{"id":8949,"date":"2023-07-21T15:05:54","date_gmt":"2023-07-21T15:05:54","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-my-business-vs-tripadvisor-comparacion-detallada\/"},"modified":"2025-10-22T12:06:02","modified_gmt":"2025-10-22T12:06:02","slug":"google-my-business-vs-tripadvisor-comparacion-detallada","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/","title":{"rendered":"Google My Business vs TripAdvisor: Comparaci\u00f3n detallada"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A menudo me preguntan a qu\u00e9 plataforma de rese\u00f1as y reputaci\u00f3n acudir primero. Siempre obtengo la misma respuesta: \u00a1la plataforma m\u00e1s visible en Google es Google My Business! Ahora bien, dependiendo del contexto y de tu negocio, est\u00e1 claro que Tripadvisor es una plataforma muy interesante que no debes pasar por alto. Por eso comparo las dos plataformas en este art\u00edculo y te doy mi punto de vista y algunos consejos a modo de conclusi\u00f3n.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Introduccion_a_Google_My_Business_y_TripAdvisor\" >Introducci\u00f3n a Google My Business y TripAdvisor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#%C2%BFQue_es_Google_My_Business\" >\u00bfQu\u00e9 es Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#%C2%BFQue_es_TripAdvisor\" >\u00bfQu\u00e9 es TripAdvisor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Comparacion_de_caracteristicas\" >Comparaci\u00f3n de caracter\u00edsticas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Visibilidad_en_la_Web\" >Visibilidad en la Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Resenas_y_criticas\" >Rese\u00f1as y cr\u00edticas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Gestion_de_la_reputacion_online\" >Gesti\u00f3n de la reputaci\u00f3n online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#%C2%BFA_quien_va_dirigido_cada_servicio\" >\u00bfA qui\u00e9n va dirigido cada servicio?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Objetivo_de_Google_My_Business\" >Objetivo de Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Objetivos_de_TripAdvisor\" >Objetivos de TripAdvisor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#%C2%BFPor_que_elegir_Google_My_Business_o_TripAdvisor\" >\u00bfPor qu\u00e9 elegir Google My Business o TripAdvisor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Ventajas_de_Google_My_Business\" >Ventajas de Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Las_ventajas_de_TripAdvisor\" >Las ventajas de TripAdvisor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-vs-tripadvisor-comparacion-detallada\/#Preguntas_frecuentes_y_consejos\" >Preguntas frecuentes y consejos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduccion_a_Google_My_Business_y_TripAdvisor\"><\/span>Introducci\u00f3n a Google My Business y TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vayamos al meollo de la cuesti\u00f3n&#8230; \u00a1una comparaci\u00f3n de estos servicios y para qui\u00e9n son!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Google_My_Business\"><\/span>\u00bfQu\u00e9 es Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google My Business, o GMB, es un servicio gratuito que permite a las empresas gestionar su presencia online en Google, incluidas la B\u00fasqueda de Google y Google Maps. Es como un directorio online que te ayuda a atraer clientes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_TripAdvisor\"><\/span>\u00bfQu\u00e9 es TripAdvisor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TripAdvisor, por su parte, es una plataforma de viajes en l\u00ednea en la que los viajeros pueden publicar opiniones, fotos y consejos sobre hoteles, restaurantes, atracciones y otros negocios relacionados con los viajes.<\/p>\n<p>As\u00ed que est\u00e1 claro que un carnicero s\u00f3lo puede estar en Google My Business, una empresa de alquiler de bicicletas puede estar en ambos&#8230; \u00a1aunque consulta mi consejo m\u00e1s abajo!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comparacion_de_caracteristicas\"><\/span>Comparaci\u00f3n de caracter\u00edsticas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora que tenemos una idea de lo que son estos servicios, vamos a comparar sus funcionalidades.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visibilidad_en_la_Web\"><\/span>Visibilidad en la Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GMB es genial si quieres mejorar la visibilidad de tu negocio en Google. La fuerza de GMB reside en el \u00abLocal Pack\u00bb, el peque\u00f1o bloque de establecimientos (3 \u00f3 4) siempre presente en la parte superior de las p\u00e1ginas, justo debajo de los resultados de pago. <\/p>\n<p>TripAdvisor, en cambio, te da visibilidad global (\u00a1adem\u00e1s de su aplicaci\u00f3n m\u00f3vil!), llegando a millones de viajeros de todo el mundo. La fuerza de Tripadvisor reside en su contenido editorial, con art\u00edculos como \u00abLas 10 mejores playas privadas de la Costa Azul\u00bb, en el que se enumeran las mejores playas privadas con las puntuaciones m\u00e1s altas. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resenas_y_criticas\"><\/span>Rese\u00f1as y cr\u00edticas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ambos servicios permiten a los usuarios dejar opiniones, pero TripAdvisor tiene ventaja aqu\u00ed. \u00bfPor qu\u00e9? Porque TripAdvisor se construy\u00f3 en torno a las opiniones de los usuarios. Porque TripAdvisor se cre\u00f3 en torno a las opiniones de los usuarios. Es como tener un amigo que ya ha visitado todos los lugares y te da consejos.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gestion_de_la_reputacion_online\"><\/span>Gesti\u00f3n de la reputaci\u00f3n online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La gesti\u00f3n de la reputaci\u00f3n es crucial para cualquier empresa. Con GMB, puedes responder directamente a las opiniones de Google. Con TripAdvisor, tambi\u00e9n puedes responder a las opiniones, pero se centra en los negocios relacionados con los viajes.  <\/p>\n<p>Como puedes ver en este gr\u00e1fico, hay m\u00e1s opiniones en Google que en Tripadvisor. Esto es normal, \u00a1ya que hay m\u00e1s cuentas de gmail abiertas que aplicaciones de tripadvisor instaladas! <\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"alignnone wp-image-3838\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/comparatif-avis-gmb-tripadvisor.png\" alt=\"N\u00famero comparativo de opiniones de tripadvisor en Google My Business\" width=\"603\" height=\"414\"><br \/>\nFuente : https:\/\/getwherewolf.com\/google-my-business-vs-tripadvisor-in-2022\/<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFA_quien_va_dirigido_cada_servicio\"><\/span>\u00bfA qui\u00e9n va dirigido cada servicio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada servicio tiene sus propios usuarios objetivo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objetivo_de_Google_My_Business\"><\/span>Objetivo de Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GMB es perfecto para las empresas locales que quieren mejorar su visibilidad en Google. Tanto si tienes un restaurante, una peluquer\u00eda, un bufete de abogados o un polideportivo, GMB est\u00e1 hecho para ti. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Objetivos_de_TripAdvisor\"><\/span>Objetivos de TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TripAdvisor, por otra parte, es ideal para las empresas relacionadas con los viajes, como hoteles y restaurantes, que desean llegar a un p\u00fablico muy espec\u00edfico que es fundamental para planificar y preparar los viajes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_elegir_Google_My_Business_o_TripAdvisor\"><\/span>\u00bfPor qu\u00e9 elegir Google My Business o TripAdvisor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ventajas_de_Google_My_Business\"><\/span>Ventajas de Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GMB te permite controlar c\u00f3mo aparece tu empresa en Google y Google Maps. Puedes actualizar la informaci\u00f3n de tu empresa, responder a las opiniones y ver estad\u00edsticas sobre c\u00f3mo buscan tu empresa los usuarios. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Las_ventajas_de_TripAdvisor\"><\/span>Las ventajas de TripAdvisor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TripAdvisor te permite llegar a millones de viajeros. Tambi\u00e9n puedes utilizar sus herramientas de marketing para atraer a m\u00e1s clientes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entonces, \u00bfGoogle My Business o TripAdvisor? La respuesta depende de tu negocio. Si eres un negocio local que busca mejorar su visibilidad en Google, entonces GMB es para ti. Si tu negocio est\u00e1 relacionado con los viajes y quieres llegar a un p\u00fablico internacional, TripAdvisor es tu mejor opci\u00f3n.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes_y_consejos\"><\/span>Preguntas frecuentes y consejos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. \u00bfPuedo utilizar tanto Google My Business como TripAdvisor?<\/strong><\/p>\n<p>S\u00ed, \u00a1por supuesto! Cada plataforma tiene sus ventajas y puede ayudar a tu empresa a llegar a distintos clientes. Aqu\u00ed es donde puede haber una oportunidad para los artesanos o comerciantes. De hecho, Tripadvisor est\u00e1 empezando a mostrar a los comerciantes que han pensado en crear un elemento o concepto tur\u00edstico en sus talleres o laboratorios&#8230; f\u00edjate en el creciente n\u00famero de chocolateros, por ejemplo&#8230; \u00bfPor qu\u00e9 no creas una atracci\u00f3n tur\u00edstica en tu local? \u00bfUn photocall original? \u00bfDestacar un hecho hist\u00f3rico de tu calle?       etc.<\/p>\n<p><strong>2. \u00bfGoogle My Business es gratuito?<\/strong><\/p>\n<p>S\u00ed, Google My Business es un servicio gratuito.<\/p>\n<p><strong>3. \u00bfEs TripAdvisor s\u00f3lo para empresas relacionadas con los viajes?<\/strong><\/p>\n<p>En su mayor parte, s\u00ed. TripAdvisor es m\u00e1s beneficioso para hoteles, restaurantes y otros negocios relacionados con los viajes. Pero eso no es todo, por ejemplo: https: <a href=\"https:\/\/www.tripadvisor.fr\/Attraction_Review-g187147-d15549090-Reviews-Chocolatier_de_Paris-Paris_Ile_de_France.html\" target=\"_blank\" rel=\"noopener\">\/\/www.tripadvisor.fr\/Attraction_Review-g187147-d15549090-Reviews-Chocolatier_de_Paris-Paris_Ile_de_France.html<\/a>  <\/p>\n<p><strong>4. \u00bfC\u00f3mo puedo mejorar mi visibilidad en estas plataformas?<\/strong><\/p>\n<p>\u00a1As\u00ed de sencillo! Aseg\u00farate de que tu informaci\u00f3n est\u00e1 actualizada, responde a las rese\u00f1as y utiliza sus herramientas de marketing. Pero si quieres tomar el control total de ellas, optimizarlas y atraer rese\u00f1as positivas: <a href=\"https:\/\/www.business-ereputation.com\/contact\/\">\u00a1contacta conmigo<\/a>!  <\/p>\n<p><strong>5. \u00bfQu\u00e9 plataforma es mejor para la gesti\u00f3n de la reputaci\u00f3n online?<\/strong><\/p>\n<p>Ambas plataformas ofrecen buenas opciones para la gesti\u00f3n de la reputaci\u00f3n online. Lo importante es supervisar las rese\u00f1as con regularidad y responder adecuadamente. Me gustar\u00eda decir: \u00a1riega tus plantas digitales con amor!  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La gente me pregunta a menudo a qu\u00e9 plataforma de rese\u00f1as acudir primero. Siempre obtengo la misma respuesta: \u00a1la plataforma m\u00e1s visible en Google es Google My Business! Ahora bien, no cabe duda de que Tripadvisor es una plataforma muy interesante. Comparar\u00e9 las dos plataformas en este art\u00edculo.   <\/p>\n","protected":false},"author":1,"featured_media":8950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-8949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google My Business vs TripAdvisor: Comparaci\u00f3n detallada<\/title>\n<meta name=\"description\" content=\"\u00bfA qu\u00e9 plataforma de rese\u00f1as deber\u00edas acudir primero? Siempre obtengo la misma respuesta: \u00a1Google My Business! 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