{"id":9955,"date":"2022-10-31T12:09:15","date_gmt":"2022-10-31T12:09:15","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputacion-de-los-hoteles\/"},"modified":"2025-10-22T14:54:44","modified_gmt":"2025-10-22T14:54:44","slug":"e-reputacion-de-los-hoteles","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-hoteles\/","title":{"rendered":"E-reputaci\u00f3n de los hoteles"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"E-reputation des h\u00f4tels - concierge-dhotel - Business Ereputation\" title=\"concierge-dhotel\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg\" class=\"img-responsive wp-image-9957\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/concierge-dhotel.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>La e-reputaci\u00f3n de un hotel es la imagen que presenta a sus clientes en Internet. Esta imagen se ha vuelto muy importante, ya que atrae a los clientes y eleva el perfil del establecimiento. Los hoteles utilizan varias herramientas para satisfacer las expectativas de los clientes y forjarse una buena reputaci\u00f3n.  <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-hoteles\/#%C2%BFQue_importancia_tiene_la_reputacion_electronica_de_un_hotel\" >\u00bfQu\u00e9 importancia tiene la reputaci\u00f3n electr\u00f3nica de un hotel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-hoteles\/#%C2%BFQue_esperan_los_clientes_del_hotel\" >\u00bfQu\u00e9 esperan los clientes del hotel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-hoteles\/#%C2%BFQue_dificultades_encuentran_los_hoteleros\" >\u00bfQu\u00e9 dificultades encuentran los hoteleros?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-hoteles\/#%C2%BFComo_puede_ayudar_Google_Business_Profile_a_los_directores_de_hotel\" >\u00bfC\u00f3mo puede ayudar Google Business Profile a los directores de hotel?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_importancia_tiene_la_reputacion_electronica_de_un_hotel\"><\/span>\u00bfQu\u00e9 importancia tiene la reputaci\u00f3n electr\u00f3nica de un hotel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con la expansi\u00f3n de la tecnolog\u00eda digital, muchas personas recurren a Internet para encontrar hoteles agradables con cr\u00edticas positivas. Los internautas tienen cada vez menos tiempo para hacer visitas f\u00edsicas. Se conforman con la imagen de marca y las opiniones de otros clientes.  <\/p>\n<p>La reputaci\u00f3n de un hotel es importante porque repercute en su futura clientela. Cuanto mejor sea la reputaci\u00f3n de un hotel, mejor ser\u00e1 su clasificaci\u00f3n en Google, lo que aumentar\u00e1 el n\u00famero de clientes. Sin embargo, si el hotel tiene una mala reputaci\u00f3n, estar\u00e1 mal clasificado por el motor de b\u00fasqueda y perder\u00e1 un n\u00famero relativamente grande de clientes. En este caso, el hotel tendr\u00e1 que encontrar formas de mejorar su imagen para volver a atraer clientes. Una buena reputaci\u00f3n puede ayudar a aumentar la satisfacci\u00f3n del cliente y a atraer a m\u00e1s clientes. La satisfacci\u00f3n del cliente es uno de los aspectos m\u00e1s importantes de la reputaci\u00f3n electr\u00f3nica.     <\/p>\n<p>Hay que tener en cuenta que la reputaci\u00f3n de un hotel va de la mano de su notoriedad de marca. Un hotel con muchas cr\u00edticas positivas da a los clientes m\u00e1s confianza y cierta notoriedad. Los propietarios de hoteles deben ser conscientes de su reputaci\u00f3n online y tomar medidas para mejorarla a fin de lograr un alto nivel de satisfacci\u00f3n de los clientes.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_esperan_los_clientes_del_hotel\"><\/span>\u00bfQu\u00e9 esperan los clientes del hotel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Para alejarse de su entorno habitual, los clientes buscan lugares c\u00e1lidos y acogedores donde alojarse. Llevan a cabo una investigaci\u00f3n basada principalmente en las puntuaciones de Google y en las cr\u00edticas positivas. A la hora de elegir un hotel, los clientes se centran en una serie de puntos, como :  <\/p>\n<ul>\n<li>Una buena ubicaci\u00f3n: \u00e9ste es el criterio n\u00famero uno para muchos clientes. Basan la elecci\u00f3n del establecimiento en los objetivos de su estancia. <\/li>\n<li>un buen precio: el precio es el segundo factor m\u00e1s importante, ya que tiene que ajustarse al presupuesto del cliente;<\/li>\n<li>comodidad: ropa de cama, espacio en el dormitorio, cuarto de ba\u00f1o privado, etc. Estas zonas deben representarse con fotos de calidad;<\/li>\n<li>una decoraci\u00f3n cuidada.<\/li>\n<\/ul>\n<p>Tambi\u00e9n necesitas una acogida c\u00e1lida y personalizada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_dificultades_encuentran_los_hoteleros\"><\/span>\u00bfQu\u00e9 dificultades encuentran los hoteleros?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tener una reputaci\u00f3n electr\u00f3nica perfecta requiere mucho trabajo y una vigilancia constante de las redes para contrarrestar las cr\u00edticas negativas. A los directores de hotel a menudo les resulta dif\u00edcil presentar im\u00e1genes de calidad que muestren todo el potencial del hotel. Tambi\u00e9n les cuesta gestionar herramientas como Google Business Profile y optimizar su perfil de Google.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puede_ayudar_Google_Business_Profile_a_los_directores_de_hotel\"><\/span>\u00bfC\u00f3mo puede ayudar Google Business Profile a los directores de hotel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Google My Business<\/strong> es una herramienta para optimizar y mejorar la ficha online de un hotel. Puede verse como una tarjeta de visita online que resume y presenta los aspectos m\u00e1s importantes del hotel. Google My Business permite :  <\/p>\n<ul>\n<li>aparici\u00f3n en los primeros resultados de los motores de b\u00fasqueda;<\/li>\n<li>mejorar el SEO local ;<\/li>\n<li>aumentar el tr\u00e1fico y consultar las estad\u00edsticas;<\/li>\n<li>visibilidad multimedia.<\/li>\n<\/ul>\n<p>La reputaci\u00f3n online de un hotel se ha vuelto extremadamente importante, y puede aumentar considerablemente el n\u00famero de clientes que atrae. Para mejorar y controlar esta reputaci\u00f3n, los directores de hotel utilizan los perfiles de empresa de Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoteleros: \u00a1vuestra reputaci\u00f3n es la clave de vuestro libro de reservas!<\/p>\n","protected":false},"author":1,"featured_media":9957,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[198],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9955","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hoteleros: m\u00e9todo, valoraci\u00f3n y rese\u00f1as de Google My Business<\/title>\n<meta name=\"description\" content=\"Hoteles: \u00a1tu reputaci\u00f3n es la clave de tu libro de reservas! 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