{"id":10701,"date":"2024-02-02T08:01:54","date_gmt":"2024-02-02T08:01:54","guid":{"rendered":"https:\/\/www.business-ereputation.com\/reputacion\/e-reputacion-de-las-empresas-2\/e-reputacion-de-las-marcas\/"},"modified":"2025-10-22T15:18:13","modified_gmt":"2025-10-22T15:18:13","slug":"e-reputacion-de-las-marcas","status":"publish","type":"page","link":"https:\/\/www.business-ereputation.com\/es\/reputacion\/e-reputacion-de-las-empresas-2\/e-reputacion-de-las-marcas\/","title":{"rendered":"E-reputaci\u00f3n de las marcas"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"578\" alt=\"E-reputaci\u00f3n de las marcas\" title=\"Marca E-reputaci\u00f3n &#8211; ereputation-marque &#8211; Ereputaci\u00f3n empresarial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-1024x578.jpg\" class=\"img-responsive wp-image-10703 disable-lazyload\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-200x113.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-400x226.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-600x339.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-800x452.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque-1200x677.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/ereputation-marque.jpg 1357w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Hoy en d\u00eda, la reputaci\u00f3n electr\u00f3nica de una marca en Internet se ha convertido en una gran preocupaci\u00f3n para las empresas. Basta un comentario negativo, una fotograf\u00eda comprometedora o un rumor para empa\u00f1ar la imagen de una empresa y afectar a su reputaci\u00f3n. Este art\u00edculo examina los distintos aspectos de la e-reputaci\u00f3n para las marcas, y considera c\u00f3mo pueden tomar medidas para controlar su imagen en Internet.  <\/strong><\/p>\n<h2>Elementos de e-reputaci\u00f3n para las marcas<\/h2>\n<p>En primer lugar, es importante comprender qu\u00e9 constituye la e-reputaci\u00f3n de una marca. Hay varios factores que entran en juego a la hora de presentar la imagen global de una empresa en Internet: <\/p>\n<ul>\n<li><strong>Rese\u00f1as y comentarios<\/strong>: Los clientes utilizan diversas plataformas para expresar su satisfacci\u00f3n o insatisfacci\u00f3n con los productos o servicios.<\/li>\n<li><strong>Redes sociales y publicaciones<\/strong>: los internautas comparten publicaciones y reaccionan a las de otros, lo que contribuye a formar la opini\u00f3n sobre una marca.<\/li>\n<li><strong>Fotograf\u00edas e im\u00e1genes<\/strong>: Una imagen vale m\u00e1s que mil palabras, y las im\u00e1genes publicadas en Internet son testimonios que reflejan la imagen de marca de una empresa.<\/li>\n<li><strong>Estudios y art\u00edculos<\/strong>: Los medios de comunicaci\u00f3n especializados y generalistas publican regularmente clasificaciones y comparaciones para destacar los resultados de las empresas, lo que puede influir en su reputaci\u00f3n online.<\/li>\n<\/ul>\n<h2>La importancia estrat\u00e9gica de la e-reputaci\u00f3n para las marcas<\/h2>\n<p>Ya no cabe duda de que la e-reputaci\u00f3n es una cuesti\u00f3n esencial para una empresa en la era digital. De hecho, varios estudios de mercado realizados en los \u00faltimos a\u00f1os han demostrado que : <\/p>\n<ul>\n<li>M\u00e1s del 80% de los consumidores conf\u00edan en las opiniones publicadas por otros clientes en Internet;<\/li>\n<li>La informaci\u00f3n transmitida a trav\u00e9s de las redes sociales suele percibirse como cre\u00edble porque procede directamente de la comunidad;<\/li>\n<li>Una imagen de marca positiva proporciona una mejor experiencia al cliente y aumenta su fidelidad;<\/li>\n<li>Las empresas con una reputaci\u00f3n excelente suelen ser las que tienen m\u00e1s \u00e9xito en t\u00e9rminos de ventas y conocimiento de la marca.<\/li>\n<\/ul>\n<h2>Plataformas clave para medir la reputaci\u00f3n de marca<\/h2>\n<h3>Redes sociales<\/h3>\n<p>La primera forma que tienen las marcas de averiguar lo populares que son entre los internautas es fijarse en su presencia en las redes sociales. Twitter, Facebook, Instagram y LinkedIn son plataformas en las que las marcas pueden examinar el volumen y el tipo de menciones que se hacen de ellas. Tambi\u00e9n merece la pena analizar las interacciones resultantes (me gusta, compartir, comentarios, etc.), que dar\u00e1n una idea m\u00e1s clara de la imagen que la marca proyecta a su comunidad.  <\/p>\n<h3>Sitios de opini\u00f3n de clientes<\/h3>\n<p>Los usuarios de Internet ya est\u00e1n acostumbrados a consultar sitios web especializados en opiniones de clientes antes de realizar una compra en l\u00ednea o visitar una tienda f\u00edsica. Plataformas como Trustpilot o Google My Business permiten a las empresas medir su rendimiento e identificar \u00e1reas de mejora en sus pr\u00e1cticas para satisfacer a sus clientes. <\/p>\n<h3>Foros y blogs<\/h3>\n<p>Aunque son menos recientes que los dos primeros tipos de plataformas mencionados, los foros y los blogs siguen siendo extremadamente populares entre los internautas que buscan compartir sus experiencias y opiniones con una comunidad similar a la suya. Las marcas pueden tomar nota de las discusiones que tienen lugar en estos espacios virtuales para saber qu\u00e9 se dice de ellas y, en su caso, tomar parte en el debate. <\/p>\n<h2>Adaptar tu estrategia para controlar tu e-reputaci\u00f3n<\/h2>\n<p>Ahora que las empresas conocen mejor a su p\u00fablico, es esencial que tomen medidas concretas para controlar su e-reputaci\u00f3n:<\/p>\n<ul>\n<li><strong>Responder sistem\u00e1ticamente a las opiniones<\/strong>: Ya sean positivas o negativas, es importante que una marca demuestre que est\u00e1 atenta a las opiniones de los clientes y que las tiene en cuenta.<\/li>\n<li><strong>Optimiza tu presencia en las redes sociales y Google My Business<\/strong>: Tener un perfil completo y actualizado en las principales plataformas sociales y sitios de rese\u00f1as de clientes permitir\u00e1 a tu marca proyectar una imagen coherente y profesional.<\/li>\n<li><strong>Realizaci\u00f3n de campa\u00f1as de marketing espec\u00edficas<\/strong>: Las marcas deben adaptar su estrategia de comunicaci\u00f3n al p\u00fablico al que quieren llegar, para mejorar su notoriedad de marca y su reputaci\u00f3n.<\/li>\n<li><strong>Tener en cuenta las opiniones en el desarrollo del producto\/servicio<\/strong>: Si determinados aspectos de un producto o servicio aparecen regularmente en los comentarios negativos, ser\u00eda prudente que la marca estudiara estos problemas y los resolviera.<\/li>\n<\/ul>\n<p>Para las marcas de hoy en d\u00eda, la e-reputaci\u00f3n es crucial para su \u00e9xito continuado en Internet. Analizando en profundidad los distintos datos y opiniones que circulan por la red, y tomando las medidas adecuadas en consecuencia, las empresas tendr\u00e1n todas las cartas en la mano para transmitir una imagen positiva a sus clientes y posibles clientes. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;--minFontSize:26;line-height:1.69;\">D\u00e9couvrez nos services et produits<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-woo-product-grid fusion-product-archive fusion-woo-product-grid-1\"><ul class=\"products products-3\"><li class=\"product type-product post-11002 status-publish first outofstock product_cat-reputacion-electronica product_cat-seo-referenciamento-google-es product_tag-seo product_tag-servicio has-post-thumbnail purchasable product-type-variable has-default-attributes product-grid-view\">\n\t<div class=\"fusion-product-wrapper\">\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\" class=\"product-images\" aria-label=\"Backlinks para optimizar tu lista de Google y\/o tu sitio web\">\n<div class=\"fusion-woo-badges-wrapper\">\n\t<div class=\"fusion-out-of-stock\">\n\t\t<div class=\"fusion-position-text\">\n\t\t\tProducto no disponible\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"500\" height=\"301\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-500x301.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image\" alt=\"Community Management : Impulsa la presencia de tu marca en las redes sociales - 11-franc\u00e9s - Business Ereputation - E-reputaci\u00f3n\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-200x120.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-300x180.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-400x240.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-500x301.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-600x361.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-700x421.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-768x462.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-800x481.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1024x615.jpg 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1200x721.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1536x923.jpg 1536w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t<div class=\"cart-loading\"><i class=\"awb-icon-spinner\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<\/div>\n<\/a>\n<div class=\"fusion-product-content\">\n\t<div class=\"product-details\">\n\t\t<div class=\"product-details-container\">\n<h3 class=\"product-title\">\n\t<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\">\n\t\tBacklinks para optimizar tu lista de Google y\/o tu sitio web\t<\/a>\n<\/h3>\n<div class=\"fusion-price-rating\">\n\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>500.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>1,800.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Rango de precios: desde 500.00&nbsp;&euro; hasta 1,800.00&nbsp;&euro;<\/span><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"product-buttons\">\n\t\t<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n\t\t<div class=\"product-buttons-container clearfix\">\n\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\" class=\"show_details_button\" style=\"float:none;max-width:none;text-align:center;\">\n\tDetails<\/a>\n\n\n\t<\/div>\n\t<\/div>\n\n\t<\/div> <\/div>\n<\/li>\n<li class=\"product type-product post-10904 status-publish outofstock product_cat-reputacion-electronica product_cat-seo-referenciamento-google-es product_tag-seo product_tag-servicio has-post-thumbnail purchasable product-type-variable has-default-attributes product-grid-view\">\n\t<div class=\"fusion-product-wrapper\">\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\" class=\"product-images\" aria-label=\"Entrevistas de expertos para tu e-reputaci\u00f3n y empleabilidad (+enlaces)\">\n<div class=\"fusion-woo-badges-wrapper\">\n\t<div class=\"fusion-out-of-stock\">\n\t\t<div class=\"fusion-position-text\">\n\t\t\tProducto no disponible\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"500\" height=\"301\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-500x301.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image\" alt=\"Community Management : Impulsa la presencia de tu marca en las redes sociales - 9-french - Business Ereputation - E-reputaci\u00f3n\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-200x120.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-300x180.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-400x240.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-500x301.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-600x361.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-700x421.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-768x462.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-800x481.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1024x615.jpg 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1200x721.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1536x923.jpg 1536w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t<div class=\"cart-loading\"><i class=\"awb-icon-spinner\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<\/div>\n<\/a>\n<div class=\"fusion-product-content\">\n\t<div class=\"product-details\">\n\t\t<div class=\"product-details-container\">\n<h3 class=\"product-title\">\n\t<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\">\n\t\tEntrevistas de expertos para tu e-reputaci\u00f3n y empleabilidad (+enlaces)\t<\/a>\n<\/h3>\n<div class=\"fusion-price-rating\">\n\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>800.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>2,750.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Rango de precios: desde 800.00&nbsp;&euro; hasta 2,750.00&nbsp;&euro;<\/span><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"product-buttons\">\n\t\t<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n\t\t<div class=\"product-buttons-container clearfix\">\n\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\" class=\"show_details_button\" style=\"float:none;max-width:none;text-align:center;\">\n\tDetails<\/a>\n\n\n\t<\/div>\n\t<\/div>\n\n\t<\/div> <\/div>\n<\/li>\n<\/ul><div class=\"fusion-woo-product-grid-pagination fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"ponte en contacto con\" class=\"fusion-container-anchor\"><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.4\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/business-ereputation.com\/wp-content\/uploads\/2015\/05\/call-to-action.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:115px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-background-image:url(&quot;https:\/\/business-ereputation.com\/wp-content\/uploads\/2015\/05\/call-to-action.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:7%;--awb-padding-right:7%;--awb-padding-bottom:7%;--awb-padding-left:7%;--awb-bg-color:rgba(216,216,216,0.85);--awb-bg-color-hover:rgba(216,216,216,0.85);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Contact\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;--minFontSize:26;line-height:1.69;\"><p style=\"text-align: center;\">Minoristas, empresas B2B o B2C, organizaciones, \u00bfquieres mejorar tu visibilidad y reputaci\u00f3n digitales?<\/p><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-20px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;--awb-sep-color:#ffffff;--awb-font-size:33px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#ffffff;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:33;line-height:1.52;\">Ponte en contacto conmigo<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-7705\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-form-border-color:#999999;--awb-form-focus-border-color:#969696;--awb-form-focus-border-hover-color:rgba(150,150,150,0.5);\" data-form-id=\"7705\" data-config=\"{&quot;form_id&quot;:7705,&quot;form_post_id&quot;:7705,&quot;post_id&quot;:10701,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:&quot;message&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;prenom&quot;:&quot;&quot;,&quot;nom&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;demande&quot;:&quot;Tu solicitud se refiere a&quot;,&quot;message&quot;:&quot;&quot;,&quot;consentement&quot;:&quot;Consentement :&quot;},&quot;field_logics&quot;:{&quot;prenom&quot;:&quot;&quot;,&quot;nom&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;demande&quot;:&quot;&quot;,&quot;message&quot;:&quot;&quot;,&quot;consentement&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;,&quot;notice_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;prenom&quot;:&quot;text&quot;,&quot;nom&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;demande&quot;:&quot;radio&quot;,&quot;message&quot;:&quot;textarea&quot;,&quot;consentement&quot;:&quot;consent&quot;,&quot;recaptcha_1&quot;:&quot;recaptcha&quot;,&quot;submit_1&quot;:&quot;submit&quot;,&quot;notice_1&quot;:&quot;notice&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;ajax&quot;,&quot;form_views_counting&quot;:&quot;all&quot;}\"><form action=\"https:\/\/www.business-ereputation.com\/es\/reputacion\/e-reputacion-de-las-empresas-2\/e-reputacion-de-las-marcas\/\" method=\"post\" class=\"fusion-form fusion-form-7705\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"text\" autocomplete=\"off\" name=\"prenom\" id=\"prenom\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Nombre *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"text\" autocomplete=\"off\" name=\"nom\" id=\"nom\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Nombre *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"email\" autocomplete=\"off\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"EMAIL *\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-radio-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><fieldset><legend class=\"fusion-form-label-wrapper\"><span class=\"label\">Tu solicitud se refiere a <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/span><\/legend><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-0\" type=\"radio\" value=\"Una ficha de empresa en Google My Business\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" checked  data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-0\">Una ficha de empresa en Google My Business<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-1\" type=\"radio\" value=\"Varios listados de Google My Business\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-1\">Varios listados de Google My Business<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-2\" type=\"radio\" value=\"Una cuenta GMB y su gobernanza\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-2\">Una cuenta GMB y su gobernanza<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-3\" type=\"radio\" value=\"Un problema de SEO de Google\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-3\">Un problema de SEO de Google<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-4\" type=\"radio\" value=\"Necesidad de gesti\u00f3n comunitaria\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-4\">Necesidad de gesti\u00f3n comunitaria<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-5\" type=\"radio\" value=\"Un problema de e-reputaci\u00f3n\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-5\">Un problema de e-reputaci\u00f3n<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-6\" type=\"radio\" value=\"Otras peticiones\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-6\">Otras peticiones<\/label><\/div><\/fieldset><\/div><div class=\"fusion-form-field fusion-form-textarea-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><textarea cols=\"40\" autocomplete=\"off\"  minlength=\"0\"  rows=\"4\" tabindex=\"\" id=\"message\" name=\"message\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"MENSAJE *\" data-holds-private-data=\"false\"><\/textarea><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><div class=\"fusion-form-label-wrapper\"><label for=\"consentement\">Consentement : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"consentement\" type=\"checkbox\" value=\"1\" name=\"consentement\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\"\/><label for=\"consentement\">Al marcar esta casilla y validar este formulario, aceptas que nos pongamos en contacto contigo para discutir y comprender tus necesidades con mayor detalle y\/o proponerte soluciones\/optimizaciones.<\/label><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-7705\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6Lescx0TAAAAALh5UeApmQ3_kppsaFL7hi81lkHg\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><div style=\"text-align:left;\"><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span  button-default form-form-submit\" data-form-number=\"7705\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Env\u00eda<\/span><\/button><\/div><\/div><script defer async src='https:\/\/cdn.trustindex.io\/loader-cert.js?0c0e63014a5f90828416a0d48ea'><\/script><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Gracias por tu mensaje, \u00a1ha sido enviado!<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Hay un error en tu mensaje y no se ha podido enviar.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p style=\"text-align: right;\">*Campos obligatorios<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"true\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":10682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"class_list":["post-10701","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-reputaci\u00f3n de marca: la ventaja de la defensa de marca<\/title>\n<meta name=\"description\" content=\"La e-reputaci\u00f3n de una marca es tan importante que plantearse una estrategia sin centrarse en la reputaci\u00f3n y la satisfacci\u00f3n del cliente puede tener enormes consecuencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/reputacion\/e-reputacion-de-las-empresas-2\/e-reputacion-de-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-reputaci\u00f3n de las marcas\" \/>\n<meta property=\"og:description\" content=\"La e-reputaci\u00f3n de una marca es tan importante que plantearse una estrategia sin centrarse en la reputaci\u00f3n y la 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