{"id":5173,"date":"2024-12-20T08:19:05","date_gmt":"2024-12-20T08:19:05","guid":{"rendered":"https:\/\/www.business-ereputation.com\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/"},"modified":"2025-03-03T12:05:21","modified_gmt":"2025-03-03T12:05:21","slug":"how-to-appear-on-google-maps-to-increase-your-local-visibility","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/","title":{"rendered":"How to appear on Google Maps to increase your local visibility?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>&#13;<\/p>\n<p>Appearing on <strong>Google Maps<\/strong> has become essential for businesses looking to increase their <strong>local visibility<\/strong>. By optimizing your <strong>local SEO<\/strong>, you can not only attract more customers, but also strengthen your online presence. Find out how to improve your Google Maps ranking and maximize your local impact.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>Appearing on <strong>Google Maps<\/strong> is essential for increasing your company&#8217;s local visibility. By optimizing your <strong>Google My Business<\/strong> listing and following local SEO strategies, you can attract more customers and improve your online presence. Discover the key steps to achieve this and tips for optimizing your visibility.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Why_is_it_crucial_to_appear_on_Google_Maps\" >Why is it crucial to appear on Google Maps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Create_and_optimize_your_Google_My_Business_listing\" >Create and optimize your Google My Business listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Join_the_Google_Local_Pack\" >Join the Google Local Pack<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Benefit_from_ROPO_behavior\" >Benefit from ROPO behavior<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Steps_to_success_on_Google_Maps\" >Steps to success on Google Maps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Use_local_Google_campaigns\" >Use local Google campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Tips_from_a_local_SEO_consultant\" >Tips from a local SEO consultant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Understanding_the_role_of_a_local_guide_on_Google\" >Understanding the role of a local guide on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#E-reputation_and_local_visibility\" >E-reputation and local visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#Optimize_your_local_referencing\" >Optimize your local referencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#How_do_I_create_a_Google_My_Business_listing\" >How do I create a Google My Business listing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#What_are_the_advantages_of_having_a_Google_Business_Profile\" >What are the advantages of having a Google Business Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#How_can_I_optimize_my_listing_for_local_SEO\" >How can I optimize my listing for local SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#How_to_benefit_from_ROPO_behavior_with_Google_Maps\" >How to benefit from ROPO behavior with Google Maps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#What_are_the_essential_fields_in_my_Google_Business_Profile\" >What are the essential fields in my Google Business Profile?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_it_crucial_to_appear_on_Google_Maps\"><\/span>Why is it crucial to appear on Google Maps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Google Maps is an essential tool for local businesses. By appearing on this platform, you increase your chances of being found by potential customers looking for services or products in your area. An optimized presence on Google Maps can also improve your <strong>local SEO<\/strong>, meaning your business will be more visible in Google search results.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_and_optimize_your_Google_My_Business_listing\"><\/span>Create and optimize your Google My Business listing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>The first step to appearing on Google Maps is to create a <strong>Google My Business<\/strong> listing. This listing is essential, as it contains all the information users need to find you easily. Be sure to include specific details such as your address, opening hours and contact details. A well-filled and regularly updated listing is a major asset to your <strong>Google My Business visibility<\/strong>.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>To optimize your listing, include <strong>relevant keywords<\/strong> in your establishment name and description. However, avoid overloading your listing with too many keywords, as this may be perceived as spam by Google. A clear and concise description, enriched with relevant keywords, is the key to good <strong>free Google referencing<\/strong>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Join_the_Google_Local_Pack\"><\/span>Join the Google Local Pack<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>The <strong>Google Local Pack<\/strong> is a search results section that displays three local businesses that match the user&#8217;s query. Appearing in this pack is crucial to attracting local customers. To achieve this, make sure your Google My Business listing is complete and that you&#8217;ve received positive reviews. Customer reviews play a crucial role in local rankings, so encourage your customers to leave reviews.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefit_from_ROPO_behavior\"><\/span>Benefit from ROPO behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p><strong>ROPO<\/strong> (Research Online, Purchase Offline) behavior is becoming increasingly common. Consumers seek information online before physically visiting a store. By optimizing your Google My Business listing and appearing on Google Maps, you can capture these users and increase your in-store sales. A well-optimized online presence can therefore have a direct impact on your offline sales.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_success_on_Google_Maps\"><\/span>Steps to success on Google Maps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>There are a number of steps involved in getting your business listed on Google Maps. First, it&#8217;s important to have a Google Business Profile page and to fill it in with accurate, up-to-date information. Next, be sure to verify your listing to prove that you are the business owner. This verification is essential if Google is to consider your listing legitimate.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>Regularly update your listing with quality photos, posts and important updates. Photos and videos attract users&#8217; attention and can encourage them to visit your establishment. What&#8217;s more, google favors listings that are regularly updated, which can improve your local ranking.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_local_Google_campaigns\"><\/span>Use local Google campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#13;\n&#13;<\/p>\n<p><strong>Google local campaigns<\/strong> can be a great way to increase your local visibility. These campaigns promote your business in Google search results and on Google Maps. By targeting local users with relevant ads, you can attract more customers and improve your <strong>free Google Maps listing<\/strong>. To find out more about the effectiveness of these campaigns, read this article: <a href=\"https:\/\/www.business-ereputation.com\/campagnes-locales-google-pour-les-commercants-bonne-idee-ou-pas\/\">Google local campaigns for merchants: good idea or not?<\/a>   <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_from_a_local_SEO_consultant\"><\/span>Tips from a local SEO consultant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>To be more visible on Google search, it&#8217;s essential to follow the advice of a <strong>local SEO<\/strong> expert. A local SEO consultant can help you identify relevant keywords for your business and optimize your Google My Business listing accordingly. By following local SEO best practices, you can improve your Google Maps ranking and attract more customers.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<p>If you&#8217;d like to find out more about the tips of a local SEO consultant, check out the interview with S\u00e9bastien Schuller, CEO of Karedess, available here: <a href=\"https:\/\/www.business-ereputation.com\/en\/local-seo-expert-interview-2-sebastien-schuller-ceo-of-karedess\/\">Interview Local SEO Expert #2<\/a>. S\u00e9bastien shares valuable tips for optimizing your local SEO and improving your visibility on Google Maps. <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_role_of_a_local_guide_on_Google\"><\/span>Understanding the role of a local guide on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Local guides on Google play a crucial role in the ranking of businesses on Google Maps. Reviews and ratings left by these guides can influence your position in search results. Encourage your customers to leave positive reviews and become local guides. To understand the role of a local guide on Google and its impact on your visibility, check out this article: <a href=\"https:\/\/www.business-ereputation.com\/en\/understanding-the-role-of-a-local-guide-on-google\/\">Understanding the role of a local guide on Google<\/a>.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-reputation_and_local_visibility\"><\/span>E-reputation and local visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Your company&#8217;s<strong>e-reputation<\/strong> is also a key factor in improving your local visibility. Positive reviews and good management of your online reputation can improve your ranking on Google Maps. To find out more about the importance of e-reputation for primeur wines, read this article: <a href=\"https:\/\/www.business-ereputation.com\/metiers\/e-reputation-des-primeurs\/\">E-reputation for primeur wines<\/a>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_your_local_referencing\"><\/span>Optimize your local referencing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Finally, to optimize your local SEO, be sure to follow local SEO best practices. Use relevant keywords, regularly update your Google My Business listing, and encourage customer reviews. To learn more about local SEO and its impact on your visibility, check out this article: <a href=\"https:\/\/www.business-ereputation.com\/lereputation-comprendre-gerer-anticiper\/le-seo-et-le-referencement-au-service-de-la-reputation-digitale\/seo-local\/\">Local SEO<\/a>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_create_a_Google_My_Business_listing\"><\/span>How do I create a Google My Business listing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>To appear on <strong>Google Maps<\/strong>, the first step is to create a <strong>Google My Business<\/strong> listing. Go to the platform, enter your company details, and validate the creation. You&#8217;ll receive a verification code by mail or phone to confirm your address. Once validated, your listing will be visible on <strong>Google Maps<\/strong>.   <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_having_a_Google_Business_Profile\"><\/span>What are the advantages of having a Google Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>Having a <strong>Google Business<\/strong> Profile (formerly <strong>Google My Business<\/strong>) offers you several advantages. You can manage your <strong>local visibility<\/strong>, respond to customer reviews, and update your information regularly. This improves your <strong>local referencing<\/strong> and enables you to appear more often in search results and on <strong>Google Maps<\/strong>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_I_optimize_my_listing_for_local_SEO\"><\/span>How can I optimize my listing for local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>To optimize your listing, be sure to include relevant <strong>keywords<\/strong> in your establishment&#8217;s name and description. Add quality photos, customer reviews and precise information about your opening hours and services. Regularly updating your listing is essential to improving your <strong>local ranking<\/strong> on <strong>Google<\/strong>.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_benefit_from_ROPO_behavior_with_Google_Maps\"><\/span>How to benefit from ROPO behavior with Google Maps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p>ROPO (Research Online, Purchase Offline) behavior is a phenomenon where customers seek information online before visiting a store. By optimizing your <strong>Google Business<\/strong> Profile, you increase your chances of appearing in local search results, attracting more physical customers. Integrating the <strong>Google Local Pack<\/strong> can also improve your visibility.  <\/p>\n<p>&#13;\n&#13;<\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_essential_fields_in_my_Google_Business_Profile\"><\/span>What are the essential fields in my Google Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#13;\n&#13;<\/p>\n<p><strong>Essential fields<\/strong> in your <strong>Google Business<\/strong> Profile include business name, address, phone number, opening hours and main category. This information should be accurate and updated regularly to improve your <strong>local SEO<\/strong>. Adding quality photos and videos can also boost your <strong>local visibility<\/strong>.  <\/p>\n<p>&#13;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost your local visibility: A guide to shining on Google Maps<\/title>\n<meta name=\"description\" content=\"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to appear on Google Maps to increase your local visibility?\" \/>\n<meta property=\"og:description\" content=\"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-20T08:19:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-03T12:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"How to appear on Google Maps to increase your local visibility?\",\"datePublished\":\"2024-12-20T08:19:05+00:00\",\"dateModified\":\"2025-03-03T12:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/\"},\"wordCount\":1279,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg\",\"articleSection\":[\"Google My Business\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/\",\"name\":\"Boost your local visibility: A guide to shining on Google Maps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg\",\"datePublished\":\"2024-12-20T08:19:05+00:00\",\"dateModified\":\"2025-03-03T12:05:21+00:00\",\"description\":\"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg\",\"width\":1344,\"height\":768,\"caption\":\"Coll\u00e8gues concentr\u00e9s en bureau moderne\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/non-classifiee\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to appear on Google Maps to increase your local visibility?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/how-to-appear-on-google-maps-to-increase-your-local-visibility\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Boost your local visibility: A guide to shining on Google Maps","description":"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/","og_locale":"en_US","og_type":"article","og_title":"How to appear on Google Maps to increase your local visibility?","og_description":"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.","og_url":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2024-12-20T08:19:05+00:00","article_modified_time":"2025-03-03T12:05:21+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"How to appear on Google Maps to increase your local visibility?","datePublished":"2024-12-20T08:19:05+00:00","dateModified":"2025-03-03T12:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/"},"wordCount":1279,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg","articleSection":["Google My Business"],"inLanguage":"en-US","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/","url":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/","name":"Boost your local visibility: A guide to shining on Google Maps","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg","datePublished":"2024-12-20T08:19:05+00:00","dateModified":"2025-03-03T12:05:21+00:00","description":"Find out how to optimize your business to appear on Google Maps and boost your local visibility. Follow our practical tips to improve your local SEO and attract more customers to your point of sale.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2024\/12\/Comment-apparaitre-sur-Google-Maps-pour-augmenter-votre-visibilite-locale-.jpg","width":1344,"height":768,"caption":"Coll\u00e8gues concentr\u00e9s en bureau moderne"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.business-ereputation.com\/en\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"How to appear on Google Maps to increase your local visibility?"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1777422318","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/how-to-appear-on-google-maps-to-increase-your-local-visibility\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions"}],"predecessor-version":[{"id":5175,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/5173\/revisions\/5175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=5173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}