{"id":9353,"date":"2023-01-31T10:55:30","date_gmt":"2023-01-31T10:55:30","guid":{"rendered":"https:\/\/www.business-ereputation.com\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/"},"modified":"2025-10-22T12:43:46","modified_gmt":"2025-10-22T12:43:46","slug":"e-reputacion-de-los-medicos-de-cabecera","status":"publish","type":"avada_portfolio","link":"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/","title":{"rendered":"E-reputaci\u00f3n de los m\u00e9dicos de cabecera"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"500\" height=\"500\" alt=\"R\u00e9putation des m\u00e9decins g\u00e9n\u00e9ralistes : Une m\u00e9thode Google my business pour vous aider !\" title=\"medecins-generaliste\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/medecins-generaliste.jpg\" class=\"img-responsive wp-image-9355\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/medecins-generaliste-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/medecins-generaliste-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/01\/medecins-generaliste.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Ejercer la medicina en Internet no forma parte de la cultura de la mayor\u00eda de la gente. Desde el m\u00e9dico menos conocido hasta el m\u00e1s conocido, internet ofrece una oportunidad incre\u00edble para darte a conocer y labrarte una buena reputaci\u00f3n. Google my businness es s\u00f3lo una de las muchas formas de a\u00f1adir valor a tus actividades en Internet. \u00a1S\u00edguelo!   <\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/la-methode-google-my-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Resumen y contenido de la p\u00e1gina<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/#%C2%BFComo_pueden_existir_medicos_de_cabecera_en_Internet\" >\u00bfC\u00f3mo pueden existir m\u00e9dicos de cabecera en Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/#%C2%BFPor_que_los_clientes_de_los_medicos_de_cabecera_buscan_un_profesional_de_calidad_en_Internet\" >\u00bfPor qu\u00e9 los clientes de los m\u00e9dicos de cabecera buscan un profesional de calidad en Internet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/#%C2%BFPor_que_el_conocimiento_y_la_reputacion_digitales_son_la_clave_del_exito_para_los_medicos_de_familia\" >\u00bfPor qu\u00e9 el conocimiento y la reputaci\u00f3n digitales son la clave del \u00e9xito para los m\u00e9dicos de familia?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/es\/metiers\/e-reputacion-de-los-medicos-de-cabecera\/#%C2%BFComo_puede_Google_My_Business_ayudar_a_los_medicos_de_familia\" >\u00bfC\u00f3mo puede Google My Business ayudar a los m\u00e9dicos de familia?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_pueden_existir_medicos_de_cabecera_en_Internet\"><\/span>\u00bfC\u00f3mo pueden existir m\u00e9dicos de cabecera en Internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es importante que los m\u00e9dicos de cabecera comprendan que ahora hay oportunidades de llegar a sus pacientes por Internet. Ahora un m\u00e9dico puede ofrecer consultas, diagn\u00f3sticos y seguimiento a distancia utilizando herramientas espec\u00edficas en Internet. Lo primero que tienes que hacer para trabajar online como m\u00e9dico de familia es crear un sitio web para pacientes.  <\/p>\n<p>Este sitio tendr\u00e1 informaci\u00f3n sobre tu cl\u00ednica y lo que ofreces. Tu sitio ser\u00e1 el principal punto de contacto para los pacientes, as\u00ed que aseg\u00farate de que sea f\u00e1cil de navegar y entender. Crea tambi\u00e9n una funci\u00f3n de chat online y formularios de inscripci\u00f3n. As\u00ed, los pacientes podr\u00e1n reservar citas o hablar con los m\u00e9dicos en directo, en funci\u00f3n del horario disponible. La plataforma debe ofrecer servicios como diagn\u00f3stico, prescripci\u00f3n, tratamiento y seguimiento, y permitir a los pacientes acceder a sus historiales.    <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_los_clientes_de_los_medicos_de_cabecera_buscan_un_profesional_de_calidad_en_Internet\"><\/span>\u00bfPor qu\u00e9 los clientes de los m\u00e9dicos de cabecera buscan un profesional de calidad en Internet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como paciente, es importante no correr riesgos con tu<strong> salud<\/strong> y buscar un <strong>profesional de<\/strong> calidad. Cuando buscan un m\u00e9dico de cabecera adecuado para ellos, los pacientes quieren <g id=\"gid_2\">un asesoramiento<\/g> seguro y fiable sobre el trabajo que realiza. Por eso visitan sitios que ofrecen rese\u00f1as y comentarios escritos por otros pacientes que ya han recibido la atenci\u00f3n del<strong> profesional<\/strong>.  <\/p>\n<p>Esto da a los pacientes una idea clara del tipo de servicios que ofrece el <strong>m\u00e9dico general<\/strong> en cuesti\u00f3n. Tambi\u00e9n arroja luz sobre las habilidades y cualificaciones m\u00e9dicas del profesional. Y lo que es m\u00e1s, utilizando Internet, los pacientes pueden localizar f\u00e1cilmente a un <strong>m\u00e9dico de cabecera<\/strong> cercano que pueda proporcionarles la atenci\u00f3n adecuada.  <\/p>\n<p>Algunos sitios web tambi\u00e9n ofrecen opciones para comparar el nivel de servicio ofrecido por distintos <strong>m\u00e9dicos de cabecera<\/strong>. Esto permite a los pacientes ver qu\u00e9 factores difieren entre cada <strong>m\u00e9dico<\/strong> en cuanto a honorarios, atenci\u00f3n al cliente y recepcionistas antes de tomar su decisi\u00f3n final. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_el_conocimiento_y_la_reputacion_digitales_son_la_clave_del_exito_para_los_medicos_de_familia\"><\/span>\u00bfPor qu\u00e9 el conocimiento y la reputaci\u00f3n digitales son la clave del \u00e9xito para los m\u00e9dicos de familia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Con la r\u00e1pida entrada de la tecnolog\u00eda en el campo de la medicina, <strong>los m\u00e9dicos de cabecera <\/strong>tienen que adaptarse. Una marca y una<g id=\"gid_1\"> reputaci\u00f3n<\/g> digitales fuertes son esenciales para mantenerse a la vanguardia. Los <strong>m\u00e9dicos<\/strong> est\u00e1n recurriendo a los medios digitales para promocionar su marca y aumentar su base de clientes, porque son conscientes de que esto es esencial.  <\/p>\n<p>Hoy necesitan conectar con un p\u00fablico m\u00e1s amplio y trabajar es el primer paso. Crear una marca online s\u00f3lida permite a los m\u00e9dicos de cabecera aumentar su <strong>visibilidad<\/strong> e influencia en las comunidades locales y en Internet. <\/p>\n<p>En resumen, <strong>los profesionales<\/strong> de la medicina deben comprender que construir una buena reputaci\u00f3n online es esencial para ofrecer a sus clientes un servicio personalizado. Muchas plataformas digitales ofrecen a los m\u00e9dicos una forma excelente de desarrollar su marca y llegar a los pacientes de forma eficaz. Entre ellas est\u00e1n los blogs, las redes sociales y los listados online.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puede_Google_My_Business_ayudar_a_los_medicos_de_familia\"><\/span>\u00bfC\u00f3mo puede Google My Business ayudar a los m\u00e9dicos de familia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google My Business ofrece una serie de funciones y herramientas que pueden ayudar a los m\u00e9dicos a llegar a su p\u00fablico objetivo. Por ejemplo, los m\u00e9dicos de cabecera pueden utilizar Google My <g id=\"gid_0\">Business<\/g> para actualizar su informaci\u00f3n sobre horarios de apertura y servicios ofrecidos. A trav\u00e9s del mismo canal, pueden publicar fotos de su consulta y responder a <g id=\"gid_1\">las opiniones de<\/g> los pacientes en la p\u00e1gina de GMB. Adem\u00e1s, pueden publicar v\u00eddeos y textos en Google My <strong>Business<\/strong> para ofrecer una mejor visi\u00f3n general de sus servicios y su consulta.   <\/p>\n<p>Los m\u00e9dicos de cabecera tambi\u00e9n se beneficiar\u00e1n de funciones de optimizaci\u00f3n localizadas para presentarse en la primera p\u00e1gina cuando sus clientes potenciales busquen asistencia. Las campa\u00f1as publicitarias en Google My <strong>Business<\/strong> tambi\u00e9n ayudar\u00e1n a los m\u00e9dicos a aumentar su<strong> visibilidad<\/strong> y reforzar sus estrategias. Las redes sociales integradas en Google My Business dar\u00e1n a los m\u00e9dicos la oportunidad de mantenerse en contacto con sus clientes actuales y potenciales. Por \u00faltimo, gracias a estas herramientas, ser\u00e1 m\u00e1s f\u00e1cil para los <strong>m\u00e9dicos<\/strong> desarrollar una marca fuerte que probablemente atraiga a m\u00e1s pacientes.   <\/p>\n<p>Gracias a esta plataforma, los m\u00e9dicos pueden mejorar considerablemente la <strong>visibilidad de<\/strong> sus competencias en Internet. Naturalmente, pueden garantizar una informaci\u00f3n precisa sobre sus consultas en todas las redes, y comunicarse f\u00e1cilmente con los clientes existentes. Los cursos de formaci\u00f3n gratuitos que ofrece <strong>Google<\/strong> proporcionar\u00e1n a <strong>los profesionales<\/strong> conocimientos pr\u00e1cticos adicionales para que puedan aprovechar al m\u00e1ximo este servicio.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"435\" alt=\"\u00bfEs Google gratis para mi empresa? - 3002779-5-etoiles-icon-notation-examen-symbole-platform-free-vector-e1666180994719 - Ereputaci\u00f3n empresarial \" title=\"3002779-5-etoiles-icono-examen-s\u00edmbolo-mate-libre-vectorial\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-1024x435.jpg\" class=\"img-responsive wp-image-7952\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-200x85.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-400x170.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-600x255.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719-800x339.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2022\/10\/3002779-5-etoiles-icone-notation-examen-symbole-plat-gratuit-vectoriel-e1666180994719.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2>\u00bfQuieres optimizar tu ficha de empresa en Google? \u00bfQuieres obtener opiniones aut\u00e9nticas y positivas de tus clientes?<\/h2>\n<p>Descubre el sencillo m\u00e9todo que te garantizar\u00e1 estar siempre en primer lugar y por delante de tus competidores locales en Google My Business.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.business-ereputation.com\/en\/the-method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Descubre el m\u00e9todo<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reputaci\u00f3n de los m\u00e9dicos de cabecera: Un m\u00e9todo de Google my business para ayudarte<\/p>\n","protected":false},"author":1,"featured_media":9355,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[196],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-9353","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-profesionales-de-la-salud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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