{"id":8900,"date":"2023-09-07T08:13:56","date_gmt":"2023-09-07T08:13:56","guid":{"rendered":"https:\/\/www.business-ereputation.com\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/"},"modified":"2025-10-22T12:05:26","modified_gmt":"2025-10-22T12:05:26","slug":"los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/","title":{"rendered":"Los elementos jur\u00eddicos esenciales para el sitio web de un minorista"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La tendencia digital en el comportamiento de los consumidores est\u00e1 provocando una explosi\u00f3n de peque\u00f1os negocios online. Si eres un minorista que quiere entrar en el mundo digital, es esencial que conozcas ciertas obligaciones legales.  Aqu\u00ed tienes una gu\u00eda completa para navegar por este mundo con confianza.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Darse_de_baja_electronicamente\" >Darse de baja electr\u00f3nicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Informacion_crucial_sobre_tu_plataforma_web\" >Informaci\u00f3n crucial sobre tu plataforma web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Personas_independientes\" >Personas independientes :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Empresas\" >Empresas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Respeto_de_la_propiedad_intelectual\" >Respeto de la propiedad intelectual :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Informacion_sobre_el_alojamiento\" >Informaci\u00f3n sobre el alojamiento :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Instrucciones_adicionales_para_tu_dominio\" >Instrucciones adicionales para tu dominio :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Proteccion_de_datos_Informar_al_usuario\" >Protecci\u00f3n de datos: Informar al usuario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/los-elementos-juridicos-esenciales-para-el-sitio-web-de-un-minorista\/#Cookies_y_seguimiento_garantizar_la_transparencia\" >Cookies y seguimiento: garantizar la transparencia<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Darse_de_baja_electronicamente\"><\/span>Darse de baja electr\u00f3nicamente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como novedad para 2023, todas las empresas online deben proporcionar una herramienta que permita a los consumidores darse de baja electr\u00f3nicamente sin coste alguno, independientemente de las condiciones originales del contrato. Esta herramienta debe ser intuitivamente accesible a trav\u00e9s de su plataforma web o aplicaci\u00f3n m\u00f3vil. Algunos ejemplos son las granjas colaborativas locales que han lanzado suscripciones para una caja de fruta o verdura, o los restaurantes que han puesto en marcha operaciones de suscripci\u00f3n (por ejemplo, Pizza del arte).  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Informacion_crucial_sobre_tu_plataforma_web\"><\/span>Informaci\u00f3n crucial sobre tu plataforma web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La confianza en el sector digital es esencial, por eso debe regirse por una legislaci\u00f3n rigurosa. Sigue estas directrices b\u00e1sicas para asegurarte de que tu sitio cumple la normativa: <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personas_independientes\"><\/span>Personas independientes :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identificaci\u00f3n: Tu nombre completo.<br \/>\nDatos de contacto: Direcci\u00f3n particular, correo electr\u00f3nico o n\u00famero de tel\u00e9fono para comunicaci\u00f3n directa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Empresas\"><\/span>Empresas:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identificaci\u00f3n de la empresa: Nombre de la empresa, su forma jur\u00eddica y el importe de su capital.<br \/>\nDatos de contacto: Direcci\u00f3n oficial, direcci\u00f3n de correo electr\u00f3nico y n\u00famero de tel\u00e9fono.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respeto_de_la_propiedad_intelectual\"><\/span>Respeto de la propiedad intelectual :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando utilices contenidos visuales o textuales que no sean de tu propia creaci\u00f3n, debes :<\/p>\n<ul>\n<li>Indica claramente la propiedad intelectual de las im\u00e1genes, ilustraciones y fotos.<\/li>\n<li>Cita la fuente u obt\u00e9n el permiso del autor de los textos.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Informacion_sobre_el_alojamiento\"><\/span>Informaci\u00f3n sobre el alojamiento :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Todos los sitios web, gratuitos o no, deben tener una p\u00e1gina dedicada a los avisos legales, incluyendo :<\/p>\n<ul>\n<li>El nombre de tu alojamiento web.<\/li>\n<li>Datos de contacto completos: nombre de la empresa, direcci\u00f3n y n\u00famero de tel\u00e9fono.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Instrucciones_adicionales_para_tu_dominio\"><\/span>Instrucciones adicionales para tu dominio :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Para los minoristas:<\/strong> Los n\u00fameros RCS y RNE y, si procede, el n\u00famero de IVA.<\/li>\n<li><strong>Tiendas electr\u00f3nicas:<\/strong> Condiciones generales de venta.<\/li>\n<li><strong>Artesanos:<\/strong> N\u00famero de registro de RNE.<\/li>\n<li><strong>Plataformas de informaci\u00f3n:<\/strong> Datos del director de la publicaci\u00f3n, del responsable editorial y del alojamiento web.<\/li>\n<li><strong>Sectores regulados:<\/strong> Referencias a las normas profesionales, al t\u00edtulo oficial, al estado que lo concedi\u00f3 y al colegio profesional correspondiente.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Proteccion_de_datos_Informar_al_usuario\"><\/span>Protecci\u00f3n de datos: Informar al usuario<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El reglamento RGPD establece normas claras para la recogida de datos. Al recoger los datos, es necesario <\/p>\n<ul>\n<li>Detectar la identidad de la entidad que procesa los datos.<\/li>\n<li>Especifica los motivos de esta recogida.<\/li>\n<li>Aclara la caducidad.<\/li>\n<li>Enumera los derechos de los usuarios, incluido su derecho de rechazo y acceso.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cookies_y_seguimiento_garantizar_la_transparencia\"><\/span>Cookies y seguimiento: garantizar la transparencia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El uso de cookies para rastrear el comportamiento de los usuarios requiere que \u00e9stos sean informados previamente y den su consentimiento expl\u00edcito. Esto se aplica en particular a : <\/p>\n<ul>\n<li>Cookies publicitarias, personalizadas o no.<\/li>\n<li>Cookies asociadas a compartir en redes sociales.<\/li>\n<\/ul>\n<p>En resumen, lo digital es una tierra de oportunidades para los minoristas, pero es vital conocer las reglas. Si sigues estas directrices, podr\u00e1s construir una plataforma s\u00f3lida, transparente y de confianza para tus clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La tendencia digital en el comportamiento de los consumidores est\u00e1 provocando una explosi\u00f3n de peque\u00f1os negocios online. Si eres un minorista que quiere entrar en el mundo digital, es esencial que conozcas ciertas obligaciones legales.  Aqu\u00ed tienes una gu\u00eda completa para navegar por este mundo con confianza.<\/p>\n","protected":false},"author":1,"featured_media":8902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-8900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Los elementos jur\u00eddicos esenciales para el sitio web de un minorista<\/title>\n<meta name=\"description\" content=\"La tendencia digital en el comportamiento de los consumidores est\u00e1 provocando una explosi\u00f3n de peque\u00f1os negocios online. 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