{"id":12504,"date":"2023-04-11T14:24:55","date_gmt":"2023-04-11T14:24:55","guid":{"rendered":"https:\/\/www.business-ereputation.com\/campanas-locales-de-google-para-minoristas-buena-idea-o-no\/"},"modified":"2026-01-12T17:34:37","modified_gmt":"2026-01-12T17:34:37","slug":"campanas-locales-de-google-para-minoristas-buena-idea-o-no","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/campanas-locales-de-google-para-minoristas-buena-idea-o-no\/","title":{"rendered":"Campa\u00f1as locales de Google para minoristas: \u00bfbuena idea o no?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Las campa\u00f1as locales de Google a trav\u00e9s de Google Business Profile son una herramienta de marketing digital que permite a las empresas locales promocionar su negocio en Google Maps y en los resultados de b\u00fasqueda locales. Pero, \u00bfson realmente \u00fatiles para las empresas a corto o largo plazo? <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/campanas-locales-de-google-para-minoristas-buena-idea-o-no\/#Campanas_locales_de_Google_%C2%BFque_son\" >Campa\u00f1as locales de Google: \u00bfqu\u00e9 son?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/campanas-locales-de-google-para-minoristas-buena-idea-o-no\/#Ventajas_para_los_minoristas\" >Ventajas para los minoristas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/campanas-locales-de-google-para-minoristas-buena-idea-o-no\/#%C2%BFY_con_el_tiempo\" >\u00bfY con el tiempo?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Campanas_locales_de_Google_%C2%BFque_son\"><\/span>Campa\u00f1as locales de Google: \u00bfqu\u00e9 son?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El Google Business Profile es una ficha de empresa gratuita que cualquier empresa puede crear en Google My Business. Permite a las empresas introducir informaci\u00f3n importante sobre s\u00ed mismas, como su direcci\u00f3n, n\u00famero de tel\u00e9fono, horario de apertura y fotos. Google utiliza la informaci\u00f3n del Google Business Profile para mostrar los resultados de las b\u00fasquedas locales a los usuarios de Google Maps y de la B\u00fasqueda de Google.  <\/p>\n<p>Las campa\u00f1as locales de Google utilizan esta informaci\u00f3n para mostrar anuncios relevantes a los usuarios de Google Maps y de la B\u00fasqueda de Google. Los anuncios pueden ser de promoci\u00f3n del negocio, de ventas o de descuentos. Los comerciantes tambi\u00e9n pueden a\u00f1adir fotos, descripciones de productos y enlaces a su sitio web para animar a los clientes a visitar su negocio.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_para_los_minoristas\"><\/span>Ventajas para los minoristas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Las campa\u00f1as locales de Google son beneficiosas para los minoristas locales que acaban de abrir su tienda, principalmente por varias razones.<\/strong>  En primer lugar, las campa\u00f1as locales de Google permiten a los comerciantes llegar a los clientes locales en un momento concreto, cuando buscan un producto o servicio similar al de la empresa. En segundo lugar, las campa\u00f1as locales de Google suelen ser menos caras que otras formas de publicidad, ya que est\u00e1n orientadas geogr\u00e1ficamente y pueden ajustarse a un presupuesto espec\u00edfico. En tercer lugar, las campa\u00f1as locales de Google permiten a los comerciantes hacer un seguimiento de la eficacia de sus anuncios proporcionando datos como clics, visualizaciones y conversiones.  <\/p>\n<p>Por \u00faltimo, las campa\u00f1as locales de Google permiten a los minoristas destacar entre sus competidores creando un perfil de negocio atractivo y ofreciendo promociones especiales para los clientes locales. Esto puede ayudar a retener a los clientes existentes y atraer a otros nuevos. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_con_el_tiempo\"><\/span>\u00bfY con el tiempo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aqu\u00ed es donde tienes que analizar si tiene sentido o no mantener este sistema, porque una vez que hayas aumentado tu visibilidad, y en consecuencia tu flujo de clientes y rese\u00f1as. En cuanto tengas un n\u00famero suficiente de rese\u00f1as para <a href=\"https:\/\/www.business-ereputation.com\/es\/por-que-tu-sitio-web-no-esta-entre-los-3-primeros-pack-3-de-google-maps\/\">ser incluido en el Local Pack 3<\/a>, ya no merecer\u00e1 la pena seguir con este sistema, o bien utilizarlo para otras palabras clave o para anunciarte en otras ubicaciones (mira el v\u00eddeo de abajo y el campo UTILIZAR UBICACI\u00d3N AFILIADA&#8230;;-). <\/p>\n<p>En resumen, las campa\u00f1as locales de Google a trav\u00e9s de Google Business Profile son una potente herramienta de marketing digital para los comerciantes locales. Permiten a los comerciantes llegar a los clientes locales de forma eficaz y rentable, al tiempo que ofrecen promociones y ventajas \u00fanicas. Si eres un comerciante local, es muy recomendable que crees tu perfil de empresa en Google My Business y lo utilices para crear campa\u00f1as locales de Google para tu negocio.  <\/p>\n<p>Aqu\u00ed est\u00e1 la p\u00e1gina oficial de Google sobre el tema: https: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9118358?hl=FR&amp;ref_topic=3121941&amp;sourceid=awo&amp;subid=FRfr-xs-edm-aw-q223_GMB_LC\" target=\"_blank\" rel=\"noopener\">\/\/support.google.com\/google-ads\/answer\/9118358?hl=FR&amp;ref_topic=3121941&amp;sourceid=awo&amp;subid=FRfr-xs-edm-aw-q223_GMB_LC<\/a><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:450px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"bAoNxtb7v_w\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;rel=0&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"450\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as locales de Google a trav\u00e9s de Google Business Profile son una herramienta de marketing digital que permite a las empresas locales promocionar su negocio en Google Maps y en los resultados de b\u00fasqueda locales.<\/p>\n","protected":false},"author":1,"featured_media":12505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-12504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campa\u00f1as 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