{"id":5421,"date":"2023-04-05T07:36:33","date_gmt":"2023-04-05T07:36:33","guid":{"rendered":"https:\/\/www.business-ereputation.com\/key-factors-for-google-my-business-positioning-and-performance\/"},"modified":"2025-04-25T09:15:07","modified_gmt":"2025-04-25T09:15:07","slug":"key-factors-for-google-my-business-positioning-and-performance","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/","title":{"rendered":"Key factors for Google My Business positioning and performance"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>In today&#8217;s world, where online presence is crucial for businesses, Google My Business has become an essential tool for optimizing local business visibility. With over 5 billion searches per day on Google, having a strong presence on Google My Business is vital for local businesses wanting to be found by potential customers. But how can you ensure that your business positions itself correctly and performs well on Google My Business? In this article, we&#8217;ll look at the key factors influencing Google My Business positioning and performance.   <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#1_Complete_and_optimize_your_company_profile\" >1. Complete and optimize your company profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#2_Maintain_an_active_presence_on_Google_My_Business\" >2. Maintain an active presence on Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#3_Encourage_positive_customer_reviews\" >3. Encourage positive customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#4_Use_relevant_keywords_in_reviews\" >4. Use relevant keywords in reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#5_Provide_regular_updates_on_your_business\" >5. Provide regular updates on your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#FAQ\" >FAQ :<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#How_can_I_encourage_positive_customer_reviews_on_Google_My_Business\" >How can I encourage positive customer reviews on Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#How_can_I_use_relevant_keywords_in_my_Google_My_Business_reviews\" >How can I use relevant keywords in my Google My Business reviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#Why_is_it_important_to_provide_regular_updates_about_my_business_on_Google_My_Business\" >Why is it important to provide regular updates about my business on Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#How_can_I_use_Google_My_Business_to_improve_my_companys_online_visibility\" >How can I use Google My Business to improve my company&#8217;s online visibility?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/key-factors-for-google-my-business-positioning-and-performance\/#How_can_I_measure_my_companys_performance_on_Google_My_Business\" >How can I measure my company&#8217;s performance on Google My Business?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Complete_and_optimize_your_company_profile\"><\/span>1. Complete and optimize your company profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first key factor for good positioning and performance on Google My Business is to complete and optimize your business profile. This means adding accurate and complete information about your business, such as your address, phone number, opening hours and high-quality photos of your business. The more accurate information you provide about your business, the more likely it is that customers will find you when they search for businesses similar to yours.  <\/p>\n<p>In addition, optimizing your company profile with relevant keywords is essential to increase your company&#8217;s visibility on Google. Relevant keywords in your business description can help improve your positioning in Google&#8217;s local search results. Finally, customer reviews are an important part of optimizing your business profile on Google My Business. The more positive customer reviews you have, the more likely it is that potential customers will do business with your company.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Maintain_an_active_presence_on_Google_My_Business\"><\/span>2. Maintain an active presence on Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The second key factor for good positioning and performance on Google My Business is to maintain an active presence on the platform. This means regularly updating your business profile with accurate and up-to-date information, responding to customer reviews and regularly publishing updates about your business. <\/p>\n<p>By responding promptly to customer reviews, whether positive or negative, you show that you&#8217;re committed to your business and that you take customer feedback on board. By regularly publishing updates about your company, such as special offers or promotions, you show potential customers that your company is active and offering benefits to its customers. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Encourage_positive_customer_reviews\"><\/span>3. Encourage positive customer reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Encouraging positive customer reviews is another key factor for good positioning and performance on Google My Business. Positive customer reviews help reinforce your company&#8217;s credibility and build trust with potential customers. <\/p>\n<p>To encourage positive reviews, you can ask your satisfied customers to leave a review on your company profile. It&#8217;s important not to force customers to leave a positive review, as this could damage your credibility. Instead, make sure you offer excellent customer service and provide high-quality products and services to naturally encourage customers to leave positive reviews.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_relevant_keywords_in_reviews\"><\/span>4. Use relevant keywords in reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using relevant keywords in customer reviews is another important factor for good positioning and performance on Google My Business. Customer reviews are considered a source of content for Google, and using relevant keywords in reviews can help improve your business&#8217;s ranking in local search results. <\/p>\n<p>It&#8217;s important not to overuse keywords in reviews, as this could damage your company&#8217;s credibility. Instead, encourage customers to leave honest and accurate reviews of your company, naturally including relevant keywords in their comments. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Provide_regular_updates_on_your_business\"><\/span>5. Provide regular updates on your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Providing regular updates about your business is another important factor for good positioning and performance on Google My Business. Regular updates help maintain an active presence on the platform and show potential customers that your business is active and offering benefits to its customers. <\/p>\n<p>By publishing regular updates about your business, such as special offers, promotions or upcoming events, you can attract the attention of potential customers and encourage them to visit your business. It can also help build your company&#8217;s credibility and boost potential customers&#8217; confidence. <\/p>\n<p>In short, to position and optimize your business&#8217; performance on Google My Business, it&#8217;s essential to complete and optimize your business profile, maintain an active presence on the platform, encourage positive customer reviews, use relevant keywords in reviews and provide regular updates about your business. By working on these key factors, you can increase your online visibility, attract new customers and strengthen your local market presence. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ :<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_encourage_positive_customer_reviews_on_Google_My_Business\"><\/span>How can I encourage positive customer reviews on Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To encourage positive reviews, you can ask your satisfied customers to leave a review on your company profile. Make sure you offer excellent customer service and provide high-quality products and services to naturally encourage customers to leave positive reviews. Bullshit? No, basically&#8230; I present plenty of other scenarios in my method&#8230;   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_use_relevant_keywords_in_my_Google_My_Business_reviews\"><\/span>How can I use relevant keywords in my Google My Business reviews?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using relevant keywords in customer reviews can help improve your company&#8217;s ranking in local search results. Encourage customers to leave honest and accurate reviews of your business, naturally including relevant keywords in their comments. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_it_important_to_provide_regular_updates_about_my_business_on_Google_My_Business\"><\/span>Why is it important to provide regular updates about my business on Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Regular updates about your company show potential customers that your company is active and offering benefits to its customers. It can also help build your company&#8217;s credibility and boost potential customers&#8217; confidence. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_use_Google_My_Business_to_improve_my_companys_online_visibility\"><\/span>How can I use Google My Business to improve my company&#8217;s online visibility?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By completing and optimizing your business profile on Google My Business, maintaining an active presence on the platform, encouraging positive customer reviews, using relevant keywords in reviews and providing regular updates about your business, you can improve your company&#8217;s visibility online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_measure_my_companys_performance_on_Google_My_Business\"><\/span>How can I measure my company&#8217;s performance on Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can measure the performance of your business on Google My Business by monitoring the number of positive reviews, the number of views on your business profile and the number of clicks to your website from your business profile. Finally, the number of incoming calls is also an excellent indicator, and a call tracking service is preferable for tracking this. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ll examine the key factors that influence the positioning and performance of your business listing in Google My Business.<\/p>\n","protected":false},"author":1,"featured_media":5422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111,70],"tags":[],"class_list":["post-5421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Key factors for GMB&#039;s positioning and 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