{"id":12482,"date":"2023-04-05T07:36:33","date_gmt":"2023-04-05T07:36:33","guid":{"rendered":"https:\/\/www.business-ereputation.com\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/"},"modified":"2026-01-12T17:34:37","modified_gmt":"2026-01-12T17:34:37","slug":"factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/","title":{"rendered":"Factores clave para el posicionamiento y el rendimiento de Google My Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>En el mundo actual, en el que la presencia en Internet es crucial para las empresas, Google My Business se ha convertido en una herramienta esencial para maximizar la visibilidad de las empresas locales. Con m\u00e1s de 5.000 millones de b\u00fasquedas diarias en Google, tener una presencia fuerte en Google My Business es vital para las empresas locales que quieran ser encontradas por clientes potenciales. Pero, \u00bfc\u00f3mo puedes asegurarte de que tu empresa est\u00e1 correctamente posicionada y tiene un buen rendimiento en Google My Business? En este art\u00edculo, veremos los factores clave que influyen en el posicionamiento y el rendimiento de Google My Business.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#1_Completa_y_optimiza_el_perfil_de_tu_empresa\" >1. Completa y optimiza el perfil de tu empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#2_Manten_una_presencia_activa_en_Google_My_Business\" >2. Mant\u00e9n una presencia activa en Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#3_Fomenta_las_opiniones_positivas_de_los_clientes\" >3. Fomenta las opiniones positivas de los clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#4_Utiliza_palabras_clave_relevantes_en_los_anuncios\" >4. Utiliza palabras clave relevantes en los anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#5_Proporciona_actualizaciones_periodicas_sobre_tu_empresa\" >5. Proporciona actualizaciones peri\u00f3dicas sobre tu empresa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#FAQ\" >FAQ :<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#%C2%BFComo_puedo_fomentar_las_opiniones_positivas_de_los_clientes_en_Google_My_Business\" >\u00bfC\u00f3mo puedo fomentar las opiniones positivas de los clientes en Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#%C2%BFComo_puedo_utilizar_palabras_clave_relevantes_en_las_opiniones_de_Google_My_Business\" >\u00bfC\u00f3mo puedo utilizar palabras clave relevantes en las opiniones de Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#%C2%BFPor_que_es_importante_proporcionar_actualizaciones_periodicas_sobre_mi_empresa_en_Google_My_Business\" >\u00bfPor qu\u00e9 es importante proporcionar actualizaciones peri\u00f3dicas sobre mi empresa en Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#%C2%BFComo_puedo_utilizar_Google_My_Business_para_mejorar_la_visibilidad_de_mi_empresa_en_Internet\" >\u00bfC\u00f3mo puedo utilizar Google My Business para mejorar la visibilidad de mi empresa en Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/es\/factores-clave-para-el-posicionamiento-y-el-rendimiento-de-google-my-business\/#%C2%BFComo_puedo_medir_el_rendimiento_de_mi_empresa_en_Google_My_Business\" >\u00bfC\u00f3mo puedo medir el rendimiento de mi empresa en Google My Business?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Completa_y_optimiza_el_perfil_de_tu_empresa\"><\/span>1. Completa y optimiza el perfil de tu empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El primer factor clave para un buen posicionamiento y rendimiento en Google My Business es completar y optimizar el perfil de tu empresa. Esto significa a\u00f1adir informaci\u00f3n precisa y completa sobre tu empresa, como tu direcci\u00f3n, n\u00famero de tel\u00e9fono, horario de apertura y fotos de alta calidad de tu empresa. Cuanta m\u00e1s informaci\u00f3n precisa proporciones sobre tu empresa, m\u00e1s probable ser\u00e1 que los clientes te encuentren cuando busquen empresas similares a la tuya.  <\/p>\n<p>Adem\u00e1s, optimizar tu perfil de empresa con palabras clave relevantes es esencial para aumentar la visibilidad de tu empresa en Google. Las palabras clave relevantes en la descripci\u00f3n de tu empresa pueden ayudar a mejorar tu clasificaci\u00f3n en los resultados de b\u00fasqueda local de Google. Por \u00faltimo, las opiniones de los clientes son una parte importante de la optimizaci\u00f3n del perfil de tu empresa en Google My Business. Cuantas m\u00e1s opiniones positivas de clientes tengas, m\u00e1s probabilidades habr\u00e1 de que clientes potenciales hagan negocios con tu empresa.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Manten_una_presencia_activa_en_Google_My_Business\"><\/span>2. Mant\u00e9n una presencia activa en Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El segundo factor clave para un buen posicionamiento y rendimiento en Google My Business es mantener una presencia activa en la plataforma. Esto significa actualizar regularmente el perfil de tu empresa con informaci\u00f3n precisa y actualizada, responder a las opiniones de los clientes y publicar peri\u00f3dicamente actualizaciones sobre tu empresa. <\/p>\n<p>Al responder r\u00e1pidamente a las opiniones de los clientes, ya sean positivas o negativas, demuestras que est\u00e1s comprometido con tu negocio y que tienes en cuenta las opiniones de los clientes. Publicando regularmente actualizaciones sobre tu empresa, como ofertas especiales o promociones, demuestras a los clientes potenciales que tu empresa est\u00e1 activa y ofrece ventajas a sus clientes. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Fomenta_las_opiniones_positivas_de_los_clientes\"><\/span>3. Fomenta las opiniones positivas de los clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fomentar las opiniones positivas de los clientes es otro factor clave para un buen posicionamiento y rendimiento en Google My Business. Las opiniones positivas de los clientes ayudan a reforzar la credibilidad de tu empresa y a generar confianza entre los clientes potenciales. <\/p>\n<p>Para fomentar las rese\u00f1as positivas, puedes pedir a tus clientes satisfechos que dejen una rese\u00f1a en el perfil de tu empresa. Es importante no obligar a los clientes a dejar una rese\u00f1a positiva, ya que esto podr\u00eda da\u00f1ar tu credibilidad. En su lugar, aseg\u00farate de ofrecer un excelente servicio de atenci\u00f3n al cliente y de proporcionar productos y servicios de alta calidad para animar de forma natural a los clientes a dejar rese\u00f1as positivas.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Utiliza_palabras_clave_relevantes_en_los_anuncios\"><\/span>4. Utiliza palabras clave relevantes en los anuncios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Utilizar palabras clave relevantes en las opiniones de los clientes es otro factor importante para un buen posicionamiento y rendimiento en Google My Business. Las opiniones de los clientes se consideran una fuente de contenido para Google, y utilizar palabras clave relevantes en las opiniones puede ayudar a mejorar la clasificaci\u00f3n de tu empresa en los resultados de b\u00fasqueda locales. <\/p>\n<p>Es importante no abusar de las palabras clave en las rese\u00f1as, ya que esto podr\u00eda da\u00f1ar la credibilidad de tu empresa. En lugar de ello, anima a los clientes a dejar rese\u00f1as honestas y precisas sobre tu empresa, incluyendo de forma natural palabras clave relevantes en sus comentarios. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Proporciona_actualizaciones_periodicas_sobre_tu_empresa\"><\/span>5. Proporciona actualizaciones peri\u00f3dicas sobre tu empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Proporcionar actualizaciones peri\u00f3dicas sobre tu empresa es otro factor importante para un buen posicionamiento y rendimiento en Google My Business. Las actualizaciones peri\u00f3dicas ayudan a mantener una presencia activa en la plataforma y muestran a los clientes potenciales que tu empresa est\u00e1 activa y ofrece ventajas a sus clientes. <\/p>\n<p>Publicando actualizaciones peri\u00f3dicas sobre tu empresa, como ofertas especiales, promociones o pr\u00f3ximos eventos, puedes atraer la atenci\u00f3n de clientes potenciales y animarles a visitar tu negocio. Tambi\u00e9n puede ayudar a construir la credibilidad de tu empresa y aumentar la confianza de los clientes potenciales. <\/p>\n<p>En resumen, para posicionar y optimizar el rendimiento de tu empresa en Google My Business, es esencial completar y optimizar el perfil de tu empresa, mantener una presencia activa en la plataforma, fomentar las opiniones positivas de los clientes, utilizar palabras clave relevantes en las opiniones y proporcionar actualizaciones peri\u00f3dicas sobre tu empresa. Si trabajas en estos factores clave, podr\u00e1s aumentar tu visibilidad online, atraer nuevos clientes y reforzar tu presencia en el mercado local. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_fomentar_las_opiniones_positivas_de_los_clientes_en_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo fomentar las opiniones positivas de los clientes en Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para fomentar las rese\u00f1as positivas, puedes pedir a tus clientes satisfechos que dejen una rese\u00f1a en el perfil de tu empresa. Aseg\u00farate de ofrecer un excelente servicio de atenci\u00f3n al cliente y de proporcionar productos y servicios de alta calidad para animar de forma natural a los clientes a dejar rese\u00f1as positivas. \u00bfMentira? No, b\u00e1sicamente&#8230; Presento muchos otros escenarios en mi m\u00e9todo&#8230;   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_utilizar_palabras_clave_relevantes_en_las_opiniones_de_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo utilizar palabras clave relevantes en las opiniones de Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Utilizar palabras clave relevantes en las opiniones de los clientes puede ayudar a mejorar la clasificaci\u00f3n de tu negocio en los resultados de las b\u00fasquedas locales. Anima a los clientes a dejar opiniones honestas y precisas sobre tu negocio, incluyendo de forma natural palabras clave relevantes en sus comentarios. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_proporcionar_actualizaciones_periodicas_sobre_mi_empresa_en_Google_My_Business\"><\/span>\u00bfPor qu\u00e9 es importante proporcionar actualizaciones peri\u00f3dicas sobre mi empresa en Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Las actualizaciones peri\u00f3dicas sobre tu empresa muestran a los clientes potenciales que tu empresa est\u00e1 activa y ofrece ventajas a sus clientes. Tambi\u00e9n puede ayudar a construir la credibilidad de tu empresa y aumentar la confianza de los clientes potenciales. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_utilizar_Google_My_Business_para_mejorar_la_visibilidad_de_mi_empresa_en_Internet\"><\/span>\u00bfC\u00f3mo puedo utilizar Google My Business para mejorar la visibilidad de mi empresa en Internet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Completando y optimizando el perfil de tu empresa en Google My Business, manteniendo una presencia activa en la plataforma, fomentando las opiniones positivas de los clientes, utilizando palabras clave relevantes en las opiniones y proporcionando actualizaciones peri\u00f3dicas sobre tu empresa, puedes mejorar la visibilidad de tu negocio en Internet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedo_medir_el_rendimiento_de_mi_empresa_en_Google_My_Business\"><\/span>\u00bfC\u00f3mo puedo medir el rendimiento de mi empresa en Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Puedes medir el rendimiento de tu empresa en Google My Business controlando el n\u00famero de opiniones positivas, el n\u00famero de visitas a tu perfil de empresa y el n\u00famero de clics a tu sitio web desde tu perfil de empresa. Por \u00faltimo, el n\u00famero de llamadas entrantes tambi\u00e9n es un indicador excelente, y para realizar este seguimiento es preferible un servicio de seguimiento de llamadas. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veremos los factores clave que influyen en el posicionamiento y el rendimiento de la ficha de tu empresa en Google My Business.<\/p>\n","protected":false},"author":1,"featured_media":12484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-12482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast 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