{"id":8316,"date":"2025-03-26T08:31:06","date_gmt":"2025-03-26T08:31:06","guid":{"rendered":"https:\/\/www.business-ereputation.com\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/"},"modified":"2025-10-22T09:41:57","modified_gmt":"2025-10-22T09:41:57","slug":"trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/","title":{"rendered":"Trustpilot: \u00bfun sistema desequilibrado? Esto es lo que revelan las cifras (y c\u00f3mo reaccionar)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tiempo de lectura :<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>Tras describir <a href=\"https:\/\/www.business-ereputation.com\/avis-verifies-com-des-avis-pas-si-verifies\/\">los excesos de los revisores verificados en Marsella<\/a>, hoy voy a escribir sobre Trustpilot, a ra\u00edz de un excelente estudio estadounidense que recib\u00ed. Trustpilot es actualmente una de las plataformas de rese\u00f1as m\u00e1s conocidas del mundo. Para muchas empresas, es una obligaci\u00f3n, un escaparate online que hay que vigilar de cerca. Pero tras esta fachada se esconde una realidad menos glamurosa: un sistema que a menudo parece poner en desventaja a las marcas, sean clientes o no.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#Una_maquina_bien_engrasada_pero_no_siempre_justa\" >Una m\u00e1quina bien engrasada, pero no siempre justa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#Estadisticas_que_te_hacen_pensar\" >Estad\u00edsticas que te hacen pensar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#Por_que_puede_bajar_tu_valoracion_de_Trustpilot%E2%80%A6_aunque_lo_estes_haciendo_todo_bien\" >Por qu\u00e9 puede bajar tu valoraci\u00f3n de Trustpilot&#8230; aunque lo est\u00e9s haciendo todo bien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#Que_puedes_hacer_sin_gastarte_una_fortuna\" >Qu\u00e9 puedes hacer (sin gastarte una fortuna)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#1_Identifica_los_momentos_adecuados_para_pedir_consejo\" >1. Identifica los momentos adecuados para pedir consejo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#2_Varia_los_canales_de_captacion\" >2. Var\u00eda los canales de captaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#3_Segmenta_tus_peticiones\" >3. Segmenta tus peticiones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#Recupera_el_control_de_tu_reputacion\" >Recupera el control de tu reputaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/#En_resumen_mi_opinion_de_experto\" >En resumen, mi opini\u00f3n de experto:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Una_maquina_bien_engrasada_pero_no_siempre_justa\"><\/span>Una m\u00e1quina bien engrasada, pero no siempre justa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El modelo de Trustpilot se basa en lo que parece un principio sencillo: permitir que todo el mundo deje una opini\u00f3n libremente. Sin embargo, muchos profesionales han observado problemas con el sistema: <\/p>\n<ul>\n<li><strong>Rese\u00f1as negativas dif\u00edciles de eliminar<\/strong>, incluso cuando son claramente fraudulentas<\/li>\n<li><strong>Las opiniones positivas leg\u00edtimas desaparecen misteriosamente<\/strong><\/li>\n<li>Presi\u00f3n comercial para suscribirse a <strong>costosos paquetes de pago por uso<\/strong>, sin garant\u00eda real de resultados.<\/li>\n<\/ul>\n<p>Y no es s\u00f3lo una impresi\u00f3n. Un estudio realizado en Estados Unidos por <strong>Trust Reviews<\/strong>, organizaci\u00f3n independiente especializada en el an\u00e1lisis de plataformas de reputaci\u00f3n electr\u00f3nica, revela algunas cifras alarmantes. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estadisticas_que_te_hacen_pensar\"><\/span>Estad\u00edsticas que te hacen pensar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seg\u00fan Trust Reviews (EE.UU.), de un panel de 500 empresas encuestadas que se hab\u00edan suscrito a un paquete de pago por uso de Trustpilot :<\/p>\n<ul>\n<li><strong>El 98%<\/strong> afirma que no ha podido eliminar las cr\u00edticas negativas fraudulentas<\/li>\n<li><strong>El 76%<\/strong> ha notado la desaparici\u00f3n inexplicable de rese\u00f1as positivas aut\u00e9nticas<\/li>\n<li><strong>El 62%<\/strong> vio descender su valoraci\u00f3n global en <strong data-start=\"1860\" data-end=\"1882\">los tres meses siguientes<\/strong> al cambio a un plan de retribuci\u00f3n<\/li>\n<\/ul>\n<p>Estas cifras cuestionan el equilibrio del sistema y el valor a\u00f1adido real de los paquetes premium.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_que_puede_bajar_tu_valoracion_de_Trustpilot%E2%80%A6_aunque_lo_estes_haciendo_todo_bien\"><\/span>Por qu\u00e9 puede bajar tu valoraci\u00f3n de Trustpilot&#8230; aunque lo est\u00e9s haciendo todo bien<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En la mayor\u00eda de los casos, las empresas no entienden por qu\u00e9 desaparecen las rese\u00f1as positivas o por qu\u00e9 se estanca su valoraci\u00f3n general. No conocen las reglas del juego ni el algoritmo de la plataforma. <\/p>\n<p>Y, sin embargo, estas normas existen. Trustpilot aplica filtros autom\u00e1ticos, detecta \u00abcomportamientos sospechosos\u00bb y clasifica determinadas opiniones como no conformes, a veces err\u00f3neamente. El problema es que estos criterios no son muy transparentes, y su aplicaci\u00f3n es a menudo incoherente.  <\/p>\n<p>El resultado es que sientes que avanzas a ciegas&#8230; y que est\u00e1s sometido a un mecanismo sobre el que no tienes ning\u00fan control.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Que_puedes_hacer_sin_gastarte_una_fortuna\"><\/span>Qu\u00e9 puedes hacer (sin gastarte una fortuna)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>No ofrezco ning\u00fan servicio espec\u00edfico en Trustpilot.<\/strong>  No vendo paquetes, ni gesti\u00f3n de cuentas, ni trucos algor\u00edtmicos.<\/p>\n<p>Por otro lado, <strong>s\u00ed trabajo con mis clientes en una cosa esencial: poner en marcha escenarios inteligentes para recopilar rese\u00f1as positivas<\/strong>, dise\u00f1ados para maximizar las opiniones aut\u00e9nticas de los clientes, en el momento adecuado, a trav\u00e9s de los canales adecuados.<\/p>\n<p>Porque ah\u00ed est\u00e1 la clave: &lt;strong\u00bb&gt;no puedes controlar el algoritmo, pero puedes influir enormemente en la <strong>calidad y la coherencia de las rese\u00f1as que recopiles<\/strong>.<\/p>\n<p>He aqu\u00ed tres palancas concretas sobre las que actuar ahora:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Identifica_los_momentos_adecuados_para_pedir_consejo\"><\/span>1. <strong>Identifica los momentos adecuados para pedir consejo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No todos los momentos son iguales. Es mucho m\u00e1s probable que un cliente satisfecho justo despu\u00e9s de un servicio satisfactorio o una compra sin problemas deje una rese\u00f1a positiva que un cliente con el que se contacta en fr\u00edo varios d\u00edas despu\u00e9s. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Varia_los_canales_de_captacion\"><\/span>2. <strong>Var\u00eda los canales de captaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Correo electr\u00f3nico, SMS, c\u00f3digo QR en la factura, notificaci\u00f3n posterior a la compra&#8230; la diversidad de medios reduce las sospechas de automatizaci\u00f3n y mejora la credibilidad de las opiniones ante la plataforma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Segmenta_tus_peticiones\"><\/span>3. <strong>Segmenta tus peticiones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Un cliente habitual no reaccionar\u00e1 de la misma manera que un cliente nuevo. Adaptar tus mensajes en funci\u00f3n del perfil del cliente aumenta significativamente tus posibilidades de recibir una respuesta sincera y positiva. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recupera_el_control_de_tu_reputacion\"><\/span>Recupera el control de tu reputaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trustpilot puede ser un poderoso escaparate&#8230; o una fuente constante de estr\u00e9s. Todo depende de la estrategia que pongas en marcha para <strong>atraer las opiniones adecuadas<\/strong> y limitar los efectos perversos de un sistema a veces injusto. <\/p>\n<p>Con escenarios de cobro adaptados a tu negocio, puedes :<\/p>\n<ul>\n<li>Mejorar la frecuencia y la calidad de las cr\u00edticas positivas<\/li>\n<li>Reduce el impacto de las cr\u00edticas negativas aisladas<\/li>\n<li>Gana tranquilidad cuando te enfrentes a una plataforma cuyas reglas no controlas, pero cuyas reacciones puedes anticipar<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"En_resumen_mi_opinion_de_experto\"><\/span>En resumen, mi opini\u00f3n de experto:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u274c No, Trustpilot no siempre juega limpio.<br \/>\n\ud83d\udcca Las cifras de <strong>Trust Reviews (EEUU)<\/strong> lo confirman.<br \/>\n\u2705 Pero s\u00ed, puedes <strong>recuperar el control de forma inteligente<\/strong>, sin un enorme presupuesto de marketing.<\/p>\n<p>Si quieres hablar de ello, puedo ayudarte a construir un escenario de recogida personalizado, adaptado a tu negocio, tu base de clientes y tus herramientas existentes.<\/p>\n<p>\ud83d\udc49 <a class=\"\" href=\"https:\/\/www.business-ereputation.com\/contact\/\">Ponte en contacto conmigo aqu\u00ed<\/a> para hablar de tus objetivos de reputaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trustpilot es actualmente una de las plataformas de opiniones m\u00e1s conocidas del mundo. Para muchas empresas, es una obligaci\u00f3n, un escaparate online que hay que vigilar de cerca. Pero tras esta fachada se esconde una realidad menos glamurosa: un sistema que a menudo parece poner en desventaja a las marcas, sean clientes o no.  <\/p>\n","protected":false},"author":1,"featured_media":8317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[162,165,168,163],"tags":[],"class_list":["post-8316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante-es","category-experto-en-seo","category-profesion","category-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trustpilot: An\u00e1lisis de la deriva de la plataforma<\/title>\n<meta name=\"description\" content=\"Trustpilot es una plataforma de opiniones muy popular, pero esconde una serie de deficiencias que ponen a las empresas en desventaja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/trustpilot-un-sistema-desequilibrado-esto-es-lo-que-revelan-las-cifras-y-como-reaccionar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trustpilot: \u00bfun sistema desequilibrado? 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