{"id":8965,"date":"2023-08-25T09:54:40","date_gmt":"2023-08-25T09:54:40","guid":{"rendered":"https:\/\/www.business-ereputation.com\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/"},"modified":"2025-10-22T12:06:02","modified_gmt":"2025-10-22T12:06:02","slug":"ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/","title":{"rendered":"Ley DMA: grandes cambios para Google (SERP y My Business) y para las empresas en 2024"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Tras la reciente decisi\u00f3n de la Uni\u00f3n Europea, descrita en <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_6423\" target=\"_blank\" rel=\"noopener\">este comunicado de prensa oficial<\/a>, Google My Business podr\u00eda sufrir importantes cambios de aqu\u00ed a marzo de 2024. \u00bfCu\u00e1les son las consecuencias para las empresas que conf\u00edan en esta herramienta para su visibilidad y reputaci\u00f3n? \u00bfQu\u00e9 actualizaciones tendr\u00e9 que hacer? Echemos un vistazo a las posibles implicaciones.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Google_My_Business_El_corazon_digital_de_las_pequenas_empresas\" >Google My Business: El coraz\u00f3n digital de las peque\u00f1as empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Visibilidad_inigualable\" >Visibilidad inigualable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Generar_confianza_o_no\" >Generar confianza (o no)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Las_repercusiones_de_la_ley_europea\" >Las repercusiones de la ley europea<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Una_posible_redefinicion_de_las_normas\" >Una posible redefinici\u00f3n de las normas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#El_reto_de_la_adaptacion\" >El reto de la adaptaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Pero_%C2%BFque_dice_realmente_la_DMA\" >Pero, \u00bfqu\u00e9 dice realmente la DMA?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#%C2%BFQue_pasa_con_otros_servicios_de_asesoramiento_en_linea\" >\u00bfQu\u00e9 pasa con otros servicios de asesoramiento en l\u00ednea?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#%C2%BFQue_alternativas_hay_en_el_horizonte\" >\u00bfQu\u00e9 alternativas hay en el horizonte?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Bing_Places_%C2%BFUna_solucion_alternativa\" >Bing Places: \u00bfUna soluci\u00f3n alternativa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Opiniones_verificadas_marseille_powa\" >Opiniones verificadas (marseille powa !) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#%C2%BFEs_Trustpilot_un_actor_internacional\" >\u00bfEs Trustpilot un actor internacional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Reforzar_las_redes_sociales\" >Reforzar las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/es\/ley-dma-grandes-cambios-para-google-serp-y-my-business-y-para-las-empresas-en-2024\/#Mi_opinion_Oportunidad_en_el_cambio\" >Mi opini\u00f3n: Oportunidad en el cambio<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_My_Business_El_corazon_digital_de_las_pequenas_empresas\"><\/span>Google My Business: El coraz\u00f3n digital de las peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Visibilidad_inigualable\"><\/span>Visibilidad inigualable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Durante a\u00f1os, Google My Business ha sido el punto de contacto preferido entre las empresas y sus clientes. Justo debajo de los anuncios (publicidad de pago) y antes de la guerra de resultados pseudonaturales (generados por IA o no). Este espacio te permite dar detalles de los servicios y horarios de apertura, y sobre todo beneficiarte de valiosos comentarios gracias a las opiniones de los clientes. Las empresas muy peque\u00f1as no suelen tener tiempo ni recursos para invertir en una estrategia o transformaci\u00f3n digital, por lo que su primer contacto en l\u00ednea con sus clientes suele ser Gooble Business profil (ex GMB). Lo mismo ocurre con los propietarios de restaurantes y hoteles, donde el bot\u00f3n de reserva (conectado al servicio API externo de proveedores como Forks) se utiliza mucho.    <\/p>\n<p>Un cambio en la visualizaci\u00f3n y la ergonom\u00eda de Google My Business conllevar\u00e1 sin duda un cambio en la forma en que el sistema atrae a los visitantes. Tengo clientes en los que GMB representa el 30% de la captaci\u00f3n y el 25% de la facturaci\u00f3n mensual&#8230; as\u00ed que tienes que anticiparte, comprenderlo y prepararte para ello. <\/p>\n<p>Demasiados SEO dicen que hacen SEO, pero olvidan los bloques esenciales de la SERP (p\u00e1gina de resultados del motor de b\u00fasqueda). Google My Business es uno de ellos. <\/p>\n<p>Una empresa puede ser la n\u00famero uno en su principal consulta de b\u00fasqueda, pero si tiene una mala reputaci\u00f3n online, pierde volumen de negocio, lo que significa que pierde en inversi\u00f3n e innovaci\u00f3n. Si esto se prolonga en el tiempo, sus competidores se har\u00e1n con el mercado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generar_confianza_o_no\"><\/span>Generar confianza (o no)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La herramienta siempre ha sido una garant\u00eda de transparencia entre consumidores y empresas. Las rese\u00f1as dejadas, junto con las respuestas de las empresas, han tendido un verdadero puente de confianza. Ahora bien, la compra de rese\u00f1as o las falsas rese\u00f1as negativas dejadas por la competencia siguen causando problemas a los propietarios de listados, pero en realidad, en la mente de la gente, lo que piden es una rese\u00f1a de Google, no una rese\u00f1a verificada ni una rese\u00f1a de Trustpilot. He aqu\u00ed una visi\u00f3n de France google trends para justificar esto:   <\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3857 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-1024x588.png\" alt=\"Ley DMA: grandes cambios para Google (SERP y My Business) y para las empresas en 2024 - google-trends-dma-1 - Business Ereputation - Uncategorized\" width=\"1024\" height=\"588\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-200x115.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-300x172.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-400x230.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-500x287.png 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-600x345.png 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-700x402.png 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-768x441.png 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-800x460.png 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1-1024x588.png 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-1.png 1161w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Y es a\u00fan m\u00e1s importante si tienes en cuenta que toda la informaci\u00f3n se destaca en el Mapa de Google y en las solicitudes de ruta (lo mismo ocurre con Waze, que es propiedad de Google).<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3858 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-1024x607.png\" alt=\"Ley DMA: grandes cambios para Google (SERP y My Business) y las empresas en 2024 - google-trends-dma-2 - Ereputaci\u00f3n empresarial - Sin categor\u00eda\" width=\"1024\" height=\"607\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-200x119.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-300x178.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-400x237.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-500x296.png 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-600x356.png 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-700x415.png 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-768x455.png 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-800x474.png 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2-1024x607.png 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/google-trends-DMA-2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Las_repercusiones_de_la_ley_europea\"><\/span>Las repercusiones de la ley europea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Una_posible_redefinicion_de_las_normas\"><\/span>Una posible redefinici\u00f3n de las normas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La ley introducida por la Uni\u00f3n Europea podr\u00eda dar lugar a una revisi\u00f3n del funcionamiento de Google My Business. Sin prejuzgar los detalles de estos cambios, est\u00e1 claro que la plataforma tendr\u00e1 que adaptarse a esta nueva normativa. <\/p>\n<p style=\"text-align: left\"><em>Nota del editor: Por tanto, voy a reservar una cantidad considerable de tiempo en 2024 para cambiar el enfoque del<a href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\">libro electr\u00f3nico<\/a> e integrar las otras \u00e1reas de reputaci\u00f3n que recomiendo en las secciones de <a href=\"https:\/\/www.business-ereputation.com\/es\/categorie-produit\/asesoramiento-y-acompanamiento-gmb\/\">servicios<\/a>.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"El_reto_de_la_adaptacion\"><\/span>El reto de la adaptaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En respuesta a estos cambios, las empresas tendr\u00e1n que revisar sus estrategias para seguir sacando el m\u00e1ximo partido a su presencia online. Este periodo de adaptaci\u00f3n ser\u00e1 crucial. Todos aquellos que hayan apostado su reputaci\u00f3n o visibilidad \u00fanicamente por este canal tendr\u00e1n que prepararse para m\u00faltiples cambios, evoluci\u00f3n, tiempo y, por tanto, inversi\u00f3n.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pero_%C2%BFque_dice_realmente_la_DMA\"><\/span>Pero, \u00bfqu\u00e9 dice realmente la DMA?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez m\u00e1s, Google favorece a su propio servicio coloc\u00e1ndolo en la parte superior de los resultados, a expensas de otros directorios&#8230; o servicios de revisi\u00f3n.<\/p>\n<p>Personalmente, me da la risa&#8230; \u00bfy los dem\u00e1s directorios? Me cuesta creer que los scrappers\/ladrones de datos puedan meter mano en este tipo de servicios y que se destaquen. Como estos sitios (prueba hecha en mi SAS cerrado y yo no har\u00eda backlink a eso):  <\/p>\n<ul>\n<li>https:\/\/www.118000.fr\/e_C0052459129<\/li>\n<li>https:\/\/hoodspot.fr\/adresse\/avenue-raymond-poincare-75116-paris\/78\/<\/li>\n<li>https:\/\/informatique.e-pro.fr\/paris\/poleetic-sas_f3831160 (\u00a1con un n\u00famero de pago para obtener el n\u00famero!)<\/li>\n<\/ul>\n<p>Nunca he pedido aparecer en esos medios, y ah\u00ed es donde deber\u00edamos hacer limpieza. \u00bfC\u00f3mo consiguieron los datos de tus empresas (\u00a1chatarra!)? <\/p>\n<p>\u00bfY cu\u00e1ntos ofrecen estos servicios adem\u00e1s de Google My Business?<\/p>\n<ul>\n<li>Publicaci\u00f3n de art\u00edculos<\/li>\n<li>Publicaci\u00f3n de eventos<\/li>\n<li>PREGUNTAS FRECUENTES<\/li>\n<li>Preguntas de futuros clientes<\/li>\n<li>Mensajer\u00eda<\/li>\n<li>Integraci\u00f3n de los productos estrella (y mayor desarrollo con el centro comercial)<\/li>\n<li>Reserva en l\u00ednea<\/li>\n<li>gesti\u00f3n de los d\u00edas laborables y no laborables<\/li>\n<li>la aplicaci\u00f3n m\u00f3vil para gestionarlo todo<\/li>\n<li>y un propietario de fichero autentificado (en el 50% de los casos)<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_pasa_con_otros_servicios_de_asesoramiento_en_linea\"><\/span>\u00bfQu\u00e9 pasa con otros servicios de asesoramiento en l\u00ednea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Luego est\u00e1 la cuesti\u00f3n de las rese\u00f1as. Se ha criticado a Google por aceptar rese\u00f1as de cuentas sin autoridad y bajo seud\u00f3nimo (s\u00f3lo una cuenta de Google), mientras que las dem\u00e1s plataformas cumplen la norma AFNOR NF ISO 20488, con personas disponibles para hablar (\u00a1enhorabuena, una norma!). En cuanto a la norma, puedo entenderla y podr\u00eda ser una palanca (mostrar s\u00f3lo rese\u00f1as de personas identificadas).  <\/p>\n<p>En cuanto a las personas disponibles, no estoy de acuerdo: el soporte de Google es extremadamente pobre en el primer nivel, pero una vez que escalas, est\u00e1 bien &#8211; desde hace 18 meses, todas mis peticiones han sido aceptadas (restablecimiento de listados, eliminaci\u00f3n de rese\u00f1as, etc.).<\/p>\n<p><strong>La idea de hacer que sea un coste adicional para todos los minoristas disponer de uno o varios sistemas de seguimiento y gesti\u00f3n de las opiniones de los clientes me repugna&#8230; pagar para saber lo satisfecha que est\u00e1 la gente con su trabajo diario es lo que est\u00e1 en juego con esta ley.  <\/strong><\/p>\n<p>Nos estamos acercando al modelo Sacem (los peluqueros y restauradores lo entender\u00e1n)&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_alternativas_hay_en_el_horizonte\"><\/span>\u00bfQu\u00e9 alternativas hay en el horizonte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Bing_Places_%C2%BFUna_solucion_alternativa\"><\/span>Bing Places: \u00bfUna soluci\u00f3n alternativa?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Es broma&#8230; siguiente<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opiniones_verificadas_marseille_powa\"><\/span>Opiniones verificadas (marseille powa !) ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>90.800 referencias de clientes en Google&#8230;<\/p>\n<p>Ya deber\u00edan estar trabajando en sus propias opiniones y reputaci\u00f3n de clientes, que no creo que sean lo suficientemente internacionales:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3859 aligncenter\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie.png\" alt=\"Ley DMA: grandes cambios para Google (SERP y My Business) y para las empresas en 2024 - avis-verifie - Business Ereputation - Uncategorized\" width=\"474\" height=\"427\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-200x180.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-300x270.png 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie-400x360.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/avis-verifie.png 474w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFEs_Trustpilot_un_actor_internacional\"><\/span>\u00bfEs Trustpilot un actor internacional?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u00ed, con 17.300.000 referencias de clientes, se trata de un actor muy real. Como explico en este sitio, tener varias \u00abplantas\u00bb para regar con rese\u00f1as no es malo y es una buena pr\u00e1ctica. Por otro lado, el propietario paga un m\u00ednimo de 129 euros al mes, pero si deja de hacerlo, la plataforma mantiene su contenido y su listado, pero bloquea la recopilaci\u00f3n de rese\u00f1as&#8230; 129 x 12 = 1.548 euros al a\u00f1o&#8230; una locura para un negocio muy peque\u00f1o.   <\/p>\n<p><em>Sabiendo que comprando el<a href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\">libro<\/a> electr\u00f3nico tendr\u00e1s todas las actualizaciones y consejos venideros sobre la aplicaci\u00f3n del DMA&#8230;;-)<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reforzar_las_redes_sociales\"><\/span>Reforzar las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con la creciente fuerza de plataformas como Facebook e Instagram, no ser\u00eda sorprendente ver a estos gigantes de la web llenar el vac\u00edo dejado por cualquier cambio en Google My Business. Eso suponiendo que Google acceda a indexarlas o que estas plataformas no cobren a Google por acceder a los datos. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mi_opinion_Oportunidad_en_el_cambio\"><\/span>Mi opini\u00f3n: Oportunidad en el cambio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque el futuro de Google My Business, tal y como lo conocemos, siga siendo incierto en 2024, una cosa es cierta: las empresas deben permanecer alerta y preparadas para adaptarse y, sobre todo, seguir la corriente de su visibilidad y reputaci\u00f3n online. Lejos de ser un freno, estas nuevas normativas pueden verse como una oportunidad para la innovaci\u00f3n y la reinvenci\u00f3n. Abracemos este cambio con optimismo y anticipaci\u00f3n. \u00a1De un consultor de comunicaci\u00f3n digital lleno de humor y sarcasmo!   <\/p>\n<p>Anticipaci\u00f3n, agilidad, oportunidad&#8230; en definitiva, digital bien gestionado.<\/p>\n<p><strong>Fuentes :<\/strong><\/p>\n<ul>\n<li>https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_22_6423<\/li>\n<li>https:\/\/www.avis-verifies.com\/fr\/blog\/loi-dma-google-business-profile-2024\/<\/li>\n<li>https:\/\/www.webmarketing-com.com\/2023\/08\/02\/1711376-loi-dma-une-opportunite-pour-les-petites-entreprises<\/li>\n<li>https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1517005-mars-2024-r-i-p-google-my-business\/<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tras la reciente decisi\u00f3n de la Uni\u00f3n Europea, Google My Business podr\u00eda sufrir importantes cambios de aqu\u00ed a marzo de 2024. \u00bfCu\u00e1les son las consecuencias para las empresas que dependen de esta herramienta? Echemos un vistazo a las posibles implicaciones.  <\/p>\n","protected":false},"author":1,"featured_media":8969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-8965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ley DMA: grandes cambios para Google en 2024 (SERP y My Business)<\/title>\n<meta name=\"description\" content=\"Tras la reciente decisi\u00f3n de la Uni\u00f3n Europea, Google My Business podr\u00eda sufrir importantes cambios de aqu\u00ed a marzo de 2024. \u00bfCu\u00e1les son las consecuencias para las empresas que dependen de esta herramienta? 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