{"id":12415,"date":"2023-01-30T08:27:10","date_gmt":"2023-01-30T08:27:10","guid":{"rendered":"https:\/\/www.business-ereputation.com\/cual-es-la-diferencia-entre-opiniones-de-clientes-de-google-y-google-business-profile\/"},"modified":"2026-01-12T17:34:20","modified_gmt":"2026-01-12T17:34:20","slug":"cual-es-la-diferencia-entre-opiniones-de-clientes-de-google-y-google-business-profile","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/cual-es-la-diferencia-entre-opiniones-de-clientes-de-google-y-google-business-profile\/","title":{"rendered":"\u00bfCu\u00e1l es la diferencia entre \u00abOpiniones de clientes de Google\u00bb y \u00abGoogle Business Profile\u00bb?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Una confusi\u00f3n que a menudo cometen mis clientes, por lo que prefiero explicarla. Google Customer Reviews y Google Business Profile son dos herramientas diferentes que ofrece Google a las empresas.  Cada uno es eficaz a su manera, pero en diferentes niveles del t\u00fanel de conversi\u00f3n o del ciclo de vida del cliente&#8230;<\/strong><\/p>\n<p><a href=\"https:\/\/support.google.com\/googleshopping\/answer\/7163734?hl=fr\">Las opiniones de clientes de Google<\/a> permiten a las empresas recopilar comentarios y valoraciones de sus clientes. Las opiniones se muestran en las p\u00e1ginas de productos de Google Shopping y pueden utilizarse para ayudar a los clientes a tomar decisiones de compra con confianza. Las ventajas de este sistema incluyen una mayor visibilidad de la empresa, una mejora de la confianza de los clientes y una reducci\u00f3n de las tasas de rebote en el sitio web de la empresa.  <\/p>\n<p><a href=\"https:\/\/www.google.com\/intl\/fr_fr\/business\/\">Google Business Profile<\/a> es un perfil de empresa en Google que puede incluir informaci\u00f3n como la ubicaci\u00f3n, el horario de apertura, fotos y opiniones de clientes. Las ventajas de este perfil incluyen una mayor visibilidad de la empresa en los motores de b\u00fasqueda, la posibilidad de recibir opiniones y valoraciones de los clientes y una mayor visibilidad en Google Maps. <\/p>\n<p>Sin embargo, las Opiniones de clientes de Google y Google Business Profile tambi\u00e9n tienen ciertas desventajas. En el caso de las Opiniones de clientes de Google, los comentarios pueden ser negativos y tener un impacto negativo en la reputaci\u00f3n de una empresa, y el coste de recopilar comentarios puede ser elevado. En el caso de Google Business Profile, la creaci\u00f3n de un perfil puede ser compleja para algunas empresas y la gesti\u00f3n de los comentarios puede resultar dif\u00edcil para las peque\u00f1as empresas que no disponen de recursos para supervisar los comentarios con regularidad.  <\/p>\n<p>Tanto las Opiniones de clientes de Google como Google Business Profile son herramientas valiosas para las empresas, pero es importante comprender los pros y los contras de cada una para determinar cu\u00e1l se adapta mejor a las necesidades de tu empresa.<\/p>\n<p>Si buscas ayuda para ponerlas en marcha de forma eficaz y en el momento adecuado del ciclo de compra, <a href=\"https:\/\/www.business-ereputation.com\/es\/ponte-en-contacto-con\/\">\u00a1contacta conmigo<\/a>!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una confusi\u00f3n que a menudo cometen mis clientes, por lo que prefiero explicarla. Google Customer Reviews y Google Business Profile son dos herramientas diferentes que ofrece Google a las empresas. <\/p>\n","protected":false},"author":1,"featured_media":12418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-12415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfDiferencia entre &quot;Opiniones de clientes de Google&quot; y &quot;Google Business Profile&quot;?<\/title>\n<meta name=\"description\" content=\"Una confusi\u00f3n que a menudo cometen mis clientes: Google Customer Reviews y Google Business Profile son 2 herramientas diferentes que 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