{"id":7806,"date":"2022-10-18T13:48:07","date_gmt":"2022-10-18T13:48:07","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/solicita\/"},"modified":"2025-12-22T14:45:27","modified_gmt":"2025-12-22T14:45:27","slug":"solicita","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/es\/glossary\/solicita\/","title":{"rendered":"Solicita"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2 data-start=\"42\" data-end=\"119\">Peticiones: una definici\u00f3n clara para comerciantes y contratistas independientes<\/h2>\n<p data-start=\"121\" data-end=\"570\">Una <strong data-start=\"125\" data-end=\"136\">consulta<\/strong> es la palabra, expresi\u00f3n o pregunta que un usuario de Internet introduce en un motor de b\u00fasqueda como <strong data-start=\"239\" data-end=\"280\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span><\/strong>. Es el punto de partida de toda visibilidad en Internet. Sin una consulta, no puede haber referenciaci\u00f3n, ni tr\u00e1fico, ni clientes potenciales. Para un comerciante o un aut\u00f3nomo, entender las consultas de sus clientes significa comprender sus necesidades reales, sus dudas y sus intenciones de compra.   <\/p>\n<p data-start=\"572\" data-end=\"905\">Por ejemplo, alguien que escribe \u00abpeluquer\u00eda abierta el domingo en Versalles\u00bb expresa una intenci\u00f3n inmediata, local. Por el contrario, una consulta como \u00abc\u00f3mo elegir una peluquer\u00eda\u00bb corresponde a una fase de reflexi\u00f3n m\u00e1s previa. Estas diferencias son fundamentales para la SEO, la e-reputaci\u00f3n y la gesti\u00f3n del Google Business Profile.  <\/p>\n<p data-start=\"907\" data-end=\"997\"><strong data-start=\"907\" data-end=\"917\">Fuente<\/strong>: Moz, <em data-start=\"925\" data-end=\"950\">\u00bfQu\u00e9 es una consulta de b\u00fasqueda?<\/em> 2024<br data-start=\"956\" data-end=\"959\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"959\" data-end=\"997\">https:\/\/moz.com\/learn\/seo\/search-query<\/a><\/p>\n<h2 data-start=\"999\" data-end=\"1054\">Por qu\u00e9 las consultas est\u00e1n en el coraz\u00f3n de la e-reputaci\u00f3n<\/h2>\n<p data-start=\"1056\" data-end=\"1377\">Cada consulta activa una visualizaci\u00f3n algor\u00edtmica de tu reputaci\u00f3n. Google muestra entonces los resultados que considera m\u00e1s relevantes y fiables: sitio web oficial, datos del establecimiento, opiniones de clientes, art\u00edculos, perfiles sociales. En otras palabras, la consulta determina qu\u00e9 faceta de tu imagen se expone.  <\/p>\n<p data-start=\"1379\" data-end=\"1705\">Algunas consultas est\u00e1n directamente relacionadas con la e-reputaci\u00f3n, como \u00abopini\u00f3n + nombre de la empresa\u00bb o \u00ab[marca] fiable\u00bb. Si estas consultas conducen a contenidos negativos o incontrolados, el impacto comercial puede ser inmediato. Por el contrario, anticiparse a estas consultas te permite controlar la historia y generar confianza.  <\/p>\n<p data-start=\"1707\" data-end=\"1864\"><strong data-start=\"1707\" data-end=\"1717\">Fuente<\/strong>: Search Engine Journal, <em data-start=\"1743\" data-end=\"1790\">Online Reputation Management &amp; Search Queries<\/em>, 2023<br data-start=\"1796\" data-end=\"1799\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1799\" data-end=\"1864\">https:\/\/www.searchenginejournal.com\/online-reputation-management\/<\/a><\/p>\n<h2 data-start=\"1866\" data-end=\"1926\">Los distintos tipos de solicitudes y sus implicaciones empresariales<\/h2>\n<p data-start=\"1928\" data-end=\"2315\">Los especialistas distinguen varias grandes categor\u00edas de peticiones. Las consultas informativas corresponden a una b\u00fasqueda de explicaci\u00f3n o comprensi\u00f3n. Las consultas de navegaci\u00f3n se dirigen a un sitio o marca concretos. Las consultas transaccionales expresan una intenci\u00f3n de compra o de contacto. Por \u00faltimo, las consultas locales combinan una necesidad y una zona geogr\u00e1fica.    <\/p>\n<p data-start=\"2317\" data-end=\"2618\">Para un empresario, las consultas locales y transaccionales suelen ser las m\u00e1s rentables, pero las consultas informativas desempe\u00f1an un papel clave en la reputaci\u00f3n. Te permiten demostrar tu experiencia, tranquilizar a la gente y establecer una imagen profesional incluso antes de establecer contacto. <\/p>\n<p data-start=\"2620\" data-end=\"2741\"><strong data-start=\"2620\" data-end=\"2630\">Fuente<\/strong>: Ahrefs, <em data-start=\"2641\" data-end=\"2684\">Tipos de consultas de b\u00fasqueda e intenci\u00f3n de b\u00fasqueda<\/em>, 2024<br data-start=\"2690\" data-end=\"2693\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2693\" data-end=\"2741\">https:\/\/ahrefs.com\/blog\/types-of-search-queries\/<\/a><\/p>\n<h2 data-start=\"2743\" data-end=\"2804\">Consultas locales y visibilidad en Google Business Profile<\/h2>\n<p data-start=\"2806\" data-end=\"3098\">Cuando una consulta contiene una intenci\u00f3n local expl\u00edcita o impl\u00edcita, Google activa la visualizaci\u00f3n de resultados locales. Estos resultados se basan en gran medida en el <strong data-start=\"2982\" data-end=\"3009\">Google Business<\/strong> Profile. Las palabras utilizadas por el usuario influyen directamente en los establecimientos mostrados.  <\/p>\n<p data-start=\"3100\" data-end=\"3463\">Por ejemplo, una consulta como \u00abfontanero de urgencia\u00bb no activa las mismas se\u00f1ales que una consulta como \u00abinstalaci\u00f3n de caldera de gas\u00bb. La elecci\u00f3n de las categor\u00edas, las descripciones y el contenido publicado en tu anuncio permitir\u00e1n a Google asociar tu establecimiento a las consultas adecuadas. Un anuncio mal optimizado limitar\u00e1 autom\u00e1ticamente tu exposici\u00f3n, incluso con buenas opiniones.  <\/p>\n<p data-start=\"3465\" data-end=\"3588\"><strong data-start=\"3465\" data-end=\"3475\">Fuente<\/strong>: Whitespark, <em data-start=\"3490\" data-end=\"3531\">How Local Queries Trigger Local Results<\/em>, 2023<br data-start=\"3537\" data-end=\"3540\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3540\" data-end=\"3588\">https:\/\/whitespark.ca\/blog\/local-search-queries\/<\/a><\/p>\n<h2 data-start=\"3590\" data-end=\"3641\">C\u00f3mo interpreta Google realmente una consulta<\/h2>\n<p data-start=\"3643\" data-end=\"3920\">Google ya no se contenta con leer las palabras clave. Busca comprender la intenci\u00f3n que hay detr\u00e1s de la consulta. Gracias al an\u00e1lisis sem\u00e1ntico y al contexto, dos consultas similares pueden producir resultados diferentes seg\u00fan la ubicaci\u00f3n, el historial o el dispositivo utilizado.  <\/p>\n<p data-start=\"3922\" data-end=\"4225\">Esto explica por qu\u00e9 una misma empresa puede aparecer o desaparecer en funci\u00f3n de las palabras exactas que utilice el internauta. Para la e-reputaci\u00f3n, esto significa trabajar no s\u00f3lo sobre el nombre de la marca, sino tambi\u00e9n sobre los t\u00e9rminos asociados a la confianza, la calidad y el servicio. <\/p>\n<p data-start=\"4227\" data-end=\"4362\"><strong data-start=\"4227\" data-end=\"4237\">Fuente<\/strong>: Google, <em data-start=\"4248\" data-end=\"4290\">How Search Works &#8211; Understanding Queries<\/em>, documentaci\u00f3n p\u00fablica<br data-start=\"4314\" data-end=\"4317\"><a class=\"decorated-link\" href=\"https:\/\/www.google.com\/search\/howsearchworks\/\" target=\"_new\" rel=\"noopener\" data-start=\"4317\" data-end=\"4362\">https:\/\/www.google.com\/search\/howsearchworks\/<\/a><\/p>\n<h2 data-start=\"4364\" data-end=\"4417\">Solicitudes sensibles y control de im\u00e1genes en l\u00ednea<\/h2>\n<p data-start=\"4419\" data-end=\"4698\">Algunas consultas son sensibles porque exponen directamente la reputaci\u00f3n. Algunos ejemplos son las consultas que contienen \u00abestafa\u00bb, \u00abproblema\u00bb, \u00abdisputa\u00bb o \u00abrese\u00f1a negativa\u00bb. Google no crea estas consultas. Existen porque la gente las hace.   <\/p>\n<p data-start=\"4700\" data-end=\"4971\">Ignorar estas consultas significa dejar que otras fuentes cuenten la historia por ti. Una estrategia de e-reputaci\u00f3n consiste en identificar estas b\u00fasquedas, responder a ellas con contenido objetivo y mostrar que la empresa asume su responsabilidad, da explicaciones y mejora sus pr\u00e1cticas. <\/p>\n<p data-start=\"4973\" data-end=\"5102\"><strong data-start=\"4973\" data-end=\"4983\">Fuente<\/strong>: Reputation X, <em data-start=\"5000\" data-end=\"5033\">Managing Branded Search Queries<\/em>, 2023<br data-start=\"5039\" data-end=\"5042\"><a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"5042\" data-end=\"5102\">https:\/\/www.reputationx.com\/knowledge-center\/branded-search\/<\/a><\/p>\n<h2 data-start=\"5104\" data-end=\"5164\">Consultas y SEO en 2025: un enfoque basado en la intenci\u00f3n<\/h2>\n<p data-start=\"5166\" data-end=\"5460\">A medida que la b\u00fasqueda evoluciona hacia interfaces conversacionales y motores mejorados con IA, la noci\u00f3n de consulta se hace m\u00e1s natural, m\u00e1s larga y m\u00e1s contextual. Los minoristas y las empresas independientes deben pensar en t\u00e9rminos de preguntas de los clientes, en lugar de limitarse a las palabras clave. <\/p>\n<p data-start=\"5462\" data-end=\"5830\" data-is-last-node=\"\" data-is-only-node=\"\">En este contexto, comprender las consultas te ayuda a estructurar mejor tu sitio, optimizar tu Google Business Profile y reforzar tu reputaci\u00f3n electr\u00f3nica. La consulta no es un detalle t\u00e9cnico. Es la expresi\u00f3n directa de la intenci\u00f3n del cliente. Dominarlas significa recuperar el control de tu visibilidad, tu imagen y tu relaci\u00f3n con el mercado local.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7806","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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