{"id":10672,"date":"2024-02-02T15:34:40","date_gmt":"2024-02-02T15:34:40","guid":{"rendered":"https:\/\/www.business-ereputation.com\/reputacion\/marketing-de-influencers\/"},"modified":"2025-10-22T15:15:33","modified_gmt":"2025-10-22T15:15:33","slug":"marketing-de-influencers","status":"publish","type":"page","link":"https:\/\/www.business-ereputation.com\/es\/reputacion\/marketing-de-influencers\/","title":{"rendered":"Marketing de influencers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"584\" alt=\"marketing de influencers y reputaci\u00f3n digital\" title=\"Marketing de influencia &#8211; marketing-dinfluencia &#8211; Ereputaci\u00f3n empresarial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-1024x584.jpg\" class=\"img-responsive wp-image-10673 disable-lazyload\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-200x114.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-400x228.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-600x342.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-800x456.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence-1200x684.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/02\/marketing-dinfluence.jpg 1356w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Dos conceptos han pasado a primer plano en los \u00faltimos a\u00f1os: el marketing de influencers y la e-reputaci\u00f3n. Mientras que el marketing de influencers consiste en trabajar con personas influyentes en las redes sociales para promocionar productos, la e-reputaci\u00f3n trata de c\u00f3mo perciben a una empresa o marca los internautas.  Juntos, estos dos elementos se han convertido en la clave del \u00e9xito de una estrategia digital. Este art\u00edculo explora c\u00f3mo funcionan y c\u00f3mo interact\u00faan. <\/strong><\/p>\n<h2>\u00bfQu\u00e9 es el marketing de influencers?<\/h2>\n<p><strong>El marketing de influencers se basa en el uso de \u00abinfluencers\u00bb para transmitir un mensaje y\/o promocionar productos a un p\u00fablico objetivo.<\/strong>  Estos influenciadores, que suelen estar presentes en redes sociales como Instagram, YouTube, Facebook o Twitter, suelen tener una gran comunidad de seguidores que les siguen y se dejan influir por sus opiniones y recomendaciones.<\/p>\n<h3>Los diferentes tipos de influencer<\/h3>\n<p>Hay varias categor\u00edas de influenciadores, seg\u00fan el tama\u00f1o de su comunidad y su experiencia:<\/p>\n<ul>\n<li>Macroinfluenciadores: tienen cientos de miles o incluso millones de seguidores. Ocupan un lugar importante en el panorama medi\u00e1tico y con frecuencia trabajan con grandes marcas. <\/li>\n<li>Microinfluenciadores: su comunidad es m\u00e1s peque\u00f1a (generalmente entre 10.000 y 100.000 seguidores), pero a menudo muy comprometida. Tienen una experiencia particular en un campo (moda, belleza, alta tecnolog\u00eda, cocina, etc.) que les convierte en una fuerza a tener en cuenta. <\/li>\n<li>Nanoinfluenciadores: tienen menos de 10.000 seguidores, pero gozan de un alto nivel de credibilidad entre su audiencia. Su mensaje tiene un fuerte impacto y puede transmitirse con \u00e9xito. <\/li>\n<\/ul>\n<h3>Poner en marcha una campa\u00f1a de marketing de influencers<\/h3>\n<p>Para desarrollar con \u00e9xito una estrategia de marketing de influencers, hay que dar una serie de pasos:<\/p>\n<ol>\n<li><strong>Define tus objetivos:<\/strong> es esencial saber qu\u00e9 resultados quieres conseguir para orientar tu estrategia hacia el tipo de relaci\u00f3n que quieres construir con los influencers.<\/li>\n<li><strong>Identifica a los influenciadores adecuados:<\/strong> busca a personas cuyo p\u00fablico coincida con el p\u00fablico objetivo de tu producto y cuyos temas est\u00e9n en consonancia con la imagen de tu marca.<\/li>\n<li><strong>Negocia los t\u00e9rminos de la colaboraci\u00f3n:<\/strong> una vez que hayas elaborado un briefing preciso sobre los elementos que se van a promocionar y las limitaciones que se deben respetar, tienes que discutir con el influencer los formatos de los contenidos, el n\u00famero de publicaciones, los plazos, etc.<\/li>\n<li><strong>Eval\u00faa los resultados:<\/strong> analiza el impacto de la campa\u00f1a (n\u00famero de visualizaciones, me gusta, compartidos, aumento de la tasa de conversi\u00f3n, etc.) para que puedas ajustar tu estrategia si es necesario.<\/li>\n<\/ol>\n<h2>\u00bfQu\u00e9 es la e-reputaci\u00f3n?<\/h2>\n<p><strong>La e-reputaci\u00f3n, tambi\u00e9n conocida como \u00abreputaci\u00f3n online\u00bb o \u00abimagen digital\u00bb, es la opini\u00f3n y percepci\u00f3n que los internautas tienen de una empresa o marca en la red.<\/strong> Se construye principalmente a trav\u00e9s de las opiniones de los consumidores, los comentarios en blogs y foros, y los art\u00edculos publicados en la prensa online. Gestionar tu e-reputaci\u00f3n implica, por tanto, vigilar lo que se dice de una marca e intervenir cuando sea necesario para corregir la informaci\u00f3n err\u00f3nea, responder a las cr\u00edticas o proporcionar informaci\u00f3n adicional. <\/p>\n<h3>Los retos de la e-reputaci\u00f3n para las empresas<\/h3>\n<ul>\n<li><strong>Credibilidad:<\/strong> una buena reputaci\u00f3n electr\u00f3nica confiere a la empresa una imagen positiva y profesional y refuerza la confianza de clientes y posibles clientes.<\/li>\n<li><strong>Optimizaci\u00f3n para motores de b\u00fasqueda (SEO):<\/strong> cuanto mayor sea la presencia digital de calidad de una marca, m\u00e1s probabilidades tendr\u00e1 de ocupar una buena posici\u00f3n en los resultados de los motores de b\u00fasqueda.<\/li>\n<li><strong>Fidelizaci\u00f3n:<\/strong> una imagen de marca bien cuidada anima a los clientes satisfechos a volver y recomendar la empresa a amigos y familiares.<\/li>\n<\/ul>\n<h3>M\u00e9todos para optimizar tu e-reputaci\u00f3n<\/h3>\n<p>He aqu\u00ed algunos m\u00e9todos que puedes utilizar para tener la mejor oportunidad de construir una reputaci\u00f3n electr\u00f3nica positiva:<\/p>\n<ol>\n<li><strong>Mant\u00e9n activas tus redes sociales:<\/strong> publica regularmente contenidos de calidad que atraigan el inter\u00e9s y el compromiso de los internautas.<\/li>\n<li><strong>Supervisa las rese\u00f1as:<\/strong> utiliza herramientas de supervisi\u00f3n para detectar comentarios positivos y negativos y responder adecuadamente.<\/li>\n<li><strong>Multiplica las fuentes de informaci\u00f3n:<\/strong> crea un blog, participa en entrevistas o al\u00edate con otras marcas para diversificar tu presencia online.<\/li>\n<\/ol>\n<h2>\u00bfC\u00f3mo puede el marketing de influencers mejorar la e-reputaci\u00f3n?<\/h2>\n<p>El marketing de influencers y la e-reputaci\u00f3n est\u00e1n estrechamente relacionados: una campa\u00f1a de influencers bien ejecutada ayuda a impulsar el conocimiento y la imagen de marca, mientras que una buena e-reputaci\u00f3n facilita la colaboraci\u00f3n con influencers reconocidos. Los beneficios son numerosos: <\/p>\n<ul>\n<li><strong>Mayor visibilidad:<\/strong> al trabajar con influencers que tienen un gran n\u00famero de suscriptores activos, puedes promocionar tu oferta entre una amplia audiencia potencialmente interesada en el producto.<\/li>\n<li><strong>Mayor compromiso:<\/strong> los influencers se encargan de crear contenido atractivo y atrayente en torno al producto, animando a su audiencia a visitar el sitio web de la marca e interactuar con \u00e9l.<\/li>\n<li><strong>Recomendaciones cre\u00edbles:<\/strong> como las personas influyentes son percibidas como expertas en su campo, sus consejos y recomendaciones tienen un impacto significativo en su comunidad.<\/li>\n<li><strong>Un efecto boca a boca:<\/strong> cuando un internauta est\u00e1 satisfecho con un producto recomendado por un influencer, a su vez puede hablar de \u00e9l a su alrededor y generar nuevos clientes para la marca.<\/li>\n<\/ul>\n<p><strong>En resumen, la alianza entre el marketing de influencers y una e-reputaci\u00f3n bien gestionada es esencial para las empresas que desean aumentar su notoriedad de marca y sus ventas.<\/strong>  Desde la selecci\u00f3n de personas influyentes y la estrecha colaboraci\u00f3n con ellas, hasta el seguimiento del impacto en las redes sociales y las plataformas de rese\u00f1as, cada etapa debe planificarse y ejecutarse cuidadosamente para garantizar el \u00e9xito de la estrategia digital global.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;--minFontSize:26;line-height:1.69;\">D\u00e9couvrez nos services et produits<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-woo-product-grid fusion-product-archive fusion-woo-product-grid-1\"><ul class=\"products products-3\"><li class=\"product type-product post-11002 status-publish first outofstock product_cat-reputacion-electronica product_cat-seo-referenciamento-google-es product_tag-seo product_tag-servicio has-post-thumbnail purchasable product-type-variable has-default-attributes product-grid-view\">\n\t<div class=\"fusion-product-wrapper\">\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\" class=\"product-images\" aria-label=\"Backlinks para optimizar tu lista de Google y\/o tu sitio web\">\n<div class=\"fusion-woo-badges-wrapper\">\n\t<div class=\"fusion-out-of-stock\">\n\t\t<div class=\"fusion-position-text\">\n\t\t\tProducto no disponible\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"500\" height=\"301\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-500x301.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image\" alt=\"Community Management : Impulsa la presencia de tu marca en las redes sociales - 11-franc\u00e9s - Business Ereputation - E-reputaci\u00f3n\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-200x120.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-300x180.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-400x240.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-500x301.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-600x361.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-700x421.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-768x462.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-800x481.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1024x615.jpg 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1200x721.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French-1536x923.jpg 1536w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/11-French.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t<div class=\"cart-loading\"><i class=\"awb-icon-spinner\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<\/div>\n<\/a>\n<div class=\"fusion-product-content\">\n\t<div class=\"product-details\">\n\t\t<div class=\"product-details-container\">\n<h3 class=\"product-title\">\n\t<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\">\n\t\tBacklinks para optimizar tu lista de Google y\/o tu sitio web\t<\/a>\n<\/h3>\n<div class=\"fusion-price-rating\">\n\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>500.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>1,800.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Rango de precios: desde 500.00&nbsp;&euro; hasta 1,800.00&nbsp;&euro;<\/span><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"product-buttons\">\n\t\t<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n\t\t<div class=\"product-buttons-container clearfix\">\n\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/backlinks-para-optimizar-tu-lista-de-google-y-o-tu-sitio-web\/\" class=\"show_details_button\" style=\"float:none;max-width:none;text-align:center;\">\n\tDetails<\/a>\n\n\n\t<\/div>\n\t<\/div>\n\n\t<\/div> <\/div>\n<\/li>\n<li class=\"product type-product post-10904 status-publish outofstock product_cat-reputacion-electronica product_cat-seo-referenciamento-google-es product_tag-seo product_tag-servicio has-post-thumbnail purchasable product-type-variable has-default-attributes product-grid-view\">\n\t<div class=\"fusion-product-wrapper\">\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\" class=\"product-images\" aria-label=\"Entrevistas de expertos para tu e-reputaci\u00f3n y empleabilidad (+enlaces)\">\n<div class=\"fusion-woo-badges-wrapper\">\n\t<div class=\"fusion-out-of-stock\">\n\t\t<div class=\"fusion-position-text\">\n\t\t\tProducto no disponible\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"featured-image\">\n\t\t<img decoding=\"async\" width=\"500\" height=\"301\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-500x301.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail wp-post-image\" alt=\"Community Management : Impulsa la presencia de tu marca en las redes sociales - 9-french - Business Ereputation - E-reputaci\u00f3n\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-200x120.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-300x180.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-400x240.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-500x301.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-600x361.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-700x421.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-768x462.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-800x481.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1024x615.jpg 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1200x721.jpg 1200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French-1536x923.jpg 1536w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/9-French.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n\t\t\t\t\t\t<div class=\"cart-loading\"><i class=\"awb-icon-spinner\" aria-hidden=\"true\"><\/i><\/div>\n\t\t\t<\/div>\n<\/a>\n<div class=\"fusion-product-content\">\n\t<div class=\"product-details\">\n\t\t<div class=\"product-details-container\">\n<h3 class=\"product-title\">\n\t<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\">\n\t\tEntrevistas de expertos para tu e-reputaci\u00f3n y empleabilidad (+enlaces)\t<\/a>\n<\/h3>\n<div class=\"fusion-price-rating\">\n\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>800.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span> <span aria-hidden=\"true\">-<\/span> <span class=\"woocommerce-Price-amount amount\" aria-hidden=\"true\"><bdi>2,750.00&nbsp;<span class=\"woocommerce-Price-currencySymbol\">&euro;<\/span><\/bdi><\/span><span class=\"screen-reader-text\">Rango de precios: desde 800.00&nbsp;&euro; hasta 2,750.00&nbsp;&euro;<\/span><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\t<div class=\"product-buttons\">\n\t\t<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n\t\t<div class=\"product-buttons-container clearfix\">\n\n<a href=\"https:\/\/www.business-ereputation.com\/es\/produit\/entrevistas-de-expertos-para-tu-e-reputacion-y-empleabilidad-enlaces\/\" class=\"show_details_button\" style=\"float:none;max-width:none;text-align:center;\">\n\tDetails<\/a>\n\n\n\t<\/div>\n\t<\/div>\n\n\t<\/div> <\/div>\n<\/li>\n<\/ul><div class=\"fusion-woo-product-grid-pagination fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div id=\"ponte en contacto con\" class=\"fusion-container-anchor\"><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.4\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/business-ereputation.com\/wp-content\/uploads\/2015\/05\/call-to-action.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:115px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-background-image:url(&quot;https:\/\/business-ereputation.com\/wp-content\/uploads\/2015\/05\/call-to-action.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1170px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:7%;--awb-padding-right:7%;--awb-padding-bottom:7%;--awb-padding-left:7%;--awb-bg-color:rgba(216,216,216,0.85);--awb-bg-color-hover:rgba(216,216,216,0.85);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Contact\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;--minFontSize:26;line-height:1.69;\"><p style=\"text-align: center;\">Minoristas, empresas B2B o B2C, organizaciones, \u00bfquieres mejorar tu visibilidad y reputaci\u00f3n digitales?<\/p><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-20px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;--awb-sep-color:#ffffff;--awb-font-size:33px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#ffffff;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:33;line-height:1.52;\">Ponte en contacto conmigo<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-form fusion-form-builder fusion-form-form-wrapper fusion-form-7705\" style=\"--awb-tooltip-text-color:#ffffff;--awb-tooltip-background-color:#333333;--awb-form-border-color:#999999;--awb-form-focus-border-color:#969696;--awb-form-focus-border-hover-color:rgba(150,150,150,0.5);\" data-form-id=\"7705\" data-config=\"{&quot;form_id&quot;:7705,&quot;form_post_id&quot;:7705,&quot;post_id&quot;:10672,&quot;form_type&quot;:&quot;ajax&quot;,&quot;confirmation_type&quot;:&quot;message&quot;,&quot;redirect_url&quot;:&quot;&quot;,&quot;redirect_timeout&quot;:&quot;0&quot;,&quot;field_labels&quot;:{&quot;prenom&quot;:&quot;&quot;,&quot;nom&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;demande&quot;:&quot;Tu solicitud se refiere a&quot;,&quot;message&quot;:&quot;&quot;,&quot;consentement&quot;:&quot;Consentement :&quot;},&quot;field_logics&quot;:{&quot;prenom&quot;:&quot;&quot;,&quot;nom&quot;:&quot;&quot;,&quot;email&quot;:&quot;&quot;,&quot;demande&quot;:&quot;&quot;,&quot;message&quot;:&quot;&quot;,&quot;consentement&quot;:&quot;&quot;,&quot;submit_1&quot;:&quot;&quot;,&quot;notice_1&quot;:&quot;&quot;},&quot;field_types&quot;:{&quot;prenom&quot;:&quot;text&quot;,&quot;nom&quot;:&quot;text&quot;,&quot;email&quot;:&quot;email&quot;,&quot;demande&quot;:&quot;radio&quot;,&quot;message&quot;:&quot;textarea&quot;,&quot;consentement&quot;:&quot;consent&quot;,&quot;recaptcha_1&quot;:&quot;recaptcha&quot;,&quot;submit_1&quot;:&quot;submit&quot;,&quot;notice_1&quot;:&quot;notice&quot;},&quot;nonce_method&quot;:&quot;ajax&quot;,&quot;form_views&quot;:&quot;ajax&quot;,&quot;form_views_counting&quot;:&quot;all&quot;}\"><form action=\"https:\/\/www.business-ereputation.com\/es\/reputacion\/marketing-de-influencers\/\" method=\"post\" class=\"fusion-form fusion-form-7705\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"text\" autocomplete=\"off\" name=\"prenom\" id=\"prenom\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Nombre *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-text-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"text\" autocomplete=\"off\" name=\"nom\" id=\"nom\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"Nombre *\" data-holds-private-data=\"false\" minlength=\"0\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-email-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><input type=\"email\" autocomplete=\"off\" name=\"email\" id=\"email\" value=\"\"  class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"EMAIL *\" data-holds-private-data=\"false\"\/><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-radio-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><fieldset><legend class=\"fusion-form-label-wrapper\"><span class=\"label\">Tu solicitud se refiere a <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/span><\/legend><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-0\" type=\"radio\" value=\"Una ficha de empresa en Google My Business\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" checked  data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-0\">Una ficha de empresa en Google My Business<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-1\" type=\"radio\" value=\"Varios listados de Google My Business\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-1\">Varios listados de Google My Business<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-2\" type=\"radio\" value=\"Una cuenta GMB y su gobernanza\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-2\">Una cuenta GMB y su gobernanza<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-3\" type=\"radio\" value=\"Un problema de SEO de Google\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-3\">Un problema de SEO de Google<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-4\" type=\"radio\" value=\"Necesidad de gesti\u00f3n comunitaria\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-4\">Necesidad de gesti\u00f3n comunitaria<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-5\" type=\"radio\" value=\"Un problema de e-reputaci\u00f3n\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-5\">Un problema de e-reputaci\u00f3n<\/label><\/div><div class=\"fusion-form-radio option-inline\"><input tabindex=\"\" id=\"radio-demande-1-6\" type=\"radio\" value=\"Otras peticiones\" name=\"demande\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" data-holds-private-data=\"false\"\/><label for=\"radio-demande-1-6\">Otras peticiones<\/label><\/div><\/fieldset><\/div><div class=\"fusion-form-field fusion-form-textarea-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><textarea cols=\"40\" autocomplete=\"off\"  minlength=\"0\"  rows=\"4\" tabindex=\"\" id=\"message\" name=\"message\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\" placeholder=\"MENSAJE *\" data-holds-private-data=\"false\"><\/textarea><\/div><div class=\"fusion-form-field fusion-form-consent-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><div class=\"fusion-form-label-wrapper\"><label for=\"consentement\">Consentement : <abbr class=\"fusion-form-element-required\" title=\"required\">*<\/abbr><\/label><\/div><div class=\"fusion-form-checkbox option-inline\"><input tabindex=\"\" id=\"consentement\" type=\"checkbox\" value=\"1\" name=\"consentement\" class=\"fusion-form-input\" required=\"true\" aria-required=\"true\"\/><label for=\"consentement\">Al marcar esta casilla y validar este formulario, aceptas que nos pongamos en contacto contigo para discutir y comprender tus necesidades con mayor detalle y\/o proponerte soluciones\/optimizaciones.<\/label><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-form-field fusion-form-recaptcha-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\">\t\t\t\t<div class=\"form-creator-recaptcha\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-form-recaptcha-wrapper\">\n\t\t\t\t\t<div\n\t\t\t\t\t\tid=\"g-recaptcha-id-form-7705\"\n\t\t\t\t\t\tclass=\"awb-recaptcha-v2 fusion-form-recaptcha-v2\"\n\t\t\t\t\t\tdata-theme=\"light\"\n\t\t\t\t\t\tdata-sitekey=\"6Lescx0TAAAAALh5UeApmQ3_kppsaFL7hi81lkHg\"\n\t\t\t\t\t\tdata-tabindex=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"fusion-form-field fusion-form-submit-field fusion-form-label-above\" style=\"\" data-form-id=\"7705\"><div style=\"text-align:left;\"><button type=\"submit\" class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span  button-default form-form-submit\" data-form-number=\"7705\" tabindex=\"\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Env\u00eda<\/span><\/button><\/div><\/div><script defer async src='https:\/\/cdn.trustindex.io\/loader-cert.js?0c0e63014a5f90828416a0d48ea'><\/script><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"form-submission-notices data-notice_1\" id=\"fusion-notices-1\" data-instance=\"1\"><div class=\"fusion-alert alert success alert-success fusion-alert-center fusion-form-response fusion-form-response-success fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Gracias por tu mensaje, \u00a1ha sido enviado!<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-center fusion-form-response fusion-form-response-error fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Hay un error en tu mensaje y no se ha podido enviar.<\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p style=\"text-align: right;\">*Campos obligatorios<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"fusion_privacy_store_ip_ua\" value=\"true\"><\/form><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":10247,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"class_list":["post-10672","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing de influencia y e-reputaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Dos conceptos han pasado a primer plano en los \u00faltimos a\u00f1os: el marketing de influencers y la e-reputaci\u00f3n. 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