{"id":8562,"date":"2024-10-29T14:41:33","date_gmt":"2024-10-29T14:41:33","guid":{"rendered":"https:\/\/www.business-ereputation.com\/normas-de-google-maps-para-consultas-y-medicos\/"},"modified":"2025-10-22T11:00:02","modified_gmt":"2025-10-22T11:00:02","slug":"normas-de-google-maps-para-consultas-y-medicos","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/","title":{"rendered":"Normas de Google Maps para consultas y m\u00e9dicos"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tiempo de lectura :<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>He aqu\u00ed un caso recurrente que requiere algunas aclaraciones: Los profesionales en contacto directo con pacientes o clientes, como m\u00e9dicos, abogados, dentistas, agentes inmobiliarios, etc., pueden tener una lista separada de la de su establecimiento principal.  <\/strong><\/p>\n<p>Si te preguntas si una persona puede aparecer en una lista de profesionales, comprueba si cumple los siguientes criterios:<\/p>\n<ul>\n<li>Tiene un v\u00ednculo directo con los clientes, que solicitan espec\u00edficamente a esta persona (por ejemplo, un peluquero).<\/li>\n<li>Tiene franjas horarias que pueden diferir del horario est\u00e1ndar de la empresa para la que trabaja.<\/li>\n<li>Tiene una categor\u00eda de negocio en Google My Business (GMB) que refleja fielmente su actividad.<\/li>\n<li>Fija sus propias tarifas.<\/li>\n<li>Puede trabajar en diferentes lugares.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#%C2%BFQue_tipos_de_empresas_pueden_figurar_en_las_listas_de_profesionales\" >\u00bfQu\u00e9 tipos de empresas pueden figurar en las listas de profesionales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#Diferencias_entre_profesionales_individuales_y_multiples\" >Diferencias entre profesionales individuales y m\u00faltiples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#Profesionales_individuales\" >Profesionales individuales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#Multiples_profesionales\" >M\u00faltiples profesionales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#%C2%BFTienes_que_crear_listas_de_profesionales\" >\u00bfTienes que crear listas de profesionales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/normas-de-google-maps-para-consultas-y-medicos\/#%C2%BFQue_debo_hacer_si_un_profesional_abandona_el_establecimiento\" >\u00bfQu\u00e9 debo hacer si un profesional abandona el establecimiento?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_tipos_de_empresas_pueden_figurar_en_las_listas_de_profesionales\"><\/span>\u00bfQu\u00e9 tipos de empresas pueden figurar en las listas de profesionales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En general, las siguientes empresas pueden incluirse en las listas de profesionales:<\/p>\n<ul>\n<li>Abogados<\/li>\n<li>M\u00e9dicos: todo tipo de m\u00e9dicos, incluidos dentistas, quiropr\u00e1cticos y terapeutas.<\/li>\n<li>Peluqueros (sobre todo los que trabajan a domicilio)<\/li>\n<li>Agentes o corredores de seguros<\/li>\n<li>Corredores hipotecarios<\/li>\n<li>Profesores de m\u00fasica<\/li>\n<li>Entrenadores personales<\/li>\n<li>Agentes inmobiliarios<\/li>\n<li>Profesionales de la medicina alternativa, como masajistas, higienistas dentales, enfermeras diplomadas, etc.<\/li>\n<li>Artistas tatuadores<\/li>\n<li>Tutores<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Diferencias_entre_profesionales_individuales_y_multiples\"><\/span>Diferencias entre profesionales individuales y m\u00faltiples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Profesionales_individuales\"><\/span>Profesionales individuales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google recomienda que los profesionales en solitario combinen el nombre de su empresa con su propio nombre en una sola entrada. Por ejemplo, \u00abAllstate Assurance: John Smith\u00bb. Sin embargo, si un profesional desea tener una entrada para su consulta y otra para s\u00ed mismo, esto no contraviene las directrices de Google. En algunos casos, puede ser \u00fatil tener dos listados si se aplican varias categor\u00edas de actividad.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multiples_profesionales\"><\/span>M\u00faltiples profesionales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En una empresa con varios profesionales, es importante mantener activos los registros individuales mientras cada profesional trabaje en la empresa. No es posible fusionarlos o eliminarlos sin afectar a su visibilidad. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFTienes_que_crear_listas_de_profesionales\"><\/span>\u00bfTienes que crear listas de profesionales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Puede ser una buena idea crear listas de profesionales cuando varias categor\u00edas GMB se aplican a una empresa. As\u00ed, cada profesional puede tener su propia categor\u00eda y destacar mejor. En lugar de centrarse \u00fanicamente en el listado principal, a veces es estrat\u00e9gico maximizar los listados para varias palabras clave, sobre todo si los profesionales est\u00e1n especializados en distintos campos. Dado que la p\u00e1gina de destino influye en la clasificaci\u00f3n, esto puede aprovecharse en tu beneficio.   <\/p>\n<p>Por ejemplo, si una consulta de quiropr\u00e1ctica tambi\u00e9n emplea a un masajista, la p\u00e1gina del masajista podr\u00eda enlazar con una p\u00e1gina bien posicionada para la terapia de masajes, mientras que la p\u00e1gina del quiropr\u00e1ctico enlazar\u00eda con una p\u00e1gina de quiropr\u00e1ctica de alto rendimiento. Esto hace que las p\u00e1ginas sean m\u00e1s visibles en lugar de competir entre s\u00ed. <\/p>\n<p>Del mismo modo, en un bufete de abogados, el listado principal puede centrarse en palabras clave gen\u00e9ricas como \u00abbufete de abogados\u00bb, mientras que un abogado especializado en lesiones personales y otro en derecho penal pueden beneficiarse cada uno de un listado separado para posicionarse mejor en funci\u00f3n de sus especialidades.<\/p>\n<p>Ten en cuenta, sin embargo, que intentar posicionar varios de tus listados para la misma palabra clave y monopolizar la primera p\u00e1gina de Google es poco realista. Google utiliza filtros para limitar las apariciones repetidas de un mismo sitio en los resultados, lo que dificulta la aplicaci\u00f3n de esta estrategia a menos que te dediques a un nicho de mercado. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_debo_hacer_si_un_profesional_abandona_el_establecimiento\"><\/span>\u00bfQu\u00e9 debo hacer si un profesional abandona el establecimiento?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si un profesional ya no forma parte de tu equipo, la gesti\u00f3n de su expediente depende de qui\u00e9n lo controle.<\/p>\n<p>Si la empresa controla el anuncio, puede solicitar que se elimine de Google. Sin embargo, este procedimiento no siempre es sencillo, y es posible que el equipo de asistencia de Google My Business no responda inmediatamente. Si encuentras alguna dificultad, no dudes en pedir ayuda a la comunidad de asistencia de Google My Business.  <\/p>\n<p>Si el profesional consulta el expediente, puede actualizarlo con la informaci\u00f3n de su nuevo establecimiento. Por eso es importante reclamar los registros de los practicantes para tener un control \u00f3ptimo de su visibilidad. Durante las auditor\u00edas para PYMES, a menudo nos encontramos con registros de practicantes inactivos o desconocidos para la empresa.  <\/p>\n<p>Si el profesional deja de trabajar (jubilaci\u00f3n): puede ofrecer fusionar su expediente con el de la consulta para que \u00e9sta pueda recuperar los avisos. O puede vender su expediente como parte de un paquete a un tercero que haya comprado su clientela. <\/p>\n<p>Si quieres m\u00e1s consejos, \u00a1no dudes en ponerte en contacto conmigo!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>He aqu\u00ed un caso recurrente que requiere algunas aclaraciones: Los profesionales en contacto directo con pacientes o clientes, como m\u00e9dicos, abogados, dentistas, agentes inmobiliarios, etc., pueden tener una lista separada de la de su establecimiento principal.<\/p>\n","protected":false},"author":1,"featured_media":4773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167,168],"tags":[],"class_list":["post-8562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-profesion"],"yoast_head":"<!-- This site is optimized 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