{"id":8574,"date":"2024-12-20T08:20:09","date_gmt":"2024-12-20T08:20:09","guid":{"rendered":"https:\/\/www.business-ereputation.com\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/"},"modified":"2025-10-22T11:00:14","modified_gmt":"2025-10-22T11:00:14","slug":"palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/","title":{"rendered":"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mejorar tu visibilidad local en Internet es esencial para cualquier empresa que quiera atraer a m\u00e1s clientes. <g id=\"gid_0\">Las palabras clave de Google My Business<\/g> son un pilar fundamental para optimizar tu ficha de empresa y aumentar tu perfil en las b\u00fasquedas locales. Seleccionando las <strong>palabras clave adecuadas<\/strong> e integr\u00e1ndolas estrat\u00e9gicamente en las diferentes secciones de tu perfil, puedes transformar la forma en que tu empresa aparece en Google, atrayendo m\u00e1s clientes potenciales y mejorando tus posibilidades de conseguir m\u00e1s visitas y ventas.  <\/p>\n\n<p class=\"wp-block-paragraph\">Para las empresas locales, optimizar su ficha de <strong>Google My Business<\/strong> es esencial para mejorar su visibilidad en los motores de b\u00fasqueda. Este art\u00edculo te gu\u00eda por los pasos que debes dar para elegir las palabras clave adecuadas, crear entradas relevantes y cuidar tu descripci\u00f3n. Siguiendo estos consejos pr\u00e1cticos, podr\u00e1s atraer a m\u00e1s clientes y reforzar tu presencia en Internet.  <\/p>\n\n<p class=\"wp-block-paragraph\">El primer paso para mejorar tu visibilidad local es elegir cuidadosamente tus palabras clave. Las palabras clave son los t\u00e9rminos que los usuarios escriben en los motores de b\u00fasqueda para encontrar empresas como la tuya. Incluyendo las palabras clave adecuadas en tu ficha de <strong>Google My Business<\/strong>, puedes transformar tu visibilidad y atraer a m\u00e1s clientes.  <\/p>\n\n<p class=\"wp-block-paragraph\">Para empezar, es fundamental definir palabras clave locales. Por ejemplo, si eres una fruter\u00eda, podr\u00edas utilizar palabras clave como \u00abprimeur bio Paris\u00bb o \u00abfruits et l\u00e9gumes frais Lyon\u00bb. Estas palabras clave deben ser relevantes y espec\u00edficas para tu negocio y tu ubicaci\u00f3n. Para saber m\u00e1s sobre la importancia de<strong>la reputaci\u00f3n electr\u00f3nica<\/strong> para las fruter\u00edas, lee <a href=\"https:\/\/www.business-ereputation.com\/metiers\/e-reputation-des-primeurs\/\">este art\u00edculo<\/a>.   <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Utiliza_las_palabras_clave_adecuadas_en_tu_perfil\" >Utiliza las palabras clave adecuadas en tu perfil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Crear_puestos_para_mejorar_la_visibilidad\" >Crear puestos para mejorar la visibilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Aumenta_tu_visibilidad_local_con_resenas\" >Aumenta tu visibilidad local con rese\u00f1as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Optimiza_los_demas_campos_de_tu_ficha\" >Optimiza los dem\u00e1s campos de tu ficha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Utilizar_las_campanas_locales_de_Google\" >Utilizar las campa\u00f1as locales de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#Comprender_el_papel_de_una_guia_local_en_Google\" >Comprender el papel de una gu\u00eda local en Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#%C2%BFComo_elijo_las_palabras_clave_adecuadas_para_mi_ficha_de_Google_My_Business\" >\u00bfC\u00f3mo elijo las palabras clave adecuadas para mi ficha de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#%C2%BFPor_que_es_importante_optimizar_mi_ficha_de_Google_My_Business_con_palabras_clave\" >\u00bfPor qu\u00e9 es importante optimizar mi ficha de Google My Business con palabras clave?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#%C2%BFComo_puedo_crear_entradas_optimizadas_para_mi_ficha_de_Google_My_Business\" >\u00bfC\u00f3mo puedo crear entradas optimizadas para mi ficha de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#%C2%BFQue_impacto_tienen_las_opiniones_de_los_clientes_en_la_referenciacion_de_mi_ficha_de_Google_My_Business\" >\u00bfQu\u00e9 impacto tienen las opiniones de los clientes en la referenciaci\u00f3n de mi ficha de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#%C2%BFComo_puedo_hacer_un_seguimiento_del_impacto_de_mis_palabras_clave_en_mi_ficha_de_Google_My_Business\" >\u00bfC\u00f3mo puedo hacer un seguimiento del impacto de mis palabras clave en mi ficha de Google My Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utiliza_las_palabras_clave_adecuadas_en_tu_perfil\"><\/span>Utiliza las palabras clave adecuadas en tu perfil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Una vez que hayas identificado las palabras clave relevantes, es hora de integrarlas en las secciones clave de tu ficha de empresa de <strong>Google My Business<\/strong>. El nombre de tu negocio, la categor\u00eda y la descripci\u00f3n son elementos cruciales donde deben aparecer las palabras clave. Por ejemplo, si eres florista, aseg\u00farate de que el nombre de tu empresa incluye \u00abflorista\u00bb y de que tu descripci\u00f3n menciona t\u00e9rminos como \u00abramos de flores\u00bb, \u00abregalos florales\u00bb, etc.  <\/p>\n\n<p class=\"wp-block-paragraph\">La descripci\u00f3n de tu establecimiento es un elemento clave para atraer la atenci\u00f3n de los usuarios. Utiliza palabras clave relevantes y escribe una descripci\u00f3n clara y atractiva. Por ejemplo: \u00abEn Fleuriste Paradis, ofrecemos una amplia gama de ramos de flores frescas, plantas de interior y arreglos florales para todas las ocasiones. Situados en el coraz\u00f3n de Lyon, garantizamos productos de calidad y un servicio personalizado.\u00bb  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crear_puestos_para_mejorar_la_visibilidad\"><\/span>Crear puestos para mejorar la visibilidad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Crear entradas para el perfil de <strong>Google<\/strong> de tu empresa es una forma estupenda de mejorar la visibilidad de tu negocio en las b\u00fasquedas relevantes. Las publicaciones pueden incluir actualizaciones de productos, ofertas especiales, pr\u00f3ximos eventos y mucho m\u00e1s. Aseg\u00farate de integrar tus palabras clave en estas publicaciones de forma natural.  <\/p>\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un post para un restaurante italiano podr\u00eda decir: \u00abDescubre nuestra nueva carta de pizzas artesanas caseras. Situado en Par\u00eds, nuestro restaurante te ofrece una aut\u00e9ntica experiencia culinaria\u00bb. Este post incluye palabras clave como \u00abpizzas artesanales\u00bb, \u00abrestaurante italiano\u00bb y \u00abPar\u00eds\u00bb, que pueden ayudar a atraer a clientes locales que busquen este tipo de cocina. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aumenta_tu_visibilidad_local_con_resenas\"><\/span>Aumenta tu visibilidad local con rese\u00f1as<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Las opiniones desempe\u00f1an un papel crucial en la referenciaci\u00f3n natural de tu ficha de <strong>Google My Business<\/strong>. Anima a tus clientes a dejar opiniones positivas y responde a ellas de forma profesional. Las opiniones positivas no s\u00f3lo mejoran tu reputaci\u00f3n online, sino que tambi\u00e9n pueden influir en tu clasificaci\u00f3n local.  <\/p>\n\n<p class=\"wp-block-paragraph\">Para saber m\u00e1s sobre la importancia de las rese\u00f1as y c\u00f3mo gestionarlas, lee <a href=\"https:\/\/www.business-ereputation.com\/lereputation-comprendre-gerer-anticiper\/le-seo-et-le-referencement-au-service-de-la-reputation-digitale\/seo-local\/\">este art\u00edculo<\/a> sobre SEO local.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimiza_los_demas_campos_de_tu_ficha\"><\/span>Optimiza los dem\u00e1s campos de tu ficha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Hay otros campos de tu ficha de <strong>Google My<\/strong> Business que deber\u00edas optimizar. Por ejemplo, aseg\u00farate de que tu direcci\u00f3n, n\u00famero de tel\u00e9fono y horario de apertura son correctos y est\u00e1n actualizados. Esta informaci\u00f3n es crucial para los usuarios que quieran ponerse en contacto contigo o visitarte.  <\/p>\n\n<p class=\"wp-block-paragraph\">En una entrevista, S\u00e9bastien Schuller, director general de Karedess, explica la importancia de estos campos para el SEO local. Para saber m\u00e1s, lee <a href=\"https:\/\/www.business-ereputation.com\/interview-expert-local-seo-2-sebastien-schuller-ceo-de-karedess\/\">la entrevista<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilizar_las_campanas_locales_de_Google\"><\/span>Utilizar las campa\u00f1as locales de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Para los comerciantes, las campa\u00f1as locales <strong>de Google<\/strong> pueden ser una forma excelente de aumentar tu visibilidad. Estas campa\u00f1as te permiten promocionar tu negocio localmente y atraer a clientes potenciales a tu zona. Utilizando palabras clave relevantes en tus anuncios, puedes maximizar el impacto de estas campa\u00f1as.  <\/p>\n\n<p class=\"wp-block-paragraph\">Para saber c\u00f3mo aumentar la visibilidad local de tus activos digitales, lee <a href=\"https:\/\/www.business-ereputation.com\/es\/como-aumentar-la-visibilidad-local-de-tus-activos-digitales-sitios-gmb-gbp-etc\/\">este art\u00edculo<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comprender_el_papel_de_una_guia_local_en_Google\"><\/span>Comprender el papel de una gu\u00eda local en Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Las gu\u00edas locales desempe\u00f1an un papel importante en la clasificaci\u00f3n de tu empresa <strong>en Google<\/strong>. Estos gu\u00edas escriben opiniones y recomendaciones que pueden influir en las decisiones de otros usuarios. Si comprendes el papel de las gu\u00edas locales, podr\u00e1s adaptar mejor tu estrategia de SEO local.  <\/p>\n\n<p class=\"wp-block-paragraph\">Para saber m\u00e1s sobre el papel de los gu\u00edas locales, lee <a href=\"https:\/\/www.business-ereputation.com\/es\/comprender-el-papel-de-una-guia-local-en-google\/\">este art\u00edculo<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_elijo_las_palabras_clave_adecuadas_para_mi_ficha_de_Google_My_Business\"><\/span>\u00bfC\u00f3mo elijo las palabras clave adecuadas para mi ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Para elegir las <strong>palabras clave<\/strong> adecuadas para tu ficha de <strong>Google My Business<\/strong>, es esencial centrarse en t\u00e9rminos relevantes que describan con precisi\u00f3n tu empresa y sus servicios. Utiliza herramientas de b\u00fasqueda de palabras clave para identificar los t\u00e9rminos m\u00e1s buscados en tu sector de actividad. Integra estas palabras clave en secciones clave como el nombre de la empresa, la categor\u00eda y la descripci\u00f3n para mejorar tu <strong>visibilidad local<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_optimizar_mi_ficha_de_Google_My_Business_con_palabras_clave\"><\/span>\u00bfPor qu\u00e9 es importante optimizar mi ficha de Google My Business con palabras clave?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Optimizar tu ficha de <strong>Google My<\/strong> Business con palabras clave relevantes puede transformar tu <strong>visibilidad local<\/strong> y atraer a m\u00e1s clientes. Unas palabras clave bien elegidas permiten que tu empresa aparezca con m\u00e1s frecuencia en los resultados de las b\u00fasquedas locales, aumentando las posibilidades de que los usuarios encuentren y visiten tu establecimiento. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_crear_entradas_optimizadas_para_mi_ficha_de_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo crear entradas optimizadas para mi ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Crear entradas para tu ficha de <strong>Google My Business<\/strong> es una forma excelente de mejorar la visibilidad de tu empresa. Incluye <g id=\"gid_1\">palabras clave<\/g> relevantes en tus publicaciones para hacerlas m\u00e1s atractivas a los algoritmos de b\u00fasqueda. Las publicaciones pueden incluir promociones, eventos o actualizaciones sobre tus productos y servicios, lo que ayuda a mantener el inter\u00e9s de los usuarios y a mejorar tu <strong>SEO local<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_impacto_tienen_las_opiniones_de_los_clientes_en_la_referenciacion_de_mi_ficha_de_Google_My_Business\"><\/span>\u00bfQu\u00e9 impacto tienen las opiniones de los clientes en la referenciaci\u00f3n de mi ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Las opiniones de los clientes desempe\u00f1an un papel crucial en la <strong>referenciaci\u00f3n de<\/strong> tu ficha de <strong>Google My Business<\/strong>. Numerosas opiniones positivas mejoran enormemente tu clasificaci\u00f3n local en Google. Demuestran a Google que tu negocio es fiable y apreciado por los clientes, lo que puede animar al algoritmo a mostrar tu establecimiento m\u00e1s arriba en los resultados de b\u00fasqueda.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_hacer_un_seguimiento_del_impacto_de_mis_palabras_clave_en_mi_ficha_de_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo hacer un seguimiento del impacto de mis palabras clave en mi ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Para hacer un seguimiento del impacto de tus palabras clave en tu ficha de <strong>Google My Business<\/strong>, utiliza las herramientas de an\u00e1lisis que proporciona Google. Estas herramientas te permiten ver cu\u00e1ntas veces se ha visto tu ficha de empresa, cu\u00e1ntos clics has recibido y qu\u00e9 b\u00fasquedas han dado lugar a estas interacciones. Analizando estos datos, puedes ajustar tus estrategias de palabras clave para seguir mejorando tu <strong>visibilidad local<\/strong> y <strong>la optimizaci\u00f3n de los motores de b\u00fasqueda<\/strong>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mejorar tu visibilidad local en Internet es esencial para cualquier empresa que quiera atraer a m\u00e1s clientes. Las palabras clave de Google My  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":4827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-8574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aumenta tu visibilidad local: Secretos de las palabras clave de Google My Business<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-20T08:20:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T11:00:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local\",\"datePublished\":\"2024-12-20T08:20:09+00:00\",\"dateModified\":\"2025-10-22T11:00:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/\"},\"wordCount\":1319,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/\",\"name\":\"Aumenta tu visibilidad local: Secretos de las palabras clave de Google My Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg\",\"datePublished\":\"2024-12-20T08:20:09+00:00\",\"dateModified\":\"2025-10-22T11:00:14+00:00\",\"description\":\"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg\",\"width\":1344,\"height\":768,\"caption\":\"Un hombre y una mujer sonr\u00eden mientras miran la pantalla de un ordenador\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sin categor\u00eda\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/category\\\/sin-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Francia\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Aumenta tu visibilidad local: Secretos de las palabras clave de Google My Business","description":"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/","og_locale":"es_ES","og_type":"article","og_title":"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local","og_description":"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.","og_url":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2024-12-20T08:20:09+00:00","article_modified_time":"2025-10-22T11:00:14+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local","datePublished":"2024-12-20T08:20:09+00:00","dateModified":"2025-10-22T11:00:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/"},"wordCount":1319,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg","articleSection":["Google My Business"],"inLanguage":"es","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/","url":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/","name":"Aumenta tu visibilidad local: Secretos de las palabras clave de Google My Business","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg","datePublished":"2024-12-20T08:20:09+00:00","dateModified":"2025-10-22T11:00:14+00:00","description":"Descubre c\u00f3mo optimizar tu visibilidad local con Google My Business gracias a nuestros consejos sobre las palabras clave esenciales. Aprende a atraer m\u00e1s clientes a tu zona mejorando tu ficha de empresa y utilizando las mejores estrategias de SEO local.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Mots-cles-Google-My-Business-Comment-optimiser-votre-visibilite-locale.jpg","width":1344,"height":768,"caption":"Un hombre y una mujer sonr\u00eden mientras miran la pantalla de un ordenador"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes","item":"https:\/\/www.business-ereputation.com\/es\/"},{"@type":"ListItem","position":2,"name":"Sin categor\u00eda","item":"https:\/\/www.business-ereputation.com\/es\/category\/sin-categoria\/"},{"@type":"ListItem","position":3,"name":"Palabras clave de Google My Business : C\u00f3mo optimizar tu visibilidad local"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/es\/#website","url":"https:\/\/www.business-ereputation.com\/es\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/es\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/es\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1779344232","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/es\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/palabras-clave-de-google-my-business-como-optimizar-tu-visibilidad-local\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Francia"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/comments?post=8574"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8574\/revisions"}],"predecessor-version":[{"id":8575,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/8574\/revisions\/8575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media\/4827"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media?parent=8574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/categories?post=8574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/tags?post=8574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}