{"id":5517,"date":"2021-04-11T11:36:37","date_gmt":"2021-04-11T11:36:37","guid":{"rendered":"https:\/\/www.business-ereputation.com\/why-is-google-my-business-important-for-local-businesses\/"},"modified":"2025-04-25T09:09:09","modified_gmt":"2025-04-25T09:09:09","slug":"why-is-google-my-business-important-for-local-businesses","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/","title":{"rendered":"Why is Google My Business important for local businesses?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/#GMB_stands_for_Google_My_Business\" >GMB stands for Google My Business.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/#GMB_is_therefore_very_important_for_retailers\" >GMB is therefore very important for retailers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/#GMB_also_helps_to_increase_website_traffic_and_therefore_sales\" >GMB also helps to increase website traffic, and therefore sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GMB_stands_for_Google_My_Business\"><\/span>GMB stands for Google My Business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GMB is a Google service that helps merchants manage their online presence and enhance their reputation with potential customers. GMB allows merchants to add and edit information about their business, such as address, opening hours, photos and description. GMB also offers merchants high visibility by highlighting their contact details on google results pages.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_is_therefore_very_important_for_retailers\"><\/span>GMB is therefore very important for retailers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses want to improve their online visibility and reputation with potential customers. GMB is a free service from Google, and all you need to initiate it is to create a GMB account, and therefore to have a gmail account. <\/p>\n<p>GMB is very easy to use and enables retailers to manage their online presence efficiently. GMB also allows users to leave reviews of businesses, which is an excellent way for potential customers to get an idea of the quality of the service offered. In short, GMB is important for merchants as a free tool for improving online visibility and reputation with potential customers. This becomes a differentiating factor in relation to competitors.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_also_helps_to_increase_website_traffic_and_therefore_sales\"><\/span>GMB also helps to increase website traffic, and therefore sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GMB is a real asset for local businesses!<\/p>\n<p>To find out more:<\/p>\n<p>&#8211; Google my business: instructions for beginners (contact me)<\/p>\n<p>&#8211; The importance of GMB reviews<\/p>\n<p>&#8211; How do you respond to negative reviews?<\/p>\n<p>&#8211; GMB best practices you need to know.<\/p>\n<p>All these elements are levers that can be activated by the owner-merchant claiming a GMB record.<\/p>\n<p>Don&#8217;t hesitate to contact me, I can help you on these subjects.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>the site manager role is deprecated. All people with this role will be moved to the &#8220;manager&#8221; role. <\/p>\n","protected":false},"author":1,"featured_media":5518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-5517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is Google My Business important for local businesses? - Business Ereputation<\/title>\n<meta name=\"description\" content=\"Find out why Google Business Profile (formerly Google My Business) is the most important digital tool for small and medium-sized businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is Google My Business important for local businesses?\" \/>\n<meta property=\"og:description\" content=\"Find out why Google Business Profile (formerly Google My Business) is the most important digital tool for small and medium-sized businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/why-is-google-my-business-important-for-local-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-11T11:36:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T09:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2021\/04\/GMB-Google-My-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Why is Google My Business important for local businesses?\",\"datePublished\":\"2021-04-11T11:36:37+00:00\",\"dateModified\":\"2025-04-25T09:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/\"},\"wordCount\":400,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/GMB-Google-My-Business.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/why-is-google-my-business-important-for-local-businesses\\\/\",\"name\":\"Why is Google My Business important for local businesses? 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