{"id":7813,"date":"2022-10-18T13:49:14","date_gmt":"2022-10-18T13:49:14","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/google-mi-negocio\/"},"modified":"2025-12-22T14:45:27","modified_gmt":"2025-12-22T14:45:27","slug":"google-mi-negocio","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/es\/glossary\/google-mi-negocio\/","title":{"rendered":"Google My Business"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Google My Business: una definici\u00f3n sencilla para comerciantes y aut\u00f3nomos<\/h2>\n<p><strong>Google My Business<\/strong>, ahora conocido como <strong>Google Business Profile<\/strong>, es un servicio gratuito ofrecido por <strong>Google<\/strong> que permite a las empresas gestionar su presencia en los resultados locales y en Google Maps. Es la ficha de empresa que los usuarios ven cuando buscan el nombre de una empresa o servicio local. <\/p>\n<p>Para un comerciante o empresario independiente, Google My Business es a menudo el primer punto de contacto con un cliente potencial. Incluso antes de visitar un sitio web, los visitantes consultan los horarios de apertura, las opiniones, las fotos, la ubicaci\u00f3n y las respuestas del negocio. Por tanto, esta ficha desempe\u00f1a un papel fundamental en la visibilidad local y la reputaci\u00f3n electr\u00f3nica.  <\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Sobre el perfil de la empresa en Google<\/em><br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=fr\">https:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n<h2>\u00bfPara qu\u00e9 sirve Google My Business?<\/h2>\n<p>Google My Business te permite mostrar informaci\u00f3n pr\u00e1ctica esencial: nombre de la empresa, direcci\u00f3n, n\u00famero de tel\u00e9fono, horario de apertura, sitio web, \u00e1rea de servicio y c\u00f3mo llegar. Tambi\u00e9n te permite publicar fotos y noticias, responder a las opiniones de los clientes y chatear con los visitantes a trav\u00e9s de mensajes. <\/p>\n<p>Para una peque\u00f1a empresa, esta herramienta cumple varias funciones a la vez. Mejora la visibilidad en las b\u00fasquedas locales. Tranquiliza a los posibles clientes gracias a las rese\u00f1as y al contenido visible. Tambi\u00e9n sirve de escaparate digital m\u00ednimo para las estructuras que a\u00fan no tienen un sitio de alto rendimiento.   <\/p>\n<p>Seg\u00fan Bpifrance, el listado de Google es una forma sencilla y accesible para que las PYME impulsen su presencia digital.<br \/>\n<strong>Fuente<\/strong>: Bpifrance Cr\u00e9ation, <em>Am\u00e9liorer sa visibilit\u00e9 locale sur Internet<\/em>, 2023<br \/>\n<a>https:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/strategies-visibilite\/visibilite-locale-internet<\/a><\/p>\n<h2>Google My Business y la e-reputaci\u00f3n: un v\u00ednculo directo<\/h2>\n<p>La ficha de Google My Business es uno de los principales veh\u00edculos de reputaci\u00f3n electr\u00f3nica local. Las opiniones de los clientes son inmediatamente visibles, junto con una valoraci\u00f3n media. Esta valoraci\u00f3n tiene una gran influencia en la percepci\u00f3n de la calidad y en la decisi\u00f3n de ponerse en contacto con la empresa.  <\/p>\n<p>Seg\u00fan un estudio del IFOP, la mayor\u00eda de los consumidores franceses consultan las rese\u00f1as en Internet antes de elegir a un profesional local. Una mala valoraci\u00f3n o unas rese\u00f1as mal tratadas pueden bastar para disuadir a un cliente, aunque la empresa sea competente. <\/p>\n<p>Gestionar las respuestas a las opiniones es parte integrante de la imagen de marca. Responder con profesionalidad demuestra que la empresa est\u00e1 comprometida, es transparente y est\u00e1 orientada al cliente. <\/p>\n<p><strong>Fuente<\/strong>: IFOP, <em>Los franceses y opiniones online<\/em>, 2022<br \/>\n<a>https:\/\/www.ifop.com\/publication\/les-francais-et-les-avis-en-ligne\/<\/a><\/p>\n<h2>C\u00f3mo utiliza Google la informaci\u00f3n del archivo de establecimiento<\/h2>\n<p>Google cruza la informaci\u00f3n de Google My Business con la del sitio web y otras plataformas. Comprueba que el nombre, la direcci\u00f3n y el n\u00famero de tel\u00e9fono sean coherentes. Cualquier incoherencia puede afectar a la credibilidad del anuncio y a su visualizaci\u00f3n en los resultados locales.  <\/p>\n<p>Google explica que la visibilidad local se basa en la relevancia, la distancia y la reputaci\u00f3n. La descripci\u00f3n del sitio contribuye directamente a estos tres criterios. Un listado completo mejora la relevancia. La ubicaci\u00f3n proporciona informaci\u00f3n sobre la distancia. Las rese\u00f1as y la actividad aumentan la notoriedad.    <\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Mejora tu clasificaci\u00f3n local<\/em>, ayuda oficial<br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=fr\">https:\/\/support.google.com\/business\/answer\/7091?hl=fr<\/a><\/p>\n<h2>La diferencia entre Google My Business y un sitio web<\/h2>\n<p>Google My Business no sustituye a un sitio web. Es su extensi\u00f3n local. La ficha de empresa te permite atraer a un p\u00fablico m\u00f3vil r\u00e1pidamente. El sitio web, por su parte, proporciona una explicaci\u00f3n detallada de la oferta, los precios, las garant\u00edas y los valores de la empresa.   <\/p>\n<p>Sin embargo, para muchas empresas locales, el listado de Google genera m\u00e1s contactos directos que el propio sitio web. Las llamadas, las solicitudes de direcciones y las visitas f\u00edsicas suelen realizarse a trav\u00e9s de Google Maps y los resultados locales. <\/p>\n<p><strong>Fuente<\/strong>: France Num, \u00catre <em>visible localement gr\u00e2ce \u00e0 Google<\/em>, 2023<br \/>\n<a>https:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/site-web\/etre-visible-localement-grace-google<\/a><\/p>\n<h2>Errores comunes que afectan a tu ficha de Google My Business<\/h2>\n<p>Ciertas pr\u00e1cticas socavan la visibilidad y la reputaci\u00f3n electr\u00f3nica. Informaci\u00f3n no actualizada, horarios de apertura incorrectos, fotos gen\u00e9ricas, falta de respuesta a las rese\u00f1as o intentos de a\u00f1adir palabras clave artificiales al nombre del establecimiento son errores comunes. <\/p>\n<p>Google proh\u00edbe expl\u00edcitamente la manipulaci\u00f3n de rese\u00f1as y las pr\u00e1cticas enga\u00f1osas. Este tipo de comportamiento puede llevar a la suspensi\u00f3n del listado, con p\u00e9rdida inmediata de visibilidad local. <\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Normas relativas a los datos del sitio web<\/em><br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=fr\">https:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n<h2>Google My Business: una herramienta estrat\u00e9gica para el futuro<\/h2>\n<p>Con la difusi\u00f3n de las b\u00fasquedas por m\u00f3vil, voz y ubicaci\u00f3n, Google My Business se est\u00e1 convirtiendo en una base estrat\u00e9gica para las empresas locales. Los buscadores favorecen a los establecimientos claramente identificados, activos y bien valorados. <\/p>\n<p>Para un minorista o un empresario independiente, dominar Google My Business significa gestionar su visibilidad local y su reputaci\u00f3n electr\u00f3nica. No es s\u00f3lo una herramienta t\u00e9cnica. Es una palanca para la confianza, la credibilidad y el crecimiento sostenible, ahora y en los a\u00f1os venideros.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7813","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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