{"id":5376,"date":"2023-07-04T10:14:30","date_gmt":"2023-07-04T10:14:30","guid":{"rendered":"https:\/\/www.business-ereputation.com\/elevator-pitch-the-advantages-of-google-my-business\/"},"modified":"2025-03-03T17:45:11","modified_gmt":"2025-03-03T17:45:11","slug":"elevator-pitch-the-advantages-of-google-my-business","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/elevator-pitch-the-advantages-of-google-my-business\/","title":{"rendered":"Elevator pitch: The advantages of Google my Business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>I&#8217;m often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs&#8230; so I&#8217;ve decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I&#8217;ve chosen the &#8220;ELEVATOR PITCH&#8221; method. <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/elevator-pitch-the-advantages-of-google-my-business\/#What_is_an_elevator_pitch\" >What is an elevator pitch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/elevator-pitch-the-advantages-of-google-my-business\/#In_a_few_words_what_are_the_advantages_of_Google_My_Business\" >In a few words: what are the advantages of Google My Business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_elevator_pitch\"><\/span>What is an elevator pitch?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The elevator pitch is an essential communication tool for any entrepreneur or business owner. It&#8217;s a concise presentation of your company or business idea, which must be convincing and attractive, all in under two minutes &#8211; the length of an elevator ride, hence the name. <\/p>\n<p>A good elevator pitch has three key elements: who you are, what you do and what sets you apart. For a business owner, it might look something like: &#8220;I&#8217;m the owner of &#8216;La Petite P\u00e2tisserie&#8217;, an artisan bakery offering organic and local pastries. We distinguish ourselves by our unique recipes, derived from family traditions, and our commitment to sustainable development&#8221;. <\/p>\n<p>The elevator pitch isn&#8217;t just for chance meetings. It can be used in many contexts, such as networking meetings, job interviews or trade shows. It&#8217;s a great way to grab your audience&#8217;s attention and make a memorable impression.  <\/p>\n<p>In the end, a successful elevator pitch gives your interviewer a clear overview of your company and the desire to find out more. As an entrepreneur, it&#8217;s an indispensable asset for attracting customers, partners or investors. <\/p>\n<p>As you can see, this method can be used for a whole host of things, from introducing a person, a brand or even a product\/service. Here, in our case, is Googel My Business (you&#8217;ll have to get used to calling it by its new name, Google Business Profile). <\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_a_few_words_what_are_the_advantages_of_Google_My_Business\"><\/span>In a few words: what are the advantages of Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-3812 size-full\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business.jpg\" alt=\"Google My Business benefits\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-66x66.jpg 66w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-100x100.jpg 100w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-150x150.jpg 150w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-200x200.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-300x300.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-400x400.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-500x500.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-600x600.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-700x700.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-768x768.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business-800x800.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/infographie-les-avantages-de-google-my-business.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>We can summarize in 6 points\/advantages Google my Business, a Google service that is now (in 2023) more like a social network than a directory:<\/p>\n<p>1\/ APPEARANCE IN THE FIRST POSITIONS 93 times out of 100, search results show GMB at the top of the 1st page (just after paid ads).<\/p>\n<p>2\/ THE FREE LISTING &amp; PROFILE on Google, which often finishes at the top of the results.<\/p>\n<p>3\/ MULTI-SUPPORT VISIBILITY Engine, Google Map, Desktop , Mobile etc.<\/p>\n<p>4\/ IMPROVING LOCAL SEO Local search (products + city) will make you appear and your reputation will give you a boost!<\/p>\n<p>5\/ INCREASING TRAFFICA huge boost to your site traffic and incoming calls<\/p>\n<p>6\/ SIMPLIFIED RELATIONSHIP WITH INTERNAUTES thanks to Google posts<\/p>\n<p>Clearly an essential, free tool for SMEs and sole traders.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m often asked to summarize the advantages of Google My Business for SMEs and entrepreneurs&#8230; so I&#8217;ve decided to make a little infographic that sums it up (and makes it easy to understand) in 6 points. And to present it, I&#8217;ve chosen the &#8220;ELEVATOR PITCH&#8221; method. <\/p>\n","protected":false},"author":1,"featured_media":5378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elevator pitch: The advantages of Google my Business<\/title>\n<meta name=\"description\" content=\"I&#039;m often asked to summarize the benefits of Google My Business. 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