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{"id":224,"count":2,"description":"El rendimiento comercial ya no se basa \u00fanicamente en la calidad del discurso de venta o en el dominio de las t\u00e9cnicas de cierre. Ahora depende directamente de la reputaci\u00f3n digital de la empresa, de sus directivos y de sus equipos comerciales. Antes de cualquier contacto, los clientes potenciales comprueban sistem\u00e1ticamente las opiniones de los clientes, la credibilidad de la marca y la presencia en Google, LinkedIn o los medios especializados. Esta fase de preselecci\u00f3n influye considerablemente en la tasa de conversi\u00f3n.\nSeg\u00fan el estudio BrightLocal \u2013 Local Consumer Review Survey 2024, el 87 % de los consumidores consulta las opiniones en l\u00ednea antes de ponerse en contacto con una empresa, y m\u00e1s del 73 % afirma que conf\u00eda tanto en las opiniones como en una recomendaci\u00f3n personal. 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