{"id":8842,"date":"2024-01-03T18:20:34","date_gmt":"2024-01-03T18:20:34","guid":{"rendered":"https:\/\/www.business-ereputation.com\/lo-ultimo-de-google-my-business\/"},"modified":"2025-10-22T11:04:25","modified_gmt":"2025-10-22T11:04:25","slug":"lo-ultimo-de-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/lo-ultimo-de-google-my-business\/","title":{"rendered":"Lo \u00faltimo de Google My Business"},"content":{"rendered":"

Google sigue mejorando su servicio Google My Business y acelera las cosas a todos los niveles. El final de 2023 fue un buen ejemplo de ello. He resumido aqu\u00ed una serie de nuevas funciones disponibles en EE.UU. y que se est\u00e1n implantando en todo el mundo. <\/strong><\/p>\n

    \n
  1. Impacto de las<\/strong> horas de apertura y cierre en las<\/strong> clasificaciones locales: Sterling Sky ha observado que las horas de apertura y cierre tienen ahora una influencia significativa en las clasificaciones locales (especialmente en los PACK3 locales). Este fen\u00f3meno, antes especulativo, parece ser ahora un factor de clasificaci\u00f3n confirmado. Sin embargo, no te aconsejo que mientas al respecto, ya que podr\u00eda tener un importante efecto domin\u00f3 (rese\u00f1as negativas, actualizaci\u00f3n del anuncio por un tercero, etc.). <\/li>\n
  2. Nuevos atributos de identidad<\/strong>: Google Business Profile introduce dos nuevos atributos para identificar a las empresas propiedad de personas discapacitadas o \u00abind\u00edgenas\u00bb (el anuncio de EE.UU. se refiere a las empresas propiedad de ind\u00edgenas). El objetivo de esta funci\u00f3n es ayudar a los usuarios a encontrar empresas que coincidan con sus valores y a comprar productos y servicios locales, lo cual es positivo. <\/li>\n
  3. Atributo para peque\u00f1as empresas<\/strong>: Se ha creado un nuevo atributo para destacar a las peque\u00f1as empresas. Sin embargo, es necesario aclarar c\u00f3mo asigna o permite Google que las empresas elijan este atributo. Y, sobre todo, para medir su impacto en las clasificaciones. <\/li>\n
  4. Atributos para pabellones deportivos<\/strong>: Se han a\u00f1adido atributos detallados para los pabellones deportivos, como la presencia de piscina o cancha de baloncesto, lo que permite a los clientes hacer una selecci\u00f3n m\u00e1s precisa.<\/li>\n
  5. Advertencia sobre los atributos<\/strong>: La selecci\u00f3n de determinados atributos, como \u00abservicios in situ\u00bb, puede dar lugar a informaci\u00f3n incorrecta en los resultados de b\u00fasqueda y a problemas de visualizaci\u00f3n, lo que puede afectar a la reputaci\u00f3n de una empresa. Se trata de un error actual de esta nueva funci\u00f3n, que esperamos se resuelva r\u00e1pidamente. <\/li>\n
  6. Cambios en los Anuncios de Servicios Locales (LSA)<\/a><\/strong>: Se ha reducido el n\u00famero de anuncios LSA que se muestran en los ordenadores y ha aumentado su frecuencia de rotaci\u00f3n, lo que afecta a la visibilidad de las empresas establecidas y ofrece nuevas oportunidades a las peque\u00f1as empresas.<\/li>\n
  7. Chat en directo de escritorio<\/strong>: Los perfiles de empresa de escritorio ofrecen ahora una opci\u00f3n de chat en directo, lo que aumenta la accesibilidad para los clientes que prefieren no comunicarse por tel\u00e9fono. Sigo diciendo que Google my business es una red social en vivo, no un directorio, y de eso se trata. <\/li>\n
  8. Preguntas frecuentes sobre la mensajer\u00eda de Google My Business<\/strong>: Hace poco habl\u00e9 de esto aqu\u00ed<\/a>, \u00a1y la automatizaci\u00f3n del debate y las preguntas frecuentes se est\u00e1n intensificando!<\/li>\n
  9. Preferencias alimentarias en Google Maps<\/strong>: Google est\u00e1 probando una funci\u00f3n que permite a los usuarios definir preferencias alimentarias espec\u00edficas, influyendo as\u00ed en los resultados de b\u00fasqueda de restaurantes. Esto es importante, porque si un restaurante no especifica platos veganos, por ejemplo, su anuncio no aparecer\u00e1 o no aparecer\u00e1 bien para un cliente vegano. <\/li>\n
  10. Actividades para los establecimientos de alojamiento<\/strong>: Se ha a\u00f1adido una pesta\u00f1a \u00abActividades\u00bb para los hoteles y otros establecimientos de alojamiento (casas rurales, pensiones, etc.), que te permite destacar las actividades locales o los servicios ofrecidos (piscina, tenis, etc.). Ya no tendr\u00e1s que utilizar la secci\u00f3n de servicios, sino la de actividades (o duplicar ambas…;-) <\/li>\n
  11. \u00abTemas de lugar\u00bb con 3 menciones:<\/strong> Los temas u objetos de lugar aparecen en las rese\u00f1as de Google tras ser mencionados tres veces en las rese\u00f1as, proporcionando indicaciones sobre los aspectos destacables de un negocio. Como he dicho en el m\u00e9todo,<\/a> tienes que dar una orientaci\u00f3n inteligente a la rese\u00f1a enviada por un cliente. Por ejemplo, pregunt\u00e1ndoles qu\u00e9 comieron, qu\u00e9 servicio apreciaron m\u00e1s, etc. <\/li>\n
  12. Justificaci\u00f3n, etiquetas de imagen y CTA para opciones vegetarianas<\/strong>: Se han a\u00f1adido nuevas funciones para destacar mejor las opciones vegetarianas y veganas en los restaurantes, incluidas etiquetas de imagen espec\u00edficas. Te recomendamos encarecidamente que eches un vistazo a estas funciones lo antes posible y las pongas en pr\u00e1ctica. <\/li>\n
  13. Justificaciones de listas<\/strong>: las menciones en listas o art\u00edculos externos pueden influir ahora en las justificaciones mostradas en los perfiles de empresa en Google. La visualizaci\u00f3n de Google cambiar\u00e1 con Google SGE (inteligencia artificial en los resultados de b\u00fasqueda), por lo que se recomienda encarecidamente hacer tambi\u00e9n relaciones con la prensa digital para garantizar una buena reputaci\u00f3n aparte de las estrellas de Google. Ofrecer\u00e9 un servicio dedicado en este sitio en 2023. <\/li>\n<\/ol>\n

    Estos avances muestran la creciente importancia de Google My Business en la estrategia de marketing local, y subrayan la necesidad de que las empresas se mantengan informadas y se adapten r\u00e1pidamente a las nuevas funciones para optimizar su visibilidad en l\u00ednea.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Google sigue mejorando su servicio Google My Business y acelera las cosas a todos los niveles. El final de 2023 fue un buen ejemplo de ello. 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