{"id":5195,"date":"2024-08-29T14:53:28","date_gmt":"2024-08-29T14:53:28","guid":{"rendered":"https:\/\/www.business-ereputation.com\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/"},"modified":"2025-04-25T09:18:12","modified_gmt":"2025-04-25T09:18:12","slug":"economie-gouv-fr-talks-about-online-reviews-and-e-reputation","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/","title":{"rendered":"Economie.gouv.fr talks about online reviews and e-reputation ?!?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time :<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"fusion-text fusion-text-1\"><p><strong>Guilty pleasure? no&#8230;;-) One of my favorite newsletters is https:\/\/www.economie.gouv.fr\/! Yes, you read that right. Concise, key figures, 4 articles or studies highlighted, all contextualized according to current events or seasonality for businesses and entrepreneurs. Concrete information every week. P.A.R.F.A.I.T! So 2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, and so I had to share my expert point of view.      <\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#Can_we_trust_online_reviews\" >Can we trust online reviews?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#Companies_how_to_monitor_your_e-reputation\" >Companies: how to monitor your e-reputation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#%E2%80%9CNo_one_is_supposed_to_ignore_the_law%E2%80%9D\" >&#8220;No one is supposed to ignore the law&#8221;.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Can_we_trust_online_reviews\"><\/span>Can we trust online reviews?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.economie.gouv.fr\/particuliers\/faux-avis-consommateurs-sur-internet\" target=\"_blank\" rel=\"noopener\">https:\/\/www.economie.gouv.fr\/particuliers\/faux-avis-consommateurs-sur-internet<\/a><\/p>\n<p>In this article, all the rules and laws concerning online reviews are recalled&#8230; and some of them seemed to me to be completely out of touch with reality and especially with the <a href=\"https:\/\/normalisation.afnor.org\/actualites\/afnor-publie-la-premiere-norme-volontaire-pour-fiabiliser-le-traitement-des-avis-en-ligne-de-consommateurs\/\" target=\"_blank\" rel=\"noopener\">AFNOR <\/a> standard.  <\/p>\n<p>Here are a few examples:<\/p>\n<p><strong>&#8220;Traders must specify certain information&#8221;<\/strong>: That&#8217;s not all traders have to do&#8230; paying their charges, employees, taxes and trying to earn something afterwards is already a good priority&#8230;;-)<\/p>\n<p>&#8220;<strong>the date of publication of each review as well as the date of the consumer experience concerned by the review&#8221;: <\/strong>so you need to display 2 dates per review&#8230; pffffff<\/p>\n<p><strong>&#8220;review ranking criteria&#8221;: <\/strong>be transparent about which reviews are displayed and how&#8230;. ok&#8230; <\/p>\n<p>&#8220;<strong>if there is a consideration provided in exchange for the submission of a review&#8221;: <\/strong>well, this is forbidden, at afnor, google, trustpilot etc., but according to the state, it&#8217;s allowed if it&#8217;s indicated. What I find a little hard here is when I think of the paid panel for food products &#8220;elected product of the year&#8221; it&#8217;s nowhere mentioned that the panel was paid. Seems like a double standard.  <\/p>\n<p>We&#8217;ll also note that now the notion of customer reviews on a website must be a clear element present in a site&#8217;s legal disclaimer. A bit like the RGPD to define retention, modification etc&#8230;. But what about when the site displays or encapsulates Google reviews&#8230; so the rules are with google not the merchant. Again, a bit far from reality.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Companies_how_to_monitor_your_e-reputation\"><\/span>Companies: how to monitor your e-reputation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.economie.gouv.fr\/entreprises\/entreprises-surveillez-votre-e-reputation?\" target=\"_blank\" rel=\"noopener\">https:\/\/www.economie.gouv.fr\/entreprises\/entreprises-surveillez-votre-e-reputation?<\/a><\/p>\n<p>I&#8217;ve made it <a href=\"https:\/\/www.business-ereputation.com\/en\/reputation\/\">a section and a series of dedicated services on the site<\/a>, and it&#8217;s interesting to see the scope it&#8217;s taking on, even for a retailer. On a daily basis, I see several types of profiles from SMEs and entrepreneurs on this subject: <\/p>\n<ul>\n<li>I&#8217;ve understood what it&#8217;s all about and I&#8217;m working to enhance the value of my company, my work, my products and my employees.<\/li>\n<li>I understand what it is, but I don&#8217;t have the time (or don&#8217;t want to take the time) to do it.<\/li>\n<li>I&#8217;m worried because if I go, I&#8217;ll have to deal with negative comments (the power of the customer&#8217;s word).<\/li>\n<li>I had a wave of false comments so since then I&#8217;ve been careful and I watch out for that.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%9CNo_one_is_supposed_to_ignore_the_law%E2%80%9D\"><\/span>&#8220;No one is supposed to ignore the law&#8221;.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you are sensitive or not in the approach (it is often the extroverts who assume their online image and therefore e-reputation) you must know the rights and possible steps in case of problems. I have written <a href=\"https:\/\/www.business-ereputation.com\/en\/new-tool-to-remove-reviews-from-your-google-business-profile\/\" target=\"_blank\" rel=\"noopener\">several articles<\/a> on the subject. In this article from the https:\/\/www.economie.gouv.fr\/ website, what I find &#8220;off the ground&#8221; is asking for RGPD data to be deleted in the event that &#8220;comments about your company are false and defamatory?&#8221; hummm well good luck asking for a Google review to be deleted with that &#8230;;-)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I&#8217;d share my expert point of view.<\/p>\n","protected":false},"author":1,"featured_media":5189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[112,107,109],"tags":[],"class_list":["post-5195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-ereputation-en","category-seo-expert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Economie.gouv.fr talks about online reviews and e-reputation ?!?<\/title>\n<meta name=\"description\" content=\"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I&#039;d share my expert point of view.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economie.gouv.fr talks about online reviews and e-reputation ?!?\" \/>\n<meta property=\"og:description\" content=\"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I&#039;d share my expert point of view.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T14:53:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-25T09:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Economie.gouv.fr talks about online reviews and e-reputation ?!?\",\"datePublished\":\"2024-08-29T14:53:28+00:00\",\"dateModified\":\"2025-04-25T09:18:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/\"},\"wordCount\":1081,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/economie-gouv-fr.jpg\",\"articleSection\":[\"Business\",\"E-reputation\",\"SEO Expert\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/\",\"name\":\"Economie.gouv.fr talks about online reviews and e-reputation ?!?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/economie-gouv-fr.jpg\",\"datePublished\":\"2024-08-29T14:53:28+00:00\",\"dateModified\":\"2025-04-25T09:18:12+00:00\",\"description\":\"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I'd share my expert point of view.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/economie-gouv-fr.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/economie-gouv-fr.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Logo du site \u00e9conomiegouvfr, le portail de l'\u00e9conomie fran\u00e7aise\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Economie.gouv.fr talks about online reviews and e-reputation ?!?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Economie.gouv.fr talks about online reviews and e-reputation ?!?","description":"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I'd share my expert point of view.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/","og_locale":"en_US","og_type":"article","og_title":"Economie.gouv.fr talks about online reviews and e-reputation ?!?","og_description":"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I'd share my expert point of view.","og_url":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2024-08-29T14:53:28+00:00","article_modified_time":"2025-04-25T09:18:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Economie.gouv.fr talks about online reviews and e-reputation ?!?","datePublished":"2024-08-29T14:53:28+00:00","dateModified":"2025-04-25T09:18:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/"},"wordCount":1081,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg","articleSection":["Business","E-reputation","SEO Expert"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/","url":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/","name":"Economie.gouv.fr talks about online reviews and e-reputation ?!?","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg","datePublished":"2024-08-29T14:53:28+00:00","dateModified":"2025-04-25T09:18:12+00:00","description":"2 articles have caught my attention in recent weeks, one on online reviews and the other on E-reputation, so I thought I'd share my expert point of view.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/08\/economie-gouv-fr.jpg","width":1200,"height":630,"caption":"Logo du site \u00e9conomiegouvfr, le portail de l'\u00e9conomie fran\u00e7aise"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.business-ereputation.com\/en\/category\/business\/"},{"@type":"ListItem","position":3,"name":"Economie.gouv.fr talks about online reviews and e-reputation ?!?"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1781158718","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/economie-gouv-fr-talks-about-online-reviews-and-e-reputation\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":5,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"predecessor-version":[{"id":7396,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5195\/revisions\/7396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/5189"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}