{"id":14645,"date":"2026-07-01T06:35:58","date_gmt":"2026-07-01T06:35:58","guid":{"rendered":"https:\/\/www.business-ereputation.com\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/"},"modified":"2026-07-15T16:38:42","modified_gmt":"2026-07-15T16:38:42","slug":"training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers","status":"publish","type":"post","link":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/","title":{"rendered":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Training your team to collect reviews is by no means just a whim of a boss obsessed with stars. A 2024 BrightLocal survey shows that 87% of consumers read online reviews before choosing a local business, and that businesses ranked in the top three of the Local Pack capture the majority of clicks. In other words: every employee who forgets to ask for a review is handing a gift to your competitor. This protocol, based on simple role-playing exercises, transforms your salespeople, artisans, and servers into natural review collectors. You\u2019ll walk away with a concrete, field-tested method that you can put into practice first thing tomorrow morning.    <\/p><p class=\"wp-block-paragraph\"><strong>In short:<\/strong><\/p><ul class=\"wp-block-list\"><li>Gathering feedback is managed as a team skill, not as a directive issued in a meeting.<\/li><li>Role-playing remains the most effective tool for instilling good <strong>customer service<\/strong> habits.<\/li><li>A brief, written, and consistent protocol helps avoid awkward requests that scare customers away.<\/li><li>Generative AI now recommends businesses with high <strong>Google ratings<\/strong> and a credible volume of reviews.<\/li><li>Without a structured online reputation management strategy, your competitors will be the ones to capture market share.<\/li><\/ul><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary and contents of the page<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Why_Training_Your_Team_to_Collect_Feedback_Makes_All_the_Difference\" >Why Training Your Team to Collect Feedback Makes All the Difference<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#The_Direct_Link_Between_a_Motivated_Team_and_Local_Visibility\" >The Direct Link Between a Motivated Team and Local Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#What_Field_Experience_Reveals_About_Team_Resilience\" >What Field Experience Reveals About Team Resilience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Develop_a_clear_and_actionable_feedback_collection_protocol\" >Develop a clear and actionable feedback collection protocol<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#The_Key_Steps_in_an_Effective_Protocol\" >The Key Steps in an Effective Protocol<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Adapt_the_protocol_for_artisans_and_merchants\" >Adapt the protocol for artisans and merchants<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Role-playing_games_to_instill_good_waste_collection_habits\" >Role-playing games to instill good waste collection habits<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#A_ready-to-use_data_collection_scenario\" >A ready-to-use data collection scenario<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Vary_the_exercises_to_strengthen_team_communication\" >Vary the exercises to strengthen team communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Turning_Collected_Feedback_into_an_Advantage_Against_Generative_AI\" >Turning Collected Feedback into an Advantage Against Generative AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#The_signals_that_AI_systems_analyze_before_giving_you_a_quote\" >The signals that AI systems analyze before giving you a quote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Anticipating_Crises_with_a_Vigilant_Team\" >Anticipating Crises with a Vigilant Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Steering_and_sustaining_the_fundraising_momentum_over_time\" >Steering and sustaining the fundraising momentum over time<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Keeping_the_team_motivated_over_the_long_term\" >Keeping the team motivated over the long term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#Analyze_feedback_to_continuously_improve\" >Analyze feedback to continuously improve<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Training_Your_Team_to_Collect_Feedback_Makes_All_the_Difference\"><\/span>Why Training Your Team to Collect Feedback Makes All the Difference<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Training your team to collect reviews is like instilling a collective habit: every customer interaction becomes an opportunity to strengthen your reputation. A single manager can\u2019t ask for 200 reviews a month. A trained team can. That\u2019s the real key.   <\/p><p class=\"wp-block-paragraph\">Let\u2019s take the example of a bakery in Lyon that we recently worked with. Before the training, the manager was getting three reviews a month\u2014all thanks to her. After getting her two sales associates on board with a simple <strong>protocol<\/strong>, the number of reviews jumped to about twenty a month. The turning point wasn\u2019t technical. It came down to the fact that the sales associates finally knew what to say and when to say it, without feeling awkward.    <\/p><p class=\"wp-block-paragraph\">Shyness, in fact, remains the number one obstacle. Many employees think they\u2019re bothering customers by asking for feedback. They imagine the customer getting annoyed, the line getting longer, and the customer looking away. This mental fear prevents more collections than any technical issue. The role of <strong>team training<\/strong> is to alleviate this apprehension.    <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Direct_Link_Between_a_Motivated_Team_and_Local_Visibility\"><\/span>The Direct Link Between a Motivated Team and Local Visibility<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A team that understands what\u2019s at stake collects reviews differently. Explain to them that every review boosts <strong>local SEO<\/strong>, and that Google considers the recency and volume of reviews when ranking your listing. A business with 150 recent reviews will automatically outrank one that\u2019s stuck at 20 reviews dating back to 2021.  <\/p><p class=\"wp-block-paragraph\">For a construction professional, the results are spectacular. A plumber in Bordeaux who was trained to systematically follow up with customers after a job was completed saw his incoming calls double in six months. His customers were finally finding him at the top of Google Maps. This isn\u2019t just luck\u2014it\u2019s a method shared by the entire company.   <\/p><p class=\"wp-block-paragraph\">To explore further the actual impact of the number of reviews, this analysis of <a href=\"https:\/\/www.business-ereputation.com\/en\/google-rating-vs-review-volume-which-has-a-greater-impact-on-your-conversion-rate\/note-google-vs-volume-davis-lequel-impacte-le-plus-votre-conversion\/\" rel=\"nofollow\">Google ratings versus review volume<\/a> sheds light on a debate that many business owners struggle to resolve.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Field_Experience_Reveals_About_Team_Resilience\"><\/span>What Field Experience Reveals About Team Resilience<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">In the field, one observation comes up repeatedly among nearly all the business owners we\u2019ve worked with: employees accept the idea but forget to put it into practice. The motivation is there, but the habit isn\u2019t. That\u2019s why a single meeting is never enough. The brain retains a repeated action, not an instruction heard just once.   <\/p><p class=\"wp-block-paragraph\">A restaurant owner in Marseille summed it up well: \u201cMy servers would say \u2018yes\u2019 during meetings, but then nothing would change on Friday nights when things got really busy.\u201d The solution came from role-playing, which was repeated three times in a row until the request came out naturally, even under pressure.<\/p><p class=\"wp-block-paragraph\">The lesson can be summed up in one sentence: A trained team collects information; an informed team forgets it.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_a_clear_and_actionable_feedback_collection_protocol\"><\/span>Develop a clear and actionable feedback collection protocol<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">A good data collection <strong>protocol<\/strong> fits on one page and answers three questions: when to ask, how to phrase the question, and how to follow up. Simplicity is its strength. A ten-page document will end up in a drawer, never to be used.  <\/p><p class=\"wp-block-paragraph\">The timing of the request is everything. You have to choose the moment when the customer feels the most satisfied. For a hairstylist, that\u2019s right after the customer steps in front of the mirror. For an auto mechanic, it\u2019s when the customer picks up a repaired and clean vehicle. This emotional timing greatly increases the chances of getting positive feedback.    <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Key_Steps_in_an_Effective_Protocol\"><\/span>The Key Steps in an Effective Protocol<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Here is a template that business owners can easily adapt to their own needs, depending on their industry:<\/p><figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Action<\/th>\n<th>A concrete example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Finding the Right Moment<\/td>\n<td>Identify the peak in satisfaction<\/td>\n<td>Waiter after a complimentary dessert<\/td>\n<\/tr>\n<tr>\n<td>Submit the request<\/td>\n<td>A short and sincere sentence<\/td>\n<td>&#8220;Your feedback is a huge help to us&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Making the action easier<\/td>\n<td>QR code or direct link<\/td>\n<td>Card placed with the check<\/td>\n<\/tr>\n<tr>\n<td>To thank<\/td>\n<td>Immediate recognition<\/td>\n<td>A smile and a sincere thank you<\/td>\n<\/tr>\n<tr>\n<td>Track Returns<\/td>\n<td>Reply within 48 hours<\/td>\n<td>Personalized response from the manager<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure><p class=\"wp-block-paragraph\">Beware of the trap of chasing volume. A rise that\u2019s too sudden triggers Google\u2019s filters and can be costly. This is an issue that warrants your attention, as explained in this report on <a href=\"https:\/\/www.business-ereputation.com\/en\/the-risks-of-a-fast-growing-google-reviews-strategy\/\" rel=\"nofollow\">the risks of an uncontrolled surge in reviews<\/a>.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adapt_the_protocol_for_artisans_and_merchants\"><\/span>Adapt the protocol for artisans and merchants<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\"><strong>A tradesperson\u2019s<\/strong> workflow differs from that of a brick-and-mortar <strong>retailer<\/strong>. Craftsmen work at the customer\u2019s location, often alone, without a cash register or counter. They receive requests via a text message sent that same evening, along with a link to their Google listing. The personal interaction on-site already builds trust; all that\u2019s left is to turn that trust into a review.   <\/p><p class=\"wp-block-paragraph\">Retail store owners, on the other hand, capitalize on in-person interactions. A florist, for example, can slip a small card into every bouquet sold. This gesture blends seamlessly into the purchasing process without feeling intrusive. This subtle approach to <strong>customer feedback<\/strong> respects each person\u2019s pace.   <\/p><p class=\"wp-block-paragraph\">For chains with multiple locations, the challenge becomes even greater. Standardizing practices across stores requires a common framework\u2014a topic covered in detail in this guide on <a href=\"https:\/\/www.business-ereputation.com\/en\/multiple-locations-how-can-you-manage-the-reputation-of-5-10-or-20-locations\/multi-etablissements-comment-harmoniser-la-reputation-de-5-10-ou-20-points-de-vente\/\" rel=\"nofollow\">the reputation of multi-location chains<\/a>. <\/p><p class=\"wp-block-paragraph\">Keep this in mind: a protocol thrives if it adapts to your business; it fails if it remains theoretical.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role-playing_games_to_instill_good_waste_collection_habits\"><\/span>Role-playing games to instill good waste collection habits<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><strong>Role-playing<\/strong> remains the best tool for developing teamwork skills. It allows participants to practice without risk, receive immediate feedback, and accelerate skill development. An employee who has rehearsed a scenario ten times will be able to ask for feedback without hesitation when facing a real customer.  <\/p><p class=\"wp-block-paragraph\">The strength of this approach lies in its practical nature. We\u2019re no longer just talking in a vacuum; we\u2019re simulating real-life interactions. Training experts confirm its effectiveness, in line with <a href=\"https:\/\/www.capitecorpus.com\/blog\/jeux-de-roles-formation-bonnes-pratiques\/\" rel=\"nofollow\">best practices in role-playing for training<\/a>, which emphasize the realism of the scenarios being acted out.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_ready-to-use_data_collection_scenario\"><\/span>A ready-to-use data collection scenario<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Here is a scenario directly inspired by professional staging techniques. One team member plays themselves, while another plays the customer. The facilitator\u2014often the manager\u2014describes the situation in detail: where the scene takes place, when it happens, and what the objective is.  <\/p><p class=\"wp-block-paragraph\">Let\u2019s imagine a cashier at a convenience store. The instruction: ask a loyal customer who has just paid for her groceries for her opinion. First take, just like in a movie. The cashier stammers, the customer hesitates, and the request falls flat. That\u2019s normal. We\u2019ll keep going anyway until the end, without cutting to a break.     <\/p><p class=\"wp-block-paragraph\">Next comes the group debrief\u2014a crucial moment. First, we offer praise, highlight what went well, and then identify areas for improvement. Second take, with a new direction: \u201cThis time, look the client in the eye and smile before you speak.\u201d The improvement is immediate and visible to the whole group.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vary_the_exercises_to_strengthen_team_communication\"><\/span>Vary the exercises to strengthen team communication<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A single scenario quickly becomes tedious. Vary the situations to cover all real-life scenarios: the customer in a hurry, the dissatisfied customer, the chatty customer. These variations enhance <strong>communication<\/strong> skills and adaptability. Resources on <a href=\"https:\/\/www.ispring.fr\/blog\/exemple-de-jeu-de-role-communication\" rel=\"nofollow\">team communication exercises<\/a> offer numerous scenarios that can be adapted for retail settings.   <\/p><p class=\"wp-block-paragraph\">Also, be sure to combine your feedback-gathering games with traditional sales exercises. <a href=\"https:\/\/www.ringover.fr\/blog\/jeu-de-role-de-vente\" rel=\"nofollow\">Role-playing exercises focused on sales techniques<\/a> boost confidence and responsiveness\u2014two qualities that directly support the request for feedback. A salesperson who is comfortable closing a sale will also be comfortable asking for feedback.  <\/p><ol class=\"wp-block-list\"><li>Describe the situation accurately before playing.<\/li><li>Assign roles while emphasizing kindness.<\/li><li>Play the first take without stopping.<\/li><li>Start the debrief by highlighting the successes.<\/li><li>Replay the game with a specific goal for improvement.<\/li><li>Help the employee envision what real life will be like tomorrow.<\/li><\/ol><p class=\"wp-block-paragraph\">Team building also takes place outside of formal exercises. <a href=\"https:\/\/teamupp.fr\/jeux-de-cohesion-equipe\/\" rel=\"nofollow\">Fun team-building activities<\/a> foster mutual support, which helps employees work more closely together toward the shared goal of fundraising. <\/p><p class=\"wp-block-paragraph\">There&#8217;s a lesson to be learned here: a movement practiced repeatedly in the workshop becomes second nature behind the counter.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_Collected_Feedback_into_an_Advantage_Against_Generative_AI\"><\/span>Turning Collected Feedback into an Advantage Against Generative AI<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Collecting reviews is no longer just about reassuring people. It now feeds generative AIs that recommend businesses. When a user asks an assistant, \u201cWhat\u2019s the best auto repair shop near me?\u201d the algorithm draws on reputation signals to provide an answer. Your review volume and <strong>Google rating<\/strong> carry significant weight in this selection process.   <\/p><p class=\"wp-block-paragraph\">This shift, known as GEO, is reshuffling the deck. Companies that are invisible to AI disappear from recommendations, even if their product is excellent. A craftsman with no reviews doesn\u2019t exist in the eyes of a generative model. Digital silence is becoming a commercial penalty.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_signals_that_AI_systems_analyze_before_giving_you_a_quote\"><\/span>The signals that AI systems analyze before giving you a quote<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The models don&#8217;t just count the stars. They read the content of the reviews, detect consistency, and identify repeated negative experiences. A pattern of feedback mentioning delivery delays will stand out, even if it&#8217;s buried within a good average. The AI\u2019s transparency regarding companies\u2019 weaknesses marks a turning point.   <\/p><p class=\"wp-block-paragraph\">Understanding these criteria is becoming strategically important. This article on <a href=\"https:\/\/www.business-ereputation.com\/en\/the-7-trust-signals-that-generative-ai-analyzes-before-citing-a-company\/les-7-signaux-de-confiance-que-les-ia-generatives-analysent-avant-de-citer-une-entreprise-2\/\" rel=\"nofollow\">trust signals analyzed by AI<\/a> details the factors to watch for. A team trained to collect rich and authentic reviews directly contributes to these positive signals.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anticipating_Crises_with_a_Vigilant_Team\"><\/span>Anticipating Crises with a Vigilant Team<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A team that collects feedback also learns to pick up on subtle cues. A server who reports three similar comments about a dish being too salty provides valuable information before such criticism ends up online. The feedback collection process becomes a satisfaction radar.  <\/p><p class=\"wp-block-paragraph\">This preventive approach is a game-changer. Identifying dissatisfaction before it turns into a public negative review can prevent a great deal of damage. The topic of <a href=\"https:\/\/www.business-ereputation.com\/en\/predictive-reputation-anticipating-an-opinion-crisis-before-it-happens\/reputation-predictive-anticiper-une-crise-davis-avant-quelle-survienne-2\/\" rel=\"nofollow\">predictive reputation and crisis anticipation<\/a> delves deeper into this logic, which is invaluable for any business owner concerned about their image.  <\/p><p class=\"wp-block-paragraph\">Not even the competitors are resting on their laurels. While one retailer hesitates, another is training its sales staff and climbing the rankings in AI-powered recommendations. Falling behind today will cost them customers tomorrow.  <\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steering_and_sustaining_the_fundraising_momentum_over_time\"><\/span>Steering and sustaining the fundraising momentum over time<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">A one-time training session quickly loses its impact. To ensure that <strong>feedback<\/strong> continues <strong>to be collected<\/strong> over the long term, you need regular oversight, simple metrics, and recognition of the team\u2019s efforts. Without follow-up, good habits fade within a few weeks.  <\/p><p class=\"wp-block-paragraph\">The first step is to measure. How many reviews per month, per employee, per time slot? These figures turn a vague goal into a concrete challenge. A tailored calculator helps set realistic benchmarks, such as this <a href=\"https:\/\/www.business-ereputation.com\/en\/tools\/google-reputation-simulator-how-many-reviews-do-you-need-to-reach-your-goal\/\" rel=\"nofollow\">review calculation tool<\/a> designed for local businesses.   <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keeping_the_team_motivated_over_the_long_term\"><\/span>Keeping the team motivated over the long term<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Recognition fuels motivation. Posting the number of reviews collected each week, congratulating the most active employee, and celebrating the achievement of a symbolic milestone\u2014these rituals keep morale high. A butcher in Nantes treats the whole team to coffee every time his business page receives ten reviews. Minimal cost, lasting impact.   <\/p><p class=\"wp-block-paragraph\">A manager\u2019s leadership makes all the difference. A manager who seeks input sets an example; a manager who delegates without leading by example loses credibility. <a href=\"https:\/\/www.surfoffice.com\/fr\/blog\/team-leadership-activities\" rel=\"nofollow\">Team leadership activities<\/a> offer ways to embody this coaching approach in everyday situations.  <\/p><p class=\"wp-block-paragraph\">Cooperation also fosters consistency. A close-knit group reminds each other of the right actions to take. <a href=\"https:\/\/cursus.edu\/fr\/471\/jeux-de-cooperation-pour-les-formateurs-70-jeux-pour-developper-lesprit-dequipe\" rel=\"nofollow\">Cooperative games designed to build team spirit<\/a> demonstrate how to instill this collaborative spirit, which is valuable far beyond the fundraising effort itself.  <\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_feedback_to_continuously_improve\"><\/span>Analyze feedback to continuously improve<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Collecting feedback isn&#8217;t enough\u2014you have to make use of it. Each set of reviews tells a story about your <strong>customer relationships<\/strong>, your strengths, and your blind spots. Regularly reviewing the comments reveals trends that aren&#8217;t apparent on the sales floor. A recurring phrase, an unmet expectation, a quality that&#8217;s frequently mentioned.   <\/p><p class=\"wp-block-paragraph\">This business is becoming more professional.<a href=\"https:\/\/www.business-ereputation.com\/en\/analyse-semantique-des-avis-clients-extraire-de-la-valeur-de-vos-50-derniers-commentaires\/\" rel=\"nofollow\">Semantic analysis of customer reviews<\/a> allows you to extract real value from your latest feedback. A restaurant owner may discover that their outdoor seating area is generating more buzz than their menu\u2014valuable information for adjusting their marketing strategy.  <\/p><p class=\"wp-block-paragraph\">Finally, get your colleagues on board with the initiative. Presenting a clear reputation management plan makes it easier to gain buy-in and secure funding. This guide to <a href=\"https:\/\/www.business-ereputation.com\/en\/how-can-you-present-an-online-reputation-management-plan-to-your-partners-in-10-minutes\/comment-presenter-un-plan-e-reputation-a-ses-associes-en-10-minutes-2\/\" rel=\"nofollow\">presenting an online reputation plan in ten minutes<\/a> helps you make your case without using jargon. And to build your team\u2019s long-term autonomy, <a href=\"https:\/\/www.business-ereputation.com\/en\/produit\/google-my-business-google-business-profile-customized-training\/\" rel=\"nofollow\">customized training on Google Business Profile<\/a> lays a solid foundation.   <\/p><p class=\"wp-block-paragraph\">The bottom line of this project can be summed up in a few words: a team that consistently gathers data builds a reputation that neither a competitor nor AI can ignore.<\/p>","protected":false},"excerpt":{"rendered":"<p>Training your team to collect reviews is by no means just a whim of a boss obsessed with stars. A 2024 BrightLocal survey  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":14647,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_summary":"","_ayudawp_aiss_summary_provider":"","_ayudawp_aiss_summary_hash":"","footnotes":""},"categories":[106],"tags":[],"class_list":["post-14645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retailer-merchant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans<\/title>\n<meta name=\"description\" content=\"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers\" \/>\n<meta property=\"og:description\" content=\"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Ereputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/business.ereputation\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/fr-fr.facebook.com\/nicolas.laustriat\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T06:35:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T16:38:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Laustriat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nico_laustriat\" \/>\n<meta name=\"twitter:site\" content=\"@Biz_ereputation\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/\"},\"author\":{\"name\":\"Nicolas Laustriat\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\"},\"headline\":\"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers\",\"datePublished\":\"2026-07-01T06:35:58+00:00\",\"dateModified\":\"2026-07-15T16:38:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/\"},\"wordCount\":2310,\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg\",\"articleSection\":[\"Retailer \\\/ Merchant\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/\",\"name\":\"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg\",\"datePublished\":\"2026-07-01T06:35:58+00:00\",\"dateModified\":\"2026-07-15T16:38:42+00:00\",\"description\":\"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg\",\"width\":1536,\"height\":1024,\"caption\":\"former son \u00e9quipe \u00e0 la collecte d avis : protocole et jeux de r\u00f4le pour artisans et commer\u00e7ants\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Google My Business Expert & Collecting Customer Reviews\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non classifi\u00e9(e)\",\"item\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/category\\\/non-classifiee\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"name\":\"Business Ereputation - Expert SEO & Google My Business\",\"description\":\"Votre expert et solutions Google My Buisness\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\"},\"alternateName\":\"Business Ereputation - Expert SEO & Google Business Profil\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#organization\",\"name\":\"Business Ereputation - Expert Google My Business\",\"alternateName\":\"Business Ereputation - Expert Google Business Profil\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/business.ereputation\\\/\",\"https:\\\/\\\/x.com\\\/Biz_ereputation\",\"https:\\\/\\\/www.youtube.com\\\/@business-ereputationexpert\\\/\",\"https:\\\/\\\/www.instagram.com\\\/business_ereputation\\\/\"],\"description\":\"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \\\/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.\",\"legalName\":\"Nicolas Laustriat\",\"foundingDate\":\"2002-07-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/conditions-generales-dacces-et-dutilisation\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/donnees-personnelles\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityPolicy\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"diversityStaffingReport\":\"https:\\\/\\\/www.business-ereputation.com\\\/mentions-legales\\\/\",\"address\":{\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"48.841214845734264\",\"longitude\":\"2.0753873968040737\"},\"telephone\":[\"+33766933960\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+33766933960\",\"email\":\"nicolas@business-ereputation.com\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}],\"email\":\"nicolas@business-ereputation.com\",\"areaServed\":\"france, belgium, switzerland\",\"priceRange\":\"$\",\"paymentAccepted\":\"cards\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/#\\\/schema\\\/person\\\/24cbbae44e5e18f0451cdbd20fffcfea\",\"name\":\"Nicolas Laustriat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156\",\"caption\":\"Nicolas Laustriat\"},\"description\":\"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\\\/\\\/www.business-ereputation.com\\\/avis-clients\\\/\",\"sameAs\":[\"https:\\\/\\\/nicolas.laustriat.com\",\"https:\\\/\\\/fr-fr.facebook.com\\\/nicolas.laustriat\",\"https:\\\/\\\/www.instagram.com\\\/nicolas_laustriat\\\/?hl=fr\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/nicolaslaustriat\",\"https:\\\/\\\/x.com\\\/nico_laustriat\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVA3dUUiumMximc-S9GEi7w\"],\"honorificPrefix\":\"M.\",\"honorificSuffix\":\"MASTER\",\"birthDate\":\"1978-01-19\",\"gender\":\"homme\",\"knowsAbout\":[\"SEO\",\"Ereputation\",\"Digital factory\",\"multisite wordpress\"],\"knowsLanguage\":[\"Fran\u00e7ais\",\"Anglais\"],\"jobTitle\":\"Consultant digital, expert en seo et e-r\u00e9putation\",\"worksFor\":\"POLEETIC\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/author\\\/nlaustriatgmail-com\\\/\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#local-main-place-address\",\"streetAddress\":\"12 r\u00e9sidence le clos guillaume\",\"addressLocality\":\"Bailly\",\"postalCode\":\"78870\",\"addressRegion\":\"Yvelines (ile de france)\",\"addressCountry\":\"FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.business-ereputation.com\\\/en\\\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"contentUrl\":\"https:\\\/\\\/www.business-ereputation.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/BIG-ICONE-.jpg\",\"width\":500,\"height\":500,\"caption\":\"Business Ereputation - Expert Google My Business\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bailly\" \/>\n<meta name=\"geo.position\" content=\"48.841214845734264;2.0753873968040737\" \/>\n<meta name=\"geo.region\" content=\"France\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans","description":"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/","og_locale":"en_US","og_type":"article","og_title":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers","og_description":"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.","og_url":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/","og_site_name":"Business Ereputation","article_publisher":"https:\/\/www.facebook.com\/business.ereputation\/","article_author":"https:\/\/fr-fr.facebook.com\/nicolas.laustriat","article_published_time":"2026-07-01T06:35:58+00:00","article_modified_time":"2026-07-15T16:38:42+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg","type":"image\/jpeg"}],"author":"Nicolas Laustriat","twitter_card":"summary_large_image","twitter_creator":"@nico_laustriat","twitter_site":"@Biz_ereputation","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#article","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/"},"author":{"name":"Nicolas Laustriat","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea"},"headline":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers","datePublished":"2026-07-01T06:35:58+00:00","dateModified":"2026-07-15T16:38:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/"},"wordCount":2310,"publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg","articleSection":["Retailer \/ Merchant"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.business-ereputation.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/","url":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/","name":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans","isPartOf":{"@id":"https:\/\/www.business-ereputation.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#primaryimage"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg","datePublished":"2026-07-01T06:35:58+00:00","dateModified":"2026-07-15T16:38:42+00:00","description":"Learn how to train your team to collect customer reviews using a clear protocol and role-playing exercises\u2014ideal for artisans and shop owners.","breadcrumb":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#primaryimage","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2026\/07\/Former-son-equipe-a-la-collecte-davis-protocole-et-jeux-de-role-pour-artisans-et-commercants.jpg","width":1536,"height":1024,"caption":"former son \u00e9quipe \u00e0 la collecte d avis : protocole et jeux de r\u00f4le pour artisans et commer\u00e7ants"},{"@type":"BreadcrumbList","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business Expert & Collecting Customer Reviews","item":"https:\/\/www.business-ereputation.com\/en\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/www.business-ereputation.com\/en\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Training Your Team to Collect Feedback: A Guide and Role-Playing Exercises for Artisans and Retailers"}]},{"@type":"WebSite","@id":"https:\/\/www.business-ereputation.com\/en\/#website","url":"https:\/\/www.business-ereputation.com\/en\/","name":"Business Ereputation - Expert SEO & Google My Business","description":"Votre expert et solutions Google My Buisness","publisher":{"@id":"https:\/\/www.business-ereputation.com\/en\/#organization"},"alternateName":"Business Ereputation - Expert SEO & Google Business Profil","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.business-ereputation.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.business-ereputation.com\/en\/#organization","name":"Business Ereputation - Expert Google My Business","alternateName":"Business Ereputation - Expert Google Business Profil","url":"https:\/\/www.business-ereputation.com\/en\/","logo":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/business.ereputation\/","https:\/\/x.com\/Biz_ereputation","https:\/\/www.youtube.com\/@business-ereputationexpert\/","https:\/\/www.instagram.com\/business_ereputation\/"],"description":"Business Ereputation accompagne et acculture les commerces de proximit\u00e9, les r\u00e9seaux de franchise et Groupe multi-marques \/ multi-Pays dans leur gestion de leur r\u00e9putation digitale et l\u2019outil Google My Business. Loin des services par abonnement et outils en S.A.S, notre ambition est de former et rendre autonome nos clients et que la gestion de leur E-reputation, note et avis google deviennent un automatisme, simple et rapide, du quotidien.","legalName":"Nicolas Laustriat","foundingDate":"2002-07-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.business-ereputation.com\/mentions-legales\/","ownershipFundingInfo":"https:\/\/www.business-ereputation.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/www.business-ereputation.com\/conditions-generales-dacces-et-dutilisation\/","correctionsPolicy":"https:\/\/www.business-ereputation.com\/donnees-personnelles\/","ethicsPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityPolicy":"https:\/\/www.business-ereputation.com\/mentions-legales\/","diversityStaffingReport":"https:\/\/www.business-ereputation.com\/mentions-legales\/","address":{"@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"48.841214845734264","longitude":"2.0753873968040737"},"telephone":["+33766933960"],"contactPoint":{"@type":"ContactPoint","telephone":"+33766933960","email":"nicolas@business-ereputation.com"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}],"email":"nicolas@business-ereputation.com","areaServed":"france, belgium, switzerland","priceRange":"$","paymentAccepted":"cards"},{"@type":"Person","@id":"https:\/\/www.business-ereputation.com\/en\/#\/schema\/person\/24cbbae44e5e18f0451cdbd20fffcfea","name":"Nicolas Laustriat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156","url":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/litespeed\/avatar\/1e505ae83c8b16001a489425c695bdeb.jpg?ver=1783578156","caption":"Nicolas Laustriat"},"description":"Dipl\u00f4m\u00e9 du CESI, concepteur, int\u00e9grateur multim\u00e9dia, j\u2019ai longtemps travaill\u00e9 en free-lance d\u00e9but 2000, avant d\u2019int\u00e9grer EQUANCY, cabinet de conseil strat\u00e9gique en Marketing et Communication, o\u00f9 j\u2019ai d\u00e9ploy\u00e9 la nouvelle strat\u00e9gie de communication online de LAFARGE en 2003. Redevenu ind\u00e9pendant en 2006, mon expertise interpelle et me permet en 2009, en plus de mon activit\u00e9 de consultant digital, d\u2019int\u00e9grer la CEGOS en tant que formateur sur les modules Gestion de projet web, e-reputation et r\u00e9f\u00e9rencement. En 2010, j\u2019int\u00e8gre l\u2019INHESJ (Institut National des Hautes Etudes de la S\u00e9curit\u00e9 et la Justice) pour pr\u00e9senter aux grandes entreprises internationales l\u2019\u00e9volution des pratiques d\u2019influence online. J\u2019accompagne aussi bien des grands comptes dans l\u2019excellence de leur utilisation du m\u00e9dia Internet (bonnes pratiques, mutualisation et d\u00e9ploiement, gestion de crise etc.) que des chefs d\u2019entreprise et des marques soucieux de surveiller (et soigner) leur e-reputation ou des agences de communication (en marque blanche). T\u00e9moignages de mes clients : https:\/\/www.business-ereputation.com\/avis-clients\/","sameAs":["https:\/\/nicolas.laustriat.com","https:\/\/fr-fr.facebook.com\/nicolas.laustriat","https:\/\/www.instagram.com\/nicolas_laustriat\/?hl=fr","https:\/\/fr.linkedin.com\/in\/nicolaslaustriat","https:\/\/x.com\/nico_laustriat","https:\/\/www.youtube.com\/channel\/UCVA3dUUiumMximc-S9GEi7w"],"honorificPrefix":"M.","honorificSuffix":"MASTER","birthDate":"1978-01-19","gender":"homme","knowsAbout":["SEO","Ereputation","Digital factory","multisite wordpress"],"knowsLanguage":["Fran\u00e7ais","Anglais"],"jobTitle":"Consultant digital, expert en seo et e-r\u00e9putation","worksFor":"POLEETIC","url":"https:\/\/www.business-ereputation.com\/en\/author\/nlaustriatgmail-com\/"},{"@type":"PostalAddress","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#local-main-place-address","streetAddress":"12 r\u00e9sidence le clos guillaume","addressLocality":"Bailly","postalCode":"78870","addressRegion":"Yvelines (ile de france)","addressCountry":"FR"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.business-ereputation.com\/en\/training-your-team-to-collect-feedback-a-guide-and-role-playing-exercises-for-artisans-and-retailers\/#local-main-organization-logo","url":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","contentUrl":"https:\/\/www.business-ereputation.com\/wp-content\/uploads\/2023\/07\/BIG-ICONE-.jpg","width":500,"height":500,"caption":"Business Ereputation - Expert Google My Business"}]},"geo.placename":"Bailly","geo.position":{"lat":"48.841214845734264","long":"2.0753873968040737"},"geo.region":"France"},"_links":{"self":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/comments?post=14645"}],"version-history":[{"count":1,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14645\/revisions"}],"predecessor-version":[{"id":14653,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/posts\/14645\/revisions\/14653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media\/14647"}],"wp:attachment":[{"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/media?parent=14645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/categories?post=14645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-ereputation.com\/en\/wp-json\/wp\/v2\/tags?post=14645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}