{"id":15594,"date":"2026-08-11T06:34:08","date_gmt":"2026-08-11T06:34:08","guid":{"rendered":"https:\/\/www.business-ereputation.com\/why-has-online-reputation-become-an-intangible-asset-to-be-recognized-on-the-balance-sheet\/"},"modified":"2026-09-06T16:53:14","modified_gmt":"2026-09-06T16:53:14","slug":"why-has-online-reputation-become-an-intangible-asset-to-be-recognized-on-the-balance-sheet","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/why-has-online-reputation-become-an-intangible-asset-to-be-recognized-on-the-balance-sheet\/","title":{"rendered":"Why has online reputation become an intangible asset to be recognized on the balance sheet?"},"content":{"rendered":"

The online reputation<\/strong> does not appear on any line of the balance sheet<\/strong>, and yet 87% of executives surveyed by Deloitte rank it as their top strategic risk, ahead of financial and operational risks. This article shows that your Google rating, your customer reviews, and your brand image<\/strong> constitute a intangible asset<\/strong> measurable, negotiable, and already scrutinized by both potential buyers and artificial intelligence systems. What\u2019s at stake: your company\u2019s resale value and your ranking in AI-generated recommendations. You might as well know what your \u201cinvisible assets\u201d consist of before a third party evaluates them for you.<\/p>

In brief<\/strong><\/p>