{"id":6698,"date":"2025-03-06T09:54:04","date_gmt":"2025-03-06T09:54:04","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-my-business-history-and-review-of-the-initial-release-date\/"},"modified":"2025-03-06T09:56:08","modified_gmt":"2025-03-06T09:56:08","slug":"google-my-business-history-and-review-of-the-initial-release-date","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/","title":{"rendered":"Google my business: History and review of the initial release date"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>&#13;<\/p>\n<p><strong>Launched in 2012, Google My Business revolutionized the way local businesses could promote themselves online. Thanks to this platform, SMEs were able to optimize their visibility on Google&#8217;s search engine, attracting more customers and improving their local SEO. Since its initial release, Google My Business has evolved to become an essential tool for businesses looking to strengthen their digital presence.  <\/strong><\/p>\n<p>&#13;\n&#13;<\/p>\n<p>Google My Business, now known as Google Business Profile, has marked a significant evolution in the world of local SEO. Launched in 2012, the platform enabled businesses to manage their online presence more effectively. However, in 2024, major changes occurred due to the Digital Markets Act coming into force. This article explores the initial release of Google My Business, the transformations it has undergone and the impact these changes have had on businesses.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#Google_My_Business_An_essential_tool_for_local_SEO\" >Google My Business: An essential tool for local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#Upgrade_to_Google_Business_Profile\" >Upgrade to Google Business Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#The_consequences_of_the_Digital_Markets_Act_in_2024\" >The consequences of the Digital Markets Act in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#New_Challenges_and_Opportunities_for_Businesses\" >New Challenges and Opportunities for Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#FAQ_Google_My_Business_%E2%80%93_Back_to_the_Initial_Release_Date\" >FAQ : Google My Business &#8211; Back to the Initial Release Date<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#When_was_Google_My_Business_first_launched\" >When was Google My Business first launched?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#Why_did_Google_decide_to_launch_Google_My_Business\" >Why did Google decide to launch Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#What_were_the_main_features_of_Google_My_Business_when_it_was_launched\" >What were the main features of Google My Business when it was launched?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#How_have_businesses_reacted_to_the_launch_of_Google_My_Business\" >How have businesses reacted to the launch of Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#Has_Google_My_Business_evolved_since_its_initial_launch\" >Has Google My Business evolved since its initial launch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#What_impact_has_Google_My_Business_had_on_local_SEO\" >What impact has Google My Business had on local SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_My_Business_An_essential_tool_for_local_SEO\"><\/span>Google My Business: An essential tool for local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Launched in 2012, <strong>Google My Business<\/strong> has quickly been adopted by businesses of all sizes as an essential tool for improving their online visibility. The platform enables businesses to create and manage their business listing, interact with customers through reviews and provide accurate, up-to-date information. The integration of features such as opening hours, photos, customer reviews and contact information has made <strong>Google My Business<\/strong> indispensable for businesses looking to attract more customers.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>Google&#8217;s Venice update in the same year reinforced the importance of local SEO. This update enabled Google to better understand local search intent and provide more relevant results based on the user&#8217;s location. As a result, local businesses were able to benefit from greater visibility thanks to <strong>Google My Business<\/strong>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upgrade_to_Google_Business_Profile\"><\/span>Upgrade to Google Business Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>In 2022, Google decided to rename <strong>Google My Business<\/strong> to <strong>Google Business Profile<\/strong>. This name change marked a new era for the platform, aimed at offering even more advanced functionalities and better meeting the needs of businesses, especially SMEs. This transition has enabled businesses to better manage their online presence, optimize their profile and attract more customers.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>To find out more about optimizing your profile, consult the guide available on <a href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-how-long-does-it-take-to-optimize-your-profile\/\">Google My Business: How long will it take to optimize your profile?<\/a><\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_consequences_of_the_Digital_Markets_Act_in_2024\"><\/span>The consequences of the Digital Markets Act in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>In March 2024, the entry into force of the <strong>Digital Markets Act<\/strong> (DMA) considerably altered the local SEO landscape. This European law aims to regulate the anti-competitive practices of major technology companies, including Google. As a result, Google has had to fundamentally rethink the way it displays businesses in its search results, leading to a decrease in the visibility of <strong>Google Business<\/strong> Profile listings.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>This change has also led to a drop in traffic and conversions for many corporate websites. Companies have had to adapt quickly to these new regulations to maintain their online visibility. To better understand these adjustments and anticipate any suspensions, please consult the detailed article on    <a href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-watch-out-for-suspended-listings-how-to-anticipate-it\/\">Google My Business: Watch out for suspended listings! <\/a><\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Challenges_and_Opportunities_for_Businesses\"><\/span>New Challenges and Opportunities for Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>With the implementation of the <strong>Digital Markets Act<\/strong>, businesses need to rethink their local SEO strategy. Google may have to create a dedicated site with a page for each location, which will require further optimization. Businesses now need to focus on other aspects of their online presence, such as local keyword optimization and improving their e-reputation.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>E-reputation management has become crucial for local businesses. Find out more about the importance of e-reputation for local businesses on <a href=\"https:\/\/www.business-ereputation.com\/en\/reputation\/e-reputation-of-businesses\/google-my-business-and-the-e-reputation-of-local-businesses\/\">Google My Business and E-r\u00e9putation des Commerces de Proximit\u00e9<\/a>, and stay informed with our <a href=\"https:\/\/www.business-ereputation.com\/en\/news\/ereputation-and-google-my-business-web-watch\/\">E-r\u00e9putation Web Watch<\/a>. <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>Finally, for companies wishing to temporarily hide their <strong>Google Business<\/strong> Profile, practical tips are available at <a href=\"https:\/\/www.business-ereputation.com\/en\/tip-how-to-hide-google-my-business-temporarily\/\">Tips: How to temporarily hide Google My Business<\/a>.<\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Google_My_Business_%E2%80%93_Back_to_the_Initial_Release_Date\"><\/span>FAQ : Google My Business &#8211; Back to the Initial Release Date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_was_Google_My_Business_first_launched\"><\/span>When was Google My Business first launched?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>Google My Business, originally known as Google Places, was launched in 2010. However, it was in 2014 that Google officially introduced the platform as Google My Business. This update aimed to offer businesses a more integrated way of managing their online presence, combining Google Places, Google+ Local and Google Maps.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Google_decide_to_launch_Google_My_Business\"><\/span>Why did Google decide to launch Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>Google launched <strong>Google My Business<\/strong> to simplify the management of businesses&#8217; online presence. Previously, businesses had to manage multiple platforms separately, which could be complex and time-consuming. Google My Business centralized these features, allowing businesses to update their information, respond to reviews and manage their photos from a single interface.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_were_the_main_features_of_Google_My_Business_when_it_was_launched\"><\/span>What were the main features of Google My Business when it was launched?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>At launch, <strong>Google My Business<\/strong> offered several key features, including the ability to create and verify a business listing, update contact information, opening hours and business descriptions. Businesses could also add photos, respond to customer reviews and access insights into their listing&#8217;s performance. <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_have_businesses_reacted_to_the_launch_of_Google_My_Business\"><\/span>How have businesses reacted to the launch of Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>Businesses have generally welcomed the release of <strong>Google My Business<\/strong>. The centralization of online presence management tools has made life easier for business owners, enabling them to focus more on their day-to-day operations. The ability to respond directly to customer reviews and track the performance of their listing has also been much appreciated.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Has_Google_My_Business_evolved_since_its_initial_launch\"><\/span>Has Google My Business evolved since its initial launch?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>Yes, <strong>Google My Business<\/strong> has evolved considerably since its launch. Google has regularly added new features and enhanced existing ones to better meet the needs of businesses. For example, the integration of <strong>Google Maps<\/strong>, the ability to publish posts, and the addition of messaging features like <strong>SMS<\/strong> and <strong>WhatsApp<\/strong> have enriched the user experience.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_impact_has_Google_My_Business_had_on_local_SEO\"><\/span>What impact has Google My Business had on local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p>Google My Business has had a significant impact on local SEO. By centralizing business information and making it more accessible to users, Google My Business has helped businesses improve their visibility in local search results. Companies that optimize their Google My Business listing with complete and accurate information have often seen an increase in traffic and conversions.  <\/p>\n<p>&#13;<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-6698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google My Business: A look at its origins and evolution<\/title>\n<meta name=\"description\" content=\"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google my business: History and review of the initial release date\" \/>\n<meta property=\"og:description\" content=\"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-06T09:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:56:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Google my business: History and review of the initial release date\",\"datePublished\":\"2025-03-06T09:54:04+00:00\",\"dateModified\":\"2025-03-06T09:56:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/\"},\"wordCount\":1111,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/\",\"name\":\"Google My Business: A look at its origins and evolution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg\",\"datePublished\":\"2025-03-06T09:54:04+00:00\",\"dateModified\":\"2025-03-06T09:56:08+00:00\",\"description\":\"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg\",\"width\":1344,\"height\":768,\"caption\":\"Deux employ\u00e9s portant des casquettes et tabliers, travaillant sur un ordinateur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/non-classifiee\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google my business: History and review of the initial release date\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-my-business-history-and-review-of-the-initial-release-date\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google My Business: A look at its origins and evolution","description":"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/","og_locale":"en_US","og_type":"article","og_title":"Google my business: History and review of the initial release date","og_description":"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.","og_url":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2025-03-06T09:54:04+00:00","article_modified_time":"2025-03-06T09:56:08+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Google my business: History and review of the initial release date","datePublished":"2025-03-06T09:54:04+00:00","dateModified":"2025-03-06T09:56:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/"},"wordCount":1111,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg","articleSection":["Google My Business"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/","url":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/","name":"Google My Business: A look at its origins and evolution","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg","datePublished":"2025-03-06T09:54:04+00:00","dateModified":"2025-03-06T09:56:08+00:00","description":"Discover our look back at the initial release date of Google My Business. Explore the features, benefits and impact of this powerful tool on local business visibility. Optimize your online presence with our advice and analysis.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2025\/03\/Google-my-business-retour-sur-la-date-de-sortie-initiale.jpg","width":1344,"height":768,"caption":"Deux employ\u00e9s portant des casquettes et tabliers, travaillant sur un ordinateur"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.business-ereputation.com\/en\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Google my business: History and review of the initial release date"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/google-my-business-history-and-review-of-the-initial-release-date\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/6698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=6698"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/6698\/revisions"}],"predecessor-version":[{"id":6700,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/6698\/revisions\/6700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/6699"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=6698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=6698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=6698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}