{"id":12536,"date":"2021-04-11T11:36:37","date_gmt":"2021-04-11T11:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/por-que-es-importante-google-my-business-para-las-empresas-locales\/"},"modified":"2026-01-12T17:39:10","modified_gmt":"2026-01-12T17:39:10","slug":"por-que-es-importante-google-my-business-para-las-empresas-locales","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/","title":{"rendered":"\u00bfPor qu\u00e9 es importante Google My Business para las empresas locales?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/#GMB_es_el_acronimo_de_Google_My_Business\" >GMB es el acr\u00f3nimo de Google My Business.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/#Por_lo_tanto_GMB_es_muy_importante_para_los_minoristas\" >Por lo tanto, GMB es muy importante para los minoristas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/#GMB_tambien_ayuda_a_aumentar_el_trafico_del_sitio_web_y_por_tanto_las_ventas\" >GMB tambi\u00e9n ayuda a aumentar el tr\u00e1fico del sitio web y, por tanto, las ventas.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GMB_es_el_acronimo_de_Google_My_Business\"><\/span>GMB es el acr\u00f3nimo de Google My Business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GMB es un servicio de Google que ayuda a los comerciantes a gestionar su presencia en Internet y mejorar su reputaci\u00f3n ante posibles clientes. GMB permite a los comerciantes a\u00f1adir y editar informaci\u00f3n sobre su negocio, como la direcci\u00f3n, el horario de apertura, fotos y descripci\u00f3n. GMB tambi\u00e9n proporciona a los comerciantes una gran visibilidad al destacar sus datos en las p\u00e1ginas de resultados de Google.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Por_lo_tanto_GMB_es_muy_importante_para_los_minoristas\"><\/span>Por lo tanto, GMB es muy importante para los minoristas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Las empresas quieren mejorar su visibilidad online y su reputaci\u00f3n ante los clientes potenciales. GMB es un servicio gratuito de Google. Todo lo que tienes que hacer es crear una cuenta GMB, lo que significa que necesitas una cuenta de gmail para configurarla. <\/p>\n<p>GMB es muy f\u00e1cil de usar y permite a los comerciantes gestionar su presencia online de forma eficaz. GMB tambi\u00e9n permite a los usuarios dejar rese\u00f1as de los comercios, lo que es una forma excelente de que los clientes potenciales se hagan una idea de la calidad del servicio ofrecido. En resumen, GMB es importante para los comerciantes porque es una herramienta gratuita para mejorar la visibilidad online y la reputaci\u00f3n ante los clientes potenciales. Esto se convierte en un factor diferenciador frente a los competidores.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_tambien_ayuda_a_aumentar_el_trafico_del_sitio_web_y_por_tanto_las_ventas\"><\/span>GMB tambi\u00e9n ayuda a aumentar el tr\u00e1fico del sitio web y, por tanto, las ventas.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a1GMB es un activo real para las empresas locales!<\/p>\n<p>Para saber m\u00e1s:<\/p>\n<p>&#8211; Google My Business: instrucciones para principiantes (ponte en contacto conmigo)<\/p>\n<p>&#8211; La importancia del n\u00famero de opiniones en GMB<\/p>\n<p>&#8211; \u00bfC\u00f3mo respondes a las cr\u00edticas negativas?<\/p>\n<p>&#8211; Las mejores pr\u00e1cticas de GMB que debes conocer.<\/p>\n<p>Todos estos elementos son palancas que puede activar el propietario comercial que reclama un registro GMB.<\/p>\n<p>No dudes en ponerte en contacto conmigo, puedo ayudarte en estos temas.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>el rol de administrador del sitio queda obsoleto. Todas las personas con este rol pasar\u00e1n a tener el rol de \u00abadministrador\u00bb. <\/p>\n","protected":false},"author":1,"featured_media":12537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-12536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 es importante Google My Business para las empresas locales? - Business Ereputation<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 Google Business Profile (antes Google My Business) es la herramienta digital m\u00e1s importante para las PYME y las VSE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 es importante Google My Business para las empresas locales?\" \/>\n<meta property=\"og:description\" content=\"Descubre por qu\u00e9 Google Business Profile (antes Google My Business) es la herramienta digital m\u00e1s importante para las PYME y las VSE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/por-que-es-importante-google-my-business-para-las-empresas-locales\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-11T11:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T17:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2021\/04\/GMB-Google-My-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"\u00bfPor qu\u00e9 es importante Google My Business para las empresas locales?\",\"datePublished\":\"2021-04-11T11:36:37+00:00\",\"dateModified\":\"2026-01-12T17:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GMB-Google-My-Business.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/por-que-es-importante-google-my-business-para-las-empresas-locales\\\/\",\"name\":\"\u00bfPor qu\u00e9 es importante Google My Business para las empresas locales? 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