{"id":8757,"date":"2023-10-27T07:28:11","date_gmt":"2023-10-27T07:28:11","guid":{"rendered":"https:\/\/www.business-ereputation.com\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/"},"modified":"2025-10-22T11:04:03","modified_gmt":"2025-10-22T11:04:03","slug":"protegete-contra-la-suplantacion-de-marca-en-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/","title":{"rendered":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#La_necesidad_de_proteger_tu_perfil_en_estas_plataformas\" >La necesidad de proteger tu perfil en estas plataformas:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#Pasos_para_asegurar_tu_perfil\" >Pasos para asegurar tu perfil :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#La_era_digital_y_sus_retos\" >La era digital y sus retos :<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"La_necesidad_de_proteger_tu_perfil_en_estas_plataformas\"><\/span>La necesidad de proteger tu perfil en estas plataformas:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cuando un cliente busca un hotel en Lyon, puede utilizar Google My Business o TripAdvisor. Si tu ficha de empresa es robada por estafadores, podr\u00eda da\u00f1ar tu reputaci\u00f3n y tu negocio. Aunque menos frecuente, la suplantaci\u00f3n de identidad en estas plataformas es una realidad a la que todo empresario tiene que hacer frente. Imagina este escenario:   <\/p>\n<ul>\n<li>Busca un hotel en Lyon<\/li>\n<li>Puedes ver la p\u00e1gina de Google My Business (una p\u00e1gina falsa de un hacker)<\/li>\n<li>Haz clic en el enlace \u00absitio web\u00bb o \u00ablibro<\/li>\n<li>Acceder\u00e1s a una copia de la p\u00e1gina web del hotel<\/li>\n<li>Pagas al pirata inform\u00e1tico por Internet pensando que est\u00e1s reservando:\n<ul>\n<li>se te cargar\u00e1 el importe de la reserva y recibir\u00e1s un correo electr\u00f3nico de confirmaci\u00f3n para evitar cualquier duda u objeci\u00f3n<\/li>\n<li>tus datos bancarios se venden en la dark-web<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Esta situaci\u00f3n es muy real, porque ahora los hackers hacen marketing&#8230; atrayendo clientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pasos_para_asegurar_tu_perfil\"><\/span>Pasos para asegurar tu perfil :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Accede a tu cuenta:<\/strong> En Google My Business o TripAdvisor, con\u00e9ctate regularmente para comprobar la exactitud de la informaci\u00f3n presentada y las cuentas que tienen acceso. Siempre te aconsejo que tengas al menos 2 administradores por si piratean tu correo electr\u00f3nico de administrador&#8230; tienes al segundo administrador para salvar tu ficha de empresa. <\/p>\n<p><strong>Reclama tu propiedad:<\/strong> Si observas una discrepancia o si todav\u00eda no tienes un anuncio, es crucial que reclames tu establecimiento. Cada plataforma tiene su propio proceso, pero generalmente ofrecen verificaci\u00f3n por tel\u00e9fono, correo electr\u00f3nico o correo postal. En Google My Business, el 53% de los listados no se reclaman, que es tambi\u00e9n el fallo de gobierno que utilizan los piratas inform\u00e1ticos.  <\/p>\n<p><strong>Demuestra tu legitimidad:<\/strong> Aseg\u00farate de que tienes todos los documentos necesarios, como tu n\u00famero Siret o Kbis y el contrato de arrendamiento de tu negocio. En Google My Business, tambi\u00e9n puede ser necesaria la verificaci\u00f3n por v\u00eddeo. <\/p>\n<p><strong>Espera a la validaci\u00f3n:<\/strong> Una vez enviadas las pruebas, las dos plataformas suelen tardar entre una y dos semanas en validar tu anuncio.<br \/>\nSi encuentras alg\u00fan obst\u00e1culo durante la validaci\u00f3n, no dudes en ponerte en contacto con el servicio de asistencia de Google My Business o TripAdvisor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_era_digital_y_sus_retos\"><\/span>La era digital y sus retos :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A medida que la tecnolog\u00eda sigue evolucionando, tambi\u00e9n lo hacen los intentos de fraude. Aunque Google y TripAdvisor son l\u00edderes en sus campos, ning\u00fan sistema es infalible. As\u00ed que mantente siempre alerta, especialmente ante futuros avances en IA que podr\u00edan dificultar la detecci\u00f3n del fraude. 2 sencillos consejos:   <\/p>\n<ul>\n<li>Utiliza tu contrase\u00f1a de correo electr\u00f3nico s\u00f3lo para tu cuenta de correo electr\u00f3nico\/Google, nunca la utilices para otras plataformas o comercio electr\u00f3nico.<\/li>\n<li>Si tu contrase\u00f1a de Google est\u00e1 en el diccionario, contiene el nombre de tu marca, tu direcci\u00f3n o una serie de n\u00fameros consecutivos, te aconsejo que la cambies urgentemente.<\/li>\n<li>los hackers han pirateado tantos sitios que conocen las peores contrase\u00f1as: https: <a href=\"https:\/\/www.blogdumoderateur.com\/pires-mots-de-passe-2022\/\" target=\"_blank\" rel=\"noopener\">\/\/www.blogdumoderateur.com\/pires-mots-de-passe-2022\/<\/a><\/li>\n<\/ul>\n<p>En conclusi\u00f3n:<br \/>\nLa presencia en Internet es un arma de doble filo. Puede acelerar tu negocio, pero tambi\u00e9n puede dejarlo vulnerable. Como empresario, es tu trabajo asegurarte de que tu visibilidad en Google My Business y TripAdvisor es segura. Realiza comprobaciones peri\u00f3dicas y mantente al d\u00eda de los \u00faltimos m\u00e9todos de seguridad recomendados por estas plataformas. Tu reputaci\u00f3n online es preciosa: \u00a1prot\u00e9gela!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.<\/p>\n","protected":false},"author":1,"featured_media":8759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[162,167,139],"tags":[],"class_list":["post-8757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante-es","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business<\/title>\n<meta name=\"description\" content=\"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business\" \/>\n<meta property=\"og:description\" content=\"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-27T07:28:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T11:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business\",\"datePublished\":\"2023-10-27T07:28:11+00:00\",\"dateModified\":\"2025-10-22T11:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/\"},\"wordCount\":1103,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/GMB-usurpation-identite.png\",\"articleSection\":[\"Comerciante\",\"Google My Business\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/\",\"name\":\"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/GMB-usurpation-identite.png\",\"datePublished\":\"2023-10-27T07:28:11+00:00\",\"dateModified\":\"2025-10-22T11:04:03+00:00\",\"description\":\"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/GMB-usurpation-identite.png\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/GMB-usurpation-identite.png\",\"width\":1200,\"height\":628,\"caption\":\"Robo de identidad para empresas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sin categor\u00eda\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/category\\\/sin-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Francia\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business","description":"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/","og_locale":"es_ES","og_type":"article","og_title":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business","og_description":"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.","og_url":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2023-10-27T07:28:11+00:00","article_modified_time":"2025-10-22T11:04:03+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png","type":"image\/png"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business","datePublished":"2023-10-27T07:28:11+00:00","dateModified":"2025-10-22T11:04:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/"},"wordCount":1103,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png","articleSection":["Comerciante","Google My Business"],"inLanguage":"es","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/","url":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/","name":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png","datePublished":"2023-10-27T07:28:11+00:00","dateModified":"2025-10-22T11:04:03+00:00","description":"Como mencion\u00e9 en un art\u00edculo reciente, los m\u00e9todos de secuestro de listados est\u00e1n empezando a cobrar importancia, lo que tambi\u00e9n explica por qu\u00e9 Google est\u00e1 aumentando sus controles y suspensiones de listados.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/10\/GMB-usurpation-identite.png","width":1200,"height":628,"caption":"Robo de identidad para empresas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes","item":"https:\/\/www.business-ereputation.com\/es\/"},{"@type":"ListItem","position":2,"name":"Sin categor\u00eda","item":"https:\/\/www.business-ereputation.com\/es\/category\/sin-categoria\/"},{"@type":"ListItem","position":3,"name":"Prot\u00e9gete contra la suplantaci\u00f3n de marca en Google My Business"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/es\/#website","url":"https:\/\/www.business-ereputation.com\/es\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/es\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/es\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/es\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/protegete-contra-la-suplantacion-de-marca-en-google-my-business\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Francia"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/comments?post=8757"}],"version-history":[{"count":5,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8757\/revisions"}],"predecessor-version":[{"id":8812,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8757\/revisions\/8812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media\/8759"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media?parent=8757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/categories?post=8757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/tags?post=8757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}