{"id":15811,"date":"2026-09-22T06:35:05","date_gmt":"2026-09-22T06:35:05","guid":{"rendered":"https:\/\/www.business-ereputation.com\/business-exit-strategy-how-can-you-maximize-the-value-of-your-digital-reputation\/"},"modified":"2026-10-01T14:25:35","modified_gmt":"2026-10-01T14:25:35","slug":"business-exit-strategy-how-can-you-maximize-the-value-of-your-digital-reputation","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/business-exit-strategy-how-can-you-maximize-the-value-of-your-digital-reputation\/","title":{"rendered":"Business Exit Strategy: How Can You Maximize the Value of Your Digital Reputation?"},"content":{"rendered":"

In short<\/strong>: Digital reputation doesn\u2019t appear on any line of the balance sheet, and yet it carries significant weight in the final price of a business sale. A 3.4-star Google rating, an executive under fire on three forums, and a neglected business listing are enough to cause a valuation multiple to plummet. A serious exit strategy<\/strong> addresses this issue 18 to 24 months before the company goes on the market\u2014not three weeks before the data room opens.<\/p>