{"id":8353,"date":"2025-01-31T06:53:50","date_gmt":"2025-01-31T06:53:50","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/"},"modified":"2025-10-22T10:53:33","modified_gmt":"2025-10-22T10:53:33","slug":"google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/","title":{"rendered":"Google My Business integra SMS y WhatsApp: \u00bfuna revoluci\u00f3n para las empresas?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tiempo de lectura :<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>Google My Business (GMB) sigue evolucionando, ofreciendo a las empresas nuevas formas de comunicarse con sus clientes. A partir de ahora, los mensajes SMS y WhatsApp pueden integrarse directamente en GMB, lo que permite una interacci\u00f3n m\u00e1s r\u00e1pida y fluida. Esta nueva funci\u00f3n ofrece grandes oportunidades a las empresas que buscan mejorar su servicio al cliente y aumentar las conversiones. Pero, \u00bfc\u00f3mo funciona esta integraci\u00f3n y qu\u00e9 est\u00e1 en juego?   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Funcionalidad_SMS_y_WhatsApp_en_Google_My_Business\" >Funcionalidad SMS y WhatsApp en Google My Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Activar_mensajes_en_GMB\" >Activar mensajes en GMB :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Para_crear_tu_enlace_de_Whatsapp\" >Para crear tu enlace de Whatsapp :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Oportunidades_para_las_empresas\" >Oportunidades para las empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Mejorar_la_experiencia_del_cliente\" >Mejorar la experiencia del cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Conversion_optimizada\" >Conversi\u00f3n optimizada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Comparacion_con_otros_canales\" >Comparaci\u00f3n con otros canales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Limites_y_riesgos_a_prever\" >L\u00edmites y riesgos a prever<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Gestion_del_flujo_de_mensajes\" >Gesti\u00f3n del flujo de mensajes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#La_necesidad_de_capacidad_de_respuesta\" >La necesidad de capacidad de respuesta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Proteccion_de_datos\" >Protecci\u00f3n de datos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Conclusion_y_recomendaciones\" >Conclusi\u00f3n y recomendaciones<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/es\/google-my-business-integra-sms-y-whatsapp-una-revolucion-para-las-empresas\/#Consejos_practicos\" >Consejos pr\u00e1cticos:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Funcionalidad_SMS_y_WhatsApp_en_Google_My_Business\"><\/span>Funcionalidad SMS y WhatsApp en Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google My Business permite ahora a las empresas activar la mensajer\u00eda directa a trav\u00e9s de SMS y WhatsApp. Una vez configurada esta opci\u00f3n, los clientes pueden enviar mensajes simplemente haciendo clic en un bot\u00f3n visible en el perfil de Google de la empresa. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Activar_mensajes_en_GMB\"><\/span>Activar mensajes en GMB :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Accede a tu cuenta de Google My Business.<\/li>\n<li>Ve a la secci\u00f3n \u00abMensajes\u00bb.<\/li>\n<li>Activa la mensajer\u00eda y elige entre SMS y WhatsApp.<\/li>\n<\/ul>\n<p>La mensajer\u00eda de texto SMS permite la comunicaci\u00f3n tradicional directamente al n\u00famero introducido, mientras que WhatsApp ofrece una interfaz m\u00e1s rica con la posibilidad de compartir im\u00e1genes, documentos y enlaces interactivos.<\/p>\n<div id=\"attachment_4986\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4986\" class=\"size-full wp-image-4985\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface.jpg\" alt=\"Detalles del alojamiento\" width=\"682\" height=\"556\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-74x60.jpg 74w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-200x163.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-300x245.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-400x326.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-500x408.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface-600x489.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/01\/sms-whatsapp-googlemybusiness-interface.jpg 682w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><p id=\"caption-attachment-4986\" class=\"wp-caption-text\">Captura de pantalla de los datos de contacto de un alojamiento, incluida la direcci\u00f3n, el n\u00famero de tel\u00e9fono y la direcci\u00f3n de correo electr\u00f3nico<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Para_crear_tu_enlace_de_Whatsapp\"><\/span>Para crear tu enlace de Whatsapp :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utiliza https:\/\/wa.me\/&lt;n\u00famero&gt;  donde  &lt;n\u00famero&gt;  es un n\u00famero de tel\u00e9fono completo en formato internacional. No escribas ceros, par\u00e9ntesis ni guiones cuando a\u00f1adas el n\u00famero de tel\u00e9fono en formato internacional completo.<br \/>\nEjemplos:<br \/>\nUtiliza: https:\/\/wa.me\/1XXXXXXXXXX<br \/>\nNo utilices: https:\/\/wa.me\/+001-(XXX)XXXXXXX <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Oportunidades_para_las_empresas\"><\/span>Oportunidades para las empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mejorar_la_experiencia_del_cliente\"><\/span>Mejorar la experiencia del cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Integrar WhatsApp y SMS en GMB reduce la fricci\u00f3n entre empresas y consumidores. Los clientes obtienen respuestas instant\u00e1neas, lo que mejora su satisfacci\u00f3n y genera confianza. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_optimizada\"><\/span>Conversi\u00f3n optimizada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un cliente con una pregunta sobre un producto o servicio puede recibir una respuesta inmediata, lo que aumenta las posibilidades de conversi\u00f3n. A diferencia de los correos electr\u00f3nicos, que a menudo se ignoran, los SMS y WhatsApp tienen una tasa de apertura muy alta. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comparacion_con_otros_canales\"><\/span>Comparaci\u00f3n con otros canales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mientras que los correos electr\u00f3nicos y las llamadas pueden parecer intrusivos o ineficaces, la mensajer\u00eda instant\u00e1nea se adapta mejor a las expectativas modernas. WhatsApp en particular, al estar ampliamente adoptado, permite una conversaci\u00f3n natural y atractiva con los clientes. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Limites_y_riesgos_a_prever\"><\/span>L\u00edmites y riesgos a prever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gestion_del_flujo_de_mensajes\"><\/span>Gesti\u00f3n del flujo de mensajes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si la opci\u00f3n se activa sin una estrategia clara, la empresa corre el riesgo de verse inundada de solicitudes. Una soluci\u00f3n eficaz es establecer respuestas autom\u00e1ticas para las preguntas m\u00e1s frecuentes. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_necesidad_de_capacidad_de_respuesta\"><\/span>La necesidad de capacidad de respuesta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google fomenta una respuesta r\u00e1pida o la funci\u00f3n se desactivar\u00e1. Por tanto, es crucial establecer una organizaci\u00f3n eficaz para gestionar estas interacciones. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Proteccion_de_datos\"><\/span>Protecci\u00f3n de datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los intercambios a trav\u00e9s de SMS y WhatsApp no tienen el mismo nivel de seguridad que otras plataformas. Es esencial conocer las normas de confidencialidad. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_y_recomendaciones\"><\/span>Conclusi\u00f3n y recomendaciones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La integraci\u00f3n de SMS y WhatsApp en Google My Business representa un paso estrat\u00e9gico para las empresas que buscan mejorar sus relaciones con los clientes y aumentar su tasa de conversi\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consejos_practicos\"><\/span>Consejos pr\u00e1cticos:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Activa r\u00e1pidamente la funci\u00f3n y prueba los distintos canales.<\/li>\n<li>Utiliza respuestas autom\u00e1ticas y chatbots para optimizar el servicio.<\/li>\n<li>Forma a los equipos para garantizar una respuesta r\u00e1pida y eficaz.<\/li>\n<\/ul>\n<p>Adoptar esta nueva funci\u00f3n te ayudar\u00e1 a diferenciarte de la competencia y a ofrecer a tus clientes una experiencia fluida y moderna. \u00a1Act\u00edvala ahora para impulsar tu negocio!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los mensajes SMS y WhatsApp pueden integrarse directamente en GMB, lo que permite una interacci\u00f3n m\u00e1s r\u00e1pida y fluida. Esta nueva funci\u00f3n ofrece grandes oportunidades a los profesionales que buscan mejorar su servicio al cliente y aumentar las conversiones.   <\/p>\n","protected":false},"author":1,"featured_media":4986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[162,167],"tags":[],"class_list":["post-8353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante-es","category-google-my-business-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relaciones con los clientes: Google My Business integra SMS y WhatsApp<\/title>\n<meta name=\"description\" content=\"Los mensajes SMS y WhatsApp pueden integrarse directamente en GMB, lo que permite una interacci\u00f3n m\u00e1s r\u00e1pida y fluida. 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