{"id":8857,"date":"2024-01-17T15:51:06","date_gmt":"2024-01-17T15:51:06","guid":{"rendered":"https:\/\/www.business-ereputation.com\/el-fin-de-los-sitios-web-gratuitos-google-site\/"},"modified":"2025-10-22T11:04:26","modified_gmt":"2025-10-22T11:04:26","slug":"el-fin-de-los-sitios-web-gratuitos-google-site","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/","title":{"rendered":"El fin de los sitios web gratuitos Google .SITE"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>El 8 de enero, Google anunci\u00f3 el cierre inminente (el 1 de marzo de 2024) de los sitios web gratuitos que a menudo crean los minoristas junto a las listas de Google My Business. Me tom\u00e9 unos d\u00edas para analizar las distintas repercusiones.  e intentar responder a la pregunta \u00ab\u00bfPero por qu\u00e9?<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#%C2%BFQue_esera_este_servicio_gratuito_de_google_site\" >\u00bfQu\u00e9 es\/era este servicio gratuito de google .site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#%C2%BFCuantos_sitios_hay_en_el_mundo_en_site_o_businesssite\" >\u00bfCu\u00e1ntos sitios hay en el mundo en .site o business.site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#%C2%BFCual_es_la_diferencia_entre_site_y_business_site\" >\u00bfCu\u00e1l es la diferencia entre .site y .business. site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#%C2%BFEs_un_problema_la_desaparicion_de_estos_sitios_comerciales\" >\u00bfEs un problema la desaparici\u00f3n de estos sitios comerciales?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#1a_lectura_el_uso_de_estos_sitios\" >1\u00aa lectura: el uso de estos sitios :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#2a_lectura_la_eficacia_de_estos_sitios\" >2\u00aa lectura: la eficacia de estos sitios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#%C2%BFQue_dice_exactamente_Google_en_su_comunicado_sobre_el_cierre_de_site\" >\u00bfQu\u00e9 dice exactamente Google en su comunicado sobre el cierre de .site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#Entonces_%C2%BFpor_que_se_retira_el_site\" >Entonces, \u00bfpor qu\u00e9 se retira el .site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/el-fin-de-los-sitios-web-gratuitos-google-site\/#Mi_recomendacion\" >Mi recomendaci\u00f3n:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_esera_este_servicio_gratuito_de_google_site\"><\/span>\u00bfQu\u00e9 es\/era este servicio gratuito de google .site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Sites es un servicio de creaci\u00f3n de sitios web ofrecido por Google. Permite a los usuarios crear y modificar f\u00e1cilmente sitios web utilizando un editor online. El servicio es gratuito y forma parte del conjunto de herramientas de productividad de Google conocido como Google Workspace (antes G Suite). Con Google Sites, los usuarios pueden crear sitios para proyectos personales o profesionales, como carteras, proyectos educativos, intranets corporativas y mucho m\u00e1s.   <\/p>\n<p>Google Sites ofrece una interfaz de arrastrar y soltar que facilita la configuraci\u00f3n de diversos elementos del sitio web, como texto, im\u00e1genes e integraciones con otros servicios de Google, como Google Drive, YouTube y Google Maps. Los usuarios pueden elegir entre diferentes plantillas y personalizar el aspecto de su sitio. Los sitios creados tambi\u00e9n se optimizan autom\u00e1ticamente para dispositivos m\u00f3viles.  <\/p>\n<p>El servicio es especialmente popular por su sencillez e integraci\u00f3n con otras herramientas de Google, lo que facilita la colaboraci\u00f3n y el intercambio de informaci\u00f3n entre equipos y grupos.<\/p>\n<p>Mucha gente desconoc\u00eda esta funci\u00f3n, que hab\u00eda estado pr\u00e1cticamente oculta desde el redise\u00f1o gr\u00e1fico de Google Business Profile: https:\/\/support.google.com\/business\/answer\/7178589?hl=fr&amp;visit_id=638411030396387776-2499709597&amp;rd=1<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCuantos_sitios_hay_en_el_mundo_en_site_o_businesssite\"><\/span>\u00bfCu\u00e1ntos sitios hay en el mundo en .site o business.site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a1Son 85.000.000 de sitios web bajo esta extensi\u00f3n .site!<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site<\/a><\/p>\n<p>Si nos fijamos en los subdominios vinculados a Google My Business (business.site), hay 23.000.000 de sitios web.<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d<\/a><\/p>\n<p>No est\u00e1 nada mal&#8230; \u00a1un buen nicho para las agencias web que necesitan clientes potenciales!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFCual_es_la_diferencia_entre_site_y_business_site\"><\/span>\u00bfCu\u00e1l es la diferencia entre .site y .business. site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En 2015, Google ten\u00eda <a href=\"https:\/\/www.cnbc.com\/2015\/10\/08\/google-buys-alphabet-domain-name-abcdefghijklmnopqrstuvwxyzcom.html#:~:text=Google%20owns%2018%2C095%20other%20domains,redirected%20to%20the%20search%20engine.\" target=\"_blank\" rel=\"noopener\">1.895 nombres de dominio<\/a>, adem\u00e1s de <a href=\"https:\/\/blog.google\/products\/registry\/8-new-top-level-domains-for-dads-grads-tech\/\" target=\"_blank\" rel=\"noopener\">ntlds<\/a> (sus propias extensiones), incluido .site.<\/p>\n<p>Para cada extensi\u00f3n, Google puede crear sus propios dominios o subdominios, lo que est\u00e1 empezando a crear una cartera enorme. No olvides que Google es registrador oficial: https: <a href=\"https:\/\/www.registry.google\/register-a-domain\/\" target=\"_blank\" rel=\"noopener\">\/\/www.registry.google\/register-a-domain\/<\/a> aunque \u00e9ste diga que <a href=\"https:\/\/support.google.com\/domains\/answer\/13689670\" target=\"_blank\" rel=\"noopener\">desde el 07 de febrero de 2023 Google ya no quiere gestionar dominios para terceros y ha cedido su cartera a Squarespace.<\/a> <\/p>\n<p>Pero volviendo al .site ten\u00edamos varios tipos de subdominio:<\/p>\n<ul>\n<li>.negocio.site<\/li>\n<li>.sitio.empresarial<\/li>\n<\/ul>\n<p>y tantos otros que mis robots me dicen que busque en otra parte cuando se lo pido&#8230;;-)<\/p>\n<p>Yo mismo ten\u00eda un sitio: <a href=\"https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o&amp;source=gmail&amp;ust=1705587076020000&amp;usg=AOvVaw1ynBPRXlgJy-ZK7PB8yk5a\">poleetic.business.site<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFEs_un_problema_la_desaparicion_de_estos_sitios_comerciales\"><\/span>\u00bfEs un problema la desaparici\u00f3n de estos sitios comerciales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay varias formas de leer el anuncio de Google:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1a_lectura_el_uso_de_estos_sitios\"><\/span>1\u00aa lectura: el uso de estos sitios :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evidentemente, si los minoristas hab\u00edan puesto estas direcciones .site en sus tarjetas de visita, presupuestos, veh\u00edculos profesionales, etc. (en otras palabras, en todo su material de punto de venta), \u00a1van a tener que rehacerlo todo! \u00a1Y s\u00f3lo tienen 2 meses para hacerlo!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2a_lectura_la_eficacia_de_estos_sitios\"><\/span>2\u00aa lectura: la eficacia de estos sitios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En t\u00e9rminos de visibilidad y referencia en Google, estos sitios eran in\u00fatiles, a menos que los hubieras enlazado en tu p\u00e1gina de Google My Business.<\/p>\n<p>Nadie ha visto nunca un .site en los primeros resultados de una b\u00fasqueda en Google<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_dice_exactamente_Google_en_su_comunicado_sobre_el_cierre_de_site\"><\/span>\u00bfQu\u00e9 dice exactamente Google en su comunicado sobre el cierre de .site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p><em><strong>Los sitios web creados con los detalles del sitio de Google se desactivar\u00e1n pronto.<\/strong><\/em><\/p>\n<p><em>A partir del 1 de marzo de 2024, los clientes ser\u00e1n redirigidos a los datos de tu sitio cuando visiten estos sitios web<\/em><\/p>\n<p><em>Has utilizado una funci\u00f3n de Google para crear sitios web sencillos utilizando la informaci\u00f3n de los archivos de tu establecimiento.<\/em><\/p>\n<p><strong><em>Esta funci\u00f3n desaparecer\u00e1 en los pr\u00f3ximos meses y ya no ser\u00e1 posible utilizarla. En consecuencia, se eliminar\u00e1n todos los sitios que hayas creado utilizando esta herramienta. Para garantizar una transici\u00f3n fluida, a partir del 1 de marzo de 2024, los clientes ser\u00e1n redirigidos a los detalles de tu sitio.  <\/em><\/strong><\/p>\n<p><em>Puedes presentar informaci\u00f3n similar sobre tu establecimiento en tus perfiles, pero tambi\u00e9n puedes a\u00f1adir enlaces a las redes sociales para que tus clientes puedan obtener m\u00e1s informaci\u00f3n. Los clientes que visiten tus sitios web ser\u00e1n redirigidos hasta el 10 de junio de 2024. Despu\u00e9s de esta fecha, tus sitios se marcar\u00e1n como no disponibles.  <\/em><\/p>\n<p><em><strong>Indica otro sitio web en tus registros<\/strong><\/em><\/p>\n<p><em>Puedes actualizar los detalles de tu sitio para que redirijan a los usuarios a otro sitio web. Si quieres crear un sitio, puedes utilizar una herramienta espec\u00edfica como Wix, Squarespace, GoDaddy, <strong>Google Sites<\/strong>, Shopify o WordPress. <\/em><\/p>\n<\/blockquote>\n<p>As\u00ed que hay buenas noticias para los minoristas que sol\u00edan utilizar esta url en su publicidad en el punto de venta: \u00abPara garantizar una transici\u00f3n fluida, a partir del 1 de marzo de 2024, los clientes ser\u00e1n redirigidos a los datos de tu sitio web\u00bb.<\/p>\n<p>Al menos, \u00a1no hay pistas perdidas!<\/p>\n<p>Google tambi\u00e9n proporciona otra ayuda sobre el tema:<\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Entonces_%C2%BFpor_que_se_retira_el_site\"><\/span>Entonces, \u00bfpor qu\u00e9 se retira el .site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hay varias respuestas posibles:<\/p>\n<ul>\n<li>La venta de extensiones a Squarespace el a\u00f1o pasado puede explicar esto: \u00bfpor qu\u00e9 ofrecer un sitio web gratuito a alguien cuyos datos de contacto ya tienes en tu p\u00e1gina google my business?<\/li>\n<li>Un servicio que duplica <a href=\"https:\/\/sites.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/sites.google.com<\/a> otro servicio gratuito (y que es igual de poco visible y referenciado (pero con una extensi\u00f3n google.com&#8230;;-)<\/li>\n<li><a href=\"https:\/\/www.business-ereputation.com\/loi-dma-en-2024-gros-changement-google-serp-et-my-business-et-pour-les-entreprises\/\" target=\"_blank\" rel=\"noopener\">La gran limpieza en Google My Business y sus opciones con la AMD<\/a>, \u00a1que tambi\u00e9n llegar\u00e1 en marzo!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mi_recomendacion\"><\/span>Mi recomendaci\u00f3n:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a1Toda crisis es una oportunidad! Ahora es el momento de actuar para sentar las bases digitales adecuadas para este a\u00f1o: <\/p>\n<ol>\n<li>Guarda el contenido actual de tu sitio<\/li>\n<li>Contrata un peque\u00f1o paquete de alojamiento con OVH u O2switch<\/li>\n<li>Recurre a una agencia para redise\u00f1ar tu sitio web Wordpress<\/li>\n<\/ol>\n<p>Ser\u00e1 mucho m\u00e1s visible y eso s\u00f3lo puede aumentar tu visibilidad y, por tanto, el atractivo de tu marca.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El 8 de enero, Google anunci\u00f3 el cierre inminente (el 1 de marzo de 2024) de los sitios web gratuitos que a menudo crean los minoristas junto a las listas de Google My Business. Me tom\u00e9 unos d\u00edas para analizar las distintas repercusiones.  e intentar responder a la pregunta \u00ab\u00bfPero por qu\u00e9?<\/p>\n","protected":false},"author":1,"featured_media":8858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[162,167,139],"tags":[],"class_list":["post-8857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante-es","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El fin de los sitios web gratuitos Google .SITE - Business Ereputation<\/title>\n<meta name=\"description\" content=\"El 8 de enero, Google anunci\u00f3 el cierre inminente (el 1 de marzo de 2024) de los sitios web gratuitos que a menudo crean los minoristas junto a las listas de Google My Business. 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