{"id":7758,"date":"2022-10-18T15:50:19","date_gmt":"2022-10-18T15:50:19","guid":{"rendered":"https:\/\/www.business-ereputation.com\/glossary\/etiquetas-alt\/"},"modified":"2025-12-22T14:42:56","modified_gmt":"2025-12-22T14:42:56","slug":"etiquetas-alt","status":"publish","type":"glossary","link":"https:\/\/www.business-ereputation.com\/es\/glossary\/etiquetas-alt\/","title":{"rendered":"Etiquetas Alt"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>Etiquetas ALT: una definici\u00f3n clara para minoristas y aut\u00f3nomos<\/h2>\n<p>La <strong>etiqueta ALT<\/strong> (o <em>atributo alt<\/em>) es un texto descriptivo asociado a una imagen en el c\u00f3digo HTML. Es <strong>la \u00fanica etiqueta realmente \u00fatil y reconocida por Google para comprender el contenido de una imagen<\/strong>. Se utiliza para describir la imagen cuando no se puede mostrar y para hacerla comprensible a los motores de b\u00fasqueda y a las tecnolog\u00edas de asistencia.  <\/p>\n<p>Para <strong>Google<\/strong>, el texto ALT es una se\u00f1al central para interpretar una imagen. Para un minorista o un empresario independiente, desempe\u00f1a un papel directo en la visibilidad en <strong>Google Im\u00e1genes<\/strong>, pero tambi\u00e9n en la reputaci\u00f3n electr\u00f3nica, porque determina c\u00f3mo se entienden y asocian los elementos visuales con tu negocio. <\/p>\n<p><strong>Fuente<\/strong>: W3C, <em>HTML Living Standard &#8211; El elemento img<\/em><br \/> <a>https:\/\/html.spec.whatwg.org\/multipage\/embedded-content.html#the-img-element<\/a><\/p>\n<h2>Por qu\u00e9 la etiqueta ALT es la \u00fanica etiqueta realmente \u00fatil para las im\u00e1genes<\/h2>\n<p>Contrariamente a la creencia popular, Google no se basa \u00fanicamente en el nombre del archivo, o en etiquetas ex\u00f3ticas, para entender una imagen. La etiqueta ALT es <strong>el principal marcador sem\u00e1ntico<\/strong>. Sin ella, Google ve una imagen, pero no entiende exactamente lo que representa.  <\/p>\n<p>Atributos como <code>title<\/code>, <code>caption<\/code> o los metadatos EXIF pueden ser de inter\u00e9s secundario, pero <strong>nunca podr\u00e1n sustituir a la etiqueta ALT<\/strong> para la indexaci\u00f3n y comprensi\u00f3n por parte de Google.<\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>Im\u00e1genes y SEO<\/em><br \/> <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\">https:\/\/developers.google.com\/search\/docs\/appearance\/google-images<\/a><\/p>\n<h2>Etiqueta ALT y accesibilidad: un doble reto<\/h2>\n<p>La etiqueta ALT se dise\u00f1\u00f3 originalmente para la accesibilidad. Los lectores de pantalla la utilizan para describir im\u00e1genes para los discapacitados visuales. Google utiliza la misma l\u00f3gica: una imagen bien descrita es una imagen comprensible.  <\/p>\n<p>Para una empresa, refuerza la imagen de seriedad y profesionalidad. Una p\u00e1gina accesible se percibe como m\u00e1s cualitativa, lo que concuerda plenamente con un planteamiento de e-reputaci\u00f3n responsable. <\/p>\n<p><strong>Fuente<\/strong>: Iniciativa de Accesibilidad a la Web (WAI), <em>Alternativas de texto<\/em><br \/> <a href=\"https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/text-alternatives.html\">https:\/\/www.w3.org\/WAI\/WCAG21\/Understanding\/text-alternatives.html<\/a><\/p>\n<h2>C\u00f3mo utiliza Google las etiquetas ALT para las im\u00e1genes de Google<\/h2>\n<p>Para indexar una imagen en Google Im\u00e1genes, Google cruza varias se\u00f1ales: el contexto textual de la p\u00e1gina, el nombre del archivo y, sobre todo, la <strong>etiqueta ALT<\/strong>. Sin un texto ALT relevante, la imagen tiene muy pocas posibilidades de aparecer correctamente en los resultados de im\u00e1genes. <\/p>\n<p>Google especifica que el texto ALT debe ser descriptivo, objetivo y alineado con el contenido real de la imagen. No debe ser una lista de palabras clave. <\/p>\n<p><strong>Fuente<\/strong>: Google Search Central, <em>Best practices for Google Images<\/em><br \/> <a>https:\/\/developers.google.com\/search\/docs\/appearance\/google-images#best-practices<\/a><\/p>\n<h2>Reglas esenciales para escribir una buena etiqueta ALT<\/h2>\n<p>Una etiqueta ALT eficaz describe lo que muestra realmente la imagen, utilizando palabras sencillas y precisas. Debe ser breve, generalmente una frase o un grupo de palabras, sin puntuaci\u00f3n innecesaria. <\/p>\n<p>Por ejemplo, para una foto de escaparate :<br \/> <code>alt=\"Vitrine de la boulangerie artisanale Martin \u00e0 Poissy\"<\/code><\/p>\n<p>Por el contrario, una etiqueta como:<br \/> <code>alt=\"boulangerie pain croissant p\u00e2tisserie poissy pas cher\"<\/code><br \/> es contraproducente y puede ser ignorada por Google.<\/p>\n<p><strong>Fuente<\/strong>: Moz, <em>Alt Text para SEO y Accesibilidad<\/em>, 2023<br \/> <a>https:\/\/moz.com\/learn\/seo\/alt-text<\/a><\/p>\n<h2>Etiquetas ALT y referenciaci\u00f3n local<\/h2>\n<p>En el SEO local, la etiqueta ALT proporciona un contexto visual para una actividad y una zona geogr\u00e1fica. Las im\u00e1genes de locales, equipos o proyectos con un texto ALT claro refuerzan la coherencia entre el sitio, el contenido y el <strong>Google Business<\/strong> Profile. <\/p>\n<p>Por ejemplo, una foto de trabajo con un ALT descriptivo ayuda a Google a asociar visualmente tu empresa con un territorio y un saber hacer real, lo que indirectamente favorece la visibilidad local.<\/p>\n<p><strong>Fuente<\/strong>: Whitespark, <em>Optimizaci\u00f3n de la imagen SEO local<\/em>, 2023<br \/> <a>https:\/\/whitespark.ca\/blog\/local-image-seo\/<\/a><\/p>\n<h2>Etiquetas ALT y reputaci\u00f3n<\/h2>\n<p>Las im\u00e1genes desempe\u00f1an un papel importante en la percepci\u00f3n de la credibilidad. Una imagen bien descrita, coherente con el contenido y aut\u00e9ntica genera confianza. Por el contrario, las im\u00e1genes gen\u00e9ricas sin descripci\u00f3n o mal contextualizadas pueden da\u00f1ar tu imagen profesional.  <\/p>\n<p>En e-reputaci\u00f3n, la etiqueta ALT ayuda a controlar el mensaje. Evita que Google interprete una imagen fuera de contexto o la asocie a consultas inapropiadas. <\/p>\n<p><strong>Fuente<\/strong>: Search Engine Journal, <em>Image SEO and Brand Trust<\/em>, 2023<br \/> <a>https:\/\/www.searchenginejournal.com\/image-seo\/<\/a><\/p>\n<h2>Errores comunes que debes evitar con las etiquetas ALT<\/h2>\n<p>El error m\u00e1s com\u00fan es la ausencia total de una etiqueta ALT. El segundo es el relleno de palabras clave. Otro error com\u00fan es utilizar el mismo texto ALT para varias im\u00e1genes diferentes, lo que dificulta su comprensi\u00f3n.  <\/p>\n<p>Tampoco es aconsejable utilizar textos ALT puramente decorativos para im\u00e1genes informativas. En cambio, para una imagen puramente decorativa, se recomienda un ALT vac\u00edo (<code>alt=\"\"<\/code>). <\/p>\n<p><strong>Fuente<\/strong>: W3C, <em>Im\u00e1genes decorativas<\/em><br \/> <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/\">https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/<\/a><\/p>\n<h2>Ejemplos concretos para una empresa local<\/h2>\n<p>Los artesanos pueden utilizar :<br \/> <code>alt=\"R\u00e9novation compl\u00e8te de salle de bain \u00e0 Versailles par l\u2019\u00e9quipe Dupont\"<\/code><\/p>\n<p>Un asesor puede preferir :<br \/> <code>alt=\"Consultant en e-r\u00e9putation en rendez-vous avec une PME\"<\/code><\/p>\n<p>Estas descripciones son objetivas, comprensibles y acordes con la realidad del servicio.<\/p>\n<p><strong>Fuente<\/strong>: Bpifrance Cr\u00e9ation, <em>Optimizar las im\u00e1genes de tu sitio web<\/em>, 2022<br \/> <a>https:\/\/bpifrance-creation.fr\/encyclopedie\/communication\/site-internet\/optimiser-images-site<\/a><\/p>\n<h2>Etiquetas ALT: una palanca sencilla pero decisiva<\/h2>\n<p>La etiqueta ALT es <strong>la \u00fanica etiqueta esencial para el SEO de im\u00e1genes<\/strong>. Sin ella, una imagen es pr\u00e1cticamente invisible para Google Im\u00e1genes. Utilizada correctamente, mejora la accesibilidad, la comprensi\u00f3n sem\u00e1ntica y la visibilidad visual de tu sitio.  <\/p>\n<p>Para los minoristas y empresarios independientes, es una palanca de gran impacto que no implica elevados costes t\u00e9cnicos. En un entorno en el que la imagen desempe\u00f1a un papel cada vez m\u00e1s importante en la toma de decisiones y la confianza, dominar las etiquetas ALT contribuye directamente a una reputaci\u00f3n electr\u00f3nica m\u00e1s clara, cre\u00edble y duradera en Google. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-7758","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Etiquetas Alt - Business Ereputation<\/title>\n<meta name=\"description\" content=\"GLOSSAIRE : Etiquetas Alt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/es\/glossary\/etiquetas-alt\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etiquetas Alt\" \/>\n<meta property=\"og:description\" content=\"GLOSSAIRE : Etiquetas Alt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/es\/glossary\/etiquetas-alt\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T14:42:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/01\/Banner-google-my-business-reviews-short.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/etiquetas-alt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/etiquetas-alt\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Etiquetas Alt\",\"datePublished\":\"2022-10-18T15:50:19+00:00\",\"dateModified\":\"2025-12-22T14:42:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/etiquetas-alt\\\/\"},\"wordCount\":1110,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/etiquetas-alt\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/es\\\/glossary\\\/etiquetas-alt\\\/\",\"name\":\"Etiquetas Alt - 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