{"id":5309,"date":"2023-09-07T08:13:56","date_gmt":"2023-09-07T08:13:56","guid":{"rendered":"https:\/\/www.business-ereputation.com\/legal-essentials-for-a-merchants-website\/"},"modified":"2025-04-25T09:16:01","modified_gmt":"2025-04-25T09:16:01","slug":"legal-essentials-for-a-merchants-website","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/","title":{"rendered":"Legal essentials for a merchant&#8217;s website"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>The digital trend in consumer behavior is driving an explosion of small businesses online. If you&#8217;re a merchant looking to enter the digital world, it&#8217;s essential to be aware of certain legal obligations. Here&#8217;s a comprehensive guide to navigating this world with confidence.  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Electronic_unsubscription\" >Electronic unsubscription<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Crucial_information_on_your_Web_platform\" >Crucial information on your Web platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Independent_individuals\" >Independent individuals :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Companies\" >Companies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Respect_for_Intellectual_Property\" >Respect for Intellectual Property :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Lodging_information\" >Lodging information :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Additional_instructions_for_your_Domain\" >Additional instructions for your Domain :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Data_Protection_Informing_the_User\" >Data Protection: Informing the User<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/legal-essentials-for-a-merchants-website\/#Cookies_and_Tracking_Ensuring_Transparency\" >Cookies and Tracking: Ensuring Transparency<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Electronic_unsubscription\"><\/span>Electronic unsubscription<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>New for 2023, every online business must provide a tool enabling consumers to unsubscribe electronically at no cost, regardless of the original terms of the contract. This tool must be intuitively accessible via your web platform or mobile app. For example, local collaborative farms have set up subscriptions for a crate of fruit or vegetables, or restaurants have launched subscription operations (e.g. Pizza del arte).  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Crucial_information_on_your_Web_platform\"><\/span>Crucial information on your Web platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trust in the digital sector is essential, which is why it needs to be governed by rigorous legislation. Follow these basic guidelines to ensure your site&#8217;s compliance: <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Independent_individuals\"><\/span>Independent individuals :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identification: Your full name.<br \/>\nContact details: Home address, e-mail or telephone number for direct communication.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Companies\"><\/span>Companies:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Company identification: Company name, legal status and capital amount.<br \/>\nContact details: Official address, e-mail address and telephone number.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respect_for_Intellectual_Property\"><\/span>Respect for Intellectual Property :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When using visual or textual content that is not your own creation, you must :<\/p>\n<ul>\n<li>Clearly mention the intellectual property of images, illustrations and photos.<\/li>\n<li>Cite the source or obtain the author&#8217;s permission for texts.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Lodging_information\"><\/span>Lodging information :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every site, whether free or not, must have a page dedicated to legal notices, including :<\/p>\n<ul>\n<li>The name of your host.<\/li>\n<li>Full contact details: company name, address and telephone number.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Additional_instructions_for_your_Domain\"><\/span>Additional instructions for your Domain :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>For retailers:<\/strong> RCS and RNE numbers, and VAT number if applicable.<\/li>\n<li><strong>E-boutiques:<\/strong> General terms and conditions of sale.<\/li>\n<li><strong>Craftsmen:<\/strong> RNE registration number.<\/li>\n<li><strong>Information platforms:<\/strong> Contact details of publication director, editorial manager and host.<\/li>\n<li><strong>Regulated sectors:<\/strong> References to professional rules, official title, the state that granted it and the professional body concerned.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Data_Protection_Informing_the_User\"><\/span>Data Protection: Informing the User<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The RGPD regulation sets clear standards for data collection. During this collection, it is necessary to: <\/p>\n<ul>\n<li>Detect the identity of the entity processing the data.<\/li>\n<li>Specify the reasons for this collection.<\/li>\n<li>Clarify shelf life.<\/li>\n<li>List user rights, including rights of refusal and access.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cookies_and_Tracking_Ensuring_Transparency\"><\/span>Cookies and Tracking: Ensuring Transparency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The use of cookies to track user behavior requires prior user information and explicit consent. This applies in particular to : <\/p>\n<ul>\n<li>Advertising cookies, whether personalized or not.<\/li>\n<li>Cookies associated with sharing on social networks.<\/li>\n<\/ul>\n<p>In short, digital is a land of opportunity for merchants, but it&#8217;s vital to know the rules. By following these guidelines, you&#8217;ll build a solid, transparent and trustworthy platform for your customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The digital trend in consumer behavior is driving an explosion of small businesses online. If you&#8217;re a merchant looking to enter the digital world, it&#8217;s essential to be aware of certain legal obligations. Here&#8217;s a comprehensive guide to navigating this world with confidence.  <\/p>\n","protected":false},"author":1,"featured_media":5310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[112,107,111,70,106],"tags":[],"class_list":["post-5309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ereputation-en","category-google-my-business-en","category-non-classifiee","category-retailer-merchant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Legal essentials for a merchant&#039;s website<\/title>\n<meta name=\"description\" content=\"The digital trend in consumer behavior is driving an explosion of small businesses online. 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