{"id":5279,"date":"2024-01-17T15:51:06","date_gmt":"2024-01-17T15:51:06","guid":{"rendered":"https:\/\/www.business-ereputation.com\/the-end-of-free-google-site-websites\/"},"modified":"2025-04-25T09:16:47","modified_gmt":"2025-04-25T09:16:47","slug":"the-end-of-free-google-site-websites","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/","title":{"rendered":"The end of free Google .SITE websites"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question &#8220;but whyiiiii?&#8221;  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#What_iswas_this_free_google_site_service\" >What is\/was this free google .site service?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#How_many_sites_around_the_world_are_site_or_businesssite\" >How many sites around the world are .site or business.site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#Whats_the_difference_between_site_and_business_site\" >What&#8217;s the difference between .site and .business. site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#Is_the_disappearance_of_these_merchant_sites_a_problem\" >Is the disappearance of these merchant sites a problem?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#1st_reading_the_use_of_these_sites\" >1st reading: the use of these sites :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#2nd_reading_the_effectiveness_of_these_sites\" >2nd reading: the effectiveness of these sites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#What_exactly_does_google_say_in_its_communication_about_closing_site\" >What exactly does google say in its communication about closing .site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#So_why_this_removal_of_the_site\" >So why this removal of the .site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/#My_recommendation\" >My recommendation:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_iswas_this_free_google_site_service\"><\/span>What is\/was this free google .site service?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Sites is a website creation service offered by Google. It allows users to easily create and modify websites using an online editor. The service is free of charge and is part of Google&#8217;s suite of productivity tools, known as Google Workspace (formerly G Suite). With Google Sites, users can create sites for personal or professional projects, such as portfolios, educational projects, corporate intranets and more.   <\/p>\n<p>Google Sites offers a drag-and-drop interface that makes it easy to set up various website elements, such as text, images, and integrations with other Google services like Google Drive, YouTube, and Google Maps. Users can choose from a variety of templates and customize the look and feel of their site. The sites created are also automatically optimized for mobile devices.  <\/p>\n<p>This service is particularly appreciated for its simplicity and integration with other Google tools, making it easy to collaborate and share information within teams and groups.<\/p>\n<p>Many people were unaware of this feature, which had been virtually hidden since the graphical redesign of Google Business profil: https: <a href=\"https:\/\/support.google.com\/business\/answer\/7178589?hl=fr&amp;visit_id=638411030396387776-2499709597&amp;rd=1\" target=\"_blank\" rel=\"noopener\">\/\/support.google.com\/business\/answer\/7178589?hl=fr&amp;visit_id=638411030396387776-2499709597&amp;rd=1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_many_sites_around_the_world_are_site_or_businesssite\"><\/span>How many sites around the world are .site or business.site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that hurts! 85,000,000 websites are under this .site extension!<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=site%3A.site<\/a><\/p>\n<p>If we look at the sub-domains linked to google my business (business.site), there are 23,000,000 websites.<\/p>\n<p><a href=\"https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/search?q=site%253Abusiness.site&amp;client=firefox-b-d<\/a><\/p>\n<p>It&#8217;s not bad at all&#8230; a good niche for web agencies in need of leads!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_site_and_business_site\"><\/span>What&#8217;s the difference between .site and .business. site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2015, Google owned <a href=\"https:\/\/www.cnbc.com\/2015\/10\/08\/google-buys-alphabet-domain-name-abcdefghijklmnopqrstuvwxyzcom.html#:~:text=Google%20owns%2018%2C095%20other%20domains,redirected%20to%20the%20search%20engine.\" target=\"_blank\" rel=\"noopener\">18095 domain names<\/a>, as well as <a href=\"https:\/\/blog.google\/products\/registry\/8-new-top-level-domains-for-dads-grads-tech\/\" target=\"_blank\" rel=\"noopener\">ntlds<\/a> (its own extensions) including .site.<\/p>\n<p>For each extension, Google can create its own domains or sub-domains, which adds up to an enormous portfolio. Don&#8217;t forget that Google is an official registrar: https: <a href=\"https:\/\/www.registry.google\/register-a-domain\/\" target=\"_blank\" rel=\"noopener\">\/\/www.registry.google\/register-a-domain\/<\/a> even if the latter says that <a href=\"https:\/\/support.google.com\/domains\/answer\/13689670\" target=\"_blank\" rel=\"noopener\">as of February 07, 2023, Google no longer wants to manage domains for third parties and has ceded its portfolio to Squarespace.<\/a> <\/p>\n<p>But back to the .site we had several types of subdomains:<\/p>\n<ul>\n<li>.negocio.site<\/li>\n<li>.business.site<\/li>\n<\/ul>\n<p>and so many others that my robots tell me to look elsewhere when I ask them to&#8230;;-)<\/p>\n<p>I myself had a site: <a href=\"https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/notifications.google.com\/g\/p\/ANiao5oQpjbqXuHADQU4OWW7doaQ9ntHlcBUZmmHiXqZVmw2Jir6Fw8Qq_yKmUjpXiCLiam5nn_s14HTWnrAC8pdoNV4c6yzzXphDHErhZKIImqv4sf7hgrM-Hsxz8cMUt2MdsEtYc8EaVYvxA_NCI9JHvg7-GEmmgPZoRjuRzNcJrZgWbmEBJxUBbPyyvCRKHXlFGyBKKxKw2YVB0o&amp;source=gmail&amp;ust=1705587076020000&amp;usg=AOvVaw1ynBPRXlgJy-ZK7PB8yk5a\">poleetic.business.site<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_the_disappearance_of_these_merchant_sites_a_problem\"><\/span>Is the disappearance of these merchant sites a problem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s announcement can be read in several ways:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1st_reading_the_use_of_these_sites\"><\/span>1st reading: the use of these sites :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Clearly, if merchants had put these .site addresses on their business cards, quotes, professional vehicles, etc. (in other words, all their point-of-sale advertising), they&#8217;re going to have to redo everything! And they&#8217;ve only got 2 months to turn around!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2nd_reading_the_effectiveness_of_these_sites\"><\/span>2nd reading: the effectiveness of these sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In terms of Google visibility and referencing, these sites were useless, unless you had linked to them on your Google My Business page.<\/p>\n<p>No one ever saw a .site in the first results of a Google search<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_exactly_does_google_say_in_its_communication_about_closing_site\"><\/span>What exactly does google say in its communication about closing .site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<p><em><strong>Websites created with Google property records will soon be deactivated.<\/strong><\/em><\/p>\n<p><em>As of March 1, 2024, customers will be redirected to your site details when they visit these websites<\/em><\/p>\n<p><em>You&#8217;ve used a Google feature to create simple websites based on the information in your business cards.<\/em><\/p>\n<p><strong><em>This feature will disappear in the coming months, and it will no longer be possible to use it. As a result, any sites you have created using this tool will be deleted. To ensure a smooth transition, from March 1, 2024 onwards, customers will be redirected to your site files.  <\/em><\/strong><\/p>\n<p><em>You can also add links to social networks, so that your customers can find out more. Customers visiting your websites will be redirected until June 10, 2024. After this date, your sites will be marked as unavailable.  <\/em><\/p>\n<p><em><strong>Indicate another website in your listings<\/strong><\/em><\/p>\n<p><em>You can update your business listing so that it redirects users to another website. If you want to create a site, you can use a dedicated tool like Wix, Squarespace, GoDaddy, <strong>Google Sites<\/strong>, Shopify or WordPress. <\/em><\/p>\n<\/blockquote>\n<p>So good news for merchants who used this url on their POS advertising: &#8220;To ensure a smooth transition, as of March 1, 2024, customers will be redirected to your store cards.&#8221;<\/p>\n<p>At least no lost leads!<\/p>\n<p>Google also provides other help on the subject:<\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/business\/answer\/14368911?visit_id=638411030398113941-49764007&amp;p=website_turnoff&amp;rd=1<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_why_this_removal_of_the_site\"><\/span>So why this removal of the .site?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several possible answers:<\/p>\n<ul>\n<li>The sale of extensions to Squarespace last year may explain this: why offer a free website to someone whose lead details you already have on your google my business page?<\/li>\n<li>A duplicate service with <a href=\"https:\/\/sites.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/sites.google.com<\/a> another free service (and also poorly visible and referenced (but in google.com extension&#8230;;-)<\/li>\n<li><a href=\"https:\/\/www.business-ereputation.com\/en\/dma-act-big-changes-for-google-serp-and-my-business-and-businesses-in-2024\/\" target=\"_blank\" rel=\"noopener\">The big clean-up in Google My Business and its options with the DMA law<\/a> also arriving in March!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"My_recommendation\"><\/span>My recommendation:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every crisis is an opportunity! It&#8217;s time to act and make the right digital foundation for this year: <\/p>\n<ol>\n<li>Save your current .site content<\/li>\n<li>Get a small hosting package from OVH or O2switch<\/li>\n<li>Call on an agency to redesign your Wordpress website<\/li>\n<\/ol>\n<p>It will be much more visible, and that can only boost your visibility and therefore the appeal of your brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts. and try to answer that question &#8220;but whyiiiii?&#8221;  <\/p>\n","protected":false},"author":1,"featured_media":5280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[111,70,106],"tags":[],"class_list":["post-5279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en","category-non-classifiee","category-retailer-merchant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The end of free Google .SITE websites - Business Ereputation<\/title>\n<meta name=\"description\" content=\"On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. I took a few days to analyze the various impacts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/the-end-of-free-google-site-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of free Google .SITE websites\" \/>\n<meta property=\"og:description\" content=\"On January 8, Google announced the forthcoming closure (March 01, 2024) of the free websites often created by retailers in parallel with Google My Business listings. 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