{"id":5258,"date":"2024-03-06T10:21:17","date_gmt":"2024-03-06T10:21:17","guid":{"rendered":"https:\/\/www.business-ereputation.com\/tracking-gmb-statistics-in-looker-studio\/"},"modified":"2025-03-03T17:43:08","modified_gmt":"2025-03-03T17:43:08","slug":"tracking-gmb-statistics-in-looker-studio","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/","title":{"rendered":"Tracking GMB statistics in Looker Studio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.  <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#What_statistics_can_I_get_from_a_Google_My_Business\" >What statistics can I get from a Google My Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#Are_there_any_Looker_studio_solutions_or_connectors_for_GMB\" >Are there any Looker studio solutions or connectors for GMB?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#Whats_the_solution_for_a_rapid_proof_of_concept\" >What&#8217;s the solution for a rapid proof of concept?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_statistics_can_I_get_from_a_Google_My_Business\"><\/span>What statistics can I get from a Google My Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is the list of elements available in the GMB interface:<\/p>\n<ul>\n<li>Interactions (total actions on the form)<\/li>\n<li>Number of users who have seen the file<\/li>\n<li>Number of searches that displayed the file and on which keywords<\/li>\n<li>Calls (click on the call button &#8211; note that many fields also type or copy the number)<\/li>\n<li>Number of messages received via GMB<\/li>\n<li>Number of reservations (if your form category allows it)<\/li>\n<li>Number of route requests<\/li>\n<li>Number of clicks to the website (tips: double with a UTM GMB campaign to retrieve the value in GA4)<\/li>\n<\/ul>\n<p>Which is already pretty good&#8230; But when you&#8217;ve got 400 records to consolidate for monthly reporting via the GMB channel, it&#8217;s not great, because the interface and exports are on a par with Yahoo or Lycos&#8230;. <\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-4602\" src=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-1024x669.jpg\" alt=\"Google My Business statistics\" width=\"1024\" height=\"669\" srcset=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-200x131.jpg 200w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-300x196.jpg 300w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-400x261.jpg 400w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-500x327.jpg 500w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-600x392.jpg 600w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-700x457.jpg 700w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-768x502.jpg 768w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-800x523.jpg 800w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB-1024x669.jpg 1024w, https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/stats-interaction-GMB.jpg 1189w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_there_any_Looker_studio_solutions_or_connectors_for_GMB\"><\/span>Are there any Looker studio solutions or connectors for GMB?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, there are plenty!<\/p>\n<p><a href=\"https:\/\/lookerstudio.google.com\/data?search=Google%20My%20Business\" target=\"_blank\" rel=\"noopener\">https:\/\/lookerstudio.google.com\/data?search=Google%20My%20Business<\/a><\/p>\n<p>Not knowing which ones to test, I looked at who was already talking about this subject and this page (the referrers having had the same questions as me) and I came across this excellent article from just 10 days ago: https: <a href=\"https:\/\/matrixmarketinggroup.com\/looker-studio-google-my-business\/\" target=\"_blank\" rel=\"noopener\">\/\/matrixmarketinggroup.com\/looker-studio-google-my-business\/<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_solution_for_a_rapid_proof_of_concept\"><\/span>What&#8217;s the solution for a rapid proof of concept?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After analyzing connectors, articles and my own vision and testing, I decided <strong>on the WINDSOR.AI connector<\/strong> because it can connect several plugs directly to the setup, meets the need perfectly (admittedly, the menu and displays are in English) and is free for a data source.<\/p>\n<p>top rendering, which perfectly meets the need! I recommend it, you won&#8217;t regret it. <\/p>\n<p>If you need multi-site or multi-GMB support, don&#8217;t hesitate to contact me!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.  <\/p>\n","protected":false},"author":1,"featured_media":5260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-5258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking GMB statistics in Looker Studio - Business Ereputation<\/title>\n<meta name=\"description\" content=\"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking GMB statistics in Looker Studio\" \/>\n<meta property=\"og:description\" content=\"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T10:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T17:43:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1334\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Tracking GMB statistics in Looker Studio\",\"datePublished\":\"2024-03-06T10:21:17+00:00\",\"dateModified\":\"2025-03-03T17:43:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/lookerGMB.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/\",\"name\":\"Tracking GMB statistics in Looker Studio - Business Ereputation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/lookerGMB.jpg\",\"datePublished\":\"2024-03-06T10:21:17+00:00\",\"dateModified\":\"2025-03-03T17:43:08+00:00\",\"description\":\"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/lookerGMB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/lookerGMB.jpg\",\"width\":1334,\"height\":920,\"caption\":\"Capture d'\u00e9cran des performances de recherche sur Google My Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google My Business\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/google-my-business-en\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tracking GMB statistics in Looker Studio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/tracking-gmb-statistics-in-looker-studio\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tracking GMB statistics in Looker Studio - Business Ereputation","description":"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/","og_locale":"en_US","og_type":"article","og_title":"Tracking GMB statistics in Looker Studio","og_description":"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.","og_url":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2024-03-06T10:21:17+00:00","article_modified_time":"2025-03-03T17:43:08+00:00","og_image":[{"width":1334,"height":920,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Tracking GMB statistics in Looker Studio","datePublished":"2024-03-06T10:21:17+00:00","dateModified":"2025-03-03T17:43:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/"},"wordCount":805,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg","articleSection":["Google My Business"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/","url":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/","name":"Tracking GMB statistics in Looker Studio - Business Ereputation","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg","datePublished":"2024-03-06T10:21:17+00:00","dateModified":"2025-03-03T17:43:08+00:00","description":"A little article for Geeks, digital agencies or franchise network digital managers. The statistics provided by Google My Business are excessively simplistic, cannot be cumulated when you have several listings to monitor, and are clearly not very presentable. So I went looking for a more professional solution in Looker Studio.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/03\/lookerGMB.jpg","width":1334,"height":920,"caption":"Capture d'\u00e9cran des performances de recherche sur Google My Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google My Business","item":"https:\/\/www.business-ereputation.com\/en\/category\/google-my-business-en\/"},{"@type":"ListItem","position":3,"name":"Tracking GMB statistics in Looker Studio"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/tracking-gmb-statistics-in-looker-studio\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=5258"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5258\/revisions"}],"predecessor-version":[{"id":5267,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5258\/revisions\/5267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/5260"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=5258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=5258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=5258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}