{"id":8303,"date":"2025-03-13T07:38:46","date_gmt":"2025-03-13T07:38:46","guid":{"rendered":"https:\/\/www.business-ereputation.com\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/"},"modified":"2025-10-22T09:38:36","modified_gmt":"2025-10-22T09:38:36","slug":"como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/","title":{"rendered":"\u00bfC\u00f3mo y qu\u00e9 conectas entre tu sitio web y tu ficha de Google My Business?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Tiempo de lectura :<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p>Optimizar la conexi\u00f3n entre tu sitio web y tu ficha de Google My Business (GMB) es esencial para mejorar tu visibilidad local y tu SEO. Un listado bien informado ayuda a atraer m\u00e1s clientes potenciales y tr\u00e1fico cualificado a tu sitio web. Pero, \u00bfc\u00f3mo puedes asegurarte de que estos dos elementos est\u00e1n perfectamente sincronizados? Aqu\u00ed tienes una gu\u00eda detallada de las posibles conexiones.   <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#1_%C2%BFPor_que_conectar_tu_sitio_web_a_tu_ficha_de_Google_My_Business\" >1. \u00bfPor qu\u00e9 conectar tu sitio web a tu ficha de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#2_Los_requisitos_tecnicos_para_una_buena_conexion\" >2. Los requisitos t\u00e9cnicos para una buena conexi\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#3_Control_del_rendimiento_anade_un_parametro_UTM_a_tu_archivo_GMB\" >3. Control del rendimiento: a\u00f1ade un par\u00e1metro UTM a tu archivo GMB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#4_Anade_microdatos_Rich_Snippet_para_estructurar_la_informacion\" >4. A\u00f1ade microdatos Rich Snippet para estructurar la informaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#%F0%9F%93%8C_%C2%BFQue_son_los_microdatos_Rich_Snippet\" >\ud83d\udccc \u00bfQu\u00e9 son los microdatos Rich Snippet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#%F0%9F%93%8C_Microdatos_de_la_empresa_con_la_misma_informacion_que_el_archivo_GMB\" >\ud83d\udccc Microdatos de la empresa con la misma informaci\u00f3n que el archivo GMB<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#5_Mostrar_la_clasificacion_de_Google_My_Business_en_tu_sitio_web\" >5. Mostrar la clasificaci\u00f3n de Google My Business en tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#6_Muestra_las_opiniones_de_los_clientes_de_Google_en_tu_sitio_web\" >6. Muestra las opiniones de los clientes de Google en tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#7_Automatiza_la_publicacion_de_tus_articulos_en_Google_My_Business\" >7. Automatiza la publicaci\u00f3n de tus art\u00edculos en Google My Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/como-y-que-conectas-entre-tu-sitio-web-y-tu-ficha-de-google-my-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%C2%BFPor_que_conectar_tu_sitio_web_a_tu_ficha_de_Google_My_Business\"><\/span>1. \u00bfPor qu\u00e9 conectar tu sitio web a tu ficha de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google My Business es un escaparate digital esencial para cualquier negocio local. Te permite mostrar informaci\u00f3n clave (direcci\u00f3n, horario de apertura, opiniones de clientes) directamente en los resultados de b\u00fasqueda y en Google Maps. <\/p>\n<p>Vinculando eficazmente tu sitio web a tu ficha GMB, puedes:<br \/>\n\u2714 <strong>Mejorar tu referenciaci\u00f3n local<\/strong>: Google valora las empresas con informaci\u00f3n coherente en sus distintos canales.<br \/>\n\u2714 <strong>Seguir el rendimiento y optimizar tus acciones<\/strong>: integrando par\u00e1metros de seguimiento, puedes identificar qu\u00e9 fuentes de tr\u00e1fico funcionan mejor.<br \/>\n\u2714 <strong>Aumenta la confianza de los visitantes<\/strong>: mostrar las opiniones de los clientes y tu valoraci\u00f3n de Google directamente en tu sitio web tranquiliza a tus clientes potenciales.<br \/>\n\u2714 <strong>Automatiza la distribuci\u00f3n de tus contenidos<\/strong>: publicar autom\u00e1ticamente tus art\u00edculos en Google My Business aumenta tu engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Los_requisitos_tecnicos_para_una_buena_conexion\"><\/span>2. Los requisitos t\u00e9cnicos para una buena conexi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Antes de conectar tu sitio web a tu ficha de Google My Business, son necesarios algunos elementos t\u00e9cnicos:<\/p>\n<p>\ud83d\udd39 &lt;strong\u00bb&gt;Un sitio optimizado para SEO: Aseg\u00farate de que tu sitio cumple las buenas pr\u00e1cticas de SEO (tiempo de carga r\u00e1pido, dise\u00f1o responsivo, contenido estructurado).<br \/>\n\ud83d\udd39 <strong>La capacidad de a\u00f1adir c\u00f3digo<\/strong>: Algunos ajustes requieren que a\u00f1adas c\u00f3digo HTML o JavaScript. Si utilizas un CMS (WordPress, Shopify, etc.), los plugins pueden simplificar estas integraciones.<br \/>\n\ud83d\udd39 <strong>Una mentalidad un poco geek<\/strong>: algunas configuraciones requieren un poco de conocimientos t\u00e9cnicos, pero ten por seguro que existen herramientas para facilitar estas integraciones. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Control_del_rendimiento_anade_un_parametro_UTM_a_tu_archivo_GMB\"><\/span>3. Control del rendimiento: a\u00f1ade un par\u00e1metro UTM a tu archivo GMB<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para medir con precisi\u00f3n el tr\u00e1fico generado por tu ficha de Google My Business, <strong>a\u00f1ade un par\u00e1metro de campa\u00f1a (UTM) al enlace a tu sitio web<\/strong> indicado en tu ficha.<\/p>\n<p>Ejemplo de URL con par\u00e1metro UTM :<\/p>\n<p><em>https:\/\/www.mon-site.com\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=gmb<\/em><\/p>\n<p><strong>\ud83d\udca1 Ventajas<\/strong>: Gracias a Google Analytics, puedes analizar cu\u00e1ntos visitantes proceden de tu anuncio GMB y qu\u00e9 p\u00e1ginas visitan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Anade_microdatos_Rich_Snippet_para_estructurar_la_informacion\"><\/span>4. A\u00f1ade microdatos Rich Snippet para estructurar la informaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los microdatos, en particular a trav\u00e9s de <strong>Schema.org<\/strong>, pueden utilizarse para proporcionar a Google informaci\u00f3n estructurada sobre tu empresa, mejorando as\u00ed tu SEO local.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%93%8C_%C2%BFQue_son_los_microdatos_Rich_Snippet\"><\/span>\ud83d\udccc \u00bfQu\u00e9 son los microdatos Rich Snippet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los fragmentos enriquecidos son extractos enriquecidos de datos que aparecen en los resultados de b\u00fasqueda (por ejemplo, rese\u00f1as destacadas, informaci\u00f3n sobre la empresa, eventos, etc.).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%F0%9F%93%8C_Microdatos_de_la_empresa_con_la_misma_informacion_que_el_archivo_GMB\"><\/span>\ud83d\udccc Microdatos de la empresa con la misma informaci\u00f3n que el archivo GMB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A\u00f1ade este c\u00f3digo JSON-LD a la cabecera de tu sitio para estructurar la informaci\u00f3n:<\/p>\n<p><code><\/code><\/p>\n<div id=\"attachment_6824\" style=\"width: 508px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6824\" class=\"size-full wp-image-6824\" title=\"\u00bfC\u00f3mo y qu\u00e9 debe conectarse entre tu sitio web y tu ficha de Google My Business? - local-business-schema-site-et-gmb - Ereputaci\u00f3n empresarial - Comerciante\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/local-business-schema-site-et-gmb.png\" alt=\"\u00bfC\u00f3mo y qu\u00e9 debe conectarse entre tu sitio web y tu ficha de Google My Business? - local-business-schema-site-et-gmb - Ereputaci\u00f3n empresarial - Comerciante\" width=\"498\" height=\"544\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/local-business-schema-site-et-gmb-200x218.png 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/local-business-schema-site-et-gmb-275x300.png 275w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/local-business-schema-site-et-gmb-400x437.png 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/local-business-schema-site-et-gmb.png 498w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><p id=\"caption-attachment-6824\" class=\"wp-caption-text\">local-business-schema-site-and-gmb<\/p><\/div>\n<p><code><\/code><\/p>\n<p>\ud83d\udca1 <strong>\u00bfPor qu\u00e9 es \u00fatil?<\/strong> Permite a Google asociar claramente tu sitio web, tu ficha GMB y tus redes sociales, reforzando tu autoridad. Y as\u00ed comprender la arquitectura de tus activos digitales. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Mostrar_la_clasificacion_de_Google_My_Business_en_tu_sitio_web\"><\/span>5. Mostrar la clasificaci\u00f3n de Google My Business en tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para mostrar <strong>tu valoraci\u00f3n media y el n\u00famero de opiniones de Google<\/strong> directamente en tu sitio web, utiliza un widget como \u00e9ste: <\/p>\n<div data-src=\"https:\/\/cdn.trustindex.io\/loader.js?f5d3cfc57166091bdb531b7625\"><\/div>\n<p>Algunos plugins de WordPress, como <a href=\"https:\/\/www.trustindex.io\/ti-redirect.php?a=nicolaslau&amp;c=my_campaign\" target=\"_blank\" rel=\"noopener\"><strong>TRUSTINDEX<\/strong><\/a>te permiten automatizar esta integraci\u00f3n sin codificar.<\/p>\n<p>\ud83d\udca1 <strong>\u00bfPor qu\u00e9 mostrarlo?<\/strong> Tranquiliza a tus visitantes en su proceso de pedido y les anima m\u00e1s a ponerse en contacto contigo o a hacer un pedido. Tiene un impacto positivo en tu t\u00fanel de conversi\u00f3n. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Muestra_las_opiniones_de_los_clientes_de_Google_en_tu_sitio_web\"><\/span>6. Muestra las opiniones de los clientes de Google en tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lo mismo se aplica al <a href=\"https:\/\/www.trustindex.io\/ti-redirect.php?a=nicolaslau&amp;c=my_campaign\" target=\"_blank\" rel=\"noopener\"><strong>TRUSTINDEX<\/strong><\/a>(que yo personalmente utilizo en este sitio con total transparencia) <\/p>\n<p>\u2714 <strong>M\u00e9todo<\/strong> <strong>manual<\/strong>: recupera las opiniones a trav\u00e9s de la API de Google Places.<br \/>\n\u2714 <strong>M\u00e9todo r\u00e1pido<\/strong>: utiliza el plugin <a href=\"https:\/\/www.trustindex.io\/ti-redirect.php?a=nicolaslau&amp;c=my_campaign\" target=\"_blank\" rel=\"noopener\"><strong>PLUGIN TRUSTINDEX<\/strong><\/a> para mostrar autom\u00e1ticamente las opiniones actualizadas en tiempo real.<\/p>\n<p>\ud83d\udce2 <strong>Impacto SEO<\/strong>: Google valora los sitios con opiniones de clientes aut\u00e9nticas y recientes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Automatiza_la_publicacion_de_tus_articulos_en_Google_My_Business\"><\/span>7. Automatiza la publicaci\u00f3n de tus art\u00edculos en Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud83d\udca1 A <strong>horra tiempo<\/strong>: en lugar de publicar manualmente posts en tu ficha GMB, utiliza una herramienta de automatizaci\u00f3n como <a href=\"https:\/\/www.fs-poster.com\/\"><strong>Poster FS<\/strong><\/a>.<\/p>\n<p>\u2705 <strong>Ventajas del <a href=\"https:\/\/www.fs-poster.com\/\">cartel FS<\/a>:<\/strong><\/p>\n<ul>\n<li>Publica autom\u00e1ticamente las entradas de tu blog en GMB.<\/li>\n<li>Te permite planificar y automatizar tus publicaciones.<\/li>\n<li>Aumenta la visibilidad de tu ficha GMB en Google.<\/li>\n<\/ul>\n<p>Si vinculas tu sitio web a tu p\u00e1gina de Google My Business siguiendo estos consejos, podr\u00e1s potenciar tu presencia local y facilitar el seguimiento de los resultados.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conectar tu sitio web a tu ficha de Google My Business es un <strong data-start=\"5988\" data-end=\"6067\">paso clave para optimizar tu referenciaci\u00f3n local y atraer a m\u00e1s clientes<\/strong>. Integrando par\u00e1metros UTM, microdatos estructurados, rese\u00f1as de clientes y automatizando tus publicaciones, puedes mejorar tu visibilidad y credibilidad. <\/p>\n<p>\ud83d\udca1 <strong>Acci\u00f3n para poner en pr\u00e1ctica ahora<\/strong>: \u00a1Revisa tu ficha de Google My Business y empieza a incorporar las mejores pr\u00e1cticas vistas en este art\u00edculo! \ud83d\ude80 \u00a1Para m\u00e1s ayuda y consejos te recomiendo <a href=\"https:\/\/www.business-ereputation.com\/produit\/ebook-google-my-business-guide-complet-pour-les-entrepreneurs-commercants-avec-futures-update\/\">mi gu\u00eda y m\u00e9todos AQU\u00cd! <\/a>  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Optimiza tu SEO local conectando tu sitio a Google My Business! Seguimiento de clics, microdatos, opiniones de clientes, automatizaci\u00f3n&#8230; Descubre c\u00f3mo aumentar tu visibilidad y atraer a m\u00e1s clientes. \ud83d\ude80<\/p>\n","protected":false},"author":1,"featured_media":8304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[162,165,166,167,168,163],"tags":[],"class_list":["post-8303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerciante-es","category-experto-en-seo","category-facebook-es","category-google-my-business-es","category-profesion","category-reputacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conecta tu sitio a Google My 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