{"id":8732,"date":"2024-03-04T16:49:59","date_gmt":"2024-03-04T16:49:59","guid":{"rendered":"https:\/\/www.business-ereputation.com\/consejo-como-ocultar-google-my-business-temporalmente\/"},"modified":"2025-10-22T11:02:47","modified_gmt":"2025-10-22T11:02:47","slug":"consejo-como-ocultar-google-my-business-temporalmente","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/consejo-como-ocultar-google-my-business-temporalmente\/","title":{"rendered":"Consejo: c\u00f3mo ocultar Google My Business temporalmente"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Lo he dicho muchas veces: la interfaz de Google My Business es inmejorable&#8230; \u00a1ya lo era con la antigua, pero la nueva est\u00e1 batiendo r\u00e9cords! No puedes encontrar todas las opciones. Te voy a dar un consejo que yo utilizo cuando los clientes tienen una crisis de comunicaci\u00f3n o una avalancha de malas cr\u00edticas tras un mal buzz&#8230; Oculta temporalmente tu Google Business Profile (antes Google My Business).     <a href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\">Este consejo y docenas de otros est\u00e1n disponibles en mi gu\u00eda de Google My Business.<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/consejo-como-ocultar-google-my-business-temporalmente\/#%C2%BFPor_que_ocultar_temporalmente_tu_ficha_GMB\" >\u00bfPor qu\u00e9 ocultar temporalmente tu ficha GMB?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/consejo-como-ocultar-google-my-business-temporalmente\/#%C2%BFOfrece_Google_esta_opcion\" >\u00bfOfrece Google esta opci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/consejo-como-ocultar-google-my-business-temporalmente\/#%C2%BFComo_puedo_ocultar_mi_ficha_de_Google_My_Business\" >\u00bfC\u00f3mo puedo ocultar mi ficha de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/consejo-como-ocultar-google-my-business-temporalmente\/#Pues_eso_un_ultimo_punto_ultraimportante\" >Pues eso, un \u00faltimo punto ultraimportante:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_ocultar_temporalmente_tu_ficha_GMB\"><\/span>\u00bfPor qu\u00e9 ocultar temporalmente tu ficha GMB?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Siendo el n\u00famero de estrellas y la valoraci\u00f3n media un elemento clave, cuando una marca tiene una fase de comunicaci\u00f3n complicada y empieza a recibir cr\u00edticas negativas, algunas personas se ponen en contacto conmigo urgentemente para :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.business-ereputation.com\/lereputation-comprendre-gerer-anticiper\/veille-et-surveillance-de-lereputation-digitale\/\">seguimiento de la crisis<\/a><\/li>\n<li>gesti\u00f3n de la crisis<\/li>\n<li>eliminar la ficha de Google My Business si es necesario<\/li>\n<\/ul>\n<p>Te lo desaconsejo siempre. Pierdes todos tus activos y las cr\u00edticas positivas. Algunas personas prefieren empezar de cero, lo que puede ser una soluci\u00f3n cuando te haces cargo de un restaurante con una mala valoraci\u00f3n, pero no cuando tienes un historial de marca. Las crisis est\u00e1n en el ADN de las marcas (por ejemplo, Total y Erika), as\u00ed que tienes que afrontarlas y demostrar que has cambiado. En resumen, tienes que redimir tu imagen y hacer lo que tus clientes y el mercado quieren que hagas.    <\/p>\n<p>Ahora bien, en algunos casos, recomiendo dejar pasar la tormenta ocultando temporalmente la ficha de Google My Business. Entonces podr\u00e1s reactivarla una vez que haya pasado la crisis, y evitar as\u00ed cualquier impacto a largo plazo en la puntuaci\u00f3n media de Google (las famosas estrellas). <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFOfrece_Google_esta_opcion\"><\/span>\u00bfOfrece Google esta opci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, no existe una opci\u00f3n real. Es cierto que puedes cerrar temporalmente un establecimiento, pero la ficha GMB sigue apareciendo en los resultados y existe un riesgo real de que los clientes reales piensen que el establecimiento est\u00e1 cerrado. Esto no satisface realmente nuestra necesidad de ocultar un anuncio de Google My Business durante un periodo de tiempo determinado.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_ocultar_mi_ficha_de_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo ocultar mi ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pues bien, \u00a1el truco consiste en utilizar la moderaci\u00f3n autom\u00e1tica de Google para provocar la suspensi\u00f3n (controlada) de un anuncio!<\/p>\n<p>Lo \u00fanico que tienes que hacer es cambiar estos ajustes:<\/p>\n<ul>\n<li>T\u00edtulo del archivo<\/li>\n<li>Categor\u00eda principal del archivo<\/li>\n<li>Direcci\u00f3n (el mismo n\u00famero pero en la calle de al lado, por ejemplo)<\/li>\n<li>Tel\u00e9fono<\/li>\n<\/ul>\n<p>\/\/\/\/\/\/\/<\/p>\n<p><em>Edici\u00f3n del 18\/09\/24:<\/em><\/p>\n<p>Tras varias peticiones a trav\u00e9s de las redes sociales o incluso por tel\u00e9fono (\u00a1un s\u00e1bado por la noche a las 20:30!?!), voy a darte a continuaci\u00f3n informaci\u00f3n m\u00e1s precisa que, en el 99% de los casos, significa que tu expediente ha ca\u00eddo al fondo del pozo de suspensi\u00f3n:<\/p>\n<ul>\n<li>Utiliza un t\u00edtulo repleto de palabras clave y una cifra %.<\/li>\n<li>A\u00f1ade una categor\u00eda completamente diferente a la actividad<\/li>\n<li>Utiliza im\u00e1genes de un banco de im\u00e1genes<\/li>\n<li>Pon un enlace web que apunte a una p\u00e1gina de error o redirigida<\/li>\n<li>Utiliza la palabra google en tu t\u00edtulo<\/li>\n<li>Crear un n\u00famero de tel\u00e9fono de tarificaci\u00f3n adicional<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Fin de la edici\u00f3n<\/p>\n<p>\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/<\/p>\n<p>Esta masa de cambios levantar\u00e1 una bandera roja en Google, como si te hubieras mudado o cambiado de negocio, y suspender\u00e1 tu listado hasta que lo revalides.<\/p>\n<p>Luego, cuando quieras reactivarlo, env\u00edas la informaci\u00f3n correcta y sigues el proceso normal de validaci\u00f3n. Puede tardar un poco, y tendr\u00e1s que ponerte en contacto con el servicio de asistencia para decir que te has equivocado, pero no pasa nada. Y no habr\u00e1s perdido tus buenas estrellas.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pues_eso_un_ultimo_punto_ultraimportante\"><\/span>Pues eso, un \u00faltimo punto ultraimportante:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si te ha gustado este consejo, la mejor forma de agradec\u00e9rmelo es d\u00e1ndome un 5* aqu\u00ed: https:\/\/g.page\/r\/CZnqLH4IloBuEBM\/review (por favor, copia el enlace y p\u00e9galo en una nueva pesta\u00f1a del navegador). Gracias de antemano.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lo he dicho muchas veces: la interfaz de Google My Business es inmejorable&#8230; ya lo era con la antigua, pero la nueva est\u00e1 batiendo r\u00e9cords&#8230; no puedes encontrar todas las opciones. Te voy a dar un consejo que utilizo cuando los clientes tienen una crisis de comunicaci\u00f3n o una avalancha de malas cr\u00edticas tras un mal buzz&#8230;    <\/p>\n","protected":false},"author":1,"featured_media":8733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-8732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Ereputation<\/title>\n<meta name=\"description\" content=\"Lo he dicho muchas veces: la interfaz de Google My Business es inmejorable... ya lo era con la antigua, pero la nueva est\u00e1 batiendo r\u00e9cords... no puedes encontrar todas las opciones. 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