{"id":9922,"date":"2022-10-31T12:09:15","date_gmt":"2022-10-31T12:09:15","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputacion-de-las-agencias-de-viajes\/"},"modified":"2025-10-22T14:54:44","modified_gmt":"2025-10-22T14:54:44","slug":"e-reputacion-de-las-agencias-de-viajes","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-las-agencias-de-viajes\/","title":{"rendered":"E-reputaci\u00f3n de las agencias de viajes"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"E-reputation des agences de voyages - agent-voyage - Business Ereputation\" title=\"agent-voyage\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage.jpg\" class=\"img-responsive wp-image-9924\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/agent-voyage.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Las empresas que ofrecen servicios a particulares necesitan ser suficientemente visibles, sobre todo en la web. Los usuarios necesitan encontrarlas f\u00e1cilmente. Tambi\u00e9n necesitan opiniones favorables de los clientes para impulsar las ventas. Herramientas como los listados de empresas de Google pueden ayudarte a conseguirlo. A continuaci\u00f3n te explicamos c\u00f3mo mejorar la reputaci\u00f3n de tu agencia de viajes mediante Google Business Profile.    <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-las-agencias-de-viajes\/#%C2%BFQue_esperan_los_clientes_de_una_agencia_de_viajes_profesional\" >\u00bfQu\u00e9 esperan los clientes de una agencia de viajes profesional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-las-agencias-de-viajes\/#%C2%BFQue_dificultades_encuentra_a_menudo_el_empresario_de_una_agencia_de_viajes\" >\u00bfQu\u00e9 dificultades encuentra a menudo el empresario de una agencia de viajes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-las-agencias-de-viajes\/#%C2%BFPor_que_la_notoriedad_de_marca_y_la_reputacion_digital_son_las_claves_del_exito_de_una_agencia_de_viajes\" >\u00bfPor qu\u00e9 la notoriedad de marca y la reputaci\u00f3n digital son las claves del \u00e9xito de una agencia de viajes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-las-agencias-de-viajes\/#%C2%BFComo_puede_ayudar_Google_Business_Profile_a_las_agencias_de_viajes\" >\u00bfC\u00f3mo puede ayudar Google Business Profile a las agencias de viajes?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_esperan_los_clientes_de_una_agencia_de_viajes_profesional\"><\/span>\u00bfQu\u00e9 esperan los clientes de una agencia de viajes profesional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los usuarios esperan encontrar r\u00e1pidamente informaci\u00f3n sobre los servicios que ofrece una agencia de viajes. Tambi\u00e9n quieren poder ponerse en contacto con la empresa con s\u00f3lo unos clics. Adem\u00e1s, necesitan leer las <g id=\"gid_0\">opiniones<\/g> de los clientes de la empresa antes de utilizar sus servicios. Por eso investigan la<strong>reputaci\u00f3n electr\u00f3nica de<\/strong> los establecimientos a la hora de elegir una empresa o consultor.   <\/p>\n<p>Los clientes potenciales tambi\u00e9n se interesan por la calidad del contacto, la informaci\u00f3n sobre tarifas, la accesibilidad de los locales, etc. Tambi\u00e9n son importantes otros elementos, como los destinos ofrecidos y las ofertas complementarias (seguros de viaje o reservas de veh\u00edculos). Los viajeros quieren toda esta informaci\u00f3n en un solo lugar, como en <strong>Google Business Profile<\/strong>.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_dificultades_encuentra_a_menudo_el_empresario_de_una_agencia_de_viajes\"><\/span>\u00bfQu\u00e9 dificultades encuentra a menudo el empresario de una agencia de viajes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El empresario de una agencia de viajes tiene dificultades para posicionarse frente a la competencia. Les cuesta encontrar formas eficaces de llegar a su p\u00fablico objetivo sin gastar demasiado. Con la digitalizaci\u00f3n, cada vez m\u00e1s usuarios compran sus billetes directamente a las compa\u00f1\u00edas a\u00e9reas. Tambi\u00e9n reservan por Internet.   <\/p>\n<p>En consecuencia, los asesores y operadores tur\u00edsticos tienen que ofrecer un valor a\u00f1adido al p\u00fablico. Necesitan soluciones tecnol\u00f3gicas f\u00e1ciles de usar para responder a los cambios de comportamiento de los clientes. A los establecimientos tambi\u00e9n les preocupa la calidad de su imagen. Necesitan asegurar a los posibles clientes que son fiables y eficientes, para que sus valoraciones <strong>en Google<\/strong> sean altas.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_la_notoriedad_de_marca_y_la_reputacion_digital_son_las_claves_del_exito_de_una_agencia_de_viajes\"><\/span>\u00bfPor qu\u00e9 la notoriedad de marca y la reputaci\u00f3n digital son las claves del \u00e9xito de una agencia de viajes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La <strong>reputaci\u00f3n<\/strong> de una agencia de viajes es un factor determinante de su capacidad para atraer nuevos clientes. El rendimiento de su estrategia de marketing digital es en gran medida responsable de su \u00edndice de penetraci\u00f3n en el mercado. Esto le permite identificar clientes potenciales y ofrecer algo diferente a sus competidores.  <\/p>\n<p>Adem\u00e1s, una imagen positiva es esencial para tener \u00e9xito en el sector de la consultor\u00eda. Una mayor popularidad suele traducirse en un aumento de las ventas. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puede_ayudar_Google_Business_Profile_a_las_agencias_de_viajes\"><\/span>\u00bfC\u00f3mo puede ayudar Google Business Profile a las agencias de viajes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gracias a <strong>Google My Business<\/strong>, las agencias de viajes pueden aumentar f\u00e1cilmente su visibilidad tanto a nivel local como internacional. Puede geolocalizarse, atrayendo a m\u00e1s clientes a sus instalaciones. Tambi\u00e9n es una buena herramienta para mejorar su reputaci\u00f3n digital. A trav\u00e9s de im\u00e1genes y otros tipos de publicaci\u00f3n, el empresario puede construir una mejor imagen en la Web.   <\/p>\n<p>Pueden promocionar sus servicios, organizar reuniones y compartir noticias. Por tanto, es una herramienta de comunicaci\u00f3n accesible y muy eficaz para garantizar <strong>la satisfacci\u00f3n del cliente<\/strong>. <\/p>\n<p>En resumen, para mejorar la reputaci\u00f3n de tu agencia de viajes a trav\u00e9s de Google Business Profile, lo \u00fanico que tienes que hacer es rellenar tu perfil correctamente. Despu\u00e9s, el empresario debe realizar actualizaciones peri\u00f3dicas para mantener a los clientes informados de las nuevas ofertas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agencia de viajes: \u00a1tu reputaci\u00f3n es la clave de la experiencia de tus clientes!<\/p>\n","protected":false},"author":1,"featured_media":9924,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[198],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9922","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agencia de viajes: m\u00e9todo, puntuaci\u00f3n y opiniones de Google My Business<\/title>\n<meta name=\"description\" content=\"Agencia de viajes: \u00a1tu reputaci\u00f3n es la clave de la experiencia de tus clientes! 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