{"id":8888,"date":"2023-08-22T07:40:26","date_gmt":"2023-08-22T07:40:26","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/"},"modified":"2025-10-22T12:05:21","modified_gmt":"2025-10-22T12:05:21","slug":"google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/","title":{"rendered":"Google introduce enlaces de medios de comunicaci\u00f3n\/redes sociales en los perfiles de las empresas"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La forma en que las empresas se presentan en Google evoluciona constantemente. La reciente actualizaci\u00f3n de Google ofrece a las empresas una nueva oportunidad de aumentar su visibilidad en l\u00ednea permitiendo a\u00f1adir enlaces a sus perfiles en las redes sociales directamente a su perfil de Google. Actualmente se est\u00e1 implantando en todo el mundo y pronto estar\u00e1 disponible en Francia&#8230;  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/#Las_ventajas_de_integrar_las_redes_sociales\" >Las ventajas de integrar las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/#Como_anadir_pronto_enlaces_a_medios_de_comunicacion_redes_sociales\" >C\u00f3mo a\u00f1adir (pronto) enlaces a medios de comunicaci\u00f3n \/ redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/#Impacto_en_las_estrategias_digitales\" >Impacto en las estrategias digitales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/google-introduce-enlaces-de-medios-de-comunicacion-redes-sociales-en-los-perfiles-de-las-empresas\/#Mi_vision_Consejos\" >Mi visi\u00f3n \/ Consejos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Las_ventajas_de_integrar_las_redes_sociales\"><\/span>Las ventajas de integrar las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Mayor visibilidad:<\/strong> Las redes sociales son una poderosa herramienta para impulsar el conocimiento de la marca. Al integrar estos enlaces en Google, las empresas pueden dirigir f\u00e1cilmente el tr\u00e1fico a sus plataformas sociales, aumentando as\u00ed su visibilidad. <\/p>\n<p><strong>Mayor interacci\u00f3n con los clientes:<\/strong> Las plataformas sociales permiten a las empresas interactuar directamente con sus clientes, obtener opiniones y construir una relaci\u00f3n de confianza.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_anadir_pronto_enlaces_a_medios_de_comunicacion_redes_sociales\"><\/span>C\u00f3mo a\u00f1adir (pronto) enlaces a medios de comunicaci\u00f3n \/ redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para las empresas que quieran aprovechar esta funci\u00f3n, he aqu\u00ed una gu\u00eda paso a paso:<\/p>\n<ol>\n<li>Accede a tu cuenta de Google My Business.<\/li>\n<li>Selecciona la instalaci\u00f3n que deseas gestionar.<\/li>\n<li>En el men\u00fa, haz clic en \u00abInformaci\u00f3n\u00bb.<\/li>\n<li>Despl\u00e1zate hasta la secci\u00f3n \u00abEnlaces a perfiles de redes sociales\u00bb y haz clic en \u00abA\u00f1adir un enlace\u00bb.<\/li>\n<li>Introduce la URL de tu perfil en las redes sociales.<\/li>\n<li>Pulsa \u00abAplicar\u00bb para guardar los cambios.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Impacto_en_las_estrategias_digitales\"><\/span>Impacto en las estrategias digitales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\u00f1adir enlaces a las redes sociales ofrece a las empresas una nueva forma de conectar con su p\u00fablico. Tambi\u00e9n es una oportunidad para que ampl\u00eden su alcance y refuercen su presencia digital. <\/p>\n<p>Por tanto, es esencial que las empresas adopten esta actualizaci\u00f3n y la integren en su estrategia digital global.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mi_vision_Consejos\"><\/span>Mi visi\u00f3n \/ Consejos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con esta nueva actualizaci\u00f3n, Google confirma la importancia de las redes sociales en el panorama digital actual. Las empresas deben adaptarse r\u00e1pidamente a estos cambios si quieren seguir siendo competitivas y relevantes en el siempre cambiante entorno online. <\/p>\n<p>Cada actualizaci\u00f3n, cada nueva funci\u00f3n introducida por Google, es una oportunidad para que las empresas refuercen su presencia online, aumenten su visibilidad e interact\u00faen eficazmente con su p\u00fablico objetivo. Las empresas que adopten y se adapten r\u00e1pidamente a estos cambios ser\u00e1n las que consigan destacar entre la competencia.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La reciente actualizaci\u00f3n de Google Business Profile ofrece a las empresas una nueva oportunidad de aumentar su visibilidad en l\u00ednea al permitir que los enlaces a sus perfiles en las redes sociales se a\u00f1adan directamente a su perfil de Google. Actualmente se est\u00e1 implantando en todo el mundo y pronto estar\u00e1 disponible en Francia&#8230; <\/p>\n","protected":false},"author":1,"featured_media":8890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-8888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Noticias: a\u00f1adir redes sociales a Google Business Profile (antes GMB)<\/title>\n<meta name=\"description\" content=\"La reciente actualizaci\u00f3n de Google Business 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