{"id":7763,"date":"2022-10-18T15:49:44","date_gmt":"2022-10-18T15:49:44","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/url-2\/"},"modified":"2025-12-22T14:43:02","modified_gmt":"2025-12-22T14:43:02","slug":"url-2","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/es\/glossary\/url-2\/","title":{"rendered":"URL"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>URL: definici\u00f3n clara para minoristas y aut\u00f3nomos<\/h2>\n<p>Una <strong>URL<\/strong> (Localizador Uniforme de Recursos) es la direcci\u00f3n \u00fanica utilizada para acceder a una p\u00e1gina web en Internet. Es lo que ves en la barra de direcciones del navegador y lo que utiliza <strong>Google<\/strong> para identificar, rastrear e indexar una p\u00e1gina. <\/p>\n<p>Para un minorista o un empresario independiente, la URL no es un detalle t\u00e9cnico reservado a los desarrolladores. Influye directamente en c\u00f3mo Google entiende el contenido, en su legibilidad para el usuario y, por extensi\u00f3n, en la visibilidad y la reputaci\u00f3n electr\u00f3nica. Una URL clara inspira confianza. En cambio, una URL confusa o ilegible puede generar desconfianza.   <\/p>\n<p><strong>Fuente<\/strong>: W3C, <em>URI Generic Syntax<\/em><br \/> <a>https:\/\/www.w3.org\/TechnicalReports\/rfc3986<\/a><\/p>\n<h2>Por qu\u00e9 la estructura de la URL es importante para el SEO y la e-reputaci\u00f3n<\/h2>\n<p>La URL es uno de los primeros elementos analizados por Google para comprender el tema de una p\u00e1gina. Tambi\u00e9n es visible para los internautas en los resultados de las b\u00fasquedas, cuando comparten un enlace o en un correo electr\u00f3nico. <\/p>\n<p>Una URL legible aumenta la credibilidad percibida. Por el contrario, una URL larga llena de caracteres incomprensibles o de m\u00faltiples par\u00e1metros puede dar la impresi\u00f3n de un sitio poco fiable o mal controlado. En la reputaci\u00f3n electr\u00f3nica, estas se\u00f1ales d\u00e9biles cuentan, sobre todo antes del clic.  <\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>mejores pr\u00e1cticas de estructura de URL<\/em><br \/> <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure\">https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure<\/a><\/p>\n<h2>Buenas pr\u00e1cticas fundamentales para una URL eficaz<\/h2>\n<p>Una URL optimizada respeta algunas reglas sencillas pero esenciales. Debe estar <strong>en min\u00fasculas<\/strong>, sin <strong>espacios<\/strong>, <strong>acentos<\/strong> ni caracteres especiales. Las palabras deben ir separadas por <strong>guiones<\/strong>, no por guiones bajos. Esta estructura facilita la lectura y evita cualquier ambig\u00fcedad t\u00e9cnica.   <\/p>\n<p>Por ejemplo, una URL como<br \/> <code>https:\/\/www.exemple.fr\/referencement-local-poissy<\/code><br \/> es mucho m\u00e1s clara y tranquilizadora que<br \/> <code>https:\/\/www.exemple.fr\/R\u00e9f\u00e9rencement Local Poissy.html<\/code><\/p>\n<p>Estas buenas pr\u00e1cticas reducen los errores de interpretaci\u00f3n, mejoran la coherencia y aumentan la estabilidad de las referencias.<\/p>\n<p><strong>Fuente<\/strong>: Red de Desarrolladores de Mozilla (MDN), <em>Sintaxis de URL y mejores pr\u00e1cticas<\/em><br \/> <a href=\"https:\/\/developer.mozilla.org\/fr\/docs\/Learn\/Common_questions\/Web_mechanics\/What_is_a_URL\">https:\/\/developer.mozilla.org\/fr\/docs\/Learn\/Common_questions\/Web_mechanics\/What_is_a_URL<\/a><\/p>\n<h2>\u00bfPor qu\u00e9 evitar el uso de acentos, may\u00fasculas y espacios?<\/h2>\n<p>Los acentos y los espacios plantean problemas t\u00e9cnicos. Un espacio se transforma autom\u00e1ticamente en <code>%20<\/code>, lo que hace que la URL sea ilegible. Los acentos se codifican como caracteres complejos, lo que complica la lectura, el intercambio y, a veces, la indexaci\u00f3n.  <\/p>\n<p>Las may\u00fasculas pueden crear URL duplicadas. En algunos servidores, <code>Page.html<\/code> y <code>page.html<\/code> se consideran dos URL diferentes. Esto puede diluir la visibilidad y crear problemas de duplicaci\u00f3n.  <\/p>\n<p>Utilizar s\u00f3lo letras min\u00fasculas sin acentos garantiza una URL limpia, estable y sin ambig\u00fcedades.<\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>Duplicate URLs and canonicalization<\/em><br \/> <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/consolidate-duplicate-urls\">https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/consolidate-duplicate-urls<\/a><\/p>\n<h2>URL descriptiva frente a URL t\u00e9cnica<\/h2>\n<p>Una URL descriptiva contiene palabras comprensibles y relacionadas con el contenido de la p\u00e1gina. Una URL t\u00e9cnica se basa en identificadores o n\u00fameros que no tienen significado para el usuario. <\/p>\n<p>Por ejemplo:<br \/> URL descriptiva: <code>\/consultant-e-reputation-pme-versailles<\/code><br \/> URL t\u00e9cnica:  <code>\/index.php?id=4729<\/code><\/p>\n<p>La primera es comprensible, memorable y tranquilizadora. La segunda no proporciona informaci\u00f3n y resta percepci\u00f3n de seriedad. Google recomienda expl\u00edcitamente el uso de URL descriptivas.  <\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>Creaci\u00f3n de URL sencillas<\/em><br \/> <a>https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure#simple-urls<\/a><\/p>\n<h2>Comprender los par\u00e1metros de consulta de las URL<\/h2>\n<p><strong>Los par\u00e1metros URL<\/strong> son los elementos que aparecen despu\u00e9s de un signo de interrogaci\u00f3n <code>?<\/code>. Generalmente se utilizan para transmitir informaci\u00f3n din\u00e1mica, como una clasificaci\u00f3n, un filtro o una campa\u00f1a de marketing. <\/p>\n<p>Ejemplo:<br \/> <code>https:\/\/www.exemple.fr\/produits?categorie=chauffage&amp;ville=poissy<\/code><\/p>\n<p>Aqu\u00ed, <code>categorie=chauffage<\/code> y <code>ville=poissy<\/code> son par\u00e1metros. Son t\u00e9cnicamente \u00fatiles, pero pueden causar problemas de SEO si no se gestionan correctamente, ya que Google puede considerar que cada combinaci\u00f3n es una URL diferente. <\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>Gesti\u00f3n de par\u00e1metros de URL<\/em><br \/> <a>https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-parameters<\/a><\/p>\n<h2>Par\u00e1metros URL y riesgos SEO<\/h2>\n<p>Los par\u00e1metros mal controlados pueden generar cientos de URL diferentes para el mismo contenido. Esto diluye la autoridad de la p\u00e1gina, dificulta el rastreo por parte de Google y puede ser perjudicial para la clasificaci\u00f3n. <\/p>\n<p>Para una empresa, esto puede dar lugar a una visibilidad incoherente y a que las p\u00e1ginas compitan entre s\u00ed. Google recomienda limitar los par\u00e1metros visibles, favorecer las URL limpias y utilizar etiquetas can\u00f3nicas cuando se requieran par\u00e1metros. <\/p>\n<p><strong>Fuente<\/strong>: Ahrefs, <em>Par\u00e1metros de URL y SEO<\/em>, 2024<br \/> <a>https:\/\/ahrefs.com\/blog\/url-parameters-seo\/<\/a><\/p>\n<h2>URLs, SEO local y coherencia de marca<\/h2>\n<p>En el SEO local, la URL contribuye a la coherencia general. Una p\u00e1gina local con una URL clara facilita la comprensi\u00f3n del v\u00ednculo entre la empresa y la zona geogr\u00e1fica. Complementa eficazmente el <strong>Google Business<\/strong> Profile y el contenido de la p\u00e1gina.  <\/p>\n<p>Una URL limpia tambi\u00e9n es m\u00e1s f\u00e1cil de compartir, recordar y citar en otros sitios, lo que indirectamente favorece la referenciaci\u00f3n fuera de la p\u00e1gina y la reputaci\u00f3n electr\u00f3nica.<\/p>\n<p><strong>Fuente<\/strong>: Whitespark, <em>Local SEO URL Best Practices<\/em>, 2023<br \/> <a>https:\/\/whitespark.ca\/blog\/local-seo-urls\/<\/a><\/p>\n<h2>Un ejemplo concreto para un aut\u00f3nomo<\/h2>\n<p>Un t\u00e9cnico de calefacci\u00f3n puede estructurar sus URL de la siguiente manera:<br \/> <code>\/chauffagiste-poissy<\/code><br \/> <code>\/depannage-chaudiere-urgence<\/code><\/p>\n<p>Estas URL son claras, expl\u00edcitas y est\u00e1n alineadas con las b\u00fasquedas reales de los clientes. Mejoran la legibilidad, la confianza y el rendimiento SEO, sin complejidad t\u00e9cnica innecesaria. <\/p>\n<p><strong>Fuente<\/strong>: Bpifrance Cr\u00e9ation, <em>Optimizar la estructura de un sitio web<\/em>, 2022<br \/> <a>https:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/site-internet\/structure-site-web<\/a><\/p>\n<h2>URL: un detalle t\u00e9cnico con un gran impacto estrat\u00e9gico<\/h2>\n<p>A menudo se pasa por alto la URL porque parece invisible una vez creada la p\u00e1gina. En realidad, est\u00e1 omnipresente: en Google, en las acciones, en los enlaces y en la indexaci\u00f3n. <\/p>\n<p>Para los comerciantes independientes y los empresarios, una URL bien dise\u00f1ada es una se\u00f1al de profesionalidad, claridad y fiabilidad. Sin presupuesto ni tecnolog\u00eda avanzada, contribuye a una visibilidad m\u00e1s limpia, una mejor comprensi\u00f3n por parte de Google y una reputaci\u00f3n electr\u00f3nica m\u00e1s s\u00f3lida. En SEO, a menudo son estos detalles bien estudiados los que marcan la diferencia duradera.  <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7763","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>URL - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : URL\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/glossary\/url-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"URL\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : URL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/glossary\/url-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:43:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/url-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/url-2\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"URL\",\"datePublished\":\"2022-10-18T15:49:44+00:00\",\"dateModified\":\"2025-12-22T14:43:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/url-2\\\/\"},\"wordCount\":1194,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/url-2\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/url-2\\\/\",\"name\":\"URL - 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