{"id":7798,"date":"2022-10-18T13:49:58","date_gmt":"2022-10-18T13:49:58","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/perfil-de-google-my-business\/"},"modified":"2025-12-22T14:44:33","modified_gmt":"2025-12-22T14:44:33","slug":"perfil-de-google-my-business","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/es\/glossary\/perfil-de-google-my-business\/","title":{"rendered":"Perfil de Google My Business"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Perfil de Google My Business: una definici\u00f3n clara para minoristas y aut\u00f3nomos<\/h2>\n<p>El <strong>perfil de Google My Business<\/strong>, ahora conocido como <strong>Google Business Profile<\/strong>, es el listado oficial de una empresa tal y como aparece en los resultados locales y en Google Maps. La empresa crea, reclama y administra este perfil para presentar informaci\u00f3n fiable a los usuarios de Internet que realizan b\u00fasquedas en <strong>Google<\/strong>. <\/p>\n<p>Para un minorista o un empresario independiente, el perfil de Google My Business es algo m\u00e1s que una simple inserci\u00f3n t\u00e9cnica. Es un escaparate p\u00fablico, a menudo consultado incluso antes que el sitio web, y desempe\u00f1a un papel decisivo en la visibilidad local y la reputaci\u00f3n electr\u00f3nica. <\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Sobre el perfil de la empresa en Google<\/em><br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=fr\">https:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n<h2>\u00bfCu\u00e1l es la utilidad pr\u00e1ctica de un perfil de Google My Business?<\/h2>\n<p>El perfil de Google My Business muestra al instante informaci\u00f3n esencial sobre una empresa: nombre, direcci\u00f3n, n\u00famero de tel\u00e9fono, horario de apertura, categor\u00eda de la empresa, \u00e1rea de servicio y enlace al sitio web. Tambi\u00e9n proporciona acceso a las opiniones, fotos, publicaciones y mensajes de los clientes. <\/p>\n<p>Para las peque\u00f1as empresas, este perfil es a menudo el principal punto de entrada. Seg\u00fan France Num, una gran parte de las b\u00fasquedas locales conducen a una acci\u00f3n r\u00e1pida, como una llamada o una solicitud de ruta, directamente desde la p\u00e1gina de Google. <\/p>\n<p><strong>Fuente<\/strong>: France Num, <em>Por qu\u00e9 y c\u00f3mo crear un Google Business Profile<\/em>, 2023<br \/>\n<a>https:\/\/www.francenum.gouv.fr\/guides-et-conseils\/developpement-commercial\/visibilite-en-ligne\/creer-une-fiche-google-business-profile<\/a><\/p>\n<h2>Perfil de Google My Business y reputaci\u00f3n electr\u00f3nica local<\/h2>\n<p>El perfil de Google My Business es uno de los pilares de la reputaci\u00f3n electr\u00f3nica local. Las opiniones de los clientes son visibles p\u00fablicamente all\u00ed, junto con una valoraci\u00f3n media que influye mucho en la percepci\u00f3n de la empresa. Antes de ponerse en contacto, los internautas se forman una opini\u00f3n basada en estos elementos.  <\/p>\n<p>Un estudio realizado por IFOP muestra que las rese\u00f1as en l\u00ednea se han convertido en un criterio central de elecci\u00f3n para los consumidores franceses, sobre todo para los servicios locales. La forma en que una empresa responde a las opiniones, tanto positivas como negativas, contribuye directamente a su imagen de seriedad y profesionalidad. <\/p>\n<p><strong>Fuente<\/strong>: IFOP, <em>Los franceses y las opiniones de los clientes en l\u00ednea<\/em>, 2022<br \/>\n<a>https:\/\/www.ifop.com\/publication\/les-francais-et-les-avis-clients-en-ligne\/<\/a><\/p>\n<h2>C\u00f3mo eval\u00faa Google un perfil de Google My Business<\/h2>\n<p>Google explica que la visibilidad de un perfil se basa en tres criterios principales: relevancia, distancia y notoriedad. El perfil de Google My Business alimenta directamente estos criterios. Las categor\u00edas elegidas, la descripci\u00f3n de la empresa y el contenido publicado refuerzan la relevancia. La direcci\u00f3n o el \u00e1rea de servicio proporcionan informaci\u00f3n sobre la distancia. Las rese\u00f1as, las actualizaciones peri\u00f3dicas y la presencia general de la empresa contribuyen a la notoriedad de la marca.    <\/p>\n<p>Google tambi\u00e9n cruza la informaci\u00f3n del perfil con la del sitio web y otras fuentes online. Cualquier incoherencia puede da\u00f1ar la credibilidad del perfil y, en consecuencia, la reputaci\u00f3n electr\u00f3nica. <\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Mejora tu clasificaci\u00f3n local<\/em>, ayuda oficial<br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=fr\">https:\/\/support.google.com\/business\/answer\/7091?hl=fr<\/a><\/p>\n<h2>La diferencia entre un perfil de Google My Business y un anuncio no reclamado<\/h2>\n<p>Un perfil no reclamado puede existir autom\u00e1ticamente, creado a partir de datos p\u00fablicos. En este caso, la empresa no tiene control sobre la informaci\u00f3n mostrada ni sobre la gesti\u00f3n de las opiniones. Reclamar y administrar tu perfil te permite corregir datos, a\u00f1adir fotos reales, publicar noticias y responder a los clientes.  <\/p>\n<p>Para la e-reputaci\u00f3n, este control es esencial. Un listado no gestionado deja la percepci\u00f3n de la empresa \u00fanicamente en manos de los internautas, sin posibilidad de contextualizaci\u00f3n ni de respuesta. <\/p>\n<p><strong>Fuente<\/strong>: Service-public.fr, <em>Visibilidad en l\u00ednea de las empresas locales<\/em>, 2023<br \/>\n<a>https:\/\/entreprendre.service-public.fr\/vosdroits\/F34998<\/a><\/p>\n<h2>Errores comunes del perfil de Google My Business<\/h2>\n<p>Algunos errores tienen un efecto duradero en la visibilidad local. Los horarios de apertura no actualizados, las fotos obsoletas, la falta de respuesta a las opiniones o el uso de palabras clave artificiales en el nombre del establecimiento son pr\u00e1cticas penalizadoras. Google proh\u00edbe expl\u00edcitamente estas pr\u00e1cticas y puede suspender un perfil si no se respetan las normas.  <\/p>\n<p>La suspensi\u00f3n significa que los resultados locales desaparecen casi inmediatamente, con un impacto directo en la actividad comercial.<\/p>\n<p><strong>Fuente<\/strong>: Google Francia, <em>Normas relativas a los datos del sitio web<\/em><br \/>\n<a href=\"https:\/\/support.google.com\/business\/answer\/3038177?hl=fr\">https:\/\/support.google.com\/business\/answer\/3038177?hl=fr<\/a><\/p>\n<h2>Perfil de Google My Business: un activo estrat\u00e9gico a largo plazo<\/h2>\n<p>Con el aumento de las b\u00fasquedas por m\u00f3vil, voz y ubicaci\u00f3n, el perfil de Google My Business se est\u00e1 convirtiendo en un activo estrat\u00e9gico para las empresas locales. Ya no se trata s\u00f3lo de estar presente, sino de ser cre\u00edble, coherente y activo. <\/p>\n<p>Para un minorista o un empresario independiente, gestionar su perfil de Google My Business significa gestionar a diario su visibilidad local y su reputaci\u00f3n electr\u00f3nica. Es una palanca de confianza, diferenciaci\u00f3n y rendimiento comercial, esencial hoy en d\u00eda y que va a ser a\u00fan m\u00e1s importante en los pr\u00f3ximos a\u00f1os. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7798","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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