{"id":12414,"date":"2022-04-24T09:36:37","date_gmt":"2022-04-24T09:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/"},"modified":"2026-01-12T17:34:20","modified_gmt":"2026-01-12T17:34:20","slug":"7-errores-cuando-se-trata-de-resenas-y-seo-local","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/","title":{"rendered":"7 errores cuando se trata de rese\u00f1as y SEO local"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h2>Lo que no hay que hacer cuando se buscan opiniones SEO locales:<\/h2>\n<ol>\n<li>No te centres en una sola plataforma: conoce a tu p\u00fablico all\u00ed donde est\u00e9, porque si acude con frecuencia a Yelp para dejar rese\u00f1as, lo m\u00e1s probable es que otros clientes est\u00e9n buscando all\u00ed informaci\u00f3n sobre tu marca. No quieres abrumar a la gente con opciones y crear par\u00e1lisis en la toma de decisiones, pero dales dos o tres opciones de sitios de rese\u00f1as. <\/li>\n<li>No pagues por consejos y no los fomentes: Nunca. Nunca, nunca, nunca. <\/li>\n<li>No pidas a la gente que deje consejos falsos: es de mal gusto, es un mal negocio y se volver\u00e1 en tu contra.<\/li>\n<li>No dejes rese\u00f1as falsas para tus competidores: Al igual que pedir cr\u00edticas positivas falsas, dejar cr\u00edticas negativas que no sean precisas o verdaderas no ser\u00e1 bueno para ti. As\u00ed que no lo hagas. <\/li>\n<li>No ignores los comentarios que recibas: Considera las opiniones negativas como una oportunidad para ofrecer a tus clientes un producto, un servicio o una experiencia mejores. Acepta las opiniones y aprende de ellas, de lo contrario estar\u00e1s condenado a repetir los errores del pasado. <\/li>\n<li>No utilices el autorespondedor de Facebook para las rese\u00f1as: La gente lo sabe y perder\u00e1s su confianza.<\/li>\n<li>No borres las opiniones negativas: Util\u00edzalas como herramienta para demostrar a tus clientes actuales y potenciales que te has tomado en serio las opiniones y que has mejorado tu negocio.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 no hacer al buscar rese\u00f1as de \u00abalto rendimiento\u00bb para la referenciaci\u00f3n local<\/p>\n","protected":false},"author":1,"featured_media":12416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[167,139],"tags":[],"class_list":["post-12414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-es","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 errores cuando se trata de rese\u00f1as y SEO local - Business Ereputation<\/title>\n<meta name=\"description\" content=\"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 errores cuando se trata de rese\u00f1as y SEO local\" \/>\n<meta property=\"og:description\" content=\"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-24T09:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T17:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"7 errores cuando se trata de rese\u00f1as y SEO local\",\"datePublished\":\"2022-04-24T09:36:37+00:00\",\"dateModified\":\"2026-01-12T17:34:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Erreur-avis-google.jpeg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"es\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/\",\"name\":\"7 errores cuando se trata de rese\u00f1as y SEO local - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Erreur-avis-google.jpeg\",\"datePublished\":\"2022-04-24T09:36:37+00:00\",\"dateModified\":\"2026-01-12T17:34:20+00:00\",\"description\":\"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Erreur-avis-google.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Erreur-avis-google.jpeg\",\"width\":1920,\"height\":1371,\"caption\":\"Los 7 errores sobre las rese\u00f1as y el SEO local - erreur-avis-google - Business Ereputation - Google My Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sin categor\u00eda\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/category\\\/sin-categoria\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 errores cuando se trata de rese\u00f1as y SEO local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/7-errores-cuando-se-trata-de-resenas-y-seo-local\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"Francia\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 errores cuando se trata de rese\u00f1as y SEO local - Business Ereputation","description":"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/","og_locale":"es_ES","og_type":"article","og_title":"7 errores cuando se trata de rese\u00f1as y SEO local","og_description":"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.","og_url":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2022-04-24T09:36:37+00:00","article_modified_time":"2026-01-12T17:34:20+00:00","og_image":[{"width":1920,"height":1371,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"7 errores cuando se trata de rese\u00f1as y SEO local","datePublished":"2022-04-24T09:36:37+00:00","dateModified":"2026-01-12T17:34:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/"},"wordCount":388,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg","articleSection":["Google My Business"],"inLanguage":"es","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/","url":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/","name":"7 errores cuando se trata de rese\u00f1as y SEO local - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg","datePublished":"2022-04-24T09:36:37+00:00","dateModified":"2026-01-12T17:34:20+00:00","description":"A menudo se cometen los mismos errores cuando llamo a nuevos clientes. Los enumero aqu\u00ed junto con mis consejos de optimizaci\u00f3n de GMB.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/04\/Erreur-avis-google.jpeg","width":1920,"height":1371,"caption":"Los 7 errores sobre las rese\u00f1as y el SEO local - erreur-avis-google - Business Ereputation - Google My Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Experto en Google My Business y recopilaci\u00f3n de opiniones de clientes","item":"https:\/\/www.business-ereputation.com\/es\/"},{"@type":"ListItem","position":2,"name":"Sin categor\u00eda","item":"https:\/\/www.business-ereputation.com\/es\/category\/sin-categoria\/"},{"@type":"ListItem","position":3,"name":"7 errores cuando se trata de rese\u00f1as y SEO local"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/es\/#website","url":"https:\/\/www.business-ereputation.com\/es\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/es\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/es\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/es\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/es\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/es\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.business-ereputation.com\/es\/7-errores-cuando-se-trata-de-resenas-y-seo-local\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"Francia"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/12414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/comments?post=12414"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/12414\/revisions"}],"predecessor-version":[{"id":12423,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/posts\/12414\/revisions\/12423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media\/12416"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/media?parent=12414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/categories?post=12414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/es\/wp-json\/wp\/v2\/tags?post=12414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}