{"id":9009,"date":"2023-07-05T07:57:22","date_gmt":"2023-07-05T07:57:22","guid":{"rendered":"https:\/\/www.business-ereputation.com\/cuando-debo-crear-mi-google-business-profile-google-my-business\/"},"modified":"2025-10-22T12:22:24","modified_gmt":"2025-10-22T12:22:24","slug":"cuando-debo-crear-mi-google-business-profile-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/","title":{"rendered":"\u00bfCu\u00e1ndo debo crear mi Google Business Profile (Google My Business)?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Puede parecer una pregunta sencilla, pero tiene una enorme repercusi\u00f3n en la estrategia y la visibilidad de tu anuncio&#8230; No en vano Google tambi\u00e9n te pregunta en el formulario la fecha de creaci\u00f3n de tu establecimiento. Aqu\u00ed te explico los distintos casos y te doy mi visi\u00f3n ideal.  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/#Crealo_cuando_se_firme_el_negocio\" >Cr\u00e9alo cuando se firme el negocio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/#Crealo_en_cuanto_tenga_las_llaves_del_local_comercial_pero_incluye_una_fecha_de_apertura_futura_en_la_configuracion_del_archivo\" >Cr\u00e9alo en cuanto tenga las llaves del local comercial, pero incluye una fecha de apertura futura en la configuraci\u00f3n del archivo.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/#Crearlo_durante_la_construccion_o_la_reurbanizacion\" >Crearlo durante la construcci\u00f3n o la reurbanizaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/#Crea_tu_anuncio_despues_de_que_el_establecimiento_haya_abierto\" >Crea tu anuncio despu\u00e9s de que el establecimiento haya abierto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/cuando-debo-crear-mi-google-business-profile-google-my-business\/#Mi_consejo\" >Mi consejo:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Crealo_cuando_se_firme_el_negocio\"><\/span>Cr\u00e9alo cuando se firme el negocio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Acabas de firmar el contrato de arrendamiento pero a\u00fan no utilizas el inmueble porque lo est\u00e1n reformando, por ejemplo? \u00bfHas pensado en comprar el anuncio del propietario anterior y ponerlo en cierre excepcional por obras? Es una estrategia interesante si el anuncio del propietario anterior tiene buena reputaci\u00f3n y buenas cr\u00edticas. No tienes que empezar de cero, tienes garantizada la visibilidad y puedes actualizar el anuncio con tus datos de actividad. Ten cuidado tambi\u00e9n con la gobernanza: ten siempre 2 administradores en un anuncio por si piratean una cuenta de Gmail.    <\/p>\n<p>Si el propietario anterior se fue con su anuncio para mantener su negocio y su marca, entonces s\u00ed, puedes crearlo, pero no marques el establecimiento como abierto, porque si lo haces, los clientes que entren podr\u00edan denunciar\/notificar a Google y tu anuncio obtendr\u00eda malas calificaciones o ser\u00eda suspendido.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crealo_en_cuanto_tenga_las_llaves_del_local_comercial_pero_incluye_una_fecha_de_apertura_futura_en_la_configuracion_del_archivo\"><\/span>Cr\u00e9alo en cuanto tenga las llaves del local comercial, pero incluye una fecha de apertura futura en la configuraci\u00f3n del archivo.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As\u00ed que, en este contexto, vas a tener un archivo Googel existente en el back office, \u00a1pero Google no lo va a mostrar en los resultados porque la fecha est\u00e1 en el futuro! En mi opini\u00f3n, esto es una muy mala idea. A menos que tengas 2 a\u00f1os de trabajo por delante y quieras tomar tus acciones de marketing digital con calma.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crearlo_durante_la_construccion_o_la_reurbanizacion\"><\/span>Crearlo durante la construcci\u00f3n o la reurbanizaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es totalmente posible, y si est\u00e1s in situ durante las obras puedes incluso prestar un servicio m\u00ednimo. Incluso de forma gratuita durante las obras, y esto puede permitirte recoger opiniones &#8230;. una e-reputaci\u00f3n previa a la apertura me gustar\u00eda decir&#8230;  <\/p>\n<p>Ejemplo: Eres <a href=\"https:\/\/hiptown.com\" target=\"_blank\" rel=\"noopener\">un espacio de coworking u oficinas gestionadas<\/a>, y est\u00e1s terminando tu trabajo de acondicionamiento. Abres : <\/p>\n<ul>\n<li>recepci\u00f3n para empezar a conseguir clientes potenciales<\/li>\n<li>una sala de reuniones gratuita durante 1 hora, en contra de la opini\u00f3n de todos los participantes<\/li>\n<li>espacio abierto gratuito a cambio de opiniones<\/li>\n<\/ul>\n<p>Est\u00e1 claro que huele a pintura, el fontanero est\u00e1 all\u00ed, pero :<\/p>\n<ul>\n<li>el centro entre en funcionamiento lo antes posible<\/li>\n<li>la tarjeta de visita estar\u00e1 en su mejor momento cuando empiece lo real<\/li>\n<li>el boca a boca tambi\u00e9n tendr\u00e1 un impacto a nivel local<\/li>\n<\/ul>\n<p>Otro punto: la norma de Google para las opiniones es que sean de personas que han visitado tu establecimiento&#8230; no especifican el estado de acabado&#8230; aparte de aseos funcionales ;-) as\u00ed que puedes conseguir opiniones de :<\/p>\n<ul>\n<li>tus proveedores de servicios in situ (durante una peque\u00f1a recepci\u00f3n con bebidas al final de las obras)<\/li>\n<li>tus interlocutores locales: comerciantes, vecinos, asociaciones, etc. (Durante una peque\u00f1a recepci\u00f3n con bebidas al final del proyecto)<\/li>\n<li>tus amigos y familiares (en una recepci\u00f3n al final del proyecto)<\/li>\n<\/ul>\n<blockquote>\n<p>&gt;&gt;  Como puedes ver, \u00a1la recepci\u00f3n con bebidas de fin de obra es un acontecimiento estrat\u00e9gico!<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Crea_tu_anuncio_despues_de_que_el_establecimiento_haya_abierto\"><\/span>Crea tu anuncio despu\u00e9s de que el establecimiento haya abierto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Est\u00e1s en el ajo con la apertura, una limitaci\u00f3n m\u00e1s pero ultraestrat\u00e9gica&#8230; as\u00ed que lo bueno es el reportaje fotogr\u00e1fico con la vida en el lugar (NB no hay caras reconocibles, de lo contrario Google raramente muestra la foto en los resultados). Pero como puedes ver, has tenido tantas oportunidades al anticiparte a esto que \u00a1es una pena! <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mi_consejo\"><\/span>Mi consejo:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La visibilidad digital comienza con los resultados de Google, y es en ese orden:<\/p>\n<ul>\n<li>Adwords (de pago)<\/li>\n<li>Google My Business (Gratis)<\/li>\n<li>La autoridad de tus medios digitales (tus sitios, las p\u00e1ginas que hablan de ti) &gt;&gt;&gt; referenciaci\u00f3n natural<\/li>\n<li>redes sociales (aunque sigues necesitando tener una comunidad)<\/li>\n<\/ul>\n<p><strong>Por tanto, existe la oportunidad de llevar a cabo fuertes campa\u00f1as de comunicaci\u00f3n a trav\u00e9s de Google My Business.<\/strong><\/p>\n<p>Si tuviera que dar consejos objetivos sobre c\u00f3mo y cu\u00e1ndo crear tu ficha de empresa en Google (y no es lo mismo para Tripadvisor, volveremos sobre ello):<\/p>\n<ul>\n<li>Anticipa al m\u00e1ximo tu visi\u00f3n digital cuando adquieras una empresa,<\/li>\n<li>Compra la hoja anterior si es buena (m\u00e1s de 4 estrellas)<\/li>\n<li>Aprovecha el trabajo o la preapertura para recoger notas y correr la voz.<\/li>\n<li>Prueba tus escenarios de adquisici\u00f3n de revisiones para ver cu\u00e1les son los m\u00e1s eficaces &gt;&gt;&gt; <a href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\" target=\"_blank\" rel=\"noopener\">ver mi m\u00e9todo<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Puede parecer una pregunta sencilla, pero tiene una enorme repercusi\u00f3n en la estrategia y la visibilidad de tu anuncio&#8230; No en vano Google tambi\u00e9n te pregunta en el formulario la fecha de creaci\u00f3n de tu establecimiento. Aqu\u00ed te explico los distintos casos y te doy mi visi\u00f3n ideal.  <\/p>\n","protected":false},"author":1,"featured_media":9010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-9009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Ereputation<\/title>\n<meta name=\"description\" content=\"Puede parecer una pregunta sencilla, pero tiene un enorme impacto en la estrategia y la visibilidad de tu anuncio...\" \/>\n<meta name=\"robots\" content=\"index, follow, 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