<p>Porque \u00e9 que a reputa\u00e7\u00e3o digital \u00e9 a chave para o sucesso dos profissionais<strong> <\/strong>psic\u00f3logos?<\/p>\n<p>A notoriedade e a <strong>reputa\u00e7\u00e3o<\/strong> digital s\u00e3o duas ferramentas essenciais para o crescimento dos psic\u00f3logos. Por um lado, a visibilidade na Internet permite que os profissionais e as suas pr\u00e1ticas cheguem a um grande n\u00famero de pessoas. Por outro lado, a notoriedade e <g id=\"gid_1\">a reputa\u00e7\u00e3o<\/g> digital permitem ao psic\u00f3logo ganhar credibilidade junto de potenciais <g id=\"gid_2\">clientes<\/g>. Isto \u00e9 essencial para inspirar confian\u00e7a e convencer futuros pacientes.   <\/p>\n<p>Quando um profissional tem uma presen\u00e7a forte na Web, isso confere-lhe maior legitimidade e respeitabilidade junto do p\u00fablico. Por \u00faltimo, uma presen\u00e7a em linha ativa e coerente pode criar liga\u00e7\u00f5es com v\u00e1rios p\u00fablicos, abrindo novas oportunidades para os profissionais. A procura de potenciais locais para exercer a profiss\u00e3o baseia-se sobretudo na notoriedade.  <\/p>\n<p>N\u00e3o h\u00e1 d\u00favida de que o conhecimento da marca e <strong>a reputa\u00e7\u00e3o<\/strong> digital desempenham um papel fundamental no sucesso dos psic\u00f3logos profissionais. \u00c9 necess\u00e1rio um trabalho cuidadoso sobre a<strong> imagem <\/strong>de marca para dar aos psic\u00f3logos a melhor hip\u00f3tese de sucesso. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_e_que_o_Google_My_Business_pode_ajudar_os_psicologos\"><\/span>Como \u00e9 que o Google My Business pode ajudar os psic\u00f3logos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Google My <strong>Business<\/strong> \u00e9 uma plataforma poderosa para os psic\u00f3logos, que lhes permite ligar-se \u00e0 sua comunidade e aumentar a sua visibilidade. Al\u00e9m disso<strong>,<\/strong> facilita o envolvimento e ajuda a gerar leads mais qualificados. <\/p>\n<p>Os psic\u00f3logos podem criar uma <strong>p\u00e1gina<\/strong> empresarial no Google My <strong>Business<\/strong> para criar uma presen\u00e7a online real, vis\u00edvel para todos os utilizadores do Google. Informa\u00e7\u00f5es como a morada, o nome e o n\u00famero de telefone podem ser facilmente actualizadas. Estas informa\u00e7\u00f5es s\u00e3o vis\u00edveis numa vasta gama de produtos Google. Inclui o motor de pesquisa, a ferramenta Mapas e muitos outros.   <\/p>\n<p>Gra\u00e7as \u00e0 ferramenta Google Posts integrada no Google My <strong>Business<\/strong>, os psic\u00f3logos podem interagir diretamente com os seus clientes actuais e potenciais. As publica\u00e7\u00f5es s\u00e3o mensagens curtas que aparecem nos resultados <strong>dos motores de<\/strong> <strong>busca<\/strong>. Os utilizadores podem clicar nestas discuss\u00f5es para encontrar rapidamente mais informa\u00e7\u00f5es sobre o servi\u00e7o psicol\u00f3gico. As mensagens tamb\u00e9m podem conter links para um s\u00edtio Web onde os utilizadores podem encontrar ainda mais informa\u00e7\u00f5es. Esta funcionalidade permite aos utilizadores contactar diretamente um <strong>psic\u00f3logo<\/strong>.    <\/p>\n<p>O servi\u00e7o de Perguntas e Respostas fornecido pelo GMB permite que <strong>os psic\u00f3logos<\/strong> respondam \u00e0s perguntas de potenciais clientes, aumentando a visibilidade do consult\u00f3rio. Portanto, ao responder a perguntas relevantes sobre psicologia ou casos espec\u00edficos, permite que <g id=\"gid_1\">os psic\u00f3logos<\/g> aumentem o seu perfil online. Isto \u00e9 invariavelmente acompanhado por um melhor envolvimento geral do cliente.  <\/p>\n<p>Depois de configurares a tua<strong> p\u00e1gina<\/strong> do Google My Business, podes analisar o teu desempenho utilizando o GMB Analyzer. Trata-se de um GMB Analytics concebido para avaliar o tr\u00e1fego, o p\u00fablico e os retornos da mesma forma que a ferramenta Google Analytics. Esta ferramenta fornece aos psic\u00f3logos e a outros profissionais muitos dados \u00fateis, como o n\u00famero de contactos adicionais provenientes de <strong>pesquisas<\/strong> internas no Google.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"O Google \u00e9 gratuito para a minha empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vetor-e1666180994719 - Ereputa\u00e7\u00e3o empresarial \" title=\"3002779-5-etoiles-icon-notation-examination-symbol-matte-free-vetorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-8035\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>Pretende otimizar a sua listagem no Google? Queres obter coment\u00e1rios genu\u00ednos e positivos dos clientes?<\/h2>\n<p>Descobre o m\u00e9todo simples que te vai garantir que ficas sempre em primeiro lugar e \u00e0 frente dos teus concorrentes locais no Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descobre o m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A import\u00e2ncia da reputa\u00e7\u00e3o e do Google My Business para os psic\u00f3logos<\/p>\n","protected":false},"author":1,"featured_media":9432,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[190],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9431","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-profissionais-de-saude"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Psic\u00f3logos: m\u00e9todo, classifica\u00e7\u00e3o e an\u00e1lises Google My Business<\/title>\n<meta name=\"description\" content=\"A import\u00e2ncia da reputa\u00e7\u00e3o e do Google My Business para os psic\u00f3logos. 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