{"id":9038,"date":"2023-07-04T10:14:30","date_gmt":"2023-07-04T10:14:30","guid":{"rendered":"https:\/\/www.business-ereputation.com\/elevator-pitch-las-ventajas-de-google-my-business\/"},"modified":"2025-10-22T12:22:48","modified_gmt":"2025-10-22T12:22:48","slug":"elevator-pitch-las-ventajas-de-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/elevator-pitch-las-ventajas-de-google-my-business\/","title":{"rendered":"Elevator pitch: Las ventajas de Google My Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A menudo me piden que resuma las ventajas de Google My Business para pymes y emprendedores&#8230; as\u00ed que he decidido crear una peque\u00f1a infograf\u00eda que resume (y facilita la comprensi\u00f3n) las ventajas en 6 puntos. Y para presentarla, he elegido el m\u00e9todo \u00abELEVATOR PITCH\u00bb. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/elevator-pitch-las-ventajas-de-google-my-business\/#%C2%BFQue_es_un_discurso_de_ascensor\" >\u00bfQu\u00e9 es un discurso de ascensor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/elevator-pitch-las-ventajas-de-google-my-business\/#En_pocas_palabras_%C2%BFcuales_son_las_ventajas_de_Google_My_Business\" >En pocas palabras: \u00bfcu\u00e1les son las ventajas de Google My Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_discurso_de_ascensor\"><\/span>\u00bfQu\u00e9 es un discurso de ascensor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El discurso de ascensor es una herramienta de comunicaci\u00f3n esencial para cualquier emprendedor o empresario. Es una presentaci\u00f3n concisa de tu empresa o idea de negocio, que debe ser convincente y atractiva, todo ello en menos de dos minutos, lo que dura un viaje en ascensor, de ah\u00ed su nombre. <\/p>\n<p>Un buen discurso de ascensor tiene tres elementos clave: qui\u00e9n eres, qu\u00e9 haces y qu\u00e9 te hace diferente. Para el propietario de un negocio, podr\u00eda ser algo as\u00ed: \u00abSoy la propietaria de &#8216;La Petite P\u00e2tisserie&#8217;, una panader\u00eda artesana que ofrece reposter\u00eda ecol\u00f3gica y local. Destacamos por nuestras recetas \u00fanicas, basadas en tradiciones familiares, y nuestro compromiso con el desarrollo sostenible\u00bb. <\/p>\n<p>El discurso de ascensor no es s\u00f3lo para los encuentros fortuitos. Se puede utilizar en muchos contextos, como reuniones de networking, entrevistas de trabajo o ferias comerciales. Es una forma estupenda de captar la atenci\u00f3n de tu p\u00fablico y causar una impresi\u00f3n memorable.  <\/p>\n<p>Al fin y al cabo, un discurso de ascensor exitoso da a tu entrevistador una visi\u00f3n clara de tu empresa y hace que quiera saber m\u00e1s. Como empresario, es una baza esencial para atraer clientes, socios o inversores. <\/p>\n<p>Como te habr\u00e1s dado cuenta, este m\u00e9todo puede utilizarse para un mont\u00f3n de cosas, presentando a una persona, una marca o incluso un producto\/servicio. En nuestro caso, se trata de Google My Business (tambi\u00e9n tendremos que acostumbrarnos a llamarlo por su nuevo nombre, Google Business Profile). <\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_pocas_palabras_%C2%BFcuales_son_las_ventajas_de_Google_My_Business\"><\/span>En pocas palabras: \u00bfcu\u00e1les son las ventajas de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"alignnone wp-image-3812 size-full\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business.jpg\" alt=\"Ventajas de Google My Business\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-66x66.jpg 66w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-100x100.jpg 100w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-150x150.jpg 150w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-300x300.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-500x500.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-600x600.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-700x700.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-768x768.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-800x800.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Podemos resumir Google My Business, un servicio de Google que ahora (en 2023) se parece m\u00e1s a una red social que a un directorio, en 6 puntos\/ventajas:<\/p>\n<p>1\/ APARICI\u00d3N EN LAS PRIMERAS POSICIONES 93 veces de cada 100, los resultados de b\u00fasqueda muestran GMB en la parte superior de la 1\u00aa p\u00e1gina (justo despu\u00e9s de la publicidad de pago)<\/p>\n<p>2\/ REGISTRO Y PERFIL GRATUITOS en Google, que a menudo termina en la parte superior de los resultados<\/p>\n<p>3\/ VISIBILIDAD MULTI-SOPORTE Motor, Mapa Google, Escritorio, M\u00f3vil, etc.<\/p>\n<p>4\/ MEJORAR EL SEO LOCAL La b\u00fasqueda local (productos + ciudad) te har\u00e1 notar y tu reputaci\u00f3n te dar\u00e1 un empuj\u00f3n.<\/p>\n<p>5\/ AUMENTO DEL TR\u00c1FICOUn enorme impulso al tr\u00e1fico de tu sitio web y a las llamadas entrantes<\/p>\n<p>6\/ RELACI\u00d3N SIMPLIFICADA CON LOS INTERNAUTAS gracias a los mensajes de Google<\/p>\n<p>Sin duda, una herramienta esencial y gratuita para las PYME y los empresarios individuales.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A menudo me piden que resuma las ventajas de Google My Business para pymes y emprendedores&#8230; as\u00ed que he decidido crear una peque\u00f1a infograf\u00eda que resume (y facilita la comprensi\u00f3n) las ventajas en 6 puntos. Y para presentarla, he elegido el m\u00e9todo \u00abELEVATOR PITCH\u00bb. <\/p>\n","protected":false},"author":1,"featured_media":9040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167],"tags":[],"class_list":["post-9038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Ereputation<\/title>\n<meta name=\"description\" content=\"A menudo me piden que resuma las ventajas de Google My Business y, para hacerlo, he elegido el m\u00e9todo &quot;ELEVATOR PITCH&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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