{"id":5299,"date":"2023-08-28T08:00:06","date_gmt":"2023-08-28T08:00:06","guid":{"rendered":"https:\/\/www.business-ereputation.com\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/"},"modified":"2025-04-25T09:15:52","modified_gmt":"2025-04-25T09:15:52","slug":"google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/","title":{"rendered":"Google Business Profile rule update: &#8220;We&#8217;re simplifying our rules and guidelines&#8221; or not&#8230;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Google recently sent all Google My Business listing owners a link to new &#8220;simplified&#8221; rules&#8230; But on first reading, I preferred to summarize it for my customers, so I&#8217;m taking this opportunity to publish it here too! Enjoy your reading&#8230;  <\/strong><\/p>\n<p>Here is the original link if you need more information: https: <a href=\"https:\/\/support.google.com\/business\/answer\/13762416\" target=\"_blank\" rel=\"noopener\">\/\/support.google.com\/business\/answer\/13762416<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Guidelines_for_Google_site_listings\" >Guidelines for Google site listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Type_of_unauthorized_and_restricted_content\" >Type of unauthorized and restricted content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Account_limitations\" >Account limitations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Reasons_that_may_hinder_or_limit_a_merchants_access_to_their_listing_include\" >Reasons that may hinder or limit a merchant&#8217;s access to their listing include :<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Google_Account_irregularities\" >Google Account irregularities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Limitations_due_to_infringements_in_facility_master_records\" >Limitations due to infringements in facility master records<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Consequences_of_a_suspension_linked_to_another_Google_product\" >Consequences of a suspension linked to another Google product<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Eligibility\" >Eligibility<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Google_imposes_conditions_and_limits\" >Google imposes conditions and limits:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Ineligible_entities\" >Ineligible entities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Non-existence_of_the_establishment\" >Non-existence of the establishment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Using_a_post_office_box_as_an_address\" >Using a post office box as an address<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#About_the_property\" >About the property<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Here_are_some_typical_situations_related_to_plug_ownership\" >Here are some typical situations related to plug ownership:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Unauthorized_access\" >Unauthorized access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Absent_owner\" >Absent owner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Limitations_on_shared_content\" >Limitations on shared content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Reasons_for_rejecting_content\" >Reasons for rejecting content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#Other_reasons_for_rejection\" >Other reasons for rejection<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Guidelines_for_Google_site_listings\"><\/span>Guidelines for Google site listings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every item placed on a facility card <strong>should accurately represent the entity concerned<\/strong> and comply with our guidelines. In the event of non-compliance, corrective action may be taken, such as restricting content or access. <\/p>\n<p><em>&gt;&gt;&gt;  My warning here: the problem is with photos contributed by third parties or non-real photos of the site (e.g. diagram after work).<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Type_of_unauthorized_and_restricted_content\"><\/span>Type of unauthorized and restricted content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Information placed on a site listing must adhere to Google&#8217;s criteria for unauthorized or restricted content. These criteria apply to all types of elements, such as reviews, images and films. Non-compliant content and listings may be rejected.  <\/p>\n<p><em>&gt;&gt;&gt;  We don&#8217;t publish photos of the toilet! As I keep saying, avoid photos with recognizable faces (except on the staff section), and I also tend to avoid logos of brands sold in the establishment. <\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Account_limitations\"><\/span>Account limitations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Reasons_that_may_hinder_or_limit_a_merchants_access_to_their_listing_include\"><\/span>Reasons that may hinder or limit a merchant&#8217;s access to their listing include :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Google_Account_irregularities\"><\/span>Google Account irregularities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If your Google Account has any anomalies (deactivation, suspension, deletion), it is essential to resolve the situation in order to access the Google business listing.<\/p>\n<p><em>&gt;&gt;&gt;  Governance! If a google account is hacked or disappears (watch out for the wave of closures of unused accounts at the end of 2023), then the form will also disappear&#8230; <\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Limitations_due_to_infringements_in_facility_master_records\"><\/span>Limitations due to infringements in facility master records<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Merchants who <strong>continually<\/strong> fail to comply with the guidelines could see their access curtailed.<\/p>\n<p><em>&gt;&gt;&gt;&gt;  The word &#8220;continually&#8221; is interesting&#8230; it&#8217;s starting to imply that if a merchant continually spams his title or several cards, his account will be restricted&#8230; a good thing for me because I hate these attitudes. It&#8217;s always better to invest in customer satisfaction than in skulduggery that doesn&#8217;t last.<\/em><\/p>\n<p>If an account is restricted, all associated records will also be suspended. Any attempt to update from this account will be rejected until the account is regularized. <\/p>\n<p><em>&gt;&gt;&gt;&gt;  Warning for multi-brand, multi-country accounts that manage business groups in GMB&#8230; with this, I no longer recommend using a generic Gmail account, but a real google workplace starter account at \u20ac5 a month, for example.<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Consequences_of_a_suspension_linked_to_another_Google_product\"><\/span>Consequences of a suspension linked to another Google product<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A listing created via an account linked to another Google service could be suspended if that account is restricted. Content from the suspended account may be rejected. The main account will have to be restored in order to reactivate the listing.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eligibility\"><\/span>Eligibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_imposes_conditions_and_limits\"><\/span>Google imposes conditions and limits:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Ineligible_entities\"><\/span>Ineligible entities<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Only those who have direct contact with customers during the times indicated can have a card.<\/p>\n<p><em>&gt;&gt;&gt;&gt;  Governance: the owner must be the boss of the establishment, not a passing agency or service provider!<\/em><\/p>\n<p>For example, it is forbidden to create a file for :<\/p>\n<ul>\n<li>Ongoing services or events in an unrepresented location.<\/li>\n<li>Lead-generating agencies.<\/li>\n<li><strong>Exclusively digital entities.<\/strong><\/li>\n<li>Properties for sale or rent.<\/li>\n<\/ul>\n<p><em>&gt;&gt;&gt;&gt;  I&#8217;m having a harder time of it, especially with event-based concept stores, which are very much in vogue.<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Non-existence_of_the_establishment\"><\/span>Non-existence of the establishment<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google makes every effort to provide accurate information. If an establishment does not exist at the address provided, the listing will be deactivated. <\/p>\n<p><em>&gt;&gt;&gt;&gt;  My daily battle: If you don&#8217;t have a real storefront, put a sign on the mailbox and a sign (like a notary or doctor) under your number. Don&#8217;t forget the Google Map cars that drive down your street, or a customer who can&#8217;t find it can complain. <\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Using_a_post_office_box_as_an_address\"><\/span>Using a post office box as an address<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The creation of a card with a P.O. box is prohibited. These files will be suspended. <\/p>\n<p><em>&gt;&gt;&gt;&gt;  This also applies to domiciliations, but I don&#8217;t think it applies to coworking spaces and operated offices (you have a rental invoice for the premises where you are present).<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_the_property\"><\/span>About the property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Here_are_some_typical_situations_related_to_plug_ownership\"><\/span>Here are some typical situations related to plug ownership:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Unauthorized_access\"><\/span>Unauthorized access<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If another merchant is recognized as the owner, the access of the others will be revoked.<\/p>\n<p>&gt;&gt;&gt;&gt;  Warning to outdoor mailboxes, I say that&#8230;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Absent_owner\"><\/span>Absent owner<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Prolonged lack of interaction may result in removal of access and content. A notification will be sent. <\/p>\n<p><em>&gt;&gt;&gt;&gt;  Not a moment too soon, the number of files I&#8217;ve tried to retrieve without the old e-mail responding&#8230;<\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Limitations_on_shared_content\"><\/span>Limitations on shared content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Content deemed irrelevant or harmful may be restricted or suspended.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Reasons_for_rejecting_content\"><\/span>Reasons for rejecting content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The content of a form may be rejected for various reasons, in particular if :<\/p>\n<ul>\n<li>The entry is deleted before Google reviews it.<\/li>\n<li>It is deactivated before evaluation.<\/li>\n<li>It is suspended prior to verification.<\/li>\n<li>Validation is required for major modifications. Unvalidated files may have their content rejected. For more information on validation, please consult the dedicated procedure.  <\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Other_reasons_for_rejection\"><\/span>Other reasons for rejection<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Other reasons may prevent publication, such as :<\/p>\n<ul>\n<li>Duplication of existing content.<\/li>\n<li>Errors during the submission process.<\/li>\n<\/ul>\n<p>Some interesting points then, especially on the governance and interactions part. Don&#8217;t hesitate to contact me if you have any problems with your Google My Business listing! <\/p>\n<div id=\"merciapp-alerts-panel-container\" data-unique-field-id=\"dfa6597ee2cb86a333b763812f6d0e41-1692969257431\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google recently sent all Google My Business listing owners a link to new &#8220;simplified&#8221; rules&#8230; But on first reading, I preferred to summarize it for my customers, so I&#8217;m taking this opportunity to publish it here too! Enjoy your reading&#8230;  <\/p>\n","protected":false},"author":1,"featured_media":5302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111,70],"tags":[],"class_list":["post-5299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Business Profile update: &quot;We&#039;re simplifying our rules&quot; or not...<\/title>\n<meta name=\"description\" content=\"Google recently sent all Google My Business listing owners a link to new &quot;simplified&quot; rules... But on first reading, I preferred to summarize it for my customers, so I&#039;m taking this opportunity to publish it here too! Enjoy your reading...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Business Profile rule update: &quot;We&#039;re simplifying our rules and guidelines&quot; or not...\" \/>\n<meta property=\"og:description\" content=\"Google recently sent all Google My Business listing owners a link to new &quot;simplified&quot; rules... But on first reading, I preferred to summarize it for my customers, so I&#039;m taking this opportunity to publish it here too! Enjoy your reading...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T08:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T09:15:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Google Business Profile rule update: &#8220;We&#8217;re simplifying our rules and guidelines&#8221; or not&#8230;\",\"datePublished\":\"2023-08-28T08:00:06+00:00\",\"dateModified\":\"2025-04-25T09:15:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/\"},\"wordCount\":1389,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/regles-Business-Profile.png\",\"articleSection\":[\"Google My Business\",\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/\",\"name\":\"Google Business Profile update: \\\"We're simplifying our rules\\\" or not...\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/regles-Business-Profile.png\",\"datePublished\":\"2023-08-28T08:00:06+00:00\",\"dateModified\":\"2025-04-25T09:15:52+00:00\",\"description\":\"Google recently sent all Google My Business listing owners a link to new \\\"simplified\\\" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/regles-Business-Profile.png\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/regles-Business-Profile.png\",\"width\":550,\"height\":370,\"caption\":\"Google My Business devient Google Business Profile\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/non-classifiee\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Business Profile rule update: \u00ab\u00a0We&rsquo;re simplifying our rules and guidelines\u00a0\u00bb or not&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Business Profile update: \"We're simplifying our rules\" or not...","description":"Google recently sent all Google My Business listing owners a link to new \"simplified\" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/","og_locale":"en_US","og_type":"article","og_title":"Google Business Profile rule update: \"We're simplifying our rules and guidelines\" or not...","og_description":"Google recently sent all Google My Business listing owners a link to new \"simplified\" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...","og_url":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2023-08-28T08:00:06+00:00","article_modified_time":"2025-04-25T09:15:52+00:00","og_image":[{"width":550,"height":370,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png","type":"image\/png"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Google Business Profile rule update: &#8220;We&#8217;re simplifying our rules and guidelines&#8221; or not&#8230;","datePublished":"2023-08-28T08:00:06+00:00","dateModified":"2025-04-25T09:15:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/"},"wordCount":1389,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png","articleSection":["Google My Business","Non classifi\u00e9(e)"],"inLanguage":"en-US","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/","url":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/","name":"Google Business Profile update: \"We're simplifying our rules\" or not...","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png","datePublished":"2023-08-28T08:00:06+00:00","dateModified":"2025-04-25T09:15:52+00:00","description":"Google recently sent all Google My Business listing owners a link to new \"simplified\" rules... But on first reading, I preferred to summarize it for my customers, so I'm taking this opportunity to publish it here too! Enjoy your reading...","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/08\/regles-Business-Profile.png","width":550,"height":370,"caption":"Google My Business devient Google Business Profile"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.business-ereputation.com\/en\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Google Business Profile rule update: \u00ab\u00a0We&rsquo;re simplifying our rules and guidelines\u00a0\u00bb or not&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1778027196","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/google-business-profile-rule-update-were-simplifying-our-rules-and-guidelines-or-not\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=5299"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5299\/revisions"}],"predecessor-version":[{"id":5307,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5299\/revisions\/5307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/5302"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=5299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=5299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=5299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}